Jurnal Ekonomi Bisnis dan Kewirausahaan
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MULTI-VARIANCE ANALYSIS OF CONTENT MARKETING EFFECTS ON CUSTOMER ENGAGEMENT FROM PT WOW INSTAGRAM HALAL COSMETICS
Get PDFThe growth of the global cosmetic industry, including in Indonesia, is supported by technology and internet development, with Instagram content marketing playing a key role in shaping positive brand meaning through customer engagement. This study aims to analyse the role of content marketing aspects on customer engagement. This research used a quantitative approach based on data collected through PT WOW's Instagram posts. MANOVA is used to analyse the influence of several independent variables (content marketing aspects) on more than one dependent variable (number of likes and comments) simultaneously. A total of 1,119 posts were collected over the last 20 months, recorded based on the number of likes, comments, and content. The results of this study state that uploads containing the call to win, the call to act, and the pure question will generate higher customer engagement. Uploads containing benefit-centric content can also create higher customer engagement. Companies can use the managerial implications of this research to select content to be uploaded and aim to attract consumers and increase consumer engagement.JEL: M20, M31
THE RELATIONSHIP MODEL OF FEAR OF COVID-19, TRAVEL ANXIETY, AND RISK ATTITUDE TOWARD TRAVEL INTENTION IN THE NEW NORMAL ERA: A STUDY OF MARINE TOURISM IN THE EASTERN SALIENT OF JAVA, INDONESIA
Get PDFThe COVID-19 pandemic had influenced the global economy, including Indonesia’s tourism industry. The inability to mitigate these challenges had substantially jeopardized the sustainability of tourism, with social and economic consequences. This present study examines a case study of marine tourism in the eastern salient of Java, one of the most popular places in Java Island, to determine the relationship between fear of COVID-19, travel anxiety, and risk attitude toward travel intention. This study employed a quantitative method. The data was collected through surveys distributed online via google form and was analyzed using structural equation modeling – partial least square (SEM-PLS) in SmartPLS 3.0. The results show that the fear of COVID-19 has a positive impact on the travel anxiety, but not on the risk attitude; the travel anxiety has a positive impact on both the risk attitude and travel intention; the risk attitude has a positive impact on the travel intention, but the fear of COVID-19 does not. The travel anxiety has a significant impact on the risk attitude and travel intention, while the travel anxiety has no significant impact on the risk attitude and travel intention. These findings suggest the Ministry of Tourism and Creative Economy of the Republic of Indonesia need to evaluate and monitor the operation of tourism destinations, as well as continuing to disseminate information about safe travel during the new normal era.JEL: Z33, M31
UNDERSTANDING GENERATION Z’S ENTREPRENEURIAL INTENTION AND BEHAVIOR: EVIDENCE FROM INDONESIA
Get PDFAn important issue for entrepreneurship today is to increase the entrepreneurial intention of a country’s productive age groups, including Generation Z. This research seeks to explore key components of the Theory of Planned Behavior (TPB) (attitude, subjective norms, and perceived behavioral control) to explain the entrepreneurial intention and behavior of Generation Z in Indonesia. This study employed a quantitative method. The data was collected through a questionnaire distributed using a purposive sampling technique, and a total of 713 respondents were participated in this study. Partial Least Squares – Structural Equation Modeling (PLS-SEM) was utilized to analyze the data. The results confirm that the TPB can predict the entrepreneurial intention and behavior of Generation Z in Indonesia, demonstrating that the attitude, subjective norms, and perceived behavioral control all have a positive influence on the entrepreneurial intention, as do the attitude and perceived behavioral control on the entrepreneurial behavior. Further, entrepreneurial intention has been shown to mediate the positive relationship between attitude, perceived behavioral control, and entrepreneurial behavior among Generation Z in Indonesia.JEL: E24, E220, I25, I140.
THE ROLE OF GREEN ECONOMY, SUSTAINABLE HALAL ENVIRONMENT, AND DIGITAL TOURISM ON COMMUNITY INCOME: A CASE STUDY IN WEST JAVA AND LAMPUNG TOURISM VILLAGES
Get PDFThis study aims to investigate the influence of green economy, sustainable halal environment, and digital tourism on the community income in West Java and Lampung tourism villages. There was a total of 500 respondents participated in this quantitative study through a random sampling technique. The data was collected using a questionnaire measured using a 5-point Likert scale and analyzed using SmartPLS 3.0. The results show that the green economy, sustainable halal environment, and digital tourism have a positive and significant influence on the community income. Further, this study highlights that the digital tourism is able to positively moderate the influence of both green economy and sustainable halal environment on the community income. These findings imply that the developing innovative sustainable tourism business models not only increases the income of tourist village communities but also preserves the environment and promotes social inclusion. This offers valuable guidance for optimizing the economic benefits of tourism while minimizing its negative impacts on the environment and local communities.JEL: Z3
DETERMINANTS AND CLASSIFICATIONS OF ONLINE SHOPPING CONSUMERS’ PURCHASE INTENTION IN INDONESIA
Get PDFOnline shopping is still growing significantly, which is an upward trend for e-commerce platforms. It has grown in popularity among consumers for a number of reasons, driving Indonesian consumer behavior. This study aims to identify determinants and classifications of Indonesian online shopping consumers’ purchase intention using the decision tree methodology. The notion underpinning this study is the phenomena of online shopping as a consumer behavior transition in Indonesia which has increased gradually over the last decades. The data was collected using a structured questionnaire and 820 respondents participated in this study. Then, the data was analyzed using C5.0 and CART 5.0 algorithms. The results show that the most influential determinants of the frequency of online shopping include the consumers’ occupation, choice of e-commerce platforms, product origin, and product quality. The influence of several factors on customers' intentions to engage in shopping online can be determined, including job status, e-commerce platform, product sources, and product quality.JEL: L81, L86, Q5
DOES ECONOMIC OPENNESS IMPACT ON THE ECONOMY IN KALIMANTAN?
Get PDFThe high levels of foreign direct investment (FDI) and economic openness in East Kalimantan have yet to lead to the region catching up with other areas in Kalimantan. This discrepancy in growth patterns is believed to contribute to regional inequality within Kalimantan. This study aims to analyse FDI and economic openness. This study utilises panel data from provinces in Kalimantan from 2011 to 2020, employing the static panel method. The findings indicate that FDI has a negative effect on economic growth, primarily due to low levels of FDI compared to domestic investment in Kalimantan. Consequently, policies to improve human capital through education are necessary to facilitate technology transfer and ensure that FDI has a positive impact. Additionally, the results show that exports have a positive effect on economic growth, indicating that exports in Kalimantan contribute to economic growth. The contribution of this study lies in its conformity with the endogenous growth theory.JEL: O1, O11, O40, F10, F31
MARKET POWER, BANK-SPECIFIC FACTORS, AND MACROECONOMIC EFFECTS ON BANKING PROFITABILITY IN INDONESIA: BEFORE AND AFTER THE COVID-19 PANDEMIC
Get PDFThis paper examines the impact of market power, bank-specific factors, and macroeconomic changes on profitability in conventional and Islamic banking in Indonesia before and after the COVID-19 pandemic. The data was collected quarterly from 6 conventional banks and 6 Islamic banks during the period from the second quarter of 2014 to 2023, and analyzed using a panel data regression model approach. The dependent variable is bank profitability, measured using the return on asset proxy (ROA) and net interest margin (NIM) / net operating margin (NOM); while the independent variables are concentration ratio (CR), third-party funding (TPF), capital adequacy ratio (CAR), non-performing loan (NPL), operating expenses to operating income (BOPO ratio), gross domestic product (GDP), inflation, exchange rate, and dummy variables. The findings demonstrate that the COVID-19 pandemic has had a detrimental impact on both types of banking, with Islamic banking experiencing a more significant impact than the conventional banking. Furthermore, the TPF, BOPO ratio, exchange rate, and inflation have a comparable impact on the profitability in both types of banking. Similarly, the market power, NPL, CAR, and GDP have distinct impact on the two types of banking, demonstrating disparities in operational features and industry competitiveness levels.JEL: L16, E32, G21
HOW ARE MSMES PERFORMING FOLLOWING THE COVID-19 PANDEMIC? THE ROLE OF MSME ACTORS’ CREATIVE SELF-EFFICACY, DYNAMIC CAPABILITY, AND INNOVATIVE WORK BEHAVIOR
Get PDFThis research aims to analyze the effect of Micro, Small, and Medium Enterprise (MSME) actors’ creative self-efficacy, dynamic capability, and innovative work behavior on the MSME performance. The data was collected through questionnaires distributed to 100 MSMEs spread across several regencies and cities in West Kalimantan Province. Referring to the results of statistical tests, it can be concluded that the MSME actors’ creative self-efficacy has a positive and significant effect on both their innovative work behavior and MSME performance. However, the MSME actors’ dynamic capability only has a positive and significant effect on their innovative work behavior, and not on the MSME performance. In addition, the MSME actors’ innovative work behavior also has a positive and significant effect on the MSME performance. Furthermore, the MSME actors’ innovative behavior is proven to mediate the effect of their creative self-efficacy and dynamic capability on the MSME performance. These findings indicate that the higher the MSME actors’ creative self-efficacy, dynamic capability and innovative work behavior, the higher the MSME performance.JEL: L26, M12, O30
POST-COVID-19 PANDEMIC RECOVERY OF HOUSEHOLD WELFARE
Get PDFThis study aims to investigate the post-COVID-19 pandemic recovery on household welfare in the Greater Jakarta area a result of the government’s policy of the enforcement of public activity restrictions (Pemberlakuan Pembatasan Kegiatan Masyarakat, PPKM). During the COVID-19 pandemic, there were numerous aspects of household affected, including household mobility, income, spending, and saving capability. There was a total of 400 respondents participated, who were the family breadwinners. The sampling methods employed were snowball and convenience sampling methods. The data was collected through a questionnaire distributed online using Google Forms. The results show that the PPKM implementation significantly affected the household welfare, and the recovery was proven in improved household mobility, income, spending, and saving capability following the COVID-19 pandemic. These findings suggest that the government must continue developing new and more effective policies while enhancing the anticipation and adoption of solution-oriented measures for the future.JEL: H31, I31, I38, H12
THE STARTUP RETENTION DILEMMA: EXAMINING THE INFLUENCE OF COMPENSATION AND ORGANIZATIONAL CULTURE ON TURNOVER INTENTION THROUGH THE MEDIATION OF JOB SATISFACTION
Get PDFTurnover intention refers to an employee’s inclination to leave the company or organization. This study aims to analyze and examine the significant influence of compensation and organizational culture on the turnover intention among startup employees in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi) area, with job satisfaction serving as a mediating variable. This quantitative study collected the data through a questionnaire distributed to 242 respondents, which was then analyzed using SmartPLS 3.0. The results show that the compensation has a positive and non-significant influence on the job satisfaction. However, it has a negative and statistically significant influence on the turnover intention. Additionally, when mediated by the job satisfaction, it has a positive and non-significant influence on the turnover intention. On the other hand, the organizational culture has a positive and statistically significant influence on the job satisfaction, while negatively affecting the turnover intention. Furthermore, it also has a positive and non-significant influence on the turnover intention when mediated by the job satisfaction. Lastly, the job satisfaction has a positive and non-significant influence on the turnover intention.JEL: M13, M14