Jurnal Ekonomi Bisnis dan Kewirausahaan
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FAKTOR-FAKTOR YANG MEMPENGARUHI ONLINE IMPULS BUYING
Get PDFABSTRACTThis study aims to analyze the factors that influence online impulse buying. The population in this study are people who have shopped impulsively at various e-stores in Indonesia such as Shopee, Lazada, Bukalapak and Tokopedia. The research sample size is 325 respondents. Data was collected by distributing questionnaires through social media and analyzed using Partial Least Square (PLS) with SmartPLS software. The results show that flow state, product affect and social interaction have a positive influence on online impulse buying so that the pleasure felt by consumers when browsing e-stores, positive (emotional) responses to products and social interactions can encourage the online impulse buying. Meanwhile, product risk has no effect on impulse buying, so product risk will not be related to the occurrence of online impulse buying. Online businessmen can encourage impulse buying by presenting attractive e-stores and providing communication space for fellow consumers through various media to be able to share information about products and shopping experiences. ABSTRAKPenelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi online impuls buying. Populasi dalam penelitian ini adalah orang-orang yang pernah berbelanja secara impulsif pada berbagai e-store di Indonesia seperti Shopee, Lazada, Bukalapak dan Tokopedia. Ukuran sampel penelitian adalah 325 responden. Data dikumpulkan dengan menyebarkan kuesioner melalui media sosial dan dianalisis menggunakan Partial Least Square (PLS) dengan software SmartPLS. Hasil penelitian menunjukkan keadaan mengalir, persepsi produk dan interaksi sosial mempunyai pengaruh positif terhadap pembelian online secara impulsif sehingga kesenangan yang dirasakan konsumen ketika menelusuri e-store, respon (emosi) positif terhadap produk dan interaksi sosial yang dilakukan konsumen dapat mendorong munculnya pembelian impulsif online. Sementara resiko produk tidak mempunyai pengaruh terhadap pembelian impulsif sehingga besar kecilnya resiko produk tidak akan berhubungan dengan terjadinya online impuls buying. Pelaku bisnis online dapat mendorong terjadinya pembelian impulsif dengan menghadirkan e-store yang menarik dan menyediakan ruang komunikasi antarkonsumen melalui berbagai media untuk dapat saling berbagi informasi mengenai produk dan pengalaman berbelanja.JEL : M3
PERAN KAPABILITAS INTERAKSI DAN KREASI NILAI BERSAMA UNTUK MENINGKATKAN KINERJA PEMASARAN
Get PDFABSTRACTThis study focuses on the role of Individual and Relational Interaction Capability in increasing Emotional and Social Value Co-Creation on Market Performance in beauty salon services. Value Co-Creation is one of the service organization's strategies in utilizing external resources from customers. This strategy is crucial because the performance of service organizations is mostly determined by the ability of the frontline staff who interact with customers during service meetings. This research belongs to explanatory research with a population of beauty salon customers in Central Java. The sample consisted of 203 customers, and it was determined using the purposive sampling technique. The author collects customer data through the distribution of offline and online questionnaires analyzed using SPSS 23.0-based regression. This study has proven that Emotional and Social Value Co-Creation can mediate between Individual and Relational Capability with Market Performance. Emotional and social values that are created together will be beneficial for the parties involved. For customers, interactions during the value co-creation process will increase their satisfaction because it can fulfill their needs and desires. This study has also shown the role of individual and relational capability in increasing customer willingness to engage in mutual value creation interactions.JEL Codes: D20, L10, M20.Keywords : individual interaction capability, relational interaction capability, emotional value co-creation, social value co-creation, market performance. ABSTRAKStudi ini fokus pada peran Individual dan Relational Interaction Capability dalam meningkatkan Emotional dan Social Value Co-Creation menuju Market Performance pada jasa salon kecantikan. Value Co-Creation merupakan salah satu strategi organisasi jasa dalam memanfaatkan sumberdaya eksternal yang berasal dari pelanggan. Strategi ini sangat penting karena performa organisasi jasa sangat ditentukan oleh kemampuan frontline staff dalam berinteraksi dengan pelanggan pada saat pertemuan jasa. Jenis penelitian bersifat explanatory research dengan populasi pelanggan salon kecantikan di Jawa Tengah. Ukuran sampel yang digunakan sebanyak 203 pelanggan. Teknik pengambilan sampel menggunakan pPurposive sSampling. Peneliti mengumpulkan data pelanggan melalui penyebaran kuisioner secara offline dan online. Alat analisis data menggunakan regresi berbasis SPSS 23.0. Studi ini telah berhasil membuktikan bahwa Emotsional dan Social Value Co-Creation mampu memediasi antara Individuasl dan Relational Capability dengan Market Performance Nilai emosional dan soscial yang dikreasikan bersama akan bermanfaat bagi pihak-pihak yang terlibat. Bagi pelanggan, interaksi selama proses value co-creation akan meningkatan kepuasannya karena kebutuhan dan keinginannya dapat terpenuhi. Studi ini juga telah membuktikan peran individual dan relational capability dalam meningkatkan keinginan pelanggan terlibat dalam interaksi penciptaan nilai bersama
MATA KULIAH KEWIRAUSAHAAN ISLAM DAN LINGKUNGAN PENGARUHNYA TERHADAP PEMBENTUKAN KARAKTER MAHASANTRI PRENEUR DI PERGURUAN TINGGI BERBASIS PESANTREN
Get PDFABSTRACTThis study aims to determine the extent of how the Islamic entrepreneurship and environment course at pesantren based colleges are able to build the character of preneur students. The research method is a quantitative descriptive method with data analysis techniques of SPLS3 which is an alternative method of SEM to analyze how the influence of Islamic entrepreneurship and environment course on the formation of preneur students’ characters. The population in this study was 33 students of the Islamic Broadcast Communication Study Program of STIBA Ar Raayah Sukabumi, with the sample also 33 students but the one who filled out the questionnaires only 28 students which consist of 9 male students and 19 female students. The data collection technique is saturated sampling technique, which is a sampling technique using all population numbers as the respondents through a google form questionnaire. The results showed that the Islamic entrepreneurship course had no significant effect on the formation of the character of mahasantri preneur, this indicates that we need innovation in the learning process in this course. On the other hand, the environment has a great influence, this is because mahasantri always interact with asatidzah (lecturers) who run a business in their daily lives.JEL : A22, I20, M20.Keywords : islamic entrepreneurship, environment, mahasantri, college, pesantren. ABSTRAKPenelitian ini bertujuan untuk mengetahui sejauh mana mata kuliah kewirausahaan Islam dan lingkungan pada perguruan tinggi berbasis pesantren mampu membentuk karakter mahasantri preneur. Metode penelitian yang digunakan adalah metode deskriptif kuantitatif dengan teknik analisis data SPLS3 yang merupakan salah satu metoode alternatif SEM untuk menganalisis bagaimana pengaruh mata kuliah kewirausahaan Islam dan lingkungan terhadap terbentuknya karakter mahasantri preneur. Populasi dalam penelitian ini sejumlah 33 mahasantri Prodi Komunikasi Penyiaran Islam STIBA Ar Raayah Sukabumi, dengan sampel juga sebanyak 33 orang akan tetapi yang mengisi kuesioner hanya sejumlah 28 orang yang terdiri dari 9 mahasantriwan dan 19 mahasantriwati. Teknik pengambilan data berupa teknik sampling jenuh yang merupakan teknik pengambilan sampel dengan menggunakan semua jumlah populasi sebagai responden melalui kuesioner google form. Hasil penelitian menunjukkan bahwa mata kuliah kewirausahaan Islam tidak berpengaruh signifikan terhadap pembentukan karakter mahasantri prenenur, hal ini menunjukkan bahwa perlu ada inovasi dalam proses pembelajaran dalam mata kuliah ini. Sebaliknya, lingkungan memiliki pengaruh yang besar, hal ini dikarenakan para mahasantri dalam kesehariannya selalu berinteraksi dengan para asatidzah atau dosen yang pada umumnya menjalankan usaha
BEHIND TRADE BALANCE SURPLUS IN KALIMANTAN BARAT AMIDST COVID-19 PANDEMIC
Get PDFABSTRACTThis study aims to determine general exports/imports structure, find the commodities and their salient characteristics, and measure changes in primary commodities price during the pandemic in Kalimantan Barat. The data used is Kalimantan Barat's export and import from Statistics Indonesia over January 2019 - June 2021 through descriptive analysis method and Fisher Index unit value. The results explain that three primary export commodities are bauxite, palm oil, and rubber. Bauxite and natural rubber were shocked by the pandemic, but palm oil can still hold. The government encourages downstream activities for bauxite and palm oil to produce value-added products, while rubber pays more attention to upstream quality. The contribution of exports is relatively significant to affect economic growth with the downstream process performed by the government; tremendous added value can be seen in palm oil commodities. Imports are beneficial because they add intermediate materials to support industrial processes. The recommendation is that local governments continue intensive monitoring and evaluation of smelter construction even during the Covid-19 pandemic, concentrate on the grade of palm oil downstream for its sustainability, and improve rubber trading system and capacity building for rubber extension officers to provide adequate guidance to rubber farmers.JEL : F10, F19, F40. Keywords: trade balance, export, fisher index, downstream, descriptive statistics, covid-19. ABSTRAKPenelitian ini bertujuan untuk mengetahui gambaran umum struktur ekspor/impor; mengetahui komoditas utama dan karakteristik yang menonjol; serta mengukur perubahan harga komoditas utama selama pandemi di Kalimantan Barat. Data yang digunakan adalah data ekspor dan impor Kalimantan Barat yang dikumpulkan oleh Badan Pusat Statistik selama periode Januari 2019 - Juli 2021 dengan analisis deskriptif dan Indeks Fisher. Hasil penelitian menjelaskan bahwa neraca perdagangan masih didominasi oleh aktivitas ekspor. Tiga komoditas ekspor utama adalah bauksit, minyak sawit dan karet. Pemerintah mendorong kegiatan hilirisasi pada komoditas bauksit dan kelapa sawit untuk menghasilkan produk bernilai tambah, sementara komoditas karet justru lebih memperhatikan kualitas hulu. Kontribusi ekspor sangat mempengaruhi pertumbuhan ekonomi dengan proses hilirisasi yang dilakukan oleh pemerintah, nilai tambah yang sangat besar terlihat pada komoditas minyak sawit. Aktivitas impor juga sangat menunjang perekonomian, selama impor yang dimanfaatkan adalah bahan baku penolong untuk mendukung proses industri. Oleh karena itu disarankan untuk pemerintah daerah agar tetap melakukan pengawasan dan evaluasi secara intensif berkala terhadap progres pembangunan smelter meskipun di masa pandemi Covid-19, memperhatikan kualitas produk hilir minyak sawit agar dapat terus berkelanjutan, memperbaiki tata niaga karet serta meningkatkan kualitas penyuluh karet agar tepat sasaran dalam melakukan pembinaan kepada petani karet
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT MENGGUNAKAN FINTECH LENDING
Get PDFABSTRACTThis study aims to examine the determinants of the developed Technology Acceptance Model (TAM) framework. The author used stratified random sampling, and data collection used a survey method. The analysis technique used is multiple regression analysis and path analysis using the IBM SPSS 25 software. The results show that perceived ease of use and perceived risk do not influence attitude towards fintech lending. In contrast, perceived usefulness, relative advantage, and perceived cost influence it, and attitude influences intention to use fintech lending behavior. Moreover, the attitude has a partial mediation role only in the relationship between perceived usefulness and relative advantage to fintech lending using intention. These results support the original model of TAM that states perceived ease of use has a nonsignificant effect on attitude towards using behavior. It suggested that financial technology services foster users to use fintech lending through various ways to tell it is easy enough to use and able to protect users' secure data and information. This study also contributes to giving more empirical evidence for other variables to modify and develop the Technology Acceptance Model.JEL : G23, G41, G51. Keywords : Technology Acceptance Model, financial technology, lending. ABSTRAKPenelitian ini bertujuan untuk menguji faktor-faktor pada kerangka kerja yang merupakan pengembangan dari Technology Acceptance Model (TAM). Peneliti menggunakan metode stratified random sampling dan pengumpulan data dilakukan dengan menggunakan metode survey. Teknik analisis yang digunakan adalah uji regresi berganda dan uji jalur dengan bantuan perangkat lunak IBM SPSS 25. Hasil penelitian menunjukkan bahwa perceived ease of use dan perceived risk tidak memberikan pengaruh pada sikap terhadap fintech lending. Sebaliknya, perceived usefulness, relative advantage dan perceived cost justru memberikan pengaruh, serta sikap memberikan pengaruh terhadap minat untuk menggunakan fintech lending. Lebih lanjut, sikap memilki mediasi parsial hanya pada hubungan antara perceived usefulness dan relative advantage terhadap minat untuk menggunakan fintech lending. Hasil penelitian ini mendukung model awal TAM yang menyatakan bahwa perceived ease of use memberikan pengaruh yang tidak signifikan terhadap sikap untuk menggunakan. Disarankan bagi penyedia jasa keuangan berbasis teknologi untuk mendorong pengguna fintech lending melalui berbagai langkah untuk menyampaikan kemudahan penggunaan dan fintech mampu melindungi data dan informasi pengguna yang bersifat rahasia. Penelitian ini juga berkontribusi untuk memberikan bukti empiris pada berbagai variabel yang digunakan untuk memodifikasi dan mengembangkan Technology Acceptance Model
Analisis Tingkat Implementasi Good Corporate Governance Pada Usaha Kecil dan Menengah (UKM) di Kota Padang
Get PDFNowadays economic independence is one indicator in measuring the welfare of a country. Economic independence is made from the current country's economic system. An economic system is a systematic way in which a country distributes its resources. The better the system is implemented, the better the economic growth rate of the country will be. One things that mostly affect the rate of economic growth is the increasing number of Small and Medium Enterprises (SMEs). Therefore, the government has designed the program for SMEs which is not supported by Good Corporate Governance (GCG), which results in lack of integrations between the government program and the SME management system. The purpose of this study is to investigate aspects of the management arrangements of 150 SMEs in Padang, and also to identified all aspects which is need to be modified so that the Good Corporate Governance (GCG) system can be implemented on these SMEs. The survey results in this study found that the implementation of Good Corporate Governance in Padang City SMEs is still very limited, so this research still needs to be explored further to find the right Good Corporate Governance (GCG) patterns implemented for Padang’s SMEs
Korelasi Dinamis Antara Pergerakan Harga Minyak Dunia dan Indeks Harga Saham Sektoral di Bursa Efek Indonesia
Get PDFChanges in the situation that move very quickly on the commodity market have an impact on financial markets, one of which is the stock market in Indonesia. Therefore this study aims to examine the dynamic correlation between the movement of world oil prices and the Sectoral Stock Price Index listed on the Indonesia Stock Exchange (IDX). The data used is obtained from secondary data in the form of daily closing price data for world oil prices and Sectoral Stock Price Index from January 2017 to June 2020. The analysis technique used is Dynamic Conditional Correlation-Generalized Autoregressive Conditional Heteroscedasticity (DCC-GARCH), due to previous studies mostly using a static approach. The results of this study show that the DCC-GARCH value between world oil prices (Brent and WTI) and Sectoral Stock Price Index tends to be very weak. A negative dynamic correlation was also found in the Consumer Goods Sector. This research can be a reference for investors who want to invest stocks in Indonesia by looking at the correlation between world oil prices and the Sectoral Stock Price Index
Pengaruh Tipe Kepemilikan Ultima Keluarga dan Negara Terhadap Risiko Likuiditas Bank
Get PDFThis research aims to examine the effects of family and state bank ownership on bank liquidity risk. The 20% ownership threshold determines the type of ownership, and the robustness test determined by the 25% ownership threshold, then bank liquidity risk is measured by Loan to Deposit Ratio (LDR). This study also used bank size to measure total bank assets, dummy listed or non-listed banks on the Indonesia Stock Exchange, and Capital Adequacy Ratio (CAR) as a measure of bank capital. The data used in this research are panel data of 59 commercial banks operated in Indonesia since 2010 to 2016. Using multiple linear regression analysis with Generalized Least Square estimation, the result shows that banks owned by family or state have lower liquidity risk than banks that do not belong to family or state. This research can be a reference for The Financial Services Authority and Indonesia Deposit Insurance Corporation to establish strategies and regulations related to bank liquidity risk
Pengaruh Tenure CEO terhadap Readability Narasi Pengungkapan
No full textThis study examines the influence of CEO tenure on readability of narratives disclosure. This study also included company size and company age as control variables. The sample used in this study was 482 companies listed on the Indonesia Stock Exchange in 2018. There are not many studies on readability of narratives disclosure in Indonesia, so this study is expected to motivate academics to develop studies on disclosure narrative readability. The results showed that more longer CEO tenure could increase the readability of narratives disclosure. This condition can occur because CEO with longer tenure will be better able to communicate firm conditions in naratives disclosure that is simpler and easier to understand than CEO with shorter tenure. Moreover, firm size and firm age add complexity to narratives disclosure and decrease readability. This condition occurs because more larger the firm size and more older the firm age can create more items that must be disclosed in the narratives disclosure. This study can use to enrich the literature about influence of CEO tenure on readability of narratives disclosure
PENERAPAN AUTOREGRESSIVE DISTRIBUTED LAG DALAM MEMODELKAN PENGARUH INFLASI, PERTUMBUHAN EKONOMI, DAN FDI TERHADAP PENGANGGURAN DI INDONESIA
Get PDFThis study aims to examine the effect of inflation, economic growth, and foreign investment on unemployment in Indonesia. Using the autoregressive distributed lag (ARDL) analysis method to analyze the 1991-2018 time series data collected from the World Bank's World Development Indicators database. The results found that inflation has a negative and significant effect in the short term but not significant in the long term in Indonesia. Economic growth has a negative and significant effect on both short and long-term unemployment in Indonesia, and foreign investment has a negative and significant effect on both short and long-term unemployment in Indonesia. Through the ARDL model, this research is able to prove that inflation, economic growth, foreign investment, and budgeting are proven to have long-term cointegration or move together in the long term. The four variables also have a dynamic short-term relationship that has a fairly high speed of adjustment towards equilibrium per year. Based on the results, policymakers, in this case the government must provide a conducive investment environment by eliminating the structural rigidity that exists in the economy to attract investment, both foreign and domestic investment, to encourage economic growth and create jobs in Indonesia