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Analyzing Volunteer Motivation In Non-Profit Organization (Case Study: Komunitas tanpa Batas)
No full textKomunitas Tanpa Batas is a non-profit organization that engaged in educating street and marginalized children in Bandung. The problem that experienced by organization is that they do not have good volunteer engagement in retaining volunteers in organization. This problem has resulted in a lack of volunteers who are willing to last until the end of the working period and cause this organization to lack volunteers to provide services. Based on these problems, this study aims to determine the reasons underlying volunteers to join and stay in non-profit organizations; also provide recommendation to management on how they can improve strategies to increase volunteer motivation. This research was conducted quantitatively. The method used in this research are pattern matching and making explanation. The result of this study indicate that volunteers survive due to intrinsic and extrinsic motivation. Then suggestion for management to make volunteers remain in organizations are, (1) make improvements in the recruitment system, (2) making planning and decision related to motivational actions, (3) showing more appreciation to volunteers.Keywords: Non-profit organization, Volunteer, Motivation, Engagement, Intention to sta
THE BEHAVIOR ANALYSIS OF DIGITAL VIDEO STORYTELLING ADVERTISEMENT AUDIENCE
No full textDigital or social media advertising is becoming trends in the world recently. The intense competition in industry is getting bigger, companies compete to get customer attention by creating advertisement that most of them have similar message. Therefore, in social media people see advertising as annoying things that will be skipped. One of the solutions is storytelling advertising which is have persuasive effect to influence consumer though storyline. So, this study aims to identify the behavior of the video storytelling advertisement audience in digital media especially social media where in the previous research shows that the story plays with consumer emotions and also influences consumer attitude and perception toward an object. Also, uses a quantitative approach through online questionnaires as tools to collect the the total sample use in this study is 419 samples. The results show that storytelling advertising can eliminate the negative emotions and generate more favorable emotional responses such as warm feelings compared with factual advertising. Humor and stories about daily life with meaningful messages are the type of storytelling advertising that get the most attention from viewers.Keywords: Video Storytelling advertisement, Behavior, Digital media, Customer emotion, Quantitativ
Employee Engagement: Analysis of The Motivation to Stay or Leave The IT Directorate Of Bank Tangguh
Get PDFAbstract. The aim of this study is to identify the factors of employee engagement which influence employees' motivation to stay or leave and to develop a retention strategy for IT employees in Bank Tangguh. After merging with its shareholder, Bank Tangguh has the eighth largest assets in the banking industry in Indonesia. This has enhanced the company's reputation and brand. However, a high rate of IT turnover is still a big challenge for Bank Tangguh Data for this issue are collected using questionnaires and interviews. This study uses the employee engagement model of Fajar & Bangun (2017) and the happiness drivers identified by Hills and Argyle (2002). The employee engagement factors are company brand, leadership, performance, the basics, post-merger drivers, happiness drivers. They are mapped against the engagement behaviors (say, stay, and strive). A normality test and reliability and validity tests are performed to ensure the proper instruments are being used. The results showed that there are three main reasons for employees to stay—performance, post-merger drivers, and the basic—and three main reasons to leave: the basic, performance, and leadership. Based on those findings, the author proposes a strategy to retentain IT employees in Bank Tangguh to reduce the turnover rate.Keywords: Employee engagement, retention, turnover, motivation, banking industryAbstrak. Tujuan dari penelitian ini adalah untuk mengidentifikasi faktor-faktor keterlibatan karyawan yang mempengaruhi motivasi karyawan untuk tinggal atau pergi dan untuk mengembangkan strategi retensi bagi karyawan IT di Bank Tangguh. Setelah bergabung dengan pemegang sahamnya, Bank Tangguh memiliki aset terbesar kedelapan di industri perbankan di Indonesia. Ini telah meningkatkan reputasi dan merek perusahaan. Namun, tingkat perputaran IT yang tinggi masih menjadi tantangan besar bagi Bank Tangguh. Data pada studi ini didapat melalui kuesioner dan wawancara. Studi ini menggunakan model keterlibatan karyawan Fajar & Bangun (2017) dan happiness drivers yang diidentifikasi oleh Hills and Argyle (2002). Faktor keterlibatan karyawan adalah merek perusahaan, kepemimpinan, kinerja, the basics, post-merger drivers, happiness drivers. Hal tersebut dipetakan terhadap perilaku keterlibatan (berpendapat, menetap, dan meninggalkan). Tes normalitas dan uji reliabilitas serta validitas dilakukan untuk memastikan instrumen yang tepat digunakan. Hasilnya menunjukkan bahwa ada tiga alasan utama bagi karyawan untuk menetap - kinerja, post-merger drivers, dan the basics - dan tiga alasan utama untuk meninggalkan: the basics, kinerja, dan kepemimpinan. Berdasarkan temuan tersebut, penulis mengusulkan strategi untuk kembali mempertahankan karyawan IT di Bank Tangguh untuk mengurangi tingkat turnover.Kata kunci: Keterlibatan karyawan, retensi, perputaran, motivasi, industri perbanka
Analisis Pelaksanaan Quality Control untuk Mengurangi Defect Produk di Perusahaan Pengolahan Daging Sapi Wagyu dengan Pendekatan Six Sigma
Get PDFAbstrak. Persaingan industri menuntut perusahaan menghasilkan produk berkualitas tinggi, tetapi fenomenanya perusahaan masih menghasilkan produk yang tidak sesuai spesifikasi sehingga dikembalikan oleh pelanggan. Hal ini menjadi dasar dilakukannya penelitian yang bertujuan menganalisis pelaksanaan quality control, mengetahui defect utama produk, dan melakukan improvement agar dapat mengurangi atau menghilangkan permasalahan selama proses produksi menggunakan pendekatan Six Sigma dengan langkah: Define, Measure, Analyze, Improve dan Control. Sampel penelitian adalah hasil pemeriksaan produk akhir pada bulan April – September 2019. Hasil penelitian menunjukkan bahwa pelaksanaan Quality control sudah dilakukan tetapi belum maksimal, dengan akar masalah penyebab defect utama adalah method, material, dan machine. CTO pada penelitain ini yaitu: kontaminasi benda asing, pengemas bocor, temperature produk melebihi standar, over drip dan lemak tebal. Setelah dilakukan improve, terjadi kenaikan level sigma dari 3,48 (baseline kinerja) menjadi 3,83. Kontrol dilakukan untuk menjaga konsistensi dari tindakan perbaikan dengan cara briefing rutin kepada operator, meningkatkan training GMP, 5S, dan product knowledge, membakukan perubahan SOP, menambah tools yang diperlukan dan melakukan kontrol pelaksanaan preventive maintenance.Kata kunci: Quality control, six sigma, wagyu, defect produk, DMAIC.Abstract. The industrial competition requires companies to produce high-quality products, but the phenomenon is that companies still produce products that do not meet specifications and are returned by customers. This is the basis for conducting research aimed at analyzing the implementation of quality control, knowing the main defects of the product, and making improvements to reduce or eliminate problems during the production process using the Six Sigma approach with steps: Define, Measure, Analyze, Improve and Control. The research sample is the result of the final product inspection in April - September 2019. The results of the study indicate that the implementation of Quality control has been carried out but not maximally, with the root causes of the main defects being method, material, and machine. CTO in this research are: foreign body contamination, leak packaging, product temperature exceeds the standard, over drip, and thick fat. After improving, there was an increase in sigma level from 3.48 (performance baseline) to 3.83. Control is carried out to maintain consistency of corrective actions by regular briefings to operators, increasing GMP training, 5S, and product knowledge, standardizing SOP changes, adding necessary tools, and controlling preventive maintenance implementation.Keywords: Quality control, six sigma, wagyu, defect product, DMAIC
Optimal Capital Structure of PT Garuda Indonesia Tbk.
No full textAbstract. PT Garuda Indonesia Tbk. is a well-known Indonesian national airline and has several subsidiaries such as PT Aerowisata, PT Sabre Travel Network Indonesia, PT Garuda Maintenance Facility Aero Asia, PT Citilink Indonesia, PT Aero Systems Indonesia, PT Gapura Angkasa and Garuda Indonesia Holiday France. As of April 2020, most of the airline companies has lost many passengers due to the traveling restriction from the government to avoid disease transmission of Coronavirus pandemic. Since then, PT Garuda Indonesia Tbk. should stop some flights to a certain domestic areas and foreign countries and also reduce the amount of passenger up to 50% and do a medical check for all passengers in every flight. Even more, in June 3, 2020, PT Garuda Indonesia is required to pay a maturing debt of USD 500 million to global sukuk limited and government plans to provide a loan of IDR 8.5 trillion or as much as USD 600 million at an exchange rate of IDR 14,000 as of assumed exchange rate in 2020. Considering the recent condition of restriction of flights, reduced amount of passenger, and an increased cost of medical check, the author do a research into this company to determine what company action will PT Garuda Indonesia Tbk. should take. In order to decide whether the company accept the loan or not, the author analyses the current weighted average cost of capital of PT Garuda Indonesia Tbk. and searches the optimal capital structure so as to compare the debt and equity proportion of the current and optimal condition of them. Also, the author find the best alternative financing strategy the company had to take. PT Garuda Indonesia Tbk. currently has 76% of debt and 24% of equity, where the cost of capital is 9.06% and through WACC analysis, the authors have found that the optimal capital structure that PT Garuda Indonesia Tbk. must have to finance the maturing debt so that the value of the company at maximum, and should consist of USD 1,583,506,477 of debt and USD 1,404,241,592 of equity, which is 53% of debt and 47% of equity.Keywords: Weighted Average Cost of Capital, Optimal Capital Structure, PT Garuda Indonesia Tbk
Financial Performance Analysis of MSMEs Using KUR (People Business Credit) Funds Before and During the Covid-19 Pandemic
No full textAbstract. Pandemic Covid-19 is predicted by the IMF to bring world finances worse than the 2007-2008 crisis to -3% in 2020. KUR (People's Business Credit) is a government program in supporting MSMEs as a contributor to GDP in Indonesia, especially in the capital. However, this pandemic significantly affects the sustainability of MSMEs, especially in the Doloksanggul sub-district. This study will conduct a financial ratio analysis between before and during a pandemic to see the weaknesses of MSMEs, which can help restore Indonesia's finances. The analysis carried out with three ratios: solvency, activity, and profitability, to three business sectors: trade, production, and services. Based on the results of the analysis, for MSMEs engaged in trade, especially those who sell gas, the solvency ratio decreases while the ratio of activity and profitability increases. For production businesses, those producing snacks and services, namely tailors, experience the opposite of business in trade. In solvency has increased, and the ratio of activity and profitability has decreased. It can conclude that the trade sector experienced excellent financial performance while other businesses did not.Keywords: MSMEs, KUR (People Business Credit), Financial Ratio Analysis
Understanding of leadership style and organizational culture to improve volunteer’s performance at sini aku bantu community
No full textAbstract. The success of a Non-Government Organization in achieving its goals, cannot be separated from the important role of volunteers that are in it. As time has evolved and competition is inevitable, preparing volunteers to have a high level of work is a must, which can be proven by the results of the volunteer's performance. It is very important for us to know what factors can improve a volunteer’s performance in a company or organization. In this study, the authors assume that a leadership style and also Organizational Culture can have a good impact on volunteer’s performance. Therefore, to prove it, the authors tries to conduct research on leadership style and organizational culture in the Sini Aku Bantu community to improve the performance of volunteers by using the MLQ (Multifactor Leadership Questionnaire) tools to find out the leadership style that is implemented and also the OCAI (Organizational Culture ssessment Instrument) to know the culture that exists and also the expected culture. The purpose of this research is to provide a suggestion or recommendation to the Sini Aku Bantu Community specifically and also to voluntary Non-Government Organizations to be able to have a picture of the leadership style and organizational culture that might be applied to improve the performance of volunteers, who serve without are paid. The methodology in this study uses a quantitative method by distributing questionnaires to 28 members of the Sini Aku Bantu community Assist Batch 4 2020, which consists of Vice Chairman, Secretary, Project Manager and also member. Questionnaires from each tool provide several questions related to conditions that occur in the community.Keywords: Volunteer Performance, Non-Government Organization, Multifactor Leadership Questionnaire, Organizational Culture Assessment Instrumen
Can Instagram convince information to users?
No full textAbstract. In the age of social media, everyone can provide opinions via electronic word of mouth (eWOM). This experiment explores how users adopt culinary information on social media, especially Instagram, as one social media platform that has many users in Indonesia. With the many opinions that develop on social media, a phenomenon appears where users must sort out the information of choosing food products. The main objective of this study was to investigate the effect of source credibility and information quality on information adoption mediated attitudes towards information and information usefulness with the object of research on food products — analysis of the research model using partial least squares on 368 valid questionnaires distributed in East Java-Bali. The literature review and analytical techniques show that the source's credibility and the quality of information positively affect the adoption of information mediated attitudes towards information and the usefulness of the information. The novelty of research on the development of information adoption models is the complex source credibility variables, including expertise, trustworthiness, attractiveness, and homophily. It is an electronic persuasion that culinary business people need in the current era of social media. Keywords: E-wom, source credibility, information adoption, instagram, culinary. Abstrak. Pada zaman media sosial, setiap orang dapat memberikan opini melalui elektronik dari mulut ke mulut (eWOM). Eksperimen ini mengeksplorasi bagaimana pengguna mengadopsi informasi kuliner pada media sosial, terutama Instagram sebagai salah satu media sosial yang memiliki banyak pengguna di Indonesia. Dengan banyaknya opini yang berkembang pada media sosial maka muncul sebuah fenomena dimana pengguna harus dapat memilah informasi dalam memilih produk makanan. Tujuan utama penelitian ini adalah untuk menyelidiki pengaruh kredibilitas sumber dan kualitas informasi terhadap adopsi informasi dimediasi sikap terhadap informasi dan kegunaan informasi dengan objek penelitian produk makanan — analisis model penelitian menggunakan parsial least square pada 368 kuesioner valid yang tersebar di jawa timur -bali. Hasil dari tinjauan literatur dan teknik analisis, bahwa kredibilitas sumber dan kualitas informasi berpengaruh positif terhadap adopsi informasi dimediasi sikap terhadap informasi dan kegunaan informasi. Kebaruan penelitian pada pengembangan model adopsi informasi dengan variabel kredibilitas sumber kompleks meliputi keahlian, kepercayaan, daya tarik, dan homofili. Hal ini merupakan persuasi elektronik yang dibutuhkan para pelaku bisnis bidang kuliner pada jaman media sosial saat ini. Kata kunci: E-wom, kredibilitas sumber, adopsi informasi, Instagram, kuliner
Effects of Market-Sensing Capability on Marketing Performance: Roles of Pious Product Innovativeness and the Speed to Market Strategy
Get PDFAbstract. This paper examines the effects of pious product innovativeness (PPI) and the speed to market strategy (SMS) as mediating variables between market-sensing capability (MSC) and marketing performance (MP). The respondents were 237 leaders or owners of small and medium Muslim fashion enterprises in Central Java. The data analysis technique used in this study was structural equation modeling (SEM). The results of the study indicate that although MSC does not affect MP, it affects both the SMS and PPI. Moreover, the SMS and PPI affect MP. Furthermore, the SMS and innovative products mediate the relationship between MSC and market performance. Likewise, PPI mediates the relationship between the SMS and market performance.Keywords: Market-sensing capability, speed to market strategy, pious product innovativeness, marketing performance.Abstrak. Makalah ini meneliti efek dari pious product innovativeness (PPI) dan speed to market strategy (SMS) sebagai variabel mediasi antara market-sensing capability (MSC) dan marketing performance (MP). Respondennya adalah 237 pemimpin atau pemilik usaha fashion muslim kecil dan menengah di Jawa Tengah. Teknik analisis data yang digunakan dalam penelitian ini adalah structural equation modeling (SEM). Hasil penelitian menunjukkan bahwa meskipun MSC tidak mempengaruhi MP, namun mempengaruhi SMS dan PPI. Selain itu, SMS dan PPI mempengaruhi MP. Selain itu, SMS dan produk inovatif memediasi hubungan antara MSC dan kinerja pasar. Demikian juga, PPI memediasi hubungan antara SMS dan kinerja pasar.Kata kunci: Market-sensing capability, speed to market strategy, pious product innovativeness, marketing performanc
