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The Influence of Gojek Slogan Towards Brand Image, Brand Awareness, and Brand Loyalty
No full textAbstract. The increasingly competitive market conditions make consumers have many choices for the products they want. Therefore, building brand loyalty becomes more essential. Some factors that influence brand loyalty are brand awareness and brand image. One of the ways to enhance brand awareness and brand image is by using slogan as a marketing strategy. Gojek is a brand that uses slogan as an essential element in their several marketing campaigns. In the market Gojek has a very tight competition with their competitor. One of the things that can differentiate them is how they market their product. Because Gojek use slogan as their key strategy. Thus, the objective of this is to investigate the effectiveness of Gojek slogans as a marketing strategy on their brand image, brand awareness, and brand loyalty. To examine this, researcher conducted a quantitative survey method and collected data from 207 online participants who have used Gojek for 2 years, used 3 of Gojek services, have seen Gojek #PastiAdaJalan slogan, and aged 17-55 years old. Analysis conducted through the PLS-SEM approach indicates that the #PastiAdaJalan slogan has a significant direct effect on Gojek's brand image and brand awareness. However, the use of Gojek slogans does not have a direct influence on brand loyalty. It has to go through mediating variables which are brand image and brand awareness.Outcomes from this research expected to give insights on the use of Gojek slogan towards building and enhancing brand image, brand awareness, and brand loyalty which provides recommendation for future research. Furthermore, the findings can be beneficial for Gojek to develop their strategy in using the slogan to compete better with their competitor.Keywords: Slogan, Brand Awareness, Brand Image, Brand Loyalt
The Used of Gamification on Student's Understanding About Transportation Mode in The Supply Chain
No full textAbstract. In the early spring of 2020, most governments around the world have temporarily closed educational institutions to contain the spread of the COVID-19 pandemic. Due to the current condition, most universities around the world change their system from conventional to online learning (e-learning). An alternative to a learning method that can be used in e-learning is gamification or game-based learning. The study aims to see the effect of the gamified method on learning outcomes related to transportation mode in the supply chain. The method is exploring the differences of student knowledge using methods built from the flow model, study- related flow inventory (WOLF-S) measurement. The study analyzed changes from pre-test to post-test, as a representation of learning outcomes, using t-test analysis. Furthermore, continue evaluating the significance of gamification, or suggested by the presence of flow, against adjusting the score using the Spearman’s correlation. Data analysis shows that there is a significant improvement in score test, and there is a positive correlation of gamification method against learning outcomes achievement. Using the flow theory and measured by study-related flow inventory (WOLF-S) has proven the gamification method is important in increasing in achieving learning outcomes. The WOLF-S score also has a positive correlation with a positive change in the score of learning outcomes. In general, the gamification design is can improve in achieving learning outcomes.Keywords: COVID-19; gamification; supply chain; transportation; WOLF-
Repurchase Intention in Result of Omnichannel (Starbucks Loyalty Card Asia Afrika)
No full textAbstract. As the development of the internet, technology, and digitalization over time, it becomes vital for humans to be able to adapt to the situation. People expect convenience when they want to buy something or when they become a member of a loyalty program offered by a firm. Moreover, everyday teenagers and adults cannot be separated from their smartphones, laptops, and internet wherever they go. A smooth and seamless customer journey and experience are essential characteristics expected by these people. This development also occurs in the context of marketing, where there is a shift from multi-channel strategy to the omnichannel one. This omnichannel strategy has been applied by various companies or industries to improve the customer journey. Starbucks Asia Afrika outlet has also implemented omnichannel through its loyalty program, Starbucks Loyalty Card / Starbucks Reward Card. With this loyalty program, customers can access and compare various information about products, prices, services, or promos offered through various channels that integrated. Not only that, but the Starbucks Loyalty Card can also use as a substitute for payments at Starbucks outlets, and people can top up the balance on the card anytime, anywhere. By combining Simple Linear Regression and Multiple Linear Regression analysis, this research tries to explore whether the existence of a loyalty program in an omnichannel experience will affect customer loyalty, customer satisfaction and repurchase intention. The questionnaire was distributed to 227 respondents who have Starbucks Loyalty Card and used the card at Starbucks Asia Afrika outlet at least once, to be able to examine whether or not the experience gained by respondents will have an impact on the intention to repeat buying in the future. The results showed that the loyalty program in the omnichannel experience had a positive effect on customer loyalty and customer satisfaction. What is more, this loyalty program in omnichannel experience also has a positive effect on repurchase intention. Because the loyalty program is integrated into various channels, adding more feature in all channel where customers can deliver their opinions, suggestions, and report a problem would increase performance expectancy and service improvements. By that, Starbucks can directly follow up or evaluate to make improvements and customers will feel their needs and desires being heard and taken seriously. This analysis expected to improve various existing businesses by implementing omnichannel strategy to improve relationships with customers and also make businesses more profitable and sustainable.Keywords: Omnichannel, loyalty program, loyalty program in omnichannel experience, customer loyalty, customer satisfaction, repurchase intention, Starbucks Asia Afrika
The influence of job burnout and work engagement toward turnover intention among co-assistant doctors (case study: the medical school of airlangga university, surabaya, Indonesia)
No full textAbstract. Despite having a large number of citizens, Indonesia has a relatively low number of doctors compared to other countries in Southeast Asia. Each year, the number of general practitioners keep decreasing despite the increasing number of medical students. There is an indication that there could be a turnover in the medical field. Turnover itself is known to be caused by high burnout and low engagement at work yet the healthcare industry is known to have both high work engagement and high burnout level. The Medical School of Airlangga University has been one of the biggest contributors in terms of numbers for the general practitioner in Indonesia. However, the number of doctors inaugurated have been stagnant despite the increasing number of undergraduate students. It indicates that something may happen in the process in between which is the co-assistant stage. Due to that reason, this research is aimed to find the influence of job burnout and work engagement toward turnover intention among co-assistant doctors. This study found that both job burnout and work engagement have a significant effect on turnover intention. Even so, it turns out that having a high dedication can help reduce turnover intention the most. As a result, it is recommended for the related institution to allow personal development, and create a supportive work environment as well as providing a social spot.Keywords: Job Burnout, Work Engagement, Turnover Intention, Co-Assistant Doctors
The Relationship between Government Regulation and Customer Repurchase Intention on Online Ride Sharing Companies in Bandung 2020
No full textAbstract. On May 2019, the government issues regulation about online ride hailing which can increase the service standard and increase the tariff but in the other hand also give bad impact on decreasing the industry's demand. Based on some literature the good service quality and good perceived price pricing tariff could increase repurchase intention. If the service quality and perceived price are bad, it can makes bad customer satisfaction and also customer loyalty which lead the customer to not repurchase in the industry. It is important to know the correlation of government regulation implementation towards customer satisfaction, customer loyalty, and also repurchase intention. SEM-PLS has been applied in this research to know the correlation of each variables and also the researcher conduct SERVQUAL analysis to know the SERVQUAL gap which will be used to give suggestion regarding the service quality. The data has been collected through questionnaire and get 425 respondents. Gojek’s SEM-PLS result are there is indirect effect of perceived service quality towards repurchase intention through customer satisfaction and customer loyalty, and there is indirect effect of perceived price towards the repurchase intention through customer satisfaction. While for Grab’s SEM-PLS result are there is indirect effect of perceived service quality towards the repurchase intention through customer satisfaction, and there is significance influence of perceived price towards repurchase intention and also there is indirect effect of perceived price towards repurchase intention through customer satisfaction. In order to increase their perceived service quality both companies are suggested to follow the SERVQUAL analysis result. It is important to maintain good perceived service quality which can lead to repurchase intention.Keywords: Grab, Gojek, Government Regulation, PM No 12 of 2019, KP 348 2019, Perceived Service Quality, Perceived Price, Customer Satisfaction, Customer Loyalty, Repurchase Intention
The relationships of employer branding towards final year students interest to work in Indonesian startup companies (case study of business economics and engineering students in ITB and UI, Indonesia)
No full textAbstract. Employer Branding is an image of Companies used as a tool to gain interest for employee candidates to work in the company. At the same time, many companies compete with each other to find the best candidates, especially for Startup Company. Nowadays, Generation Z is entering the new workforce. They have different characteristics than the previous generation, and most of them are in their final year in universities. The objective of this research is to find the suitable Employer Branding for Startup Companies to increase the Final Year Students' interest to apply. This research's scope is the Business Economics and Engineering cluster in ITB and UI, Indonesia. This research uses primary and secondary data from an online questionnaire gathered from 273 respondents and previous studies. PCA (Principal Component Analysis) was used to process the data. The result of this research shows the dominant factors of Employer Branding for each university and cluster are not similar. Transparency, Fringe Benefit and Interesting Job are the factors that are most dominant and corresponding with the Generation Z characteristics. While contradicting with Generation Z characteristics, Digital Savvy is not mentioned in Employer Branding since the technology may be considered as something that the company should have.Keywords: Generation Z, Employer Branding, Final Year Students, Startup Compan
Analysis Effectiveness Performance Appraisal On Improving Performance in Koperasi Asrama Mahasiswa ITB
No full textPerformance appraisal is an important component in the human resource managementprocess, the performance appraisal program serves to monitor employee performance, motivatemembers and increase organizational morale. In the Koperasi Asrama Mahasiswa ITB, theperformance appraisal of employees in the economic division cannot increase the productivity andperformance of employees. Performance appraisal currently does not have formal procedures and clearcriteria for assessing member performance. So that organizations face problems where manyperformance programs fail, and members are not responsible. Therefore, this study was conducted todetermine the effectiveness, determine the factors that cause ineffective performance appraisals in theeconomic division of the Koperasi Asrama Mahasiswa ITB, and how to improve it. This study uses anarrative method and relates the stories the researcher heard through interviews and studying currentperformance appraisal activities. The results of the effectiveness will show what factors influence thecurrent performance appraisal and will show how the effectiveness of the performance appraisal in theKoperasi Asrama Mahasiswa ITB is. This study recommends the organization in makingimprovements that must be made to improve the system as an increase in the effectiveness of theorganization's assessment.Keywords: Economic division, Effectiveness, Performance Appraisal, Student DormitoryCooperative
The Influence of Specialty Coffee Bean Packaging Design on Consumer Purchase Intention
No full textBack when Starbucks first emerged, people finally had access to better tasting coffee and recently, people got the chance to taste even better tasting coffee due to the commercialization of specialty coffee. This is due to the third wave of coffee where people interests in higher quality coffee hugely increased compared to the first and second wave. The third wave is characterized by increased awareness in the coffee qualities, as the producers and consumers are more educated regarding coffee. Various coffee roasters from around the world started to emerge selling whole specialty coffee bean in a packaging. The design of the packaging varies from roasters to roasters but all of them designed them with the purpose of attractingthe consumers. With researches regarding packaging is numerous, there is yet one regarding specialty coffee bean packaging. Therefore, this study researches the subject specialty coffee bean to see if the packaging influences purchase intention or not. This study used quantitative methods as its means to find the answers. Of 250 respondents gathered, then processed with SPSS software to conduct regression analysis and importance – performance analysis. The output was that there is indeed an influence of packaging elements (graphic, color, typography, and image) on the consumer purchase intention. Further analysis with importance-performance analysis shows that graphic is of highest importance according to the respondents along with composition as the most attractive attribute to the respondents. These finding are expected to be considered by coffee roasters in improving their packaging design based on these statistical findings.Keywords: Specialty coffee bean, packaging design, purchase intention, importance-performance analysi
A Comparative Case Study on Performance Management System in Architecture, Engineering, and Construction Start-up Enterprises in Indonesia
Get PDFAbstract. Despite a growing sense that start-up enterprise is critical to economic growth, the topic of performance management affects strategic and organizational processes remains largely understudied. In Indonesia, as a sphere where the entrepreneurial ecosystem is on the rise, we explored the strategy of Architecture, Engineering, and Construction (AEC) start-up firms using a Balanced Scorecard (BSC). This research aims to determine how suitable the BSC is applied to AEC start-ups and how this tool is implemented as the enterprise evolves. We conduct in-depth case studies using multiple data sources, including interviews and field observation. By performing the comparative analysis, we identified managerial practices that enable the networking of BSC perspectives – learning and growth, internal process, customer, and financial – during the start-up lifecycle. From the contribution to the literature perspective, this study provides empirical evidence that the BSC is a valuable performance management tool for early-stage firms. However, the BSC must be reconfigured regularly to reflect the current development stage’s objectives throughout implementation. As the business implications, this research helps AEC entrepreneurs see the significance of achieving organizational balance to drive growth and transition from agile start-ups to sustainable companies. Future research may examine the interconnection between managerial control systems and leadership attributes in different business contexts.Keywords: AEC firms, Balanced Scorecard, Performance Management System, Start-up Lifecycl
Comparison of Application of Project Management Theories in Software Development Project to Startup Company Based On Project: Case Study of PT Skatsa Data Integra
No full text The development of business environment in Indonesia is very rapid, especially in telecommunication field. The sector of information and communication achieved the highest positive growth rate in Q2-2020 which contributed 4.66 percent of the GDP structure. One of the IT companies in Indonesia is PT Skatsa Data Integra, which runs their business based on IT project. This start-up has a problem with inefficiency for completing a project. In some situations, they cannot take other projects because they worry about the insufficient time. Due to this problem, the company is not able to reach the expected target. PT. Skatsa Data Integra is chosen as a case study because this kind of problem can contribute to the development of IT business in Indonesia. The purpose of the research is to identify the root problem in project management system in PT. Skatsa Data Integra and find the solution using CRT with five key elements of CRT. This research uses three methods to solve the problem: CPM, SCRUM, and KANBAN methods. The result shows that the project manager cannot breakdown the project properly. The manager uses judgemental decision to complete the project instead. This research solves the problem by implementing the three methods to the project. It makes improvement at time efficiency. At CPM there are 50% improvement by decreasing project time. At Kanban, there are 55% improvement by decreasing time. And in last method SCRUM, there are no improvement in time, but the improvement is minimize error from each activity. The other improvement are resources. Every method has improvement to add more resources to maximize the efficiency of project. Keywords: Project Management Method, Software Development Project, Start-up Business, Telecommunication, Efficienc