Jurnal Manajemen dan Kewirausahaan
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WEBSITE AS AN COMMUNICATION TOOL AND BRANDING STRATEGY IN TELECOMMUNICATION COMPANIES: -
Full text linkThis research had the purpose of investigating the utilization of a company\u27s official website as a communication medium and for online branding purposes in the telecommunication industry in Indonesia. This study used a population of official websites from seven telecommunication companies in Indonesia. The indicators that had been used to analyze website content, website ease of use, and website interactivity. The results of this study showed that 100% of telecommunication companies in Indonesia had a website that can be used as an online branding strategy. The indicators that were mostly used by these companies for online branding were website content (100%) and website ease of use (93.65%), while the use of website interactivity (53%) still needed to be maximized. The findings of this study were useful in revealing how telecommunications companies in developing countries used their websites as a communication medium for online brandin
PRODUCT CONFIGURATION CAPABILITY FOR IMPROVING MARKETING PERFORMANCE OF SMALL AND MEDIUM METAL INDUSTRY IN CENTRAL JAVA - INDONESIA
Full text linkThis study explored and examined the role of product configuration capabilities to improve marketing performance. Product configuration capability represented the company\u27s capability to configure products with visibility/clarity of product origin, products that were different from competitors and products that were difficult to imitate. This capability indicated that the products produced by the company were more efficient and quality than that of others. The results found that product configuration capabilities could improve product success, growth in product marketing reach and market share product. This study was expected to provided a contribution to both theoretical and practical knowledge of strategic management. Business players had focussed on developing dynamic capabilities to address the constantly changing business environment
OWNERSHIP STRUCTURE, FIRM VALUE AND THE MODERATING EFFECTS OF FIRM SIZE: EMPIRICAL EVIDENCE FROM INDONESIAN CONSUMER GOODS INDUSTRY
Full text linkEmploying a panel data from a sample of Indonesia listed consumer goods companies covering the period of 2015-2019, the present study examines the effect of share ownership structure on firm value with firm size acting as a moderating variable. The estimation results show that while the control hypothesis of institutional ownership is supported, the alignment hypothesis of managerial ownership does not hold. However, the present study finds that firm size moderates the effect of share ownership structure on firm value. As firm size increases, managerial conducts are more inclined to conform with shareholders’ interest. But on the other hand, as firm size increases, institutional investors tend to side with managers in extracting more value at the expense of other shareholders. These findings corroborate anecdotal evidence in empirical corporate finance that size does matter, and provides insights for policy makers relating to corporate governance implications of institutional ownership in large firms
PERFORMANCE EFFICIENCY OF QUALITY CONTROL LABORATORY THROUGH IMPLEMENTATION OF LEAN OPERATION
Full text linkLean operation is the common method to increase operational\u27s efficiency, but it is still rarely implemented for Quality Control Laboratory. This paper used Value Stream Mapping to identify added value and non-added value activities from raw material analysis in Quality Control Laboratory of pharmaceutical industry. Efficiency was measured by reducing the turnaround time for raw material analysis and then converted into labor cost efficiency. Our research renders a decrease of 42.7% in turnaround time for the top 20 raw materials sample that received in 2020. In addition, it reduced the cost of labor by IDR 130,193,977 per year. These results showed us the importance of implementing lean operations in the laboratory to support pharmaceutical industries in producing quality and affordable drug products
DETERMINANTS OF JOB SATISFACTION
Full text linkDetermining the employees’ career contentment is crucial at this time. Companies should pay more attention to employee career contentment. This research focused to the determinant of employee career contentment through organizational culture, work environment, organizational commitment toward 98 office and workshop employees at PT Bukaka Teknik Utama Balikpapan Branch. It used classical assumption to test research hypothesis by analyzing feasibility with multiple linear regression model. The result revealed that organizational culture, work environment, and organizational commitment had a significative effects on employee job satisfaction. The work environment was influential but not so important. Furthermore, organizational culture had dominant effect to the employees’ job satisfaction. The work environment communication connection (communication between fellow employees), especially played role in the application of work and conformance with standard operating procedures, making it easy for employees to understand. The author realized attention of an acceptable work environment to increase the level of career contentment. The practical implications of this research results can be consideration for similar industrial companies in providing maximum satisfaction related to organizational culture, work environment, and organizational commitment. Employees satisfied at work and afforded occasions to advance themselves, if companies concerned to the availability of work facilities and convenience
DIGITAL MARKETING: ENGAGING CONSUMERS WITH SMART DIGITAL MARKETING CONTENT
Full text linkThe accelerated development of digital technology is currently affected by several factors such as the use of internet technology, the development of smartphones, the emergence of various social media, the development of e-commerce and the large number of people who actively use the internet. This study aimed to find a suitable marketing strategy for promoting food products by observing the development of digital marketing, especially today’s social media marketing. Bali was well known as one of the destinations visited by local and International tourists. One restaurant located in Kuta called Maisyaroh, in spite of the advancement of digital technology, had not optimized the use of the technology well. Whereas, it actually could affect the competitive advantages. In addition, a qualitative descriptive approach was used in this research, while the data collection techniques were carried out through observation, in-depth interviews by using Zoom Meeting and documentation. The results stated that promotion using Instagram (IG) endorsement and paid promote could increase brand awareness and buying interest
THE ROLE OF COMPETENCIES, FINANCIAL PLANNING, AND ACCESS TO FINANCE IN EXPLAINING SMEs FINANCIAL INNOVATION
Full text linkFinance was a crucial aspect for the survival of SMEs. This study explored the factors that can influence financial innovation. Data was collected from the results of distributing questionnaires to 285 SMEs using a door-to-door approach and filling assistance. Sampling was based on the proportion of small and medium-sized industries. The data were tested with a series of statistical tests to obtain a suitable regression result. These results indicated that financial innovation was influenced by the owner or manager\u27s entrepreneurial competence. Meanwhile, access to finance and financial planning did not affect financial innovation. Additional funds from outside the company were deemed necessary when the owner or manager of SMEs applies their maximum competence for business growth and performance. Therefore, it forced SMEs to be smart in exploring financial sources. SMEs tent to use their finance access to finance their business operations rather than making financial innovations. SMEs did not think about exploring their finances anymore because they feelt they had enough loans obtained from one institution. Even though the knowledge of SME owner or manager financial planning was quite good; they prefered not to make financial planning and let the cash flow normally
SOCIAL NETWORK ANALYSIS: A COMPETITION IN INDONESIA’S FASTEST GROWING FINTECH
Full text linkThis study aimed to analyze how effective the use of social media was to maximize recognition and sales. On social media, users had tried to reveal information they already knew about financial technology startup businesses. User Generated Content (UGC) information, which was a track record left by users on social media, can be used as a mapping for users who communicate on social media. This study itself had used this phenomenon to measure the performance of companies (through brands) that were popular on social media, namely Gopay and DANA, in an effort to measure a person\u27s awareness and interest. The method used was Social Network Analysis (SNA). This qualitative research aimed to describe the results of a phenomenon that were occurs. The results of this study indicated that DANA had advantages in the community and it was easy for users to communicate because there were few accounts that must be passed in conveying information. Meanwhile, Gopay had the advantage of having a large number of users and being have many relationships between users
ENTREPRENEURIAL FAILURE AND RESILIENCE: A CONTINUOUS INTERPLAY BETWEEN RIGIDITY AND FLEXIBILITY
Full text linkResilience studies are increasingly relevant to understand business processes. This study aimed to explore how entrepreneurs in Mexico recovered from situations of business failure. Which key factors did move entrepreneurs to move forward with their ventures rather than desisting after a failure event? Through a qualitative study that utilized focus groups with entrepreneurs that had faced entrepreneurial failure, discourses, and representations around the failure experience were analyzed. Findings suggested that entrepreneurs lied in a continuum between resilience and resistance, depending on their access assets such as entrepreneurial networks, ecosystems, and pool of knowledge as antecedents of resistance and resilience. The study shed light in the understanding of the role communities surrounding entrepreneurs played in their trajectory, failure, and eventual recovery
ONLINE FEEDBACK IMPACT ONLINE SHOPPERS\u27 IMPULSE PURCHASES IN MALAYSIA
Full text linkOnline shopping has risen to the third position among Malaysians who use the Internet. Typically, past customer online reviews are deciding factors for an online business\u27s success or failure because online consumers encounter online reviews while visiting a website, and it has a direct effect on their ability to purchase impulsively and online impulse buying conduct. The majority of previous research on market-generated context as a factor in online impulse buying behaviour has concentrated on the market-generated background. As a result, this research identified two types of online reviews as independent variables: hedonic and utilitarian value online reviews, browsing, and willingness to buy impulsively as mediating and moderating variables. While online impulse buying behaviour a dependent variable. This study only involves online shoppers who have made at least one purchase on both Lazada Malaysia and Shopee Malaysia websites. This study took a quantitative approach, with 100 responses collected from online shoppers who had made at least one purchase on Shopee Malaysia and Lazada Malaysia through an online questionnaire. Due to the deletion of one straight-lining response, 99 responses were subjected to data analysis using SmartPLS software. According to the results, hedonic value online reviews influence browsing, and browsing influences the urge to buy impulsively and directly to online impulse purchasing