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The Influence Of Environmental Awareness In Consumer Towards Purchase Intention For Eco-Friendly Detergent Products Of DET-URGENT
Full text linkAbstract - Environment is an aspect of life that is largely inseparable from how human beings cultivate and nurture their lives. However, recent events have perpetuated the damage taken by the environment around the world. One of which is Indonesia, where it is projected that the effect of damage suffered by its environment could increase the probability of natural disasters of every possible kind. Simultaneously, there is also a shift in lifestyle in how the people live their livelihood. There is a surge of green products and lifestyle trends in the world, Indonesia included. Several researchers have found the connection between the awareness of how susceptible the environment is to harm and the purchase intention of green products. Det-Urgent is a company that focuses on environmentally friendly products, more specifically detergents. The company utilizes the local resources of Belimbing Wuluh as well as Lerak fruits, where they mostly rely on local farmers as the main supplier for raw materials needs. For this reason, extensive market research is absolutely necessary, because currently limited studies that specifically divulge deeply about environmentally friendly detergents are quite limited. Det-Urgent has integrated environmental awareness in their marketing strategies and with this research would like to understand better if there is a profound relationship between environmental awareness and purchase intention towards eco-friendly friendly detergents. This research will delve deeply into the relationship between environmental awareness and purchase intention towards eco-friendly friendly detergent. The method that will be utilized is a quantitative method with survey as its main data collection instrument. Furthermore, the data that have been collected would then be analyzed using the multiple regression method. Regression method would then be used to deeply study the relationship between environmental awareness and purchase intention in potential customers. The variables that would be considered are as follows, purchase intention as the dependent variable whereas for the independent variables there would be environmental awareness, subjective norm, perceived behavior and finally attitude towards the product. This is because the basis of this research is the theory of planned behavior by Icek Ajzen. The minimum required of respondents for this research is a total of 105 people, where anything below that number is considered to be insufficient and unfit for data processing. Based on the survey, there are a total of 142 respondents that fulfilled the criteria that is needed for this research. The criteria that are applied for this research is the respondents must have a prior experience of cleaning products or detergents and they must reside within Bandung, Surabaya and Gresik. From the data that had been collected and subsequently analyzed, it is determined that environmental awareness on its own does not affect purchase intention towards eco-friendly friendly detergents. Said variable must run through an attitude towards a product first, meaning its influence is an indirect one. It can be concluded that should Det-Urgent wanted to utilize environmental awareness in their marketing strategy, they need to make sure positive attitude towards the products is shaped so that it can subsequently increase the chances of purchasing intention from potential customers.Keywords - Business;EnvironmentalAwareness;Purchase Intentio
Economic Asset Optimization To Enhance Profitability Of “XSW” Oil Field Offshore Block
Full text linkIndonesian oil and gas production decreased in the last decade. Majority current oilfield producer backbone located onshore was mature field category and going to depletion phase. Meanwhile, exploration activities have not found new significant economic oil and gas reserves, then one of the efforts that can be done is to asset optimization the existing oil reserves that still have economic value. To overcome this condition, there have been shifting paradigms by the upstream company to change focus in oil and gas development field from onshore to offshore oilfield. XSW offshore block already produced oil 41.39 MMSTB and had 7.9 MMSTB remaining reserves. The project’s purpose is to create XSW development scenario to enhance its profitability with Environmental Social Governance (ESG) principle, and evaluate project economics through Production Sharing Contract (PSC) cost recovery scheme. The scenario applied sensitivity analysis of oil price, oil production cumulative, operational and capital expenditure. The best scenario can generate 7.3 MMSTB incremental oil production, total investment 81.31 million USD, gross revenue 495.52 million USD, company’s profit 57.73 million USD, government profit 86.6 million USD. As the capital budgeting perspective, the project can generate NPV 18.58 million USD, IRR 20.77%, payback period 5.42 years.Keywords: asset optimization, economic value, offshore oilfield, Environmental Social Governance (ESG), Production Sharing Contract (PSC
Identifying the Causes of Team Effectiveness Problem in a New Venture Team. Case Study: Agri-Cultured
Full text linkEntrepreneurship activities around the world are growing. Entrepreneurs carry their entrepreneurial activities by creating a new venture called startup. This new venture called startup is by no means an individual sport. Ussually the founder gather a group of individual when founding a startup. Therefore, team effectiveness is an important aspect in the entrepreneurial process of creating a succesful startup itself. In this study, the author wants to explore the causes of team effectiveness problems in the startup called ‘Agri-Cultured’. AgriCultured is a startup founded by four entrepreneurship students from ITB. The CEO of Agri-Cultured states that the idea of the project itself has a lot of potential, but the team is not good enough to be able to maximize the potential that the project has. The project will use the Team Effectiveness Questionnaire (TEQ), which has eight dimensions of team effectiveness. These dimensions are interconnected and will directly impact the New Venture Team’s effectiveness. In doing the research, the author starts by conducting a preliminary questionnaire using the TEQ, which will be filled by the members of AgriCultured. Based on analyzing the result from the TEQ, the author will conduct an in-depth interview that will be analyzed using qualitative descriptive method.Keywords: Team Effectiveness, Team Effectiveness Problem, New Venture Tea
Esports’ Feasibility as an Entertainment Media: A Study
Full text linkThis research is conducted to find and determine the perks the public can get by engaging in Esports, the adverse effects that can affect Esports and making suggestions on how to improve the Esports scene. This study will be based on interaction in Esports, viewership in Esports, toxicity and aggressive behavior in Esports, as well as in-game purchases in Esports. The results of the data analysis showed that interaction in Esports, viewership in Esports, and in-game purchases in Esports have a positive effect on Esports’ feasibility as an entertainment media. On the other hand, no significant effect was found on toxicity and aggressive behavior in Esports to the feasibility of Esports as an entertainment media.Keywords: Esports; In-game purchases; Media consumption; Online gaming; Toxicity; Video game
Decision-Making Process in Developing A “Quick Win” Program to Increase Oil Production in PHE Subholding Upstream
Full text linkThroughout 2021, PT PHE as an Subholding Upstream, faced the issue of unachieveable drilling well target with the realization only 88.4% of the YTD RKAP Revisi target, and 84% of the RKAP Revisi target that were successfully onstream. This issue has an impact on the oil production target from August to December 2021 where the total realization of oil production up to Q4 in 2021 was 88.2% of the oil production target. This study aims to select and determine the decisionmaking process in order to find a solution to the issue of decreasing oil production volume in the Subholding Upstream, especially in Regional 2 area and determine proposed wells that are easy to execute as the main guide in developing the Quick Win Program in Subholding Upstream. The results of calculations using the Weight Sum Model method in the form of alternative rankings in the Regional 2 and from the calculation with the DTA method, the Quick Win Program simulation showed an increase in production compared to the original case in forecasted production profile of the RKAP 2023 development wells.Keywords: Weighted Sum Model, Decision Tree Analysis, Quick Win Progra
The mediating role of work engagement in the relationship between organizational identification and employee creativity
Full text linkThe creative industry is a sector that continues to grow and requires employee creativity. The object of this research is the millennial generation who work in the creative sector.This study aims to determine the effect of organizational identification on employee creativity with work engagement as a mediation. This type of research is quantitative research. The data processing technique uses Partial Least Square (PLS). This study uses a purposive sampling technique, by setting certain criteria. This study uses 194 millennial workers who have worked at least 1 year in the creative industry as respondents. The results show that organizational identification has a significant effect on employee creativity, and organizational identification has a significant effect on work engagement in the millennial generation in the creative industry. On the other hand, work engagement has a significant effect on employee creativity and organizational identification has a significant effect on employee creativity in the millennial generation in the creative industry with work engagement as a mediation.Keywords: Organizational identification, work engagement, employee creativit
Analyzing The Influence Of Customer Journey On Customer Loyalty: A Study Of Omni-Channel Shopping Experience In Retail Industry
Full text linkThe retail industry has changed dramatically in the last two decades due to digitalization in channel distribution. Consumers are now searching for information about goods or services interchangeably through many touchpoints. This phenomenon has been appraising the importance of customer journey design that could affect the consumer experience in both the online and offline channels. The interconnected channel both online and offline which is known as an omnichannel strategy has given a new challenge for practitioners. The study aims to analyze the influence of customer journeys on customer loyalty. The data was collected from 315 customers of three different omnichannel brands: fashion, consumer mobile, and furniture retail. The data was analyzed using the PLS-SEM method. The study shows that effective customer journey design and brand experience influence customer loyalty differently for each product category. This study provides the optimization of effective customer journey design in omnichannel retailing that influences customer loyalty through brand attitude. Keywords: Effective customer journey design, customer journey, brand experience, omnichannel marketin
The Attitude of Consumers Towards Fashion Online Shop (Case Study in Bandung)
Full text linkIn this modern age, the internet has become a means of exchanging information for humans. Anyone can access the internet for different interests and purposes. The ease got from the use of the internet makes the number of internet users keep increasing. Changes in how to communicate bring lifestyle changes in Indonesia, one of which is consumer behavior in shopping. Consumers no longer need to go to the store and interact directly with the seller and no longer need to make direct payments in the sale and purchase transactions. Online shop is one of the options for the public to make buying and selling transactions. The increasing number of online shop businesses makes online shop competition increasingly tight. Therefore, an online marketer must know how the attitude of consumers towards the online shop business is. By understanding consumers' perspective to online business, a marketer can find out what the consumer needs, how the consumer interest in the product offered, so they can make good planning and strategy in marketing. Keywords: affective, attitude, Bandung, cognitive, conative, fashion, online sho
Front-Matter ICMEM 2021
No full textBook of Proceedings the 6th International Conference on Management in Emerging Markets (ICMEM) 202
The Impact of Lender Trust on Re-Lending Intention: Empirical Evidence from Indonesian Peer to Peer Lending
Full text linkPeer-to-Peer (P2P) Lending is a new alternative financing solution in Indonesia that is conducted digitally through the internet which involves lenders, borrowers, and platform intermediaries. This study aims to explain the effect of lender trust on the re-lending intention on Indonesian peer-to-peer lending. This study applied a descriptive research design. 300 online respondents were collected followed by Structural equation modeling (SEM) for data analysis. This study focused on lenders who lent between July to December 2020 in the five biggest Indonesian productive peer-to-peer lending platforms. The study showed that trust in both the borrower and in the platform significantly impacted on the lender's intention to re-lend. This study also found moderating variables which significantly impacted lenders’ lending intention. To develop lenders’ trust, borrowers should provide good quality loan information, and the platform should run good quality service and sufficient security protection. Keywords: Financial Technology, Lending intention, Trust, Trust in Borrower, Trust in Platform, Peer-to-peer lending, P2P Lending