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Analyze Factors that Affect Member Engagement in Unit Kesenian Minangkabau Institut Teknologi Bandung
No full textA goal can be reached in an organization if a group of people in the organization feel like they belong to each other. The importance of member engagement has become a concern by one of student organization, Unit Kesenian Minangkabau Institut Teknologi Bandung. This study aims to identify factors that influenced member engagement in UKM-ITB and find out the strategy that should be taken by UKMITB to improve its member engagement. Qualitative research method is used in this study. Triangulation data source is used to validate data. Data collection was carried out online through semi-structured interviews with 10 informants that consist of active members of UKM-ITB batch of 2017 to 2019. Content analysis is used by using coding for data analysis. The results of this study are team and co-worker relationships are significant factors in influencing member engagement followed by leadership, internal communication, organizational culture, and responsibility. The strategy that should be taken by UKM-ITB to improve its member engagement are increasing events that is directed for member bounding, holding events based on member's wishes, changing the recruitment system, changing the forum system, and improving board of director’s professionality and commitment.Keyword: Member Engagement, Non-profit Organization, Student Organizatio
PROPOSED DIGITAL MARKETING STRATEGY TO CREATING BRAND AWARENESS FOR NEW BRAND ESTABLISHMENT (CASE STUDY : YUGEN)
No full textThe Indonesian Creative Economy has good potential with extraordinary economic value, this economic growth is supported by the increasing number of companies from various industrial sectors. This can be seen from the data from the Indonesian Creative Agency (BEKRAF), it is noted that the fashion industry is in the second largest rank of 18.15% after Culinary 41.69% in Indonesia on 2018. Over time, the necessity of fashion is influenced by the large human population in Indonesia. Judging from the high demand for fashion every year in Indonesia, it opens up great opportunities for YUGEN to try to take advantage of opportunities to enter the world of the fashion industry. However, with so many competitors making YUGEN have to find the best strategy to develop in the fashion industry, this study aims to find the right marketing strategy to be implemented in the company to create brand awareness that will increase future sales. By analyzing internal and external factors as the first step in this research, using several methods to analyze internal factors, namely Segmenting, Targeting, Positioning(STP), and Marketing Mix (4P). Meanwhile, the external analysis uses three methods of Consumer analysis, Customer analysis, and Proter's Five Forces. For data collection, YUGEN uses quantitative and qualitative methods by distributing questionnaires which are represented in numerical form (Qualitative), which will then be described using detailed ideas and insights (Qualitative) so that readers can see the meaning of these numbers.Keyword: Fashion Industry, Marketing Content, Digital Marketing, Create BrandAwarenes
Knowledge Management Application To Improve Business Performance Case Study in Retail Business Distribution Department of Zeb Store
No full textZebstore is a company engaged in the Retail Business Distribution department which is Experiencing the complexity of challenges and environmental changes that have caused the sales volume of hobby equipment to not be achieved since 2020. Knowledge Management (KM) is currently considered to be an important organizational asset that provides the basis for competitive competition. This research will focus on how to identify the knowledge needed to achieve business performance, especially sales and to design an approach to implement a knowledge management framework that can improve business performance in the RBD Department. The approach taken in this study is to identify the root of the problem using a fish bone diagram obtained through FGD and stakeholder interviews such as Assistant Manager, Supervisor and Technology Officer as well as analyzing secondary data, namely Sales Assessment Dot Com (SADC) to determine employee profiles. From the analysis conducted, it is found that there are still problems with low capacity, lack of knowledge about customers and products, and lack of leadership. In order to design a knowledge management framework approach, the Garfield KM Program Formulation called "Five Steps Knowledge Management Application" is used by considering the conditions of the RBD Department and focusing on KM Objectives, namely increasing KM Awareness, competence and employee capabilities, as well as inviting and facilitating knowledge sharing.Keywords: Hobbies Retail, Business Performance, KM Framework, KM Applicatio
Analysis of Job Satisfaction, Employee Engagement, and Turnover Intention at AUTO 2000 Body & Paint Cibiru Bandung
No full textAUTO 2000 Body & Paint Cibiru Bandung is a body and paint workshop facility that was built separately from the dealer. AUTO 2000 itself is a sales, maintenance, repair and supply service network for Toyota spare parts. This company has more than 60 years of experience. In the past few years, many employees have joined and left in a short period of time, so the turnover rate is highly enough. Therefore, AUTO 2000 Body & Paint Cibiru Bandung needs solutions and improvements to retain its employees.This study aims to help AUTO 2000 Body & Paint Cibiru Bandung in retaining its employees. In this study, the author conducted a field study by collecting data and information obtained from employees of AUTO 2000 Body & Paint Cibiru Bandung. There are 31 out of 36 employees (86% of the population) who participated in completing the survey. The collection of data and information was carried out by distributing questionnaires containing the approach to job satisfaction, employee engagement, and employee turnover intentions. These approaches were chosen based on previous research.Based on the results of the study, the causes of employee dissatisfaction at AUTO 2000 Body & Paint Cibiru Bandung were caused by compensation and benefits and work environment factors, while the cause of employee disengagement was due to poor relationships with co-wrokers and engagement behaviors.After knowing the causes of employee dissatisfaction and disengagement in the company, the author propose recommendations and implementation plans in accordance with company conditions in order to retain employees.Keywords: job satisfaction, employee engagement, turnover intentio
ANALYSIS ELEMENT OF ORGANIZATION CAPABILITY THAT EFFECT ON ORGANIZATION PERFORMANCE IN PT. KERETA API INDONESIA (PERSERO)
No full textPT. Kereta Api Indonesia (persero) is one of the state's own companies based on the transportation business. In 2017 the ministry of transportation (Menhub) with Kalimantan and Sulawesi Government build train transportation to meet the need for transportation. Train transportation will manage by PT. Kereta Api Indonesia at the end of 2019, so the company needs more employees to manage their new area. Analysis Capability of organizations needed to maintain their performance still good, so the company knows what element of capability that must be developed on their new employee and has a big impact on company performance. Methodology analysis using multiple regression analysis to know the relationship of organization capability to organization performance. 100 respondent was taken in this analysis is an employee of headquarter of PT. Kereta Api Indonesia (persero), This research use nine element (Speed, Innovation, Relationship with Customer, Seeks with related change, Strategic responsiveness, Talent, Efficient, Ready for strategic alliance, and international working environment) of organization capability that have impact to organization performance, from nine element which was analyzed with multiple regression analysis, there are 2 elements that has a big impact on organization performance this is working speed and international working environment. Speed has a significant level of 0,011 and a T value of 2,601, which means if the speed of an employee increase in one unit there is an increasing organization performance of 2,601. The international working environment has a significant level of 0,001 and a T value of 3,479, which means if the international working environment of PT. Kereta Api Indonesia (persero) increase in one unit so the organization's performance increases 3,479. Based on the interview and SWOT analysis of PT. Kereta Api Indonesia it can be concluded that changes must exist to maintain the existence of the company, but PT. Kereta Api Indonesia has a big challenge to prepare their human resource to be ready. PT. Kincreasesereta Api Indonesia has power as a stated own company, but if their employee is to relaxed and comfortable in their zone without any desire to change, their existence will falling down. Some implementations plan recommend PT. Kereta Api Indonesia to increase their readiness is Give training about creative and integrative thinkin, Make list of common obstacle and how to solve, Make innovation that support the main product, Give employee english training and make ability to use english in office, Update information and issue in the internationl steel market and share by HRIS.Keywords : PT. Kereta Api Indonesia, Organization, Capability, Performanc
New Business Strategy and Implementation During Covid 19 for PO Primajasa
No full textPO Primajasa has been operating since 1991 and was founded by Amir Mahpud. It serves passenger to travel in DKI Jakarta, West Java, and Banten area. The company is originated from Tasikmalaya, and has close relation with PO Mayasari Bakti. Now PO Primajasa is the market leader in those areas for mainstream market.Company growth for the past 5 years can be described as stagnant growth. Second generation, Tiar Karbala, has taken over half of the business since 2018. The main objective is to double the business in 2025. Amir Mahpud believe that transportation company is the most important aspect to run the economic wheels so the demand of transportation will be much higher in the future. Company needs a new breakthrough to get more passengers and provide new services in the near future.Covid 19 has a serious impact for transportation business. As government release a regulation called Pembatasan Sosial Berskala Besar (PSBB) which limited people to commute between city. This regulation force company to shut the operation for almost 3 months. As a company owner, Amir Mahpud urges the company to comply the regulation to put safety and healthy as company priorityNow company start operating but with tight health protocol and can only accommodate maximum 50% from total passenger.To find the best solution for this issue, this paper will focus on how company and business has been going on since beginning. Internal analysis will be explained in this research with value chain analysis and business model canvas as framework. While external analysis will use value proposition canvas and porter 5 forces as the main framework. Later on, it will decide the business decision to find the best solution to overcome all the problems.This final project will focus on analysis to know more about the company and the business. Further it will defines the best solution growth during Covid-19 pandemic. Company has urgency to have more growth after pandemic has done because it had stopped operating for almost three months during pandemic. This paper will provide solution and implementation for Primajasa to improve the business in the future.Keywords: Business Strategy, Transportation Industry, Strategy during Covid-1
EVALUATION OF DETERMINANTS OF DIVIDEND PAYOUT RATIO CASE STUDY: LQ45 COMPANIES STOCKS (2014-2018)
No full textThe purpose of this research is to determine whether there is an effect of Liquidity, Leverage, Firm Size, Growth Opportunity, and Profitability toward Dividend Policy. The proxies used are Current Ratio (CR) for Liquidity, Debt to Equity Ratio (DER) for Leverage, Firm Size, Growth, Return on Assets (ROA) for Profitability and Dividend Payout Ratio (DPR) for the Dividend Policy of the company. The population of this study is companies listed in the LQ-45 Index from the period of 2014 to 2018. This study uses a purposive sampling method with criteria consist of companies that consistently listed on LQ-45 index period of 2014-2018, non-financial institution companies since the financial institution industry has a specific characteristic in the financial report, and companies that publicly exposed the financial report from the period of 2014 to 2018 and have all the data required for this research. Based on aforementioned criteria, there are 25 companies taken as samples and the subject for this study. The analytical techniques used in this research consist of selection of regression panel data model, descriptive statistics analysis, classical assumption test, multiple liner regression test, and hypothesis test comprising an analysis of the coefficient of determination, partial test (statistical test of t), and model group test (statistical test of f). The result indicates that only Growth Opportunity and Return on Assets (ROA) that have significant effect on Dividend Payout Ratio.Keywords: Liquidity (CR), Leverage (DER), Firm Size, Growth Opportunity, Profitability (ROA) and Dividend Policy (DPR
LEGISLATIVE CANDIDATE MARKETING STRATEGY FOR ATTRACT MILLENNIAL VOTER IN PEMILU 2019 : CASE STUDY INDONESIA SOLIDARITY PARTY
No full textThe presence of a new party namely the Indonesian solidarity party, legislative candidates from the party must use a new method. increasingly critical communities such as milennials demand that they take a more persuasive approach. This research aims to study participation in pemilu with the presence of the Indonesian Solidarity Party and the identification of marketing strategies to increase millennial participation in the 2019 elections and overcome the problems discussed by Yoki Oktorian Sukardi, a legislative candidate from the Indonesian Solidarity Party.The analysis in this study uses internal and external factors to be able to provide effective and efficient solutions. Internal analysis was carried out to analyze STP (Segmenting, Targeting, Positioning) and Market Mix (4P) of Yoki Oktorian Sukardi, a legislative candidate from the Indonesian Solidarity Party. Then analyze externally using STEEPLED analysis (Sociocultural, Techonological, Economic, Environment, Political, Legal, Ethical, Demographic) in Sumedang district, competitor analysis of other party legislative candidates and millennial voter analysis in Sumedang.Based on the results of the survey that has been obtained, millennial voters in the Sumedang area choose legislative candidates based on the resolution of policy problems such as work programs and real things given to the public. In addition, the ideology and issues raised were less accepted by millennials in the Sumedang region whose majority of voters were rational and critical.solution suggested to the legislative candidates from the Indonesian Solidarity party that is conducting an effective campaign strategy and positioning evaluation by adding more popular issues in the community.Keywords: Marketing Strategy, political marketing, Brand Awareness, Communication Strategy
Proposed Resources Provision, Product Feature, and Promotion Mix Developments for New PLN Mobile Application (Case Study at PLN UP3 Bandung Working Area)
No full textThe new PLN Mobile application is a PLN electricity service in the form of an application. This application comes with benefits for PLN and customers where PLN can take advantage of application from the non-core business side, while customers will also get excellent service from using the application. However, the number of adoption rates of the application is still very low. To find out the factors that influence the customer's intention to use new PLN Mobile and what strategic development plan is needed, the authors use qualitative method by conducting a guided interview with five key persons from PLN UID Jawa Barat to do internal analysis and external analysis. Customer analysis is also conducted by using eight open-ended questions with purposive sampling technique to help authors gain insights. From the analysis results obtained 9 variable factors that affect customer intentions. Authors conduct a SWOT analysis which is continued to root cause factors and produces three root cause factors. The results of the root cause analysis are divided into three strategic development plans: (1) proposed resources provision, (2) proposed product feature development, and (3) proposed promotion mix. Keywords: new PLN Mobile, proposed resources provision, proposed product feature development, proposed promotion mi
PROPOSED MARKETING STRATEGI OF BAVERAGE BRAND CASE STUDY SMILKE
No full textThe low level of milk consumption in Indonesia is a challenge and also opportunity. Smilke took this business opportunity in this field. Smilke is a beverage brand that focus on milk products released on March 2019. At this stage,Smilke focuses on increasing sales and branding so that the Smilke product can be known by targeted segment. Therefore Smilke requires the right marketing strategy so that the business plan can run. Quantitative methodology used in order to gather information regarding internal and external environment of Smilke. Internal analysis tools used are resource analysis, value chain anlysis and STP to identify Smilkes strengths and weaknessess. External analysis tools used are five force Porter, competitor and customer analysis to identify opportunities and threats that facing by Smilke. Based on the result analysis, the solution is Smilke should do benchmarking and develop some attributes including 7P in marketing mix. Strategies that can be carried out by Smilke in 2 years, which is finding mixologist to create product differentiation and add new variants, design eye catching packaging, expand more branch, campaign of drinking milk, endorsement and more promotion. These strategies is to achieve Smilke goals that increase sales and brand awareness.Keywords: Marketing Strategy, Beverage brand, Internal analysis, external analysis, Marketing Mi