Jurnal Ekonomi Bisnis dan Kewirausahaan
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EWOM CREDIBILITY, TRUST, PERCEIVED RISK, AND PURCHASE INTENTION IN THE CONTEXT OF E-COMMERCE: MODERATING ROLE OF ONLINE SHOPPING EXPERIENCE
Get PDFThis study aimed to investigate the impact of eWOM credibility on trust and perceived risk and its effect on purchase intention with the online shopping experience as a moderator. The empirical data were collected from 247 e-commerce consumers in Indonesia through the distribution of online questionnaires. The PLS-SEM technique was applied to perform hypothesis testing. The results of this study showed that eWOM credibility has a positive and significant effect on consumer trust toward e-retailers and purchase intentions, but not on perceived risk. In addition, the results showed that consumer trust toward e-retailers has a positive and significant effect on purchase intention. Meanwhile, perceived risk has a negative and significant effect on purchase intention. Moreover, while online shopping experience positively moderated the relationship between perceived risk and purchase intention, online shopping experience did not moderate the relationship between consumer trust toward e-retailers and purchase intention. The findings of this study make a significant contribution both to business actors in e-commerce and to policymakers.JEL: M31
AN ANALYSIS OF DETERMINANTS OF E-COMMERCE-BASED ACCOUNTING INFORMATION SYSTEMS ADOPTION ON THE PERFORMANCE OF MILLENNIAL MSME IN MEDAN CITY
Get PDFThis study aims to determine the effect of perceived usefulness, perceived ease of use, attitude toward using, and behavioral intention to use the service of e-commerce-based accounting information systems on Millennial MSME performance. The population in this research were all Millennial MSME actors in Medan City. The research sample comprised 46 respondents from this population using the purposive sampling method. According to the findings of this research, perceived usefulness has a positive and significant effect on MSMEs' performance, perceived ease of use has no significant effect on MSMEs' performance, attitude toward using has no significant effect on MSMEs' performance, and behavioral intention to use has no significant effect on MSMEs' performance. However, perceived usefulness, perceived ease of use, attitude toward using, and behavioral intention to use all significantly impact MSMEs' performance. This research highlights the effectiveness of MSME technology acceptance in adopting e-commerce and provides an overview of the condition of MSMEs amid technological advances, as well as empirical evidence to carry out further guidance for MSME actors
STUDENTS' SAVING BEHAVIOUR: WHAT ARE THE MOTIVES THAT INFLUENCE THEM TO SAVE?
Get PDFThis study aims to determine the determinants of saving behavior using financial literacy as a mediating variable. The endogenous variable in this study was saving behavior, while the exogenous variables were financial literacy, parental socialization, peer influence, and self-control. The respondents were 300 students from the Faculty of Economics of Indonesia. Data were analyzed by Structural Equation Modelling (SEM) using STATA software. The results show that parental socialization and peer influence positively affect financial literacy, whereas self-control does not. Financial literacy directly affects saving behavior. Parental socialization and peer influence directly influence saving behavior. The results provide a new understanding of the importance of financial literacy in encouraging student-saving behavior. The role of parents and peers in the environment is essential for improving students’ financial literacy and saving behavior. The banking industry can play a role in increasing financial literacy through collaboration with universities through a virtual account program and the socialization of savings to students. It is also an opportunity for saving service providers to introduce their products to consumers early.JEL : G41, G410.ABSTRAKTujuan penelitian ini untuk mengetahui determinan dari saving behaviour dengan menggunakan financial literacy sebagai variabel mediasi. Variabel endogen dalam penelitian ini adalah saving behaviour sedangkan variabel eksogen, yaitu financial literacy, parental socialization, peer influence, dan self-control. Responden penelitian ini adalah 300 mahasiswa Fakultas Ekonomi di Indonesia. Data dianalisis dengan Structural Equation Modeling (SEM) menggunakan software STATA. Hasil penelitian menunjukkan bahwa parental socialization dan peer influence berpengaruh positif terhadap financial literacy, sedangkan self-control berpengaruh negatif terhadap financial literacy. Financial literacy juga terbukti berpengaruh secara langsung pada saving behaviour. Parental socialization dan peer influence juga memiliki pengaruh langsung pada saving behaviour. Penelitian ini memberikan pemahaman baru mengenai pentingnya literasi keuangan untuk mendorong perilaku menabung bagi mahasiswa. Peran orang tua dan teman sebaya menjadi faktor penting dalam menumbuhkan literasi keuangan dan perilaku menabung mahasiswa. Industri perbankan dapat berperan dalam meningkatkan financial literacy melalui kerjasama dengan universitas dalam bentuk program virtual account sekaligus untuk sosialisasi tabungan ke mahasiswa. Ini juga menjadi peluang bagi penyedia layanan tabungan untuk memperkenalkan produknya ke konsumen lebih dini.Kata Kunci: literasi keuangan, peer influence, parental socialization, self-control, saving behaviour
THE EFFECT OF BRAND ATTACHMENT, BRAND EXPERIENCE, AND SELF-IMAGE CONGRUENCE ON THE PURCHASE INTENTION OF LUXURY BRAND
Get PDFThis study empirically builds a conceptual model that describes the effects of brand attachment, self-image congruence, and brand experience on purchase intention. The focus of this research is to examine the debate over the findings of previous researchers regarding the influence of hedonic motivation and self-image congruence in attachment theory-based models using brand attachment as the central variable. The contribution of this study is to investigate the relationship between hedonic motivation and self-image congruence because, so far, no research has tested the effect of hedonic motivation on self-image congruence. Attachment theory and self-congruity theory are used to solve this problem. The sample selection used a purposive sampling strategy with the characteristics of respondents in Indonesia who had used luxury brands. The number of samples that were successfully collected and tested included 354 respondents. The hypothesis was tested using the Structural Equation Model (SEM) analysis technique. The findings confirm that hedonic motivation and self-image congruence are drivers of brand attachment and increase consumers' purchase intentions.JEL : M30, M31. ABSTRAKPenelitian ini mencoba mengembangkan model konseptual secara empiris tentang pengaruh brand attachment, self-image congruence, dan brand experience terhadap niat beli. Peneliti menemukan bahwa keterikatan merek dan keselarasan citra diri tidak optimal untuk perusahaan merek mewah, meningkatkan kemungkinan mereka memengaruhi niat beli konsumen merek mewah. Fokus penelitian ini adalah mengkaji perdebatan atas temuan peneliti sebelumnya mengenai pengaruh variabel motivasi hedonis dan keselarasan citra diri pada model berbasis teori keterikatan dan menggunakan keterikatan merek sebagai variabel inti. Penelitian ini juga menggabungkan teori keterikatan dan teori keselarasan diri untuk memecahkan masalah tersebut. Pemilihan sampel menggunakan strategi purposive sampling dengan karakteristik responden Indonesia yang pernah menggunakan merek-merek mewah. Sebanyak 354 dari 375 responden berhasil dikumpulkan dan diuji sampelnya, sekitar 21 kuesioner berisi data yang tidak memenuhi syarat. Pengujian hipotesis akan menggunakan teknik analisis SEM (Structural Equation Model). Temuan mengkonfirmasi bahwa motivasi hedonis dan keselarasan citra diri adalah pendorong keterikatan merek, dan dapat meningkatkan niat beli konsumen.Kata Kunci : keterikatan merek, kesesuaian citra diri, motivasi hedonis, pengalaman merek, niat bel
ABSORPTIVE CAPACITY AND INNOVATION CAPABILITY: ASSESSING THE IMPACT ON SMES PERFORMANCE IN THE NEW NORMAL ERA
Get PDFThe new normal era during the COVID-19 pandemic has presented opportunities and challenges for SMEs. This study aimed to determine the effects of absorptive capacity and innovation capability on business performance. The research involved 189 creative SMEs owners in Malang City. The sampling technique uses proportional random sampling. Data were collected by distributing questionnaires to respondents. The data analysis used partial least squares using high-order construction. The results showed that absorptive capacity significantly affects business performance, and absorptive capacity significantly affects innovation capability. However, innovation capability had no significant effect on business performance. Innovation capability has also not been proven to influence Absorptive Capacity and Business Performance indirectly. The practical implication is that SMEs owners should develop the absorptive capacity to reach, assimilate, and acquire new knowledge to achieve better SMEs performance. Simultaneously, innovation capability does not automatically improve SMEs' performance. SMEs need extra effort to produce innovations that are rare, unique, and difficult to imitate to survive the new normal era. JEL : D81, M13, O31.ABSTRAKEra new normal di masa pandemi COVID-19 menghadirkan peluang dan tantangan bagi UMKM. Penelitian ini bertujuan untuk menguji pengaruh absorptive capacity dan innovation capability terhadap business performance. Penelitian ini melibatkan 189 pemilik UMKM kreatif di Kota Malang. Teknik pengambilan sampel menggunakan proportional random sampling. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada responden. Analisis data menggunakan partial least squares using high-order construction. Hasil penelitian menunjukkan bahwa absorptive capacity berpengaruh signifikan terhadap business performance, dan business performance berpengaruh signifikan terhadap innovation capability. Namun, innovation capability tidak berpengaruh signifikan terhadap business performance. Innovation capability juga belum terbukti mempengaruhi absorptive capacity dan business performance secara tidak langsung. Implikasi praktisnya, pemilik UMKM harus mengembangkan absorptive capacity untuk menjangkau, mengasimilasi, dan memperoleh pengetahuan baru untuk mencapai kinerja UMKM yang lebih baik. Secara bersamaan, innovation capability tidak secara otomatis meningkatkan kinerja UMKM. UMKM membutuhkan upaya ekstra untuk menghasilkan inovasi yang langka, unik, dan sulit ditiru untuk bertahan di era normal yang baru.Kata Kunci : absorptive capacity, innovation capability, business performance, SMEs, new normal
ANTESEDEN INTENSI WIRAUSAHA BERDASARKAN SOCIAL COGNITIVE CAREER THEORY
Get PDFABSTRACTThis study aims to determine and analyze the mediating effect of entrepreneurial outcome expectations and entrepreneurial attitude on the influence of entrepreneurial self-efficacy on entrepreneurial intention. This study uses a quantitative approach with explanatory survey methods. The data collection tool in this study uses a questionnaire. In contrast, in determining the number of samples, this study applied convenience sampling so as obtain 75 young people in district Sukaresik, Tasikmalaya. The analysis technique carried out in this study was regression-based Serial Multiple Mediators using Macro Process software developed by Andrew F. Hayes. The result showed that entrepreneurial self-efficacy to entrepreneurial intention has a direct influence. In addition, entrepreneurial outcome expectations and entrepreneurial attitudes also serially mediate the effect of entrepreneurial self-efficacy on entrepreneurial intentions. The originality of this research is the adaptation of Social Cognitive Career Theory into entrepreneurial intention research which is still relatively rare. This research has a theoretical contribution to research on entrepreneurial intentions, which is still dominated by the theory of planned behavior developed by Icek Ajzen.JEL : M20, A22, I20.Keywords : entrepreneurial outcome expectations, entrepreneurial attitude, entrepreneurial intention. ABSTRAKPenelitian ini bertujuan untuk mengetahui serta menganalisis efek mediasi harapan hasil kewirausahaan dan sikap kewirausahaan pada pengaruh efikasi diri kewirausahaan terhadap intensi wirausaha. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei eksplanotori. Adapun alat pengumpulan data penelitian ini menggunakan kuesioner, sedangkan dalam proses penentuan sampel penelitian ini menerapkan teknik convenience sampling sehingga didapatkan 75 orang pemuda di Kecamatan Sukaresik Kabupaten Tasikmalaya. Teknik analisis data yang dilakukan pada penelitian ini Analisis Mediasi Serial Berbasis Pendekatan Regresi dengan menggunakan Software Macro PROCESS yang dikembangkan oleh Andrew F. Hayes. Hasil temuan ini menunjukkan bahwa efikasi diri kewirausahaan berpengaruh secara langsung terhadap intensi wirausaha, selain itu harapan hasil kewirausahaan dan sikap kewirausahaan juga secara serial memediasi pengaruh efikasi diri kewirausahaan terhadap intensi wirausaha. Orisinalitas dari penelitian ini adalah adaptasi Social Cognitive Career Theory ke dalam riset intensi wirausaha yang masih relatif jarang dilakukan. Penelitian ini memiliki kontribusi teoretis dalam riset-riset intensi kewirausahaan yang selama ini masih didominasi oleh theory planned behavior yang dikembangkan oleh Icek Ajzen
PENGARUH STRUKTUR MODAL DAN STRUKTUR KEPEMILIKAN TERHADAP KINERJA PERUSAHAAN DENGAN CORPORATE GOVERNANCE SEBAGAI VARIABEL MODERASI
Get PDFABSTRACT This study aims to examine the effect of capital structure and ownership on company performance with moderation of corporate governance in trade, service and investment sector companies in 2016- 2019. The research data was obtained from the Indonesian Capital Market Directory (ICMD) and the annual financial reports listed on the Indonesia Stock Exchange. The total sample obtained based on the purposive sampling method was 76 samples and tested using the Eviews 9 analysis tool. The analysis technique used panel data regression analysis and Moderated Regression Analysis (MRA). Capital structure and corporate governance as proxied by the role of independent commissioners are proven to improve company performance. The implication of this research is to provide empirical evidence regarding the role of corporate governance in moderating capital structure and ownership structure on company performance. The use of debt in the capital structure can have a positive influence on the company's performance. So the applied implication for the company is that it can increase debt in its capital structure by taking into account the optimal point. In addition, companies can optimize the role of independent commissioners as corporate governance to improve supervision within the company so as to improve company performance. ABSTRAKPenelitian ini bertujuan menguji pengaruh struktur modal dan kepemilikan terhadap kinerja perusahaan dengan moderasi corporate governance pada perusahaan sektor perdagangan, jasa dan investasi tahun 2016-2019. Data penelitian ini diperoleh dari Indonesian Capital Market Directory (ICMD) dan laporan keuangan tahunan yang tercatat pada Bursa Efek Indonesia. Total sampel diperoleh berdasarkan metode pengumpulan data purposive sampling adalah sebanyak 76 sampel dan diuji menggunakan alat analisis Eviews 9. Teknik analisis pada penelitian ini menggunakan analisis regresi data panel dan Moderated Regression Analysis (MRA). Variabel struktur modal serta variabel moderasi corporate governance yang diproksikan dengan peran komisaris independen terbukti dapat meningkatkan kinerja perusahaan. Implikasi dari penelitian ini adalah memberikan bukti secara empiris terkait peran corporate governance dalam memoderasi struktur modal dan struktur kepemilikan terhadap kinerja perusahaan. Penggunaan utang pada struktur modal mampu memberikan pengaruh positif terhadap kinerja perusahaan. Maka implikasi terapan bagi perusahaan yaitu dapat meningkatkan utang pada struktur modalnya dengan memperhatikan titik optimal. Selain itu, perusahaan dapat mengoptimalkan peran komisaris independen sebagai corporate governance untuk meningkatkan pengawasan dalam perusahaan sehingga meningkatkan kinerja perusahaan.JEL : G30, G32, G3
ANALYSIS OF THE TOURISM SECTOR IN INDONESIA USING THE INPUT-OUTPUT AND ERROR-CORRECTION MODEL APPROACH
Get PDFABSTRACTThis research explores the role of the tourism sector in Indonesia, including its backward and forward linkages with other economic sectors. The tourism sector is represented by the hotel and restaurant (hospitality) industry. The study uses the input-output method and traces the econometric backward and forward shocks of the tourism sector with the Error Correction Model (ECM), using database from Statistics Indonesia from 2010 to 2019. The paper contributes to the existing literature by using multi-stage quantitative processes to observe backward and forward economic linkages. The result shows that manufacturing output contributes a significant and positive effect to the hotel and restaurant industry. At the same time, the tourism sector provides a significant and positive contribution to government retribution. Nonetheless, there is a negative relationship between the growth of the agriculture and tourism sector, which is assumed due to the tradeoff in the factor of production between the agricultural and tourism sector development. Consequently, backward and forward relationships suggest more holistic and prudent economic policies for observing interdependent tourism development in Indonesia's other economic sectors. ABSTRAKTujuan penelitian ini adalah menginvestigasi keterkaitan ke belakang dan ke depan antara sektor pariwisata dan sektor ekonomi lain di Indonesia. Pariwisata di sini di wakili sektor perhotelan dan restoran. Studi ini menggunakan metode input-output dengan data berasal dari database input output Bank Pembangunan Asia (ADB). Kedua, studi menelusuri keterkaitan ekonometrik ke depan dan ke belakang pariwisata dengan model koreksi kesalahan (ECM), menggunakan data triwulan dari PDB riil di database BPS dari tahun 2010 hingga 2019. Kontribusi makalah ini adalah proses multi-asesment untuk mengamati keterkaitan ekonomi ke belakang dan ke depan antara pariwisata dengan sektor ekonomi lainnya. Dari ekonometri tersebut, diketahui bahwa kontribusi output industry manufaktur berpengaruh signifikan dan positif terhadap industri hotel dan restoran. Selain itu, pariwisata memberikan kontribusi yang signifikan dan positif untuk retribusi pemerintah. Meskipun demikian, peningkatan output pariwisata datang dengan pengorbanan pengurangan output sektor pertanian. Hal ini dipengaruhi oleh kompetisi akses faktor produksi di antara kedua sektor tersebut. Hasil ini menekankan perlunya kebijakan ekonomi yang lebih holistik dan hati-hati terhadap saling ketergantungan antara pembangunan pariwisata dengan sektor ekonomi lain di Indonesia
CORPORATE SOCIAL RESPONSIBILITY TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH ELECTRONIC SERVICE QUALITY, TRUST DAN CUSTOMER SATISFACTION PADA INDUSTRI PERBANKAN INDONESIA
Get PDFABSTRACT This article examines the effect of Corporate Social Responsibility (CSR) programs on customer loyalty that is mediated by service quality, trust and electorinic customer satisfaction. Using a sample of 207 BUKU 4 bank customers in Indonesia who have accounts for more than six months. The survey was conducted by filling out an online questionnaire. Data analysis used Structural Equation Modeling (SEM). The results obtained from this study indicate that CSR mediated by electronic service quality, trust, and customer satisfaction overall has a positive influence on customer loyalty of banks in Indonesia. This study reveals that the bank is not only oriented towards business profit, but also carry out CSR programs in a sustainable manner. The CSR program is considered important, because it can build effective communication with customers and prospective customers. It can also increase customer awareness. In addition, currently the technology owned by the bank will be a factor that can build consumer loyalty. ABSTRAK Artikel ini menguji pengaruh program Corporate Social Responsibility (CSR) terhadap loyalitas pelanggan yang dimediasi oleh kualitas layanan, kepercayaan dan kepuasan pelanggan elektronik. Menggunakan sampel 207 nasabah bank BUKU 4 di Indonesia yang memiliki rekening lebih dari enam bulan. Survei dilakukan dengan mengisi kuesioner online. Analisis data menggunakan Structural Equation Modelling (SEM). Hasil yang diperoleh dari penelitian ini menunjukkan bahwa CSR yang dimediasi oleh electronic service quality, trust, dan customer satisfaction secara keseluruhan berpengaruh positif terhadap loyalitas nasabah bank-bank di Indonesia. Studi ini mengungkapkan bahwa bank tidak hanya berorientasi pada keuntungan bisnis, tetapi juga menjalankan program CSR secara berkelanjutan. Program CSR dinilai penting, karena dapat membangun komunikasi yang efektif dengan pelanggan dan calon pelanggan. Hal ini juga dapat meningkatkan kesadaran pelanggan. Selain itu, saat ini teknologi yang dimiliki bank akan menjadi faktor yang dapat membangun loyalitas konsumen.JEL: M30, M31, M3
EFEK INTERAKSI LITERASI KEUANGAN DALAM KEPUTUSAN INVESTASI: PENGUJIAN BIAS-BIAS PSIKOLOGI
Get PDFABSTRACTThis research aims to analyze psychological biases that occur when investors make risky investment decisions. There are five behavioral factors analyzed (herding, overconfidence, disposition effect, conservatism, and availability). Financial literacy is used as moderator in analyzing the effect of those bahaviors towards risky investment decisions. This research examines four econometric equations in explaining financial literacy as a moderator. Interaction effect testing is carried out using moderating variable regression. The results show that psychological biases occur in making risky investment decisions. Herding behavior, overconfidence, disposition effect, and conservatism show a positive effect, while availability does not show a significant effect. Testing on the interaction model finds that financial literacy is able to reduce these psychological biases. This finding also explains the managerial implications that investors with high levels of financial literacy have the potential to experience relatively low psychological biases compared to investors with limited levels of financial literacy. In terms of limitations, this research uses a questionnaire survey that has not been able to reveal aspects of investor behavior in a comprehensive manner. In addition, the number of respondents who are more dominated by beginner investors also adds to the limitations in carrying out the generalization. ABSTRAKRiset ini bertujuan untuk menganalisis bias-bias psikologi yang terjadi ketika pemodal mengambil keputusan investasi berisiko. Terdapat lima faktor perilaku yang dianalisis, yaitu perilaku herding, overconfidence, disposition effect, conservatism, dan availability. Literasi keuangan digunakan sebagai pemoderasi dalam menganalisis pengaruh faktor-faktor keperilakuan tersebut terhadap keputusan investasi berisiko. Riset ini menguji empat persamaan ekonometrika dalam menjelaskan peran literasi keuangan sebagai pemoderasi. Pengujian efek interaksi dilakukan dengan menggunakan regresi variabel moderasi. Hasil analisis menunjukkan bahwa bias-bias psikologi terjadi dalam pengambilan keputusan investasi berisiko. Perilaku herding, overconfidence, disposition effect, dan conservatism menunjukkan pengaruh positif terhadap pengambilan keputusan investasi berisiko, sementara bias availability tidak menunjukkan pengaruh yang bermakna dalam riset ini. Pengujian pada model interaksi menemukan bahwa literasi keuangan mampu mereduksi bias-bias psikologi tersebut. Temuan ini sekaligus menjelaskan implikasi manajerial bahwa pemodal dengan tingkat literasi keuangan yang baik berpotensi mengalami bias-bias psikologi yang relatif lebih rendah dibandingkan pemodal dengan tingkat lietrasi keuangan yang terbatas. Dari sisi keterbatasan, riset ini menggunakan survei kuesioner yang belum mampu mengungkap aspek perilaku pemodal secara komprehensif. Selain itu, jumlah responden yang lebih didominasi oleh pemodal pemula juga menambah keterbatasan dalam melakukan generalisasi hasil penelitian