Jurnal Manajemen dan Kewirausahaan
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SIKAP DALAM MEMEDIASI HUBUNGAN KESADARAN LINGKUNGAN DENGAN NIAT BELI PRODUK KOSMETIK RAMAH LINGKUNGAN
Full text linkThe purpose of this study was to determine the role attitudes to mediate the relationship between environmental awareness with the purchase intention eco-friendly cosmetics “The Body Shop” in Denpasar. Samples taken were 105 respondent, used purposive sampling techniques. This study used SEM analysis and the Sobel Test. The results showed that, the higher the environmental awareness tent to increase purchase intention of consumers to buy eco-friendly cosmetics brand “The Body Shop.” However, consumer attitudes did not affect the relationship between environmental awareness with the intention to buy eco-friendly cosmetic products. This suggested that eventhough without any positive consumer attitude. The higher environmental awareness could enhance the purchase intention towards eco-friendly cosmetic products “The Body Shop.
TRANSJAKARTA COMPANY’S STRATEGY AND MINIMUM SERVICE STANDARD TO RAISE PASSENGERS’ SATISFACTION
No full textThe objective of this research is to determine the effects of minimum service standard on passengers’ satisfaction, the strategy application and the performance of Transjakarta Company. Questionnaires are distributed to 200 respondents. The form of research is descriptive and verificative. The research model is multiple regression with the Likert scale. The results of this research show that minimum service standard (reliability, security and safety, convenience and comfort) simultaneously affect passengers’ satisfaction. Reliability and comfort partially affect passengers’ satisfaction. Security and safety, and convenience do not affect passengers’ satisfaction. The strategy application uses importance performance analysis (IPA). The strategies are 1) Conducting continuous improvements to increase attribute performance 2) Maintaining good performance; 3) Managing seriously in order not to incite passengers’ disappointment; 4) Evaluating all excessive activities
PERILAKU PEMBELIAN MELALUI INTERNET
Full text linkThis research was designed to investigate web attributes of online buying behavior. Some variables were developed to establish a model, namely web design attractiveness, vendor reputation, perceived ease of transaction, attitudes towards online buying. The variables effects were then tested on online purchase decision. The population was people who purchased via online on Indonesian webs and for their own uses. The sample sizes were 100 respondents. The study concluded that online purchase decision was mostly influenced by web design attractiveness and vendor reputation. Unfortunately the influence of attitude on online purchase was insignificant, although its sign was positive. However, perceived ease of transaction significantly affected attitudes. It recommended development of better vendor reputation and web design attractiveness to stimulate online purchase decision
RELATIONAL BENEFIT, KEPUASAN, DAN LOYALITAS PELANGGAN PADA BENGKEL PT HONDA DEWATA MOTOR
Full text linkProviding customer satisfaction consistently could make customers become loyal to the company. Loyal customers were the source of income and they would help the company to survive in the business competition. Relationship marketing was a strategy that can be used to achieve these goals, through relational benefits strategy. The company could give the benefit from relationship between companies and customers. This study analyzed relationship marketing in the workshop of PT Honda Dewata Motor through 153 respondents. The results show that confidence benefits and social benefits have positive effect on customer satisfaction. Special treatment benefits had no significant effect on customer satisfaction and loyalty to workshop. Customer satisfaction had positive impact to customer loyalty significantly
MEMBANGUN INTENSI BERWIRAUSAHA MELALUI ADVERSITY QUOTIENT, SELF EFFICACY, DAN NEED FOR ACHIEVEMENT
Full text linkThis study has identified the recent condition of entrepreneurial intention among one hundred and two students at fashion design school in Jakarta. Result of linier regression test showed that students’ adversity quotient can shape their entrepreneurial intention. Second, students’ self-efficacy is also shaping their entrepreneurial intention, and third, students’ need for achievement contributes in building their entrepreneurial intention. Another finding showed that students’ adversity quotient, self-efficacy, and need for achievement altogether can shape students’ entrepreneurial intention with the cumulative of 46.2%
ANALISIS PETA RISIKO PENGEBORAN DI WILAYAH ASSET 5 PT PERTAMINA EP
Full text linkThe purposes of this study were to analyze problem maps in drilling activity, identifying and mapping drilling risks, and analyze risk management strategy which should be prepared for drilling activity. The research was conducted at the TJG-HZ1 wells, Asset 5 Region PT Pertamina EP, South Kalimantan. The tools used measurement and mapping risks according to Godfrey (1996). Data collection consisted of five stages: observation, interview, questionnaire, literature review, and focus group discussion. The results showed there are 24 identified risks which were divided into four risk categories which is financial, strategic, operational, and hazard. From the 24 risks, there were eight risks in the extreme level, five risks in the high level, five risks in the medium level, and six risks in the low level
KEPUTUSAN KEUANGAN, UKURAN PERUSAHAAN, STRUKTUR KEPEMILIKAN DAN NILAI PERUSAHAAN PUBLIK DI INDONESIA
Full text linkThe objectives was to find empirical evidence of the influence financial decisions, firm size, and ownership structure on firm value in the three economic conditions (before, during, and after the crisis). The model was used multiple regression. The study was conducted in 1992–2008 with samples of 78 public companies and 1084 datas. The results explained that company size and decision not to pay dividends were most affected variables. In addition, policy not to pay dividends had negative effect on firm value. There were also significant differences of company value. For public companies, company\u27s size should be considered. Policies of paying cash dividends could be considered in order to increase company value
BOARD DIVERSITY AND GENDER COMPOSITION ON CORPORATE SOCIAL RESPONSIBILITY AND FIRM REPUTATION IN INDONESIA
Full text linkThe purpose of this study was to find out the impact of board diversity and gender composition on CSR performance and firm reputation. This study also revealed the role of CSR performance as a mediator in the impact of board diversity, gender composition, and firm reputation. Samples were chosen from companies awarded Indonesia’s Best Wealth Creator Award for year 2010–2012 by SWA Magazine, Indonesia, using purposive sampling. This study showed that CSR performance and gender composition had positive impact on firm reputation but did not significantly impact board diversity
STRUCTURAL VARIABLE ON THE JOB SATISFACTION OF 4 AND 5 STARRED HOTEL EMPLOYEES IN SURABAYA
Full text linkThe study aimed to find out the effect of management’s controllable factor, which was called internal factor or structural variable, on the job satisfaction of the 4 and 5 starred hotel employees’ in Surabaya. The study used quantitative explanative technique to explain the effect of structural variable on employees’ job sa-tisfaction. The result showed that structural variable had a positive and significant effect on job satisfaction. It is also found that employees’ job satisfaction was high when there was (or the highest indicator for structural variable was) fellow employees’ support and supervisor’s support, while the lowest indicator was job routine; the highest indicator for job satisfaction was satisfaction in salary, while the lowest indicator was supervisor’s competency in performing his or her tasks
NILAI DAN PENGETAHUAN SEBAGAI PREDIKTOR INTENSI BELI MAKANAN ORGANIK
Full text linkThis research aimed to examine a model which presents effects of man-nature orientation, of organic knowledge and attitude toward organic food to purchase intention of organic food. Data collection method of this research used questionnaire. Survey data was consisted of 516 married women as an end user of organic food from Yogyakarta, Jakarta and Surabaya Indonesia. The empirical tests indicated that man-nature orientation and organic knowledge had significant effect on attitude toward organic food. Attitude toward organic food had significant effect on purchase intention of organic food. All hypotheses in this research were fully supported