Jurnal Manajemen dan Kewirausahaan
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MEMAHAMI EKUITAS MEREK PERGURUAN TINGGI: PENELITIAN EMPIRIS PADA STIE SURAKARTA, JAWA TENGAH, INDONESIA
Full text linkMeasuring brand equity becomes an important part in the organization, especially college. By measuring the brand equity, the college would be more understanding about its brand awareness, brand association, perceived quality, and brand loyalty. The Research problems were: (1) How were the students’ perception about STIE Surakarta brand awareness?(2) How were the effects of brand association and perceived quality on brand loyalty. The samples of this research were 120 students of STIE Surakarta. The analysis used description and Structural Equation Modeling (SEM). The results showed that (1) the brand of STIE Surakarta occupied 3rd position in the minds of consumers; (2) Brand association had positive but insignificant effect on loyalty and perceived quality had positive and significant effect on brand loyalty
MOTIVASI KERJA, KEPUASAN KERJA, DAN KOMITMEN ORGANISASIONAL KARYAWAN
Full text linkThis study was conducted to determine the effect of work motivation and job satisfaction on organizational commitment. The population amounted to 214 employees and the samples were 145 people. The sampling method was judgment sampling. The analytical method was multiple linear regression. The results indicated that work motivation variable had a positive and significant effect on organizational commitment. Job satisfaction also had a positive and significant influence on organizational commitment. Work motivation and job satisfaction had the same influence on organizational commitment and job satisfaction dominated. The increase in employee motivation was expected to help the company in increasing employee’s job satisfaction that directly affected the commitment of employees
TINGKAT LITERASI KEUANGAN PADA MAHASISWA S-1 FAKULTAS EKONOMI
Full text linkThe purpose of this research was to examine the level of financial literacy and the factors that influence undergraduate students of Faculty of Economics. This study distributed 625 questionnaires and only 584 usable questionnaires. Data analysis methods used by this research were descriptive statistics and ANOVA. The level of financial literacy was 48.91% were in the low category. The test results revealed that there was influence of gender, age, GPA, and parents income. The results showed that students should improve their understanding of personal finance, especially in the area of investment, in addition to the university to provide education about personal finance to students. Suggestions for further research was examined throughout the Trisakti University students, using online methods, increasing the number of questions and adding variables such as student income, savings and debt holdings and work experience students
SIKAP, MOTIVASI, DAN MINAT BERWIRAUSAHA MAHASISWA
Full text linkThe research was conducted at the Public Polytechnic of Kupang. The purpose of this study included getting overview of student interest in running entrepreneurship. The formulation of the problem was whether attitudes and motivation fostered entrepreneurial interest of students. The research method was simple random sampling (random) survey with quantitative analysis approach. Data was collected with questionnaires. Data was processed with SPSS. The research was used multiple linear regression. The results of this study indicated that the variable attitude and motivation no significant effect on the interest in entrepreneurship
KONSISTENSI REAKSI PASAR MODAL INDONESIA TERHADAP PENERBITAN INDEKS SRI-KEHATI
Full text linkThe objective of this research was described Indonesian capital market reaction to the publication of the SRI-KEHATI Index during 2009 until 2013 (nine periods). The results showed that the Indonesian capital market did not react to the SRI-KEHATI Index while measured using abnormal return, and these results were consistent for nine periods. However, different result occurred when it measured by trading volume activity, there was a market reaction in period 4, 6, dan 7, but there was no market reaction in period 1, 2, 3, 5, 8, and 9, it meant that the market reaction didn’t consistent
KOMUNITAS MEREK: ANTECEDENTS DAN CONSEQUENCES DARI PARTISIPASI KONSUMEN
Full text linkMarketers lately built strategies based on consumer communities exist in the market. Community that drew most of marketer’s attention was brand community. Brand community’s succession was influenced by consumer participation inside it, so that this article revealed variables which influenced consumer participation and consumer’s behaviors arose. This research took place through internet on Android virtual brand communities, those were online forums and Android virtual communities developed in Facebook. Data was analyzed with SEM (Structural Equation Modeling). The research found that there were significantly positive influenced whether of community identification or community satisfaction on consumer participation. Significantly positive influenced of consumer participation whether on WOM or brand image. It significantly negative influenced of consumer participation on switching intention
MENGUNGKAP SISTEM PENGENDALIAN BELIEF SYSTEM PADA UNIVERSITAS YANG BERBASIS ENTREPRENEURSHIP: SEBUAH STUDI FENOMENOLOGI
Full text linkThe purpose of this study was to reveal the meaning of belief system from lecturer perspective in Universitas Ciputra. This research used Phenomenology to uncover phenomena. Two major data collections were indepth interview and participative observation. This research used source and method of triangulation. Based on informant experience, control systems meant social system which could influence subject to act comply with university regulation. This study found that creativity was very important for entrepreneurial organization
KOMUNIKASI ANTAR KARYAWAN ETNIS JAWA DAN TIONGHOA
Full text linkThis study was to describe the horizontal communication among employees with ethnic diversity in communication process, barriers of communication as well as efforts made by the employees in resolving horizontal communication conflicts. Data collection technique used focus group discussion of structured interviews to three Javanese employees and three Chinese employees. The interviews were done by dividing the employees into two discussion groups according to their ethnics to answer the same research questions. The implications of this study were in accordance with the results of the research which stated that employees\u27 ethnic diversity didn’t directly affect the continuity of horizontal communication among employees in the organization
HUBUNGAN LINGKUNGAN KERJA, DISIPLIN KERJA, DAN KINERJA KARYAWAN
Full text linkThis study was aimed to know the influence of work environment and work dicipline to employee performance. This type of research was quantitiative research. This study used census method, which taken all the population to survey respondents. The number of employee were 40 people. The techniques of processing and analysis data used validity test, reliability test, classic assumption test, descriptive analysis, cross tabulation, linear regression analysis, and coefficient of determination analysis. The study stated that the influence of work environment and work discipline to employee performance of bank’s employees in Malang city had influence by individually and influence by simultaneously. A comfortable work environment and the high level of work discipline will to improve employee performance
KEADILAN ORGANISASIONAL, KOMITMEN ORGANISASIONAL, DAN KINERJA KARYAWAN
Full text linkHuman resource is an aspect that need to be considered in the company. The objective of this research was to determine the influence of organizational justice towards employee performance with organizational commitment as an intervening variable. The study was conducted in CV Tanaya Fiberglass, Surabaya, with sample of 38 employees. Data was analyzed quantitatively using descriptive analysis and path analysis. The results showed that organizational justice influenced organizational commitment. Organizational justice influenced employee performance with organizational commitment as an intervening variable. Organizational justice influenced employee performance