Jurnal Riset Sains Manajemen
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Pengaruh nilai pelanggan dan loyalitas pelanggan terhadap kepuasan pelanggan
No full textTujuan penelitian ini adalah untuk menganalisis pengaruh nilai pelanggan terhadap kepuasan pelanggan; pengaruh nilai pelanggan terhadap loyalitas pelanggan; pengaruh kepuasan pelanggan terhadap loyalitas pelanggan; dan pengaruh nilai pelanggan terhadap loyalitas pelanggan melalui kepuasan pelanggan.Pendekatan penenlitian ini bersifat kuantitatif. Penelitian ini dikumpulkan dari 50 pelanggan sebagai sampel penelitian. Analisi jalur ini teknik yang digunakan untuk menjawab objek penelitan.pertama, pemanfaatan nilai pelanggan memiliki efek positif dan signifikan terhadap kepuasan pelanggan. Kedua, pemanfaatan nilai pelanggan memiliki efek positif tetapi tidak signifikan terhadap loyalitas pelanggan. Ketiga, kepuasaan pelanggan memilki efek postifi terhap loyalitas pelanggan. Keempat, Loyalitas pelanggan dimediasi terhadap nilai pelanggan dan kepuasan pelangganNilai Pelanggan,Loyalitas Pelanggan, Kepuasan Pelangga
Analisis faktor-faktor yang mempengaruhi minat pemanfaatan dan penggunaan sistem informasi APAKSI
Full text linkPurposes - Absence Application (APAKSI) is one of the staffing information systems at the National Cyber and Crypto Agency (BSSN) that supports the enforcement of employee discipline regulation. APAKSI assists management in providing absence data of BSSN employees. The rejection of users to accept and use the system becomes an obstacle that can hamper the purpose of the application. Due to the persistence and importance of this problem, an exploration of user acceptance for information technology has become a long-standing issue in the information systems management. In examining the level of acceptance and use of information technology, this research focuses on the latest known model, namely the Unified Theory of Acceptance and Use Technology (UTAUT) developed by Venkatesh in 2003.
Methods - There are six variables in this research: expectancy performance, effort of expectancy, social influence, behavioural intention and use behaviour. The data of this study were obtained from 220 respondents of the Sekretariat Utama BSSN employees. The approach of this research model relied on path analysis.
Findings - The results revealed that performance expectation, effort expectation and social factor directly and significantly influence behavioural intention in using APAKSI. Behavioural intention and facilitating condition also have a direct and significant effect on the use behaviour of APAKSI. Based on the results of this study, the researcher recommends that the factors in this study could be considered to the development of APAKSI in the future so that support for the management of data on the attendance of BSSN employees could be improve.
Keywords - Path analysis, expectancy performance, effort expectancy, social influence, behavioural intention and use behaviorPurposes - Absence Application (APAKSI) is one of the staffing information systems at the National Cyber and Crypto Agency (BSSN) that supports the enforcement of employee discipline regulation. APAKSI assists management in providing absence data of BSSN employees. The rejection of users to accept and use the system becomes an obstacle that can hamper the purpose of the application. Due to the persistence and importance of this problem, an exploration of user acceptance for information technology has become a long-standing issue in the information systems management. In examining the level of acceptance and use of information technology, this research focuses on the latest known model, namely the Unified Theory of Acceptance and Use Technology (UTAUT) developed by Venkatesh in 2003.
Methods - There are six variables in this research: expectancy performance, effort of expectancy, social influence, behavioural intention and use behaviour. The data of this study were obtained from 220 respondents of the Sekretariat Utama BSSN employees. The approach of this research model relied on path analysis.
Findings - The results revealed that performance expectation, effort expectation and social factor directly and significantly influence behavioural intention in using APAKSI. Behavioural intention and facilitating condition also have a direct and significant effect on the use behaviour of APAKSI. Based on the results of this study, the researcher recommends that the factors in this study could be considered to the development of APAKSI in the future so that support for the management of data on the attendance of BSSN employees could be improve.
Keywords - Path analysis, expectancy performance, effort expectancy, social influence, behavioural intention and use behavio
Peran kepercayaan pelanggan dalam memediasi pengaruh kualitas website terhadap loyalitas pelanggan online shop
Full text linkPurposes - This research aims to know the influence of the quality of the website's response to customer trust Online Shop, knowing the quality of the website's influence toward customer loyalty Online Shop, know how the trust of customer loyalty Online Shop, know how the quality of the website and the trust of customer loyalty Online Shop and to analyse the influence of indirect customer satisfaction toward customer loyalty through trust Online Shop
Methods - The approach used in this study is the associative approach. Meanwhile, in the associative approach where the trend data used in quantitative methods. The location of this research in the city of Medan Medan city community with subject matter that are already doing regular online shop in Lazada, Tokopedia, Bukalapak, Shopee and others. The source of the data collected to support the variables examined are the primary data and secondary data.
Findings - Quality of the website a positive and significant effect against customer trust Online Shop, the quality of the website is also positive and significant effect toward customer loyalty Online Shop, customer trust and positive effect significantly to loyalty customer's Online Shop. The role of consumer trust is significantly mediated influence the quality of the website's response to customer loyalty Online Shop in Meda
Pengaruh insentif dan kebijakan universitas terhadap kinerja dosen dalam penelitian dan pengabdian kepada masyarakat
Full text linkPurposes - This study aims to determine and analyze the influence of university incentives and policies on the performance of regular lecturers to conduct research and community service.
Methods - This research was use an associative approach that seeks a relationship between incentives and university policy on the performance of regular lecturers at the Islamic University in Medan City. The test was done by multiple regression,
Findings - The result of research indicates that partially and simultaneously both independent variables have a positive and significant effect on lecturer performance for doing research and community service program
Keywords - Incentives, university policy, lecturer performance.Purposes - This study aims to determine and analyze the influence of university incentives and policies on the performance of regular lecturers to conduct research and community service.
Methods - This research was use an associative approach that seeks a relationship between incentives and university policy on the performance of regular lecturers at the Islamic University in Medan City. The test was done by multiple regression,
Findings - The result of research indicates that partially and simultaneously both independent variables have a positive and significant effect on lecturer performance for doing research and community service program
Keywords - Incentives, university policy, lecturer performance
Analisis persepsi masyarakat terhadap pelayanan publik
Full text linkPurposes - The purpose of this study is to analyze public perceptions of public services of local government. This study was conducted at Population and Civil Registration Agency of Subulussalam City.
Methods - This research focused on the process and description of the analysis. In the questionnaire research was distributed to users of public services as many as 35 research respondents. In addition, researchers also conducted interviews with service providers and service users.
Findings - The result of the study showed that the quality of public services in the Population and Civil Registration Agency of Subulussalam City was in good condition.
Keywords - Public perception, public service.Purposes - The purpose of this study is to analyze public perceptions of public services of local government. This study was conducted at Population and Civil Registration Agency of Subulussalam City.
Methods - This research focused on the process and description of the analysis. In the questionnaire research was distributed to users of public services as many as 35 research respondents. In addition, researchers also conducted interviews with service providers and service users.
Findings - The result of the study showed that the quality of public services in the Population and Civil Registration Agency of Subulussalam City was in good condition.
Keywords - Public perception, public service
Analisis pengaruh iklan dan atribut sepeda motor terhadap sikap konsumen
Full text linkPurposes - This study aims to determine and analyze the effect of motorcycle advertisement and product attributes towards consumer attitude of students of higher education Islamic private in Medan City.
Methods - This research using associative approach which look for relation between motorcycle advertisement and attribute to consumer attitude with research object is student of private college of Islamic in Medan City. The data testing was used Multiple Regression.
Findings - The results showed that both partially and simultaneously both independent variables have a positive and significant impact on consumer attitudes that is equal to 85.5%. The rest is influenced by other variables not examined in this study
Keywords - Advertisement, attributes, consumer attitude
Pengaruh citra merek dan kualitas pelayanan terhadap keputusan konsumen
No full textPurposes : This study aims to analyse the influence of brand image and service quality to consumer purchasing decisions, both partially and simultaneous.
Methods : This research has used associative research. The sample in this study amounted to 100 people. Sampling was done by a purposive sampling method. Meanwhile, the research instrument used questionnaires. The questionnaire data were analysed by linear regression technique.
Findings : This study concluded that brand image does not have a significant effect on purchasing decisions; as well as the quality of service showed no significant effect on purchasing decisions; Meanwhile, simultaneously, brand image and service quality have a significant effect on purchasing decisions.
Keywords : Brand image, service quality, purchase decision.Purposes : This study aims to analyse the influence of brand image and service quality to consumer purchasing decisions, both partially and simultaneous.
Methods : This research has used associative research. The sample in this study amounted to 100 people. Sampling was done by a purposive sampling method. Meanwhile, the research instrument used questionnaires. The questionnaire data were analysed by linear regression technique.
Findings : This study concluded that brand image does not have a significant effect on purchasing decisions; as well as the quality of service showed no significant effect on purchasing decisions; Meanwhile, simultaneously, brand image and service quality have a significant effect on purchasing decisions.
Keywords : Brand image, service quality, purchase decision
Pengaruh citra merek dan keputusan pembelian terhadap loyalitas merek konsumen sepeda motor
Full text linkPurposes : The purpose of this study is to analyze the influence of brand image on purchasing decisions; the influence of the brand image on brand loyalty; the influence of purchasing decisions on brand loyalty; and the effect of brand image on brand loyalty through purchasing decisions.
Methods : The approach of this research is correlational research and using 61 respondents from the questionnaire. Path analysis aims to trace the influence (either directly or indirectly) independent (independent) variable to the dependent variable
Findings : First, brand image has a positive and significant influence on purchasing decisions. Second, brand image has a positive, but insignificant effect on brand loyalty. Third, purchasing decisions have a positive and significant impact on brand loyalty. Fourth, the brand image of brand loyalty is mediated by the purchase decision.
Keywords : Brand image, purchasing decisions, brand loyaltyPurposes : The purpose of this study is to analyze the influence of brand image on purchasing decisions; the influence of the brand image on brand loyalty; the influence of purchasing decisions on brand loyalty; and the effect of brand image on brand loyalty through purchasing decisions.
Methods : The approach of this research is correlational research and using 61 respondents from the questionnaire. Path analysis aims to trace the influence (either directly or indirectly) independent (independent) variable to the dependent variable
Findings : First, brand image has a positive and significant influence on purchasing decisions. Second, brand image has a positive, but insignificant effect on brand loyalty. Third, purchasing decisions have a positive and significant impact on brand loyalty. Fourth, the brand image of brand loyalty is mediated by the purchase decision.
Keywords : Brand image, purchasing decisions, brand loyalt
Manajemen konsolidasi tanah perdesaan untuk meningkatkan ekonomi keumatan di Kota Batam
Full text linkPurposes - The construction of the problems presented in this journal is relates to legal regulations relates to the construction of a legal political paradigm and rural land consolidation management to improve the economic prosperity in Batam City. The next problem is how to implement legal politics and management of rural land consolidation to improve economic prosperity in Batam City. While, the other problem is to analyze related to the constraints of the implementation of rural land consolidation to improve economic prosperity in Batam City.
Methods - The methodology approach focuses on the type of normative law writing, and is supported by sociological (empirical) writing, and to analyze it using qualitative analysis.
Findings - From the results of this journal, it turns out that the implementation of rural land consolidation in Batam City has not been carried out properly, so that the realization of efforts to improve the economic prosperity of rural communities in the Batam City area is too late and uneven. In this section the writer recommends that the implementation of rural land consolidation applies Jeremy Bentham's theory of Utilitarianism (happiness theory), and abolish the payment of the Authorized Annual Compulsory Money fees, this is intended to create a sense of happiness in the community.
Keywords - Paradigm of law and management politics, rural land consolidation, increasing economic prosperity. Purposes - The construction of the problems presented in this journal is relates to legal regulations relates to the construction of a legal political paradigm and rural land consolidation management to improve the economic prosperity in Batam City. The next problem is how to implement legal politics and management of rural land consolidation to improve economic prosperity in Batam City. While, the other problem is to analyze related to the constraints of the implementation of rural land consolidation to improve economic prosperity in Batam City.
Methods - The methodology approach focuses on the type of normative law writing, and is supported by sociological (empirical) writing, and to analyze it using qualitative analysis.
Findings - From the results of this journal, it turns out that the implementation of rural land consolidation in Batam City has not been carried out properly, so that the realization of efforts to improve the economic prosperity of rural communities in the Batam City area is too late and uneven. In this section the writer recommends that the implementation of rural land consolidation applies Jeremy Bentham's theory of Utilitarianism (happiness theory), and abolish the payment of the Authorized Annual Compulsory Money fees, this is intended to create a sense of happiness in the community.
Keywords - Paradigm of law and management politics, rural land consolidation, increasing economic prosperity. 
Pengaruh citra merek dan keputusan pembelian terhadap loyalitas merek
Full text linkPurposes - The purpose of this study is to analyze the effect of brand image on purchasing decisions; the influence of the brand image on brand loyalty; the influence of purchasing decisions on brand loyalty; and the influence of brand image on brand loyalty through purchasing decisions.
Methods - The approach of this research is pertained to quantitative research approach, especially correlational research. Research data was collected from 101 responses as a sample of the study. Data analysis used is a technique path analysis which is used to answer research purpose.
Findings - First, the brand image has a positive and significant influence on the purchase decision. Second, brand image has a positive and significant influence on brand loyalty. Third, purchase decisions have a positive and significant influence on brand loyalty. Fourth, the brand image of brand loyalty is not mediated purchasing decisions
Keywords: Brand image, purchase decision, brand loyaltyPurposes - The purpose of this study is to analyze the effect of brand image on purchasing decisions; the influence of the brand image on brand loyalty; the influence of purchasing decisions on brand loyalty; and the influence of brand image on brand loyalty through purchasing decisions.
Methods - The approach of this research is pertained to quantitative research approach, especially correlational research. Research data was collected from 101 responses as a sample of the study. Data analysis used is a technique path analysis which is used to answer research purpose.
Findings - First, the brand image has a positive and significant influence on the purchase decision. Second, brand image has a positive and significant influence on brand loyalty. Third, purchase decisions have a positive and significant influence on brand loyalty. Fourth, the brand image of brand loyalty is not mediated purchasing decisions
Keywords: Brand image, purchase decision, brand loyalt