Jurnal Manajemen dan Kewirausahaan
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    411 research outputs found

    OIL AND GOLD PRICE VOLATILITY ON INDONESIAN STOCK MARKET IN THE PERIOD OF COVID-19 PANDEMIC

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    The study aimed to analyze the effects of oil and gold price volatility on stock returns in Indonesia by comparing the period before and during the Covid-19 pandemic. The study took secondary data from the daily closing prices of oil (Brent and WTI), gold, and JCI. The analysis technique used was GARCH (1,1). The study found that oil and gold price volatility did not affect stock returns in the two periods. The impact of the Covid-19 pandemic on financial markets had yielded uncertain results. This finding supported the concept of gold as a safe haven during the financial crisis. The limitations in the study were focusing on the Indonesian capital market, and future research can compare the impact of the Covid-19 pandemic on developing countries with developed countries

    SUCCESSFUL HR AUDIT: IS IT DETERMINED BY TOP MANAGEMENT COMMITMENT, HR CONSULTANTS, AND LINE MANAGER INVOLVEMENT

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    The research aimed to find out how to execute a successful HR audit by looking into the top ma­na­gement\u27s commitment, HR consultants\u27 function in the business, and the line manager\u27s level of participation in the audit. 70% of the total population of employees who were selected using probability random sampling participated through an online questionnaire. The hypothesis was tested using structural equation modeling since a total of 104 respondents supplied favorable responses, but only 101 could be employed to test the hypothesis. The result showed that the absence of HR and line managers did not affect the success of HR audits from the starting point and that the term "audit" had a negative connotation

    KNOWLEDGE, EXPERIENCE, FINANCIAL SATISFACTION, AND INVESTMENT DECISIONS: GENDER AS A MODERATING VARIABLE

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    This research aimed to analyze and examine the effect of financial ex­pe­ri­ence, financial knnowledge, and financial satisfaction to the decision making of in­vestor’s investment with gender as a moderation variable. The method of analysis employed was Partial Least Square (PLS). Meanwhile, the research re­sult showed that the knowledge variable, experience, and financial satisfac­tion significantly af­fected to the decision making of investment. However, gen­der as a moderation va­riable was not significantly strengthening to that re­la­tion­­ship. Finally, it could be con­cluded that in decision making we had to con­sider several factors like know­ledge, experience, and satisfaction in efforts to in­crease the investor’s prosperity or well-being

    FINANCIAL LITERACY OF MICRO, SMALL, AND MEDIUM ENTERPRISES OF CONSUMPTION SECTOR IN PROBOLINGGO CITY

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    This study aims to describe financial literacy, use of technology and financial behavior with the performance of MSMEs Consumption Sector in Probolinggo City, with 51 MSMEs that have been operating 3 years to become a research sample. Data obtained from questionnaire were used combination of dichotomus and Likert scale to know level of financial literacy among SMEs owner in Probolinggo City, use of technology and financial behavior. The result of this study indicate that a medium level of financial literacy among SMEs owner in Probolinggo City. The MSME owners have not used technology maximally to help business activities. The MSME owners have shown responsibility of financial behavior so it can improve the performance of  MSMEs

    BOND AS A SAFE HAVEN DURING MARKET CRASH: EXAMINATION OF COVID-19 PANDEMIC IN ASEAN-5

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    The central aim of this paper is to examine the effectiveness of corporate bonds and government bonds against the stock price fluctuation in ASEAN-5 countries (Indonesia, Malaysia, Philippines, Thailand and Singapore). Highlighting an important event of COVID-19, we investigate whether bonds provide protection by utilizing Q-REG method. The noteworthy finding is that bonds consistently act as a hedge for Malaysia and Philippines, while regarded as a diversifier for Indonesia’s capital market. However, this study observed that corporate bonds successfully become a strong safe haven for Thailand and Singapore capital market. Similar result was also found for Singapore government bonds which provides a valuable return during the pandemic of COVID-19

    SOCIAL MEDIA INFLUENCER, BRAND AWARENESS, AND PURCHASE DECISION AMONG GENERATION Z IN SURABAYA

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    Many restaurants and cafes use Social Media Influencer (SMI) services to promote their products/ services. The three dimensions of SMI include reach, relevance, and resonance; and these can influence brand awareness and purchase decision of generation Z consumers. This study involved 108 respondents and used SPSS and Partial Least Square (PLS) as data analysis techniques. The results of this study indicate that reach, relevance and resonance of SMI have positive and significant influences on brand awareness. Reach has positive but insignificant influence on purchase decisions; whereas, relevance and resonance have positive and significant influences on purchase decision. Finally, brand awareness has positive but insignificant influence on purchase decision of Generation Z to restaurants and cafes in Surabaya

    EFFECT OF GOVERNMENTAL ANNOUNCEMENT AND DECISIONS DURING COVID-19 ON INDONESIAN SECTORAL INDEXES

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    Global economy is suffering from a crisis due to COVID-19, during few months after the virus had begun to spread stock prices had been falling drastically all over the world. This paper aim to analyze what is happening to the stock market in Indonesia during the period of COVID-19 pandemic. The analysis will be done by looking at the historical data of several composite index from different sectors during the period of pandemic. We will take notes of important dates during this pandemic such as: first confirmed case, first death, work-from-home policy date, and other dates, to see whether these events can affect the index price during this pandemic by analyzing abnormal return on a certain period near those dates

    THE EFFECT OF PACKAGING COLOR SCHEME ON PERCEPTIONS, PRODUCT PREFERENCES, PRODUCT TRIAL, AND PURCHASE INTENTION

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    This study aims to understand the effect of different color scheme in perceptions and food product preference, product trial, and purchase intention. Using quantitative approach, the questionnaires data were cross tested by chi square and one-way ANOVA. The study found there were no significant differences between the price perception, the perceived quality, product preferences, product trial and intense to buy in the different color schemes, except white dominant color in perceived quality aspect. Respondents assessed the use of monochrome color schemes tended to have higher price perceptions and higher quality than white, yellow, analog, and complementary color schemes. It is expected to be a reference to provide an understanding of packaging design strategy especially food products by using color scheme. Keywords: Color scheme, packaging, product preference, perception, SME

    GENERATIONAL DIVERSITY, PERSONAL ATTRIBUTES AND ORGANIZATIONAL COMMITMENT AMONG EMPLOYEES OF CORPORATE CONSULTANCIES

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    The main objective of this paper was to examine relationships of generational diversity, personal attributes (i.e., work values; attitudes and behavior; and interpersonal skills) on organizational commitment among employees of corporate consultancies. The research framework contained four independent variables which were generational diversity, work values, attitude and behavior, and interpersonal skills. Meanwhile the dependent variable was organizational commitment (i.e., affective, continuance and normative). The survey was conducted among employees of 15 corporate consultancies in Kuala Lumpur. A total of 436 questionnaires were distributed and 241 questionnaires were returned which represented a response rate of 55.27%. Statistical Package software for Social Science (SPSS) Version 24.0 was used to analyze the data. One-Way ANOVA and Pearson correlation coefficient were used to test the hypothesis. It was found that there was a significant difference among the three generations of workforce (i.e., Baby Boomers, generation X and generation Y) on organizational commitment (affective, continuance and normative). Further, the Pearson correlation coefficient revealed that there were significant relationships between work values, attitude and behavior, and interpersonal skills of the three generations (Baby Boomers, generation X and generation Y) towards organizational commitment (affective, continuance and normative)

    THE EFFECT OF SERVICE QUALITY, PERCEIVED VALUE AND MEDIATING EFFECT OF BRAND IMAGE ON BRAND TRUST

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    This study aimed to determine the effect of service quality on perceived value mediated by brand image and brand trust on the participant BPJS KESEHATAN Kesehatan Branch Malang (National Health Insurance Office Malang Branch). This study is using purposive sampling, 170 people who registered as social security administration\u27s health Malang branch were selected as the respondents. All variables are measured by Likert scale. The Data was analyzed using partial least squares. The results are service quality influences significant ability to trust and brand image, and perceived value does not significantly influence trust, but significant influences brand image. Brand image partially mediates the effect of service quality on trust and fully mediates the effect of perceived value on trust. The implication of this research is social security administration health Malang branch must maintain and improve the quality of its services, promote and socialize to improve its brand image and brand trust

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