PRASASTI: Journal of Linguistics
Not a member yet
214 research outputs found
Sort by
DISCURSIVE AND SOCIAL PRACTICES IN INSTAGRAM CAPTIONS: EVIDENCE FROM INDONESIA
Full text linkThis study describes discursive and social practices in Instagram captions used by celebrity endorsers in promoting cosmetic products. This study employed a qualitative descriptive design in order to describe a critical discourse analysis. As the participants in this study, three celebrity endorsers are randomly selected based on their verified Instagram account, and they used Instagram actively for business and product promotion purposes. The data were obtained from Instagram captions of three celebrity endorsers. Additionally, this study's analysis technique is a descriptive-analytic method through the process of collecting and compiling data analysis. The data is then analyzed using a critical discourse analysis method based on Norman Fairclough’s, such as discursive practice analysis and social practice analysis. The results reveal that discursive practices applied by celebrity endorsers are utilized to motivate consumers to buy and use the products. The strategies used by celebrity endorsers are real testimonials, clinical evidence, and inspiring words. Besides, the social practice of products promoted by celebrity endorsers can have the power over society because the language used in promoting cosmetic products can trigger people’s desire to become consumers of those products. Therefore, the existence of celebrity endorsers who are healthy, beautiful, attractive, and charming can feel an emotion in the ability to control people in the beauty perspective among them.
KOMUNIKASI MATEN WELA PADA RITUAL KEMATIAN MASYARAKAT KEDANG NUSA TENGGARA TIMUR
Full text linkThis study is a qualitative descriptive study that discusses maten wela communication pattern in the death ceremony of the Kedang community in Lembata district, East Nusa Tenggara province. The focuses of the discussion are maten wela communication pattern and language stucture of maten wela. The data was analyzed using the comparative linking technique "teknik hubung banding" initiated by Sudaryanto (2015). Data in the form of mantera then translated and strengthened by interviews with local community leaders. The theory used to describe data is the theory initiated by Hymes in (Troike; 2003). The results showed that the communication pattern of maten wela was divided into four sub-events, namely (1) before birang nutaq, (2) birang nutaq, (3) after birang nutaq, and (4) ka mema '. The structure pattern of mantera maten wela contains high politeness language, vowel-consonant patterns (n, o, n, ŋ, e, n, u, o, u) and consonant prefixes (n, n, m, b) and end with vowels (o, a, u, u)
ANALYSIS OF APPRAISAL SYSTEM IN THE EDITORIAL ABOUT UIGHUR, MIDLE EAST WITH CHINA
No full textObjectivity and neutrality are hard to achieve in journalistic text. Editorial as part of journalistic text functioning to give opinion on certain issues should have its own standard of objectivity and neutrality. This study aimed at describing things, people, or parties involved in an issue carried by an editorial, and explain how the writer behaves and gives an assessment of the things, people, or parties. The study was held in a descriptive-qualitative method using Appraisal Theory to analyze the data taken from the editorial of an Indonesian news website. Research results showed various appraised items in the editorial meaning that there are various things and parties involved in the issue. The attitude of the writer toward the issue was marked by the domination of negative expressions in affect and judgement, and a dominationn of positive expression in appreciation. The writer used different modes in proposing opinion. From the findings of the research it can be concluded that using proper expressions in showing attitude and providing reliable facts are key to write an ‘objective and neutral’ editorial
ANALYSIS OF CODE-SWITCHING AND CODE-MIXING USED IN RINTIK SEDU YOUTUBE CHANNEL’S VIDEO
Full text linkRintik Sedu is an Indonesian writer's YouTube channel named Nadhifa Allya Tsana. As the content creator, Tsana masters Indonesian English and studies Korean self-taught. The mastery of the language causes code-mixing and code-switching found in Rintik Sedu YouTube channel’s videos. The study aimed to 1) identify the existing code-switching and code-mixing in Rintik Sedu YouTube channel’s video entitled “it means you’re growing”, 2) analyze the types of existing code-switching and code-mixing, and 3) describe the reason of code-switching and code-mixing used. The study used descriptive content analysis, which involved one of Rintik Sedu’s videos as a material to analyze. Some methods followed to collect the data, including searching the video, selecting and downloading the video, watching the video, transcribing the video’s audio, identifying the code-switching and code-mixing, and re-checking. The result found in this study are 1) Sixteen Indonesian Language-English code-switching data and fifteen Indonesian language-English code-mixing data. 2) The type of code-switching and code-mixing identified in Rintik Sedu’s video is external code-switching and outer code-mixing. 3) There are eight reasons for code-switching and code-mixing used
ANALISIS KESANTUNAN TUTURAN DALAM NOVEL TABULA RASA KARYA RATIH KUMALA
Full text linkKesantunan berbahasa telah menempati tempat sentral dalam kehidupan sosial studi bahasa; bahkan telah menjadi bahan perdebatan intensif di sosiolinguistik dan pragmatik. Novel Tabula Rasa mengangkat dari dua latar belakang Negara dan masa yang berbeda yaitu Rusia dan Indonesia serta masa orde baru dan reformasi. Kesantunan linguistik dapat didefinisikan sebagai cara bahasa digunakan dalam percakapan untuk menunjukkan pertimbangan terhadap perasaan dan keinginan lawan bicara, untuk menciptakan dan menjunjung tinggi hubungan interpersonal (disebut perilaku politik), dan untuk mematuhi aturan untuk apa masyarakat. atau budaya seseorang menganggap perilaku yang tepat. Penelitian bertujuan menganalisis tuturan dalam percakapan novel Tabula Rasa Karya Ratih Kumala yang mengandung maksim kesopanan. Metode Penelitian Kualitatif Deskriptif dan menggunakan metode pengumpulan data baca catat. Dari hasil peneitian didapatkan 14 data tuturan dan 15 maksim dengan tujuh kategorinya yaitu : (1) maksim kebijakan dua tuturan, (2) maksim kedermawaan 2 tuturan, (3) maksim pujian tiga tuturan, (4) maksim kerendahan hati dua tuturan (5) maksim kesepakatan empat tuturan, (6) maksim simpati satu tuturan dan (7) maksim pertimbangan satu tuturan. Dari satu bab novel Tabula Rasa didapatkan data 14 tuturan dengan 15 maksim dan 7 jenis maksim kesopanan. Penentuan percakapan yang ditulis untuk tokoh sangat menarik untuk dianalisis karena dapat mendapatkan sudut pandang penulis dalam mengekspresikan tokoh-tokohnya.
METAFORA SEKSUALITAS DALAM KOLOM KOMENTAR INSTAGRAM: ANALISIS METAFORA KRITIS
Full text linkMetaphors are generally used as a way to construct an abstract or difficult-to-understand concept in a human's mind. However, the metaphor of sexuality tends to disguise or cover one thing with another. This phenomenon is easily found in the comment section of women's Instagram account. This research combined the semantic and pragmatic perspectives in critical metaphor analysis and implemented qualitative methods to reveal the language attitudes and social elements that underlie the metaphor of sexuality. The research questions are (1) how is the conceptual mapping between the source and target domain of sexuality metaphors, (2) what types of metaphors are found, and (3) how are language attitudes and social elements that trigger the production of metaphors. The results showed that metaphors are widely used to refer to female breasts as inanimate objects. On the other hand, men's sex organs, men's thoughts, and men's gazes are described as animate objects. This shows how women on social media are seen as objects that can trigger and satisfy men's desires
SCRUTINIZING COMPLIMENT RESPONSE STRATEGY IN TEACHING ENGLISH AS FOREIGN LANGUAGE IN INDONESIA
Full text linkTeaching compliment expression might be challenging for Indonesian EFL teacher, especially presenting compliment responses in some certain context of situation. The present study aims at investigating the compliment response strategies in some learning resources used by English teachers in Indonesia. The subjects of this study are the two EFL textbooks written by non-native English speakers and the supplementary materials derived from two Youtube channels and two materials from online learning websites created by native English speakers.The findings revealed accepting was the common compliment response strategy represented in all learning resources. it is also noted that the supplementary materials have various compliment response strategies completed with the meta-pragmatic information on each dialogue. The study implied that the EFL students should be equipped with pragmatic and sociolinguistic information in order to achieve the successful communication.
NILAI-NILAI KEARIFAN LOKAL DALAM POLA PENGASUHAN ANAK MASYARAKAT BANJAR:KAJIAN ETNOLINGUISTIK
No full textEach tribe has a different pattern in terms of parenting. Parenting is a way of educating, nurturing, caring for, and guiding children in the family. The research objective is to describe the patterns and values of local wisdom in the parenting pattern of the Banjar society. This study uses a qualitative method with an ethnolinguistic approach. The subject of this research is the people in Pemantang Hambawang village, Astambul District, Banjar Regency. Data collection uses direct observation and interviews. The results showed that there are four parenting patterns in the Banjar society: 1) infancy parenting, 2) childhood parenting, 3) young parenting and adult parenting. The parenting pattern in the Banjar people contains the local wisdom such as 1) religious values, 2) educational values, 3) moral values, 4) cooperation values, and 5) educational value
BAGAIMANA MUKA DIWUJUDKAN DALAM INTERAKSI KOMUNIKASI PADA PERTUNJUKAN WAYANG SUKURAGA
Full text linkThis research aims at describing how face expresses in communication interaction in wayang sukuraga show. The show which presents the theme of human conflict internally, namely the conflicts part of body between figure and figure such as eyes, mouth, ears, nose, hand, and foot will have a certain offering of face whether positive face or negative face. Positive face expresses in: (1) regretting to what happen; (2) want to be liked; (3) confessing on profession; and (4) want to be known by other. Meanwhile negative face expresses in: (1) freedom to choose by his/herself; (2) freedom to see; (3) freedom to take; and (4) order to find out. The Research applied qualitative descriptive method with pragmatics approach. The data was obtained from video of wayang sukuraga show. Data collection applied simak method. The technique applied sadap and catat. Qualitative data analysis applied with the step of reduction data, display data, and drawing conclusion.
SEMIOTIC ANALYSIS FOUND ON SELECTED SCENE IN ASUS VIDEO ADVERTISEMENT
Full text linkThis study aimed to find out the verbal and visual signs used in the ASUS video advertisement and the meaning of those signs. The data source is from ASUS's YouTube in the name of the Asus Vivobook S 14X/16X OLED product. Analysis of verbal and visual signs is part of the semiotic study. The process of collecting data was conducted by observation method, and there were some steps in collecting the data. The collected data were analyzed by the descriptive qualitative method. The data was analyzed verbal and visual signs based on the theory of semiotics by Saussure, cited in Chandler's book (2007). This study analyzes the meaning of signs using the denotative and connotative meaning theory by Barthes (1967), and supported theory of color by Wierzbicka (1996). This study presented the data by using the formal and the informal method, which described the meaning of the verbal and visual signs found in the ASUS advertisement. The more discovered signs are verbal signs than visual signs. This study also found both types of meaning which are, denotative meaning and connotative meanings, were used in all of the data that is in order to convey messages regarding promoting the commercial product, which is ASUS