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The Effect of Adjusted Beta, Current Ratio, Total Asset Turnover, Debt To Equity Ratio, Return on Equity, And Price to Earnings Ratio To Stock Returns Of Manufacturing Companies Listed In Index LQ-45 In The Period Of 2015 - 2019.
No full textThe development of economy allowing the people to be increasingly aware of investing’s importance. According to the Republic of Indonesia’s Ministry of Industry, investors invest up to Rp 216 trillion in the manufacturing industry. However, financial reports must be provided to provide a fair description of the company’s financial position and results of performance to the investors. The independent variables stated in this study are adjusted beta, liquidity ratio (CR), activity ratio (TATO), solvency ratio (DER), profitability ratio (ROE), and market ratio (PER). The dependent variable in this study is stock returns. This research is done as an applied research. This study uses secondary data; adjusted beta data from PEFINDO, company financial reports (www.idx.co.id) and historical prices (www.yahoofinance.com). The sampling technique was nonprobability sampling, namely purposive sampling. The results showed that CR and ROE had a partial effect on stock returns. Meanwhile, adjusted beta, CR, TATO, DER, ROE, and PER have a simultaneous effect on stock returns. These results are obtained from the tests that have been carried out.Keywords: Adjusted beta, Current Ratio, Total Assets Turnover, Debt to Equity Ratio, Return on Equity, Price Earning Ratio
THE EVALUATION OF INFORMATION SYSTEM IN PT. JATIDIRI TRANS BASED ON DELONE AND MCLEAN IS SUCCESS MODEL
No full textEver since the Covid-19 pandemic began in 2019, the demand of import and the supply of export decreases and it affect the performance of the freight forwarding industry. The pandemic also accustoms people to limit physical interactions with the use of technology and the acceleration of information exchange. Hence to adapt with the current situation, companies must optimize their information system through evaluations. Therefore, this research is conducted to evaluate the information system of PT. Jatidiri Trans located in Jakarta, according to the perspective of users based on the DeLone and McLean Information system Success Model (D&M Model) (2003). The data collection of the research was obtained through a five likert questionnaire (5 indicates strongly agree and 1 indicates strongly disagree) which contains of six interrelated IS success variables; System Quality, Information Quality, Service Quality, Use, User Satisfaction, and Net Impact. The data were distributed to 24 users of the information system. The relationship of the obtained data was analyzed by using Partial Least Square Structural Equation Modelling (PLS-SEM). The output of this research validates the D&M model based on four significant hypotheses, namely Information Quality affects Use, Service Quality affects User Satisfaction, Use affects Net Impact, and User Satisfaction affects the Net Impact.Keywords: Information System Evaluation, PLS-SEM, IS Success Mode
THE ANALYSIS OF ORGANIZATION CULTURE USING THE ORGANIZATION CULTURE ASSESSMENT INSTRUMENT (OCAI) BASED ON THE COMPETING VALUES FRAMEWORK (CVF), Case of Pamella Supermarket 3 Yogyakarta
No full textBased on previous researches, corporate culture becomes one of the primary factors in assessing a company's performance in achieving its goals. Author assumes that organization culture is a set of value that can affect habitual behavior as well as the performance of the people within it. To prove this, author conducted a case study on what kind of organization culture is currentially dominant and preferred culture in next years in Pamella Supermarket 3 Yogyakarta using the Six- Dimensional Organization Culture Assessment Instrument (OCAI) Competing Values System. Objective of this study is to provide cultural recommendations according to expectations of all organization actors. The research methodology used is quantitative by distributing questionnaires to all employees (55) people and (45) completed questionnaire. In each dimension, the questionnaire contains eight statements, which are divided into four current cultural statements and four expected cultural statements. Organization culture dominated by the Pamella Supermarket 3 Yogyakarta is Hierarchy (26,5) points, based on the study 's results, Market (23,5) points is the lowest. Pamella Supermarket 3 Yogyakarta dominated by Hierarchy which is characterized by a highly structured place and by the company's formal policies.This organization expects a culture over the next years that is inclined to be dominated by Clan culture with a number of 27,9 points, by growing the Market culture by the sum of 23,7 that is currently embedded in the business. They want a family culture, healthy, responsive, trustworthy, have great mutual confidence. People still want their organization have achievement and result orientation with highly competitive little bit below than the main culture.Pamella Supermarket 3 Yogyakarta will perform training such as understanding, personal development coaching training, team building-learning, bottom-up approach, and apply the new organization climate in order to get expected culture.Keywords: organization culture, OCAI, CVE, hierarchy, market, cla
The Shifting of Marketing Strategy During Pandemic Covid-19: Case Study on PT Summarecon Bekasi
Get PDFAbstract. As we know that Covid-19 become the biggest challenge for corporation to perform its business. This study aims to explain the shifting in implementing marketing strategy through social media marketing activities, electronic word of mouth and brand equity and measure the purchase intention of PT Summarecon Bekasi’s followers. The study uses a quantitative approach through survey methods based on purposive and snowball sampling of the population. The number of respondents in this study were 175 of Summarecon Instagram followers that obtained through an online questionnaire. The data obtained were processed using SPSS through descriptive statistical analysis and multiple regression. The results of this study indicate that the relationships held in the research model are significant and mutually influential toward dependent variable. Overall, PT Summarecon Bekasi is expected to upgrade its marketing content through social media which is more interesting to gain purchase intention of consumers towards Summarecon Bekasi property.Keywords: Social Media Marketing Activities, Electronic Word of Mouth, Brand Equity, Purchase Intentio
The Effect of Fin-tech Usage Towards Millenial's Financial Literacy
No full textAbstract. The purpose of this study is to determine the effect of the use of fin-tech on millennial financial literacy in Jakarta and determine the level of millennial financial literacy in Jakarta. This research also aims at giving recommendations to improve financial literacy through fin-tech. The data collection technique was by distributing questionnaires to 385 respondents in Jakarta. By using multiple linear regression analysis, this study found that simultaneously transactional activity, informational activity, perceived usefulness, and perceived ease of use affect the level of millennial financial literacy in Jakarta. Partially, transactional activity, perceived usefulness, and perceived ease of use respectively affect the level of millennial financial literacy in Jakarta. Millennial financial literacy in Jakarta is 72,98, which means the level of Millennials financial literacy in Jakarta is intermediate level.Keywords: Fin-tech, Financial literacy, Transactional Activity, Informational Activity, Perceived Usefulness, Perceived Ease of Us
Job Analysis in Improving Employee Performance of Siliwangi Harley Davidson
No full textAbstract. The employee of Siliwangi Harley Davidson feels demotivated about their work since they’re experiencing an overlapping work. They feel that they work more than they should with the same salary received. Therefore, the employee performance of Siliwangi Harley Davidson is also decreased. The purpose of this research is to analyse how are the current job description and what factor in the current job description in Siliwangi Harley Davidson, affecting the slow performance of its employees. Also, this researcher aims to redesign a suitable job description for Siliwangi Harley Davidson. The data was collected through interview both with the owner and the employee and analysed the current job description and organisational structure of Siliwangi Harley Davidson. The result shows that the company only had a job description that consists of what task the employee should do. Lack of coordination is also happened by not having a proper job description for all the employee. Therefore by implementing the job description and job specifications that made from job analysis it can help the company to regain the employee motivation to work again, places the employee in their best position, and a better workflow.Keywords: Demotivated, Employee performance, Job analysis, Siliwangi Harley Davidson, Standardisatio
The Application of Gamification as a Strategy towards Customer Engagement and Customer Loyalty Factors on Gojek
No full textAbstract: There is a new method of marketing for a company to compete in digital era which is gamification. Gamification means inserting a game experience in non-game context to create value for the customer. Gamification could create customer engagement and customer loyalty for business and to achieve the business’ goals. This study want to investigate the relation of gamification with customer engagement and customer loyalty on Gojek. This research is using online survey for gathering the data from 232 respondents in Bekasi and Jakarta and the data will be analyse using PLS- SEM. Based on the findings, gamification is having a correlation towards customer engagement and customer loyalty on Gojek. The relationship between gamification and customer engagement are strong means gamification is an effective strategy to increase customer engagement, meanwhile relationship of customer engagement and customer loyalty are weak, so as gamification and customer loyalty means gamification is not always an effective strategy to create customer loyalty. It also concluded that rewards, challenges and points are the important gamification elements. Moreover, it is advised for the company to improve gamification elements as it to retain the engagement and loyalty for the customer and to support the gamification program with other marketing strategy.Keywords: Gamification, Customer Engagement, Customer Loyalty, Gojek
Pricing Strategy and Pricing Determinant Factors in Sharing Logistics
Get PDFAbstract. There is a significant change in our current business practices where the change leads the mainstream business practice into a new concept: Sharing Economy. In this research, the sharing economy will be narrowed down to a specific topic called sharing logistics. This research aims: (1) to identify the determinants that are perceived as a priority by customers in logistics service, (2) to explore the pricing method suitable for sharing logistic companies based on priority determinants, which are previously identified. To arrive at the objectives of the research, many works of literature were reviewed related to the matter of determinants and pricing strategies in the logistics service industry and related to the concept of sharing economy. Primary data was also collected through an interview with the expert of the leading logistic service company in Indonesia. In addition, the analytical hierarchy process (AHP) was conducted as well to find the proportion that represents determinants’ priority based on the perspective of the customers of logistic service providers and academic researchers. Hopefully, by identifying the determinants that are perceived as a priority by customers in logistics service, and with its appropriate pricing method, companies that run their business in logistics sharing will have a proper pricing method guideline in the first place.Keywords: Sharing economy, sharing logistics, pricing method, determinants of logistics service, analytical hierarchy process Abstrak. Saat ini terdapat perubahan signifikan terhadap praktik bisnis yang mengakibatkan munculnya konsep baru yaitu Sharing Ecpnomy. Dalam penelitian ini, sharing economy yang akan diteliti dipersempit ke topik tertentu, yaitu sharing logistics. Tujuan dari penelitian ini adalah: (1) untuk mengidentifikasi determinan yang dipersepsikan sebagai prioritas oleh pelanggan dalam layanan logistik, (2) untuk mengeksplorasi metode penetapan harga yang sesuai untuk perusahaan sharing logistics berdasarkan determinan prioritas, yang telah diidentifikasi sebelumnya. Untuk sampai pada tujuan penelitian, dilakukan tinjauan literatur terkait dengan masalah determinan dan strategi penetapan harga di industri jasa logistik serta tinjauan terhadap konsep sharing economy. Pengumpulan data primer dilakukan melalui wawancara dengan pakar dari perusahaan jasa logistik terkemuka di Indonesia. Selain itu, metode analytical hierarchy process (AHP) juga dilakukan untuk mengetahui proporsi yang mewakili prioritas determinan berdasarkan perspektif pelanggan penyedia jasa logistik dan peneliti akademis. Diharapkan dengan mengidentifikasi determinan yang dianggap sebagai prioritas oleh pelanggan dalam layanan logistik, dan dengan metode penetapan harga yang tepat, perusahaan yang menjalankan bisnisnya dalam logistics sharing akan memiliki pedoman metode penetapan harga yang tepat. Kata kunci: Sharing economy, sharing logistics, metode penetapan harga, determinan layanan logistik, analytical hierarchy process
Digital Product Perception and User Satisfaction Relationship: Can They Create Feedback Intention?
Get PDFAgile product development principles emphasize user collaboration and continuous improvement. It sometimes bothers users if they have less time, commitment and knowledge to become involved in the lengthy process of product development. Giving online feedback could be another way of contributing to product improvement. However, not all users are willing to leave reviews on online platforms. This study attempts to uncover the factors behind user feedback intention and the relationship between user roles in an agile approach. The questionnaire was completed by 113 respondents from all over Indonesia who have knowledge and experience in using digital products. The data was processed further by applying the PLS-SEM technique using the SmartPLS 3 application. The proposed model supported the positive influence of product perception on user satisfaction, and user satisfaction’s positive impact on feedback intention. Product perception is the first-order construct of attitude and perceived usefulness; meanwhile, perceived quality is influenced by product perception. This study's theoretical contribution sheds light on the relationship between user satisfaction, perception and feedback intention. Moreover, it provides practitioners practical implications towards understanding how to gather user feedback to support the initial idea in product improvement using an agile approach
IPO Underpiricing, Konservatisme Akuntansi, dan Sentimen Investor
Get PDFAbstrak. Kenaikan harga saham yang sangat besar dibandingkan harga IPO nya sulit dijelaskan secara logis. IPO Underpricing mustahil ditetapkan perusahaan emiten secara sukarela, sementara investor yang berani membeli dengan harga yang terlalu tinggi hanya kelompok yang tidak rasional atau kurang informasi. Laporan keuangan yang disusun secara konservatif dan kualitas akrual yang lebih baik membuka peluang bagi semua investor untuk dapat mengestimasi harga wajar saham IPO sehingga disagreement di antara investor tidak terlampau lebar dan fluktuasi harga akibat spekulasi tidak terlampau tinggi di pasar sekunder. Menggunakan data Bursa Saham Indonesia, studi ini menemukan pengaruh konservatisme akuntansi dan kualitas akrual terbukti menguat apabila holding period menjadi 30 hari setelah IPO karena semakin lama periode investasi, ketidakjelasan informasi laporan keuangan menyebabkan peluang melakukan spekulasi semakin lebar. Kenaikan harga saham setelah IPO dipengaruhi juga oleh sentimen investor dan kondisi pasar.Katakunci: IPO, underpricing, konservatisme akuntansi, kualitas akrual, sentiment investor. Abstract. The significant increase of stock price compared to its IPO price is difficult to explain. Companies which issue their stock are impossible to set underpriced IPO voluntarily, while investors who buy an overpriced stock are only they who are not rational or lack of information. Conservative financial statements and high accrual quality provide an opportunity for all investors to be able to estimate the fair price of IPO shares so that the disagreement among investors is not too wide and price fluctuations due to speculation are not too high in the secondary market. Using Indonesia Stock Exchanges, the results show that influence of accounting conservatism and accrual quality are stronger in the 30 holding period after the IPO because the uncertainty of financial statement information led to wider speculation opportunities in the long period. The rise in stock prices after IPO is also influenced by investor’s sentiment and market conditionsKeywords: IPO, underpricing, accounting conservatism; accrual quality, investor sentimen