Jurnal Ilmiah Mahasiswa FIB
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THE INTERPRETATION OF “PRIA PUNYA SELERA†SLOGAN USED IN GUDANG GARAM CIGARETTE ADVERTISEMENT: CRITICAL DISCOURSE ANALYSIS
Full text linkKeywords: Critical Discourse Analysis (CDA), Consumers’ Interpretation, PriaPunya Selera Slogan.  This research tries to analyze Pria Punya Selera slogan used in Gudang Garam advertisement based on three dimensions of discourse in Fairclough’s Critical Discourse Analysis (CDA) framework. It is conducted to find out: (1) the meaning of Pria Punya Selera slogan based on three dimensions of discourse in Fairclough’s model of CDA, (2) the interpretations of Gudang Garam Cigarette male consumers in Study Program of English Universitas Brawijaya towards the Pria Punya Selera slogan used in Gudang Garam advertisement, and (3) the persuasive impact of Pria Punya Selera slogan used in Gudang Garam advertisement towards the Gudang Garam cigarette male consumers in Study Program of English Universitas Brawijaya.This research uses a qualitative approach by using content or document analysis to analyze the meaning of Pria Punya Selera slogan and the consumers’ interpretation. There are two steps in collecting the data, namely observation and interview. In addition, the researcher also uses instruments such as questionnaire and interview guide to conduct this research. In analyzing the data, the researcher uses two processes, firstly analyzing the sentence of the slogan text and then analyzing the result of interview.The findings reveal that the meaning of Pria Punya Selera slogan is composed of three words which is ideologically contested and some of linguistic features which are included in it. At the level of interpretation, the main goal of text production and text interpretation of Pria Punya Selera slogan are fulfilled well, proven by the consumers’ interpretation. However, this slogan does not significantly influence the consumers since the flavor and price are the main factors influencing them in choosing their cigarette.In conclusion, this slogan does not give persuasive impact to consumers in choosing Gudang Garam cigarette, instead the consumers prefer to choose Gudang Garam cigarette based on flavor and affordable price. This slogan only gives a good and interesting impression for consumers. Finally, the researcher suggests for the next researcher enrich the field of this research and possibly explore other numerous objects with different theories of CDA. It will be very useful for the knowledge development especially in critical discourse analysis
WILL SALAS’ STRUGGLE AS A PROLETARIAN IN PURSUING EQUALITY REFLECTED IN “IN TIME†THE MOVIE
No full textKey words: [Social Class, In Time, Class Conflict, Mise-en-Scene]The social structure created by state capitalism principle oppresses the proletarian class, and because of the oppression, the conflicts of interest between classes are born. In a way to survive in life and pursuit for happiness, some philosophers think that the struggle of the oppressed class must be done. Struggle is the only solution for the proletarian class to bring happiness to their life. The researcher is interested in analyzing the conflict of interest between two social classes reflected in the movie entitled In Time. The researcher is also interested in analyzing the struggle of proletarian against bourgeoist capitalism system.This research uses the Marxism theory of social class and class conflict proposed by Karl Marx. Other than that, to support the analysis, the researcher uses Mise-en-scene to help the researcher analyze some scenes in the movie entitled In Time. This research is in form of textual analysis because the aim of this research is related to the content of the movie. In conducting the research, the researcher follows several steps to get the data.After analyzing the movie, the researcher found the triggers that lead to the struggle of proletarian class against the bourgeoist capitalism system. The struggle of proletarian against bourgeoist is represented by the main character, Will Salas. Will Salas’ struggle is triggered by the unfair system to the people in Ghetto. The purpose of Will Salas’ struggle is to bring back what belongs to people in Ghetto. So, people in Ghetto will get what they deserve and a better life
STUDENTS’ MOTIVATION ON LEARNING ENGLISH AT TOEFL PROGRAM OF ELFAST ENGLISH COURSE IN PARE
Full text linkKey words: motivation, instrumental motivation, integrative motivation, TOEFL Program, ELFAST English Course.Nowadays, mastering a foreign language is important in order to adjust it with globalization era. In second language learning, there are some factors which influence the learners to be succesed in acquiring a foreign language. One of them is motivation. Motivation is the reason why people do something based on their desire.This study was aimed to answer three problems of study namely: (1) What arethe types of motivation used by the students at TOEFL Program of ELFAST EnglishCourse in Pare? (2) What is the most dominant motivation in learning English of thestudents at TOEFL Program of ELFAST English Course in Pare? and (3) Is there any significant relationship between motivation used by the students at TOEFL Program of ELFAST English Course in Pare and their TOEFL scores?.In this study, the writer used Gardner’s theory (1985) about motivatio.In this study, the writer used descriptive quantitative approach. The instrument used to investigate motivation is AMTB questionnaire designed by Gardner (1985). The data sources of this study were24 students of TOEFL Program which was divided into 3 classes, A, B, and C. In collecting the data, the writer did the process of distributing the questionnaires and putting them into a table. Then, the writer analyzed the data by calculating it using computer application called Statistical Product and Service Solution (SPSS).The result showed that the types of motivation used by the students at TOEFL Program of ELFAST English Course in Pare was instrumental motivation and integrative motivation and the primary types of motivation among the students at TOEFL program of ELFAST English Course in Pare was instrumental motivation.Related to the relationship between motivation and students’ TOEFL scores, thepositive significant correlation is revealed between motivation and students’ Englishproficiency measured by TOEFL final scores.From this study, the writer suggests the future researchersto conduct a research regarding motivation in learning English by using instrument Attitude/Motivation Test Battery (AMTB) questionnaire while collecting the data and explore more reason items of motivation from the questionnaire.The future researchers can also expand the motivation research and correlated it with other fields in second language learning. It might be correlated with learning strategy, learning style, or other
PLACE DEIXIS USED BY FOUR CHARACTERS IN THE MOVIE ENTITLED “HERâ€
Full text linkKeywords: “Herâ€, Pragmatics, Deixis, Place Deixis, Reference, Context In this modern era, people can learn a language easily. They can learn a language from magazines, newspaper, advertisement, and many more. By watching a movie, people can also learn a language. In linguistics, especially pragmatics, many writers use movie as their object. The writer conducted a studyof the place deixis in the movie entitled “Herâ€. There are two problems of the study to be solved namely: (1) what are place deixis used by four characters in the movie entitled “Herâ€; (2) what are the references of the place deixis used by the four characters in the movie entitled “Herâ€. The aims of this study are to find out the types of place deixis used by four characters and the references of the place deixis used by four characters in the movie entitled “Herâ€. This study uses qualitative research because the data are in the form of words.The data is a movie script of “Her†and the data source is the list of place deixisused by four characters in the movie entitled “Herâ€. In making the data credibleand dependable the writer used data triangulation which is comparing three theories of deixis from Levison (1983), Yule (1996) and Grundy (2000).There were 13 expressions of place deixis that occurred 37 times used by four characters in the movie entitled “Herâ€. There were five kinds of context that helped the writer to identify the reference of place deixis used by four charactersin the movie entitled “Her†namely picture, paralanguage, co-text, situation andparticipant.The writer suggests the next researcher who is interested in analyzing deixisanalyze another object such as song lyric, newspapers, magazines, etc, by usingother theories of deixis proposed by other linguists. Â
THE EFFECTIVENESS OF CLASSROOM MANAGEMENT IN ENGLISH LANGUAGE TEACHING AND LEARNING FOR TENTH GRADERS OF SMA PANJURA MALANG
Full text linkKeywords: effective classroom, classroom management, English language teaching, tenth graders students of Senior High School. English is international language that should be learnt by people in every country, included Indonesia. Effective English language teaching and learning process was needed for students in Indonesia. Whether classroom is effective to support teaching and learning process was influenced by many factors such as teaching strategy, managing classroom and students themselves. The writer uses 4 instruments to measure the effectiveness of classroom external and internal. The writer uses observation form, interview guide and field note. Observation form that use adapted from Burden (1995) Teaff (2007). For interview guide the writer prepares 10 questions related to classroom management. The subjects of this study are the English teacher of X IPS 4 and 33 students of X IPS 4. The objective of this study is to find out how to manage classroom, teaching strategies and student behavior to create effective classroom. This study uses descriptive qualitative research. The writer conducts the observation 3 times and 1 time interview guide for the English teacher of X IPS 4. The result of the study reveal that 5 aspects that being analyzed from observation form, they are physical arrangement, instructional time, instructional strategies, behavioral consideration, and social climates are fulfill completely. Â The classroom management of X IPS 4 SMA Panjura Malang is effective enough to support teaching and learning process. The observation shows that the teacher has authoritative characteristic. Based on the study, the writer suggested that teacher should have various methods, strategies and media to increase students' motivation. Teacher should play as main role for students. Teacher should have patient to face students, but if they over patient it can make students not serious during learning process
THE KINSHIP TERMS OF TRADITIONAL AND MODERN SOCIETIES IN EAST LOMBOK, WEST NUSA TENGGARA
No full textKeywords: componential analysis, kinship, Sasak language, traditional society,modern society, East Lombok.Kinship is relations shared by human through blood tie and marriage. Kinship terms are used to express the relations. In this study, the writer identified kinship terms used by traditional and modern society of Sasak in East Lombok. There are two problems of the study, they are: (1) What Sasak kinship terms are used by traditional society in Limbungan and modern society in Selong district; (2) What differences are found in Sasak kinship terms between Limbungan villagers and Sasak modern society of Selong district based on the lexical and the componential analysis of the terms.The study used qualitative approach, employing in total 40 participants. 10 participants were Limbungan villagers and 30 participants were Selong citizens. 30 participants from Selong were divided into 3 groups, namely students group, modern job group, and social and politic organizations group. The numbers of participants were not same considering the difference of total population in both societies. All participants were required to answer the questionnaires. To analyse the data, the writer employed componential analysis approach by Kreidler (1998) to trace the meaning of each kinship term.This study reveals that Sasak kinship terms like Amaq, Inaq, and Amaq Kaka are still used in traditional society though there are also some adapted kinship terms from Bahasa Indonesia like Kakak, Adiq, and Ipar. Meanwhile in modern society, other languages like Javanese and Bahasa Indonesia kinship terms are also used by the citizens. It can be seen from the kinship terms Mamak, Bapak, Pak De and Bu De which are used by modern society. Lexical differences can be found in the terms for addressing parents’ younger siblings, and nephew or niece. In terms of componential analysis [male] and [female] semantic features are identified more in modern society since they tend to determine the sex the person they refer to.For the next researchers, similar study can be conducted using descriptive qualitative approach. Through descriptive qualitative approach, the next researcher may know the percentage of people who still apply Sasak kinship terms and at the same time can describe the phenomenon holistically. Kinship studies in other vernaculars employing other theories are also welcomed
WORD ASSOCIATION RESPONSES IN RELATION WITH LEXICAL STORAGE OF STUDENTS IN INDONESIA INTERACTIVE STANDARD SCHOOL (IISS) MALANG
Full text linkKeywords: word association test, lexical storage, mental lexicon, bilingualchildren Word association test is a test used to investigate lexical storage in mental lexicon. In this test, the participants are asked to respond to the first words come into their minds right after they are given the stimulus words. By doing this test, the writer aimed to find out the types of word association produced by students in Indonesia Interactive Standard School (IISS) Malang and to what extent Indonesian and local languages influence students’ responses in Indonesia Interactive Standard School (IISS) Malang. The theories used to achieve the purpose of this study are Field’s (2004) and Lawson’s (2007) about word association test and lexical storage of L2 learners. The participants of this study were 45 students of IISS. Then, the data of this study were students’ responses obtained by having word association test.The result showed that encyclopaedic association was the most type found in the students’ responses with 135 responses (38.8%). Then, syntagmatic association had 114 responses (2.8%) comprising collocation with 80 responses (23%) and multi word items with 34 responses (9.8%). Meanwhile, paradigmatic association had total 56 responses (16.1%) in which antonym were 19 responses (5.5%), synonym were 2 responses (0.6%), superordinate were 5 responses (1.4%), co-ordinate were 14 responses (4%), and meronymy were 16 responses (4.6%). Then, 13 students made responses which were categorized in misunderstanding due to homophone and it resulted in 13 responses (3.7%). Moreover, based on the result found, Indonesian language still influenced the students in responding the stimulus words even though the responses appeared only 22 responses (6.3%) of 352 responses found. However, local languages did not influence the responses. In conclusion, bilingual children tend to associate words by chain relationship and their first language still influences the responses.The writer suggests to Study Program of English to provide more studies or references in psycholinguistics field, especially about lexical storage. Then, the writer also suggests for the next writers who want to conduct research in the same topic to take different participants and categorization of word association types
LANGUAGE STYLE USED IN BEAUTY PRODUCT ADVERTISEMENTS OF “GADIS†MAGAZINE
Full text linkKeyword: Language style, language style in advertisement, GADIS magazine.People may use different language style when delivering ideas through language. The way people speak depends on the speaker’s relationship with the addressee in determining the appropriate style of speaking used. In conducting the study, the writer analyzed two problems of study namely; (1)What kinds of language style are used in the slogan of advertisement of beauty products in GADIS magazine seen from its sentence structure? (2)What types of language style are used in the promotional sentences of beauty product advertisement of GADIS magazine?This study used qualitative approach and document analysis since the analysis focused on analyzing and interpreting the text in the form of slogans and promotional sentences.The theory used in this study is the language style theory proposed by Keraf (2010) and Wells (1995).From 15 slogans analyzed, the writer found all of the type of language style based on sentence structure. The parallelism style is mostly used and the occurrence is about 6 times, it is followed by climax style found in 5 slogans and anticlimax found 2 times, the next is repetition style and antithesis style occurs only once in each type. Based on types of language style in advertisement, from 28 Promotional, the writer found 14data which are categorized into demonstration style, 8 data are categorized into hard sell style, 3 data are categorized into problem – solution style, 2 data are categorized into spokesperson style and one data categorized into comparison style.In conclusion, the writer concludes that in parallelism style and demonstration style the creators of the advertisement mostly used adjectives from the vocabulary of the sentence. Finally, the writer concludes that adjectives are important in advertising to add prestige and desirability for the readers. For further research, the researcher are expected to be able to develop and explore further using different theory and different subject such as advertisement in radio in order to help the readers to understand more about theory of language style
MEANING CONSTRUCTION OF SLOGANS USED BY THE PRESIDENT CANDIDATES IN THE GENERAL ELECTION (PEMIRA) UB 2011
Full text linkKeywords: Discourse Analysis, Critical Discourse Analysis, Slogan, General Election (PEMIRA) UB 2011. This research is about the analysis of Critical Discourse Analysis of the slogan used by the president candidates of Brawijaya University on general Election (PEMIRA) in 2011 by using Fairclough model of CDA. The researcher investigated two research problems, namely: (1). What are the lexical and structural meaning of construction in the slogans of president candidates in PEMIRA UB 2011 and (2). What are the social impacts of the slogans meaning of president candidates in PEMIRA UB 2011 toward the students at Universitas Brawijaya reflected on the image of perfect leader.This research used qualitative approach. The primary data were the slogans from two president candidates in General Election (PEMIRA) UB 2011. The supporting data were derived from articles on PEMIRA UB 2011. In addition, the researcher also used interviews with both of president candidates of Universitas Brawijaya in PEMIRA UB 2011 in order to complete this study.The results of this study showed that there were 7 slogans used in the general election (PEMIRA) UB 2011. Based on the text analysis on the slogans, the use of words such as commitment, aspirations have big impact towards the public opinion. It could influence public’s view to the figure of president candidates that it does not come out as a "stereotypical" an ordinary general election. The role of social media is important as slogans can also serve as “boomerang†that can decrease the belief of the voters. This condition obviously influences the psychological felling of the voters that they can easily believe those issues and automaticlly choose other candidate. The social effect on the use of slogan president candidates for the winner can be seen in everyday life. The winner often gets many privileges in the society and their group. Furthermore, the slogan has a role that less than supporting role and organization background of the president candidates in terms of influencing the reader or voters.Finally, the use of the slogan of president candidates had influenced the supporters and student at the time. It can be seen when Fandi becomes the winner in general election (PEMIRA) UB 2011. The researcher suggests for the future researcher to enrich the field of this study by possibly exploring other numerous object with different theory for CDA. Moreover, it can be about CDA containing a critical thinking which in fact is very helpful for students to explore more about a subject given whether they will accept it or not
THE SPIRIT OF FEMINISM AGAINST WOMEN NEGATIVE STEREOTYPES IN VERONICA ROTH’S DIVERGENT
Full text linkKeywords: Divergent, Feminism, Gender, Women Negative Stereotypes.Gender is social and cultural construction about the differences of the roles and opportunities between men and women which occur in society. Gender often causes inequality between man and woman which usually disadvantages woman because of the negative stereotypes that exist in the society. The writer conducted a study on Divergent novel to analyze the portrayal of female characters countering negative stereotypes that exist in their society.Sociological approach is used in this research related with the context in the society. Feminism theory is applied in this study to analyze the data which mainly about the struggle of female characters in the society.This study reveals that the female characters in the Divergent novel do not fit the negative stereotypes that are labelled on them. The portrayal of women characters are considered as the picture of strong, brave, and intelligent women who has important contribution to the society. The women characters proves that they have courage and bravery, for example they can make decision over themselves and willing to sacrifice their life for others whom they love. Second, the women characters are depicted as brilliant which makes men feels threatened and intimidated. Third, the women characters depicted has physically, mentally,and emotionally strong that makes men feels threatened and the last, the women characters depicted as having important role to contribute to the social development by helping others.In conclusion, the women characters in this novel prove that women do not fit the stereotypes that are attributed by the society. In this novel, the women characters are considered as the portrayal of strong, brave, and intelligent women who also has important contribution to the society.The writer suggests the next researchers to use different approach or theories such as Psychology or Marxism to analyze the novel. The first theory can be used to understand the characters and their psychological development. Meanwhile the second theory can be used to observe the social class struggles within the society in the novel