Jurnal Manajemen dan Kewirausahaan
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IMPACT ANALYSIS OF DIGITAL MARKETING: AN INDIAN PERSPECTIVE
Full text linkThe increasing use of digital media by consumers, companies utilizes digital marketing to outreach their market segments. The purpose of this study is to determine marketing strategies commonly utilized in digital communication and identify the preferred by consumers which influences decision making. Consumers have been identified as a driving force for online shopping. While there have been numerous studies about digital advertising, there has been little academic research focused on type of digital marketing strategies are preferred and influences their consumer’s behavior. A survey of 225 consumes indicated a preference for side panel ads and email ads; they do not like pop – up advertising. If provided a personal benefit like discount or reward they will write an online product review
ROOT CAUSE ANALYSIS FOR CONDUCTING UNIVERSITY’S COMMUNITY SERVICE TO MICRO AND SMALL FIRMS
Full text linkThe study aims to identify the root problems facing by the small firm that further can guide the university to implement the most appropriate treatments to enhance the partnering small firm\u27s business performance. A qualitative approach was employed, primarily conducting in-depth interviews and brainstorming with business owners, employees, store managers, and consumers of "Wajik Tapai" in Riau Province, in the framework of root cause analysis. The result reveals that the distinct causes identified as the driver of the small firm\u27s income stagnation can be rooted in four perspectives, i.e., product durability, non-ergonomic working layout with a traditional process, conventional/offline marketing, and variability of product
THE IMPROVEMENT OF GENERATION Z FINANCIAL WELL-BEING IN PEKANBARU
Full text linkThe current economic condition of generation Z was pretty unexpected. It might trigger problems personally or even their families. This study aimed to reveal the factors influencing the financial well-being and altering personality problems of generation Z. There were more than 800,000 peoples in population and the number of the sample was 239 peoples using a combination of purposive and convenience sampling methods. The data was then analyzed using multiple linear regression. The researchers used primary data by distributing questionnaires based on a Likert Scale. All classic assumptions met the criteria and testing produced financial self-efficacy, financial attitude, financial knowledge, financial behavior, and had a significant positive effect on financial well-being. However, locus of control had no significant effect on financial well-being. Generation Z must increase their independence and confidence to achieve what they want. It would be good to have financial atitude and investment behavior along with financial knowledge. They must also believe that only theirself can provide personal well-being. Generation Z needed character education, more mature, and independent thinking models to deal with economic problem
SUSTAINABLE LEADERSHIP KEY FACTORS: STUDY ON PROFIT AND NON PROFIT ORGANISATIONS IN BATAM INDONESIA
Full text linkThe purpose of this study is to examine the main factors forming sustainable leadership in organizations. The sampling method of this study was simple random sampling, which got as many as 289 employees or members of organizations in the city of Batam. Principal Component Analysis is used in the process of analyzing the data of this study using statistical programming tools in R and RStudio. The results of this study are the Sustainability Leadership of Human Resources in the organization formed by 4 factors, namely factor 1- Harmony Leadership, factor 2- Ethical Leadership, factor 3- Personal value Leadership and factor 4- Care Leadership
THE DETERMINANT OF WEBSITE QUALITY AND E- SERVICE QUALITY AT SME IN INDONESIA
Full text linkThis study aims to examine the dimensions which determine the Website Quality and E-Service Quality in Small and Medium Enterprises (SMEs) in Indonesia. As one of the important determinant dimensions for website quality, E-Service Quality is specifically observed to find out the specific factors that determine E-Service quality which in some previous studies has not been widely studied. The study was conducted by using survey method with questionnaire involving 379 SME customer respondents. Website quality dimensions are measured using a Likert Scale with 5 alternative answers. The results of the analysis conducted with Smart PLS, shows that there are four dimensions of website quality determinants, of which the most influential are: E-Service Quality, Information Quality, System Quality and Image Quality; furthermore for E-Service Quality dimensions, there are three identified important dimensions that determine are: Fulfillment, Responsiveness, and System Availabilit
THE IMPACT OF ENTREPRENEURIAL ORIENTATION ON SMEs PERFORMANCE IN GHANA: THE ROLE OF SOCIAL CAPITAL AND GOVERNMENT SUPPORT POLICIES
Full text linkThe primary purpose of this study was to propose a conceptual framework on the impact of entrepreneurial orientation (EO) on SMEs performance in Ghana: The role of social capital (SC) and government support policies (GSPs). The study reviewed existing literature pertaining the five dimensions of EO and used measures of SC, and GSPs in relation to SMEs performance in Ghana. This study would be anchored on two theories thus the resource-based view and the social capital theories stressing the need for SMEs to focus more on their unique resources that existed within their social network relations. The study would further provide new insight to practitioners to understand and appreciate the role of SC and GSPs on SMEs performanc
DETERMINANT FACTORS THAT INFLUENCE ENTREPRENEURIAL INTENTION AMONG STUDENTS IN MALAYSIA
Full text linkThe unemployment among university students become main issues in Malaysia since the increasing number of umnemployed graduates from higher education institution. In order to minimize this issue, entrepreneurship become one of the main solutions especially for higher education institution in Malaysia. This including the Kolej Islam Antarabangsa Sultan Ismail Petra (KIAS), Kelantan, Malaysia which provided entrepreneurship as main core subjects for their program of studies. Thus, this research tends to examine the factors that influence entrepreneurial intention among diploma student at Kolej Islam Antarabangsa Sultan Ismail Petra (KIAS) by using The Theory of Planned Behaviour (TPB). Quantitative research design has been where 100 set of questionnaires has been distributed to target respondents in order to get the necessary information. All data were panalyzed using SmartPLS software. The finding shows that attitude and entrepreneurial education are significant towards entrepreneurship intention. Therefore, this study is expected to provide a significant insight towards higher institutions, public as well as government about entrepreneurial intention
AN EMPIRICAL STUDY ON PENSION FUNDS’ PORTFOLIO AND INVESTMENT PERFORMANCE: THE EFFECT OF PENSION FUNDS’ SIZE
Full text linkThis study seeks to investigate whether larger pension funds exhibit better investment performance than smaller ones and differences in the selection of investment instruments between large and small pension funds. Our research sample is 13 pension funds that are the members of BKS Dapen-KI (Badan Kerja Sama Dana Pensiun Kristen Indonesia – the Cooperation Council of Christian Pension Fund in Indonesia) in 2010-2017. We use the quantitatively descriptive and independent-sample t-test methods. The results indicate no significant difference between the performance of large and small pension funds likely because both pension fund types have relatively similar total assets. However, large and small pension funds have exhibit different investment instruments selection
DETERMINANTS OF EMPLOYEE JOB SATISFACTION: EVIDENCE FROM THE UNIVERSITY OF KARACHI, PAKISTAN
Full text linkThe study identified factors affecting employee job satisfaction in the University of Karachi. The research collected data using survey questionnaire consisting of twenty-nine questions. The study found that a generous rewards and compensation packages lead to job satisfaction and are affected by promotion and job security. Good working relationship with co-workers also contributes to employee job satisfaction. Also, it is found that good working environment also contributes to employee motivation, and is influenced by better facilities, and training and development. Finally, good supervision provides motivation that enhances the quality of output and employee performance. The findings are important, because it is well-established in the literature that job satisfaction and employee motivation play a major role in increasing productivity of employees and profitability of the organization
THE VIEWS OF THE TOURISM VILLAGE MANAGERS ON THE GREEN EVENT CONCEPT IN BALI
Full text linkGreen event remains an issue under debate in the effort to support sustainable tourism today, because the result of the previous research has not found a standard model for the implementation of the green event concept. This research describes the views of the village tourism managers on the green event model developed by the Bali State Polytechnic. Green events are developed on the basis of two aspects: green and cultural aspects. Data were collected through questionnaires sent by email and by post to village tourism managers. There are a hundred tourist villages planned to be developed in Bali and all are made research samples. The collected data were analyzed by using descriptive statistics. The results of the study indicate that the understanding of green aspects includes green foods, waste management, natural materials, and ecosystem is averagedly quite good. The result of the analysis from the cultural aspect is very good, meaning that the culture practised by the community gives a strong impetus to keep the environment sustainable so that the harmonious relationship with nature, humans, and God is maintained through the activities in Tourism Villages. Other results indicate that an understanding related to the ecosystem, the green food, and the waste management needs a special attention to further improve understanding. Green event as an alternative product in supporting the tourist village is very much expected by the managers that will further be synergized with the existing culture. The combination of both green event and existing culture is quite unique and will constantly keep the concept of sustainable tourism. These findings give a contribution to the theory of green tourism or sustainable tourism which is built upon the event and based on the blend of modern and traditional concepts. Keywords: green event, sustainable tourism, tourism village, cultur