Universitas Islam Negeri Raden Intan Lampung

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    PENGARUH MODEL KOOPERATIF TIPE EVERYONE IS A TEACHER HERE TERHADAP KETERAMPILAN KOMUNIKASI SISWA PADA PELAJARAN IPAS KELAS V MIS MASYARIQUL ANWAR 7 LABUHAN RATU

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    ABSTRAK Penelitian ini dilatarbelakangi oleh permasalahan yang peneliti temukan di MIS Masyariqul Anwar 7 Labuhan Ratu yaitu rendahnya ketrampilan kominikasi siswa dalam pembelajaran IPAS. Permasalahan tersebut peneliti ketahui berdasarkan hasil pra penelitian yang dilakukan peneliti di MIS Masyariqul Anwar 7 Labuhan Ratu. Penelitian ini bertujuan untuk melihat Pengaruh Model Pembelajaran Kooperatif tipe Everyone is a teacher here (ETH) Terhadap Ketrampilan komunikasi Belajar IPAS Siswa Kelas V di MIS Masyariqul Anwar 7 Labuhan Ratu. Metode yang di gunakan Penelitian ini merupakan penelitian kuantitatif jenis penelitian pre-eksperimental dengan desain One Group Pretest-Posttest. Subjek penelitian ini terdiri dari 30 peserta didik kelas V sebagai kelompok eksperimen. Data dikumpulkan melalui tes terulis yang mencakup pretest dan posttest untuk mengevaluasi ketrampilan belajar peserta didik sebelum dan setelah implementasi model kooperatif tipe Every one is a teacher here pada pembelajaran IPAS (Ilmu Pengetahuan Alam Sosial). Berdasarkan analisis data yang telah dilakukan, maka hasil penelitian berdasarkan hasil perhitungan uji-T nilai rata-rata post-test sebesar 79,56, dan nilai sig. (2-tailed) < 0,05 (0,000 < 0,05) maka dapat ditarik kesimpulan H0 ditolak dan H1 diterima. Berdasarkan hasil tersebut, penerapan model kooperatif tipe Everyone is a Teacher Here (EiTH) terbukti efektif dalam meningkatkan keterampilan komunikasi siswa pada mata pelajaran IPAS kelas di V MIS Masyariqul Anwar 7 Labuhan Ratu. Hasil penelitian menunjukkan adanya kenaikan nilai rata-rata dari 58,43 pada pre-test menjadi 79,56 pada post-test, atau meningkat sebesar 21,13 poin. Kenaikan ini membuktikan bahwa siswa mengalami perkembangan signifikan dalam keberanian mengemukakan pendapat, kejelasan berbicara, penggunaan bahasa, dan penyampaian ide. Dengan demikian, EiTH dapat dijadikan salah satu strategi pembelajaran untuk mengoptimalkan keterampilan komunikasi lisan siswa. Kata Kunci : Model Kooperatif tipe Everyone is a Teacher here (ETJ), Ketrampilan, IPAS ii ABSTRACT This study was motivated by problems identified at MIS Masyariqul Anwar 7 Labuhan Ratu, particularly the low level of students’ communication skills in Social Science (IPAS) learning. This issue was revealed through preliminary observations conducted by the researcher in the same institution. The purpose of this study was to investigate the effect of the cooperative learning model Everyone is a Teacher Here (EiTH) on the communication skills of fifth-grade students in IPAS learning at MIS Masyariqul Anwar 7 Labuhan Ratu. The research employed a quantitative approach with a pre experimental design, specifically the One-Group Pretest–Posttest model. The subjects consisted of 30 fifth-grade students who were assigned as the experimental group. Data were collected using written tests, including both pre-tests and post-tests, to evaluate students’ communication skills before and after the implementation of the EiTH cooperative learning model in IPAS instruction. Based on the data analysis, the results of the study indicate that the post-test mean score reached 79.56, and the significance value (2 tailed) was below the threshold of 0.05 (0.000 < 0.05). Accordingly, the null hypothesis (H₀) is rejected and the alternative hypothesis (H₁) is accepted. These findings confirm that the implementation of the cooperative learning model Everyone is a Teacher Here (EiTH) is effective in enhancing students’ communication skills in Social Science (IPAS) subjects among fifth-grade students at MIS Masyariqul Anwar 7 Labuhan Ratu. The results further demonstrate a mean score increase from 58.43 in the pre-test to 79.56 in the post test, reflecting a gain of 21.13 points. This improvement provides clear evidence that students achieved significant progress in their confidence to express opinions, clarity of speech, appropriate language use, and ability to convey ideas. Thus, EiTH can be regarded as a promising instructional strategy for optimizing students’ oral communication competence. Keywords : Everyone is a Teacher here cooperative model. Communication skill, IPA

    PENGARUH MODEL PEMBELAJARAN COOPERATIVE TIPE TEAM GAMES TOURNAMEN (TGT) TERHADAP KEAKTIFAN BELAJAR PESERTA DIDIK PADA MATA PELAJARAN PAI DI SMAN 10 BANDAR LAMPUNG

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    ABSTRAK Keaktifan belajar adalah Proses pembelajaran peserta didik secara fisik, mental, intelektual, emosional dalam pembelajaran untuk mendukung tercapainya tujuan pembelajaran. Pengaruh keaktifan belajar peserta didik dapat mempengaruhi hasil belajar, prestasi, minat dan motivasi belajar. Oleh karena itu, menciptakan lingkungan pembelajaran yang merangsang keaktifan peserta didik menjadi tujuan penting bagi pendidik dalam meningkatkan efektivitas dan tercapainya tujuan pembelajaran. Model pembelajaran yang interaktif akan meningkatkan keaktifan belajar peserta didik, salah satunya model pembelajaran Teams Games Tournament (TGT), yaitu pembelajaran dengan cara peserta didik belajar dalam kelompok kemudian setiap kelompok mengikuti pertandingan yang berisi soal-soal pengetahuan serta diakhiri dengan pemberian penghargaan kepada kelompok pemenang. Tujuan dari penelitian ini adalah untuk mengetahui apakah terdapat pengaruh antara model pembelajaran Teams Games Tournament (TGT) terhadap keaktifan belajar peserta didik pada mata pelajaran PAI di SMAN 10 Bandar Lampung. Adapun pendekatan penelitian ini adalah pendekatan kuantitatif. Jenis penelitian yang digunakan yaitu eksperimen semu (Quasy Eksperimen Design). Penelitian ini menggunakan Desain Nonequevalent Control Group pretest-prosttest design. Populasi dalam penelitian ini adalah Kelas XI SMAN 10 Bandar Lampung. Teknik pengambilan sampel dilakukan dengan teknik purposive sampling. Sampel dalam penelitian ini berjumlah 34 peserta didik sebagai kelas eksperimen dan 34 peserta didik sebagai kelas kontrol. Teknik pengumpulan data adalah angket dan dokumentasi. Teknik analisis data dalam penelitian ini menggunakan Uji Independent Sample T-Test untuk menjawab uji hipotesis. Uji normalitas dilakukan menggunakan uji Kolmogorov Smirnov untuk mengetahui data berdistribusi normal atau tidak. Uji homogenitas dilakukan menggunakan Levene Statistic. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh terhadap keaktifan belajar peserta didik menggunakan model Time Games Tournamen (TGT). Pengujian hipotesis dengan uji parametrik Independent Samples t-Test memperoleh nilai signifikasi <0,008 yang ii bernilai kurang dari 0,05 yang artinya Ha diterima dan Ho ditolak, sehingga dapat dikatakan bahwa terdapat pengaruh yang signifikan pada keaktifan belajar peserta didik menggunakan model Time Games Tournamen (TGT). Kata Kunci : Keaktifan Belajar Peserta didik, model pembelajaran Teams Games Tournament (TGT), Peserta didik. iii ABSTRACT Learning activity is the process of students' physical, mental, intellectual, and emotional learning in learning to support the achievement of learning objectives. The influence of students' learning activity can affect learning outcomes, achievements, interests, and learning motivation. Therefore, creating a learning environment that stimulates student activity is an important goal for educators in increasing the effectiveness and achievement of learning objectives. Interactive learning models will increase student learning activity, one of which is the Teams Games Tournament (TGT) learning model, namely learning by students learning in groups, then each group takes part in a competition containing knowledge questions and ends with awards to the winning group. The purpose of this study was to determine whether there is an influence between the Teams Games Tournament (TGT) learning model on student learning activity in Islamic Religious Education (PAI) subjects at SMAN 10 Bandar Lampung. The approach to this study is a quantitative approach. The type of research used is a quasi experimental (Quasy Experiment Design). This study uses a Nonequivalent Control Group pretest-protest design. The population in this study was Class XI of SMAN 10 Bandar Lampung. The sampling technique was carried out using a purposive sampling technique. The sample in this study amounted to 34 students as the experimental class and 34 students as the control class. Data collection techniques were questionnaires and documentation. The data analysis technique in this study used the Independent Sample T-Test to answer the hypothesis test. The normality test was carried out using the Kolmogorov Smirnov test to determine whether the data was normally distributed or not. The homogeneity test was carried out using Levene Statistics. The results of this study indicate that there is an influence on student learning activity using the Time Games Tournament (TGT) model. Hypothesis testing with the parametric Independent Samples t Test obtained a significance value of <0.008 which is less than 0.05 which means Ha is accepted and Ho is rejected, so it can be said that there is a significant influence on student learning activity using the Time Games Tournament (TGT) model. Keywords : Student Learning Activeness, Teams Games Tournament (TGT) learning model, Students

    THE IMPACT OF DYNAMIC ASSESMENT METHOD TOWARDS STUDENTS’ READING COMPREHENSION ON RECOUNT TEXT IN JUNIOR HIGH SCHOOL

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    ABSTRACT One of the most important skills for learning English is reading comprehension, especially when it comes to comprehending recount texts that are taught in junior high school. Nonetheless, many students continue to struggle with recognising key concepts, making deductions, and deciphering vocabulary in texts. These problems are caused by limited vocabulary, lack of effective reading strategies, and the use of conventional assessment methods that only emphasize outcomes rather than learning processes. Therefore, using instructional strategies such as dynamic assessment is needed, since it not only evaluates students’ performance but also provides direct intervention during the assessment process to help them overcome reading difficulties. This study used a quasi-experimental design and a quantitative methodology. The study was carried out during the 2025/2026 school year at MTSS Nurul Ulum, Kebun Tebu, West Lampung. Eighth-grade students made up the population, and two classes were chosen for the sample using cluster random sampling. The dynamic assessment method was used to teach one class as the experimental group, and traditional assessment ( reading comprehension test ) was used to teach the other class as the control group. A multiple-choice test was administered as the research instrument to measure eight aspects of reading comprehension. Data were obtained through pre-tests and post-tests, then analyzed using normality and homogeneity tests. Since the control class data were not normally distributed, the Mann-Whitney U test was applied to test the hypothesis. The results showed a significant difference between the control and experimental groups. The alternative hypothesis (Hₐ) was accepted since the Mann-Whitney U test result showed that the significance value was less than 0.05 (p < 0.05). This implies that the use of dynamic assessment had an impact on students’ reading comprehension of recount texts. Additionally, the use of dynamic assessment increased students' motivation, active engagement, and capacity to recognise their own learning challenges in addition to improving their test scores. Therefore, in order to help English teachers improve their students' reading comprehension, dynamic assessment is suggested as an alternative teaching method. Keywords: Dynamic Assessment, Junior High School, Reading Comprehension, Recount Tex

    KOMUNIKASI PERSUASIF ROHANI ISLAM (ROHIS) DALAM MENGUATKAN UKHUWAH ISLAMIYAH DI MADRASAH ALIYAH NEGERI (MAN) 1 BANDAR LAMPUNG

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    ABSTRAK Komunikasi persuasif dalam dakwah rohani Islam menjadi unsur penting dalam menanamkan nilai-nilai keagamaan dan memperkuat ukhuwah Islamiyah di lingkungan sekolah. Komunikasi ini tidak hanya menyampaikan informasi, tetapi juga menyentuh aspek sosial, emosional dan spiritual peserta didik. Melalui pendekatan yang tepat dan gaya komunikasi yang sesuai dengan karakter remaja, nilainilai keislaman dapat diterima dengan lebih efektif oleh siswa. Penelitian ini penulis menggunakan metode kualitatif deskriptif dengan pendekatan studi lapangan (field research). Teknik pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan dokumentasi. Adapun sumber data primer menggunakan teknik purposive sampling dalam menentukan subjek. Teknik analisis data meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa rohani islam MAN 1 Bandar Lampung menerapkan komunikasi persuasif yang menyentuh tiga tahap dalam teori McGuire: menarik perhatian siswa, membangun pemahaman pesan, dan mendorong penerimaan terhadap pesan keislaman. Bentuk pelaksanaan komunikasi dilakukan melalui kegiatan keagamaan seperti, kultum , malam bina iman dan takwa, serta kegiatan sosial seperti bakti sosial dan dana usaha. Komunikasi dilakukan dengan gaya santai, interaktif, dan disesuaikan dengan gaya komunikasi remaja. Selain itu, pemanfaatan media digital juga menjadi penguat dalam menyampaikan pesan islam secara luas. Strategi ini berhasil menciptakan suasana religius yang nyaman, memperkuat relasi sosial, serta membentuk karakter Islami yang berdampak positif tidak hanya pada siswa rohani islam, tetapi juga seluruh siswa di lingkungan MAN 1 Bandar Lampung. Komunikasi persuasif rohani islam terbukti berkontribusi signifikan dalam membangun ukhuwah Islamiyah yang nyata dalam kehidupan sekolah. Kata Kunci : Komunikasi Persuasif, Rohani Islam, Ukhuwah Islamiyah ii iii ABSTRACT Persuasive communication in Islamic spiritual outreach is a crucial element in instilling religious values and strengthening ukhuwah Islamiyah within the school environment. This form of communication not only conveys information but also touches on the emotional, social, and spiritual aspects of students. Through appropriate approaches and communication styles that align with the characteristics of adolescents, Islamic values can be delivered more effectively to students. This research employs a descriptive qualitative method with a field research approach. Data collection techniques include observation, in-depth interviews, and documentation. The data analysis techniques involve data reduction, data presentation, and drawing conclusions. The results of the study show that rohani islam at MAN 1 Bandar Lampung applies persuasive communication based on the three stages of McGuire’s theory: attracting students’ attention, building message comprehension, and encouraging acceptance of Islamic messages. The implementation of communication is carried out through religious activities such as, kultum, overnight spiritual retreats (MABIT), and social activities like community service and fundraising. Communication is delivered in a relaxed, interactive manner, tailored to the communication style of teenagers. In addition, the use of digital media also strengthens the dissemination of Islamic messages. This strategy successfully creates a comfortable religious atmosphere, strengthens social relations, and fosters Islamic character, which positively impacts not only rohani islam members but also all students in the MAN 1 Bandar Lampung environment. Persuasive Islamic spiritual communication has proven to significantly contribute to the development of real ukhuwah Islamiyah within the school setting. Keywords: persuasive communication, Islamic spirituality, ukhuwah Islamiyah

    HUBUNGAN EXPERIENTAL MARKETING, BRAND IMAGE DAN PERCEIVED PRICE TERHADAP REPURCHASE INTENTION PRODUK SMARTPHONE MEREK APPLE DI KOTA BANDAR LAMPUNG DALAM PERSEPEKTIF BISNIS ISLAM

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    ABSTRAK Penelitian ini bertujuan untuk mengetahui hubungan experiential marketing, brand image, dan perceived price terhadap repurchase intention produk smartphone merek Apple di Kota Bandar Lampung dalam perspektif bisnis Islam. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan survei. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 100 orang pengguna smartphone Apple di Kota Bandar Lampung. Pengumpulan data dilakukan melalui penyebaran kuesioner yang kemudian dianalisis menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, dan analisis regresi linier berganda dengan bantuan program IBM SPSS Statistics versi 26. Hasil penelitian menunjukkan bahwa secara parsial experiential marketing, brand image, dan perceived price masing-masing berpengaruh positif dan signifikan terhadap repurchase intention produk smartphone merek Apple di Kota Bandar Lampung. Secara simultan, ketiga variabel independen tersebut juga berpengaruh signifikan terhadap repurchase intention. Nilai koefisien determinasi (R²) sebesar 0,418 menunjukkan bahwa experiential marketing, brand image, dan perceived price mampu menjelaskan 41,8% variasi2 repurchase intention, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian ini. Dalam perspektif bisnis Islam, hasil penelitian ini menunjukkan bahwa pengalaman positif, citra merek yang baik, serta penetapan harga yang adil dan sesuai dengan manfaat yang diterima konsumen merupakan faktor penting dalam mendorong niat pembelian ulang, sejalan dengan prinsip kejujuran (shiddiq), tanggung jawab (amanah), dan keadilan („adl). ABSTRACT This study aims to examine the relationship between experiential marketing, brand image, and perceived price on repurchase intention of Apple smartphone products in Bandar Lampung from an Islamic business perspective. The research employed a quantitative method with a survey approach. The sampling technique used was purposive sampling, involving 100 respondents who are Apple smartphone users in Bandar Lampung. Data were collected through questionnaires and analyzed using validity test, reliability test, classical assumption test, and multiple linear regression analysis with the assistance of IBM SPSS Statistics version 26. The results showed that experiential marketing, brand image, and perceived price each have a positive and significant effect on repurchase intention of Apple smartphones in Bandar Lampung. Simultaneously, all independent variables significantly influenced repurchase intention. The coefficient of determination (R²) of 0.418 indicates that experiential marketing, brand image, and perceived price explain 41.8% of the variation in repurchase intention, while the remaining 58.2% is influenced by other factors outside this study. From an Islamic business perspective, the findings indicate that positive customer experience, strong brand image, and fair pricing aligned with the value received by consumers play an important role in encouraging repurchase intention, in accordance with the Islamic principles of honesty (shiddiq), trustworthiness (amanah), and justice („adl)

    PENGARUH AFFILIATE TIKTOK TERHADAP BRAND AWARENES SKINCARE NUFACE DENGAN KUALITAS KONTEN SEBAGAI VARIABEL MODERASI DALAM PERSPEKTIF BISNIS ISLAM (Studi Pada Pengguna Nuface Di Kota Bandar Lampung)

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    ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh Affiliate TikTok terhadap Brand Awareness skincare Nuface dengan Kualitas Konten sebagai variabel moderasi. Latar belakang penelitian ini didasarkan pada berkembangnya strategi pemasaran melalui sistem afiliasi di TikTok, yang memungkinkan pengguna menjadi promotor produk secara langsung. Namun, peningkatan brand awareness tidak hanya dipengaruhi oleh pemanfaatan affiliate, melainkan juga kualitas konten yang ditampilkan kepada audiens. Oleh karena itu, penelitian ini penting dilakukan untuk melihat sejauh mana efektivitas program Affiliate TikTok dalam membentuk kesadaran merek, khususnya pada produk skincare Nuface di Kota Bandar Lampung. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Sampel dalam penelitian ini berjumlah (isi jumlah responden Anda), yang diperoleh melalui teknik purposive sampling. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) melalui aplikasi SmartPLS 4. Pengujian meliputi uji validitas, uji reliabilitas, uji koefisien determinasi, serta uji hipotesis melalui metode bootstrapping. Variabel dalam penelitian terdiri dari Affiliate TikTok (X), Brand Awareness (Y), dan Kualitas Konten (Z) sebagai variabel moderasi. Hasil penelitian menunjukkan bahwa Affiliate TikTok berpengaruh positif dan signifikan terhadap Brand Awareness. Kualitas Konten juga terbukti berpengaruh positif terhadap Brand Awareness. Namun, variabel Kualitas Konten tidak berperan sebagai moderator dalam hubungan antara Affiliate TikTok dan Brand Awareness. Dengan demikian, peningkatan kesadaran merek melalui program afiliasi lebih dipengaruhi oleh efektivitas aktivitas afiliasi itu sendiri, bukan oleh kualitas konten sebagai faktor penguat. Temuan ini memberikan implikasi bahwa pelaku bisnis perlu mengoptimalkan strategi affiliate marketing secara langsung untuk membangun brand awareness produk skincare Nuface. ABSTRACT This study aims to determine the influence of TikTok Affiliate on the brand awareness of Nuface skincare products, with content quality as a moderating variable. The background of this study is based on the rapid development of affiliate marketing strategies on TikTok, which allow users to directly promote products through short-form videos. However, the increase in brand awareness is not solely affected by affiliate activities, but also by the quality of the content presented to the audience. Therefore, this research is important to examine the effectiveness of TikTok Affiliate in building brand awareness, particularly for Nuface skincare products in Bandar Lampung. This research employs a quantitative approach using a survey method. The sample consisted of (insert your number of respondents), selected through purposive sampling. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the SmartPLS 4 application. The analysis included validity testing, reliability testing, coefficient of determination, and hypothesis testing using the bootstrapping method. The variables in this study include TikTok Affiliate (X), Brand Awareness (Y), and Content Quality (Z) as the moderating variable. The results indicate that TikTok Affiliate has a positive and significant effect on Brand Awareness. Content Quality also shows a positive effect on Brand Awareness. However, Content Quality does not moderate the relationship between TikTok Affiliate and Brand Awareness. This suggests that the increase in brand awareness through affiliate programs is more strongly influenced by the effectiveness of the affiliate activities themselves rather than by content quality as a strengthening factor. These findings imply that businesses should optimize affiliate marketing strategies directly to enhance the brand awareness of Nuface skincare products

    RUKYATUL HILAL DAN HISAB : STUDI KOMPARATIF MUHAMMADIYAH DAN NAHDLATUL ULAMA DALAM MENENTUKAN AWAL BULAN HIJRIAH

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    ABSTRACT Determining the beginning of the Hijri months often gives rise to differences of opinion, especially between Islamic organizations Muhammadiyah and Nahdlatul Ulama (NU). These differences stem from the different method used for hisab (astronomical calculation) and rukyat (moon sighting), as well as the interpretation of Quranic verses. This study aims to analyze the interpretation of Quranic verses concerning the crescent moon and hisab to compare the perspectives of Muhammadiyah and NU. This study uses a qualitative approach with the thematic interpretation method of Quranic verses related to the crescent moon and hisab. Data were obtained from primary sources such as the Quran and tafsir books, as well as secondary sources such as books and journals. The data were then analyzed comparatively to identify differences between the two groups. The results show that Muhammadiyah prioritizes hisab based on rational interpretation of Quranic verses, while NU prioritizes rukyat with a textual approach based on texts and hadith. These differences have practical implications for determining the beginning hijri, which are often inconsistent. Different understandings of verses about the crescent moon and hisab reflect the epistemological characteristics of each mass organization.2 Despite their differing approaches, both aim to safeguard the validity of sharia and the unity of the Muslim community. ABSTRAK Penentuan awal bulan Hijriah sering menimbulkan perbedaan pendapat, terutama antara ormas Muhammadiyah dan Nahdlatul Ulama (NU). Perbedaan ini berakar pada perbedaan metode yang digunakan hisab dan rukyat serta penafsiran ayat-ayat Al-Qur’an mengenai hilal. Penelitian ini bertujuan untuk menganalisis penafsiran ayat-ayat AlQur’an tentang hilal dan hisab dan mengkaji implikasi perbedaan metode yang digunakan Muhammadiyah dan Nahdlatul Ulama. Penelitian ini menggunakan pendekatan kualitatif dengan metode tafsir tematik (tafsir maudhu’i) terhadap ayat-ayat Al-Qur’an yang berkaitan dengan hilal dan hisab. Data diperoleh dari sumber primer seperti AlQur’an dan kitab tafsir serta sumber sekunder seperti buku dan jurnal ilmiah. Lalu dianalisis menggunakan metode komparatif untuk membandingkan perspektif keduanya. Hasil penelitian menunjukkan bahwa Muhammadiyah mengedepankan hisab berdasarkan interpretasi rasional terhadap ayat-ayat Al-Qur’an, sedangkan NU mengutamakan rukyat dengan pendekatan tekstual terhadap nash dan hadits. Perbedaan ini memunculkan implikasi praktis dalam penetapan awal bulan yang kerap tidak seragam. Kebaruan penelitian ini adalah analisis mendalam mengenai implikasi penafsiran tersebut yang belum banyak dibahas, serta relevansinya terhadap upaya unifikasi kalender nasional demi menjaga persatuan umat Islam. Pemahaman yang berbeda terhadap ayat-ayat tentang hilal dan hisab mencerminkan corak epistemologi masing-masing ormas. Meskipun berbeda pendekatan, keduanya tetap bertujuan menjaga keabsahan syariat dan kesatuan umat

    HARMONISASI DAN TRANSFORMASI RELIGIUS:STUDI KONVERSI AGAMA DALAM KELUARGA DI DESA TAMBAK JAYA KABUPATEN LAMPUNG BARAT

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    ABSTRAK Penelitian ini dilatarbelakangi oleh fenomena kasus konversi agama di Desa Tambak Jaya, Kabupaten Lampung Barat, yang tidak hanya mengubah identitas individu tetapi juga berdampak pada relasi keluarga, praktik keagamaan, dan tatanan sosial baik dalam hal budaya ataupun kegiatan kemasyarakatan. Oleh karena itu, diperlukan adanya nilai-nilai toleransi yang di tanamkan dan di praktikkan oleh seluruh elemen masyarakat baik aparat, pemerintah, tokoh agama, lembaga instansi dan organisasi masyarakat untuk tetap menjaga keharmonisan Desa Tambak Jaya. Kondisi tersebut kemudian menimbulkan pertanyaan yang dirumuskan yaitu bagaimana faktor terjadinya konversi agama dalam keluarga di Desa Tambak Jaya dan bagaimana keluarga menjaga harmonisasi dan transformasi religius. Maka tujuan penelitian ini adalah mengidentifikasi faktor penyebab terjadinya konversi agama serta menganalisis bagaimana keluarga menjaga harmonisasi transformasi religius. Metode penelitian yang digunakan dalam penelitian ini yaitu metode kualitatif dengan pendekatan deskriptif yang bertujuan untuk memperoleh pemahaman mendalam tentang dinamika internal keluarga dan proses sosial yang terjadi di lapangan. Metode pengumpulan data menggunakan wawancara, obsrvasi, dan dokumentasi. Fungsi gabungan teknik ini adalah untuk triangulasi data sehingga temuan ini menjadi lebih valid. Pemilihan informan dilakukan secara purposive sampling yaitu kepada enam informan yang memiliki kriteria yang sesuai untuk diwawancara. Analisis data dilakukan secara kualitatif interaktif yaitu pengumpulan data, reduksi, penyajian, dan penarikan kesimpulan yang berlandaskan pada teori sosialisasi oleh George Herbert Mead dan dikembangkan secara sistematis oleh Herbert Blumer dalam interaksi simbolik untuk menelaah bagaimana makna keagamaan dinegosiasikan dalam relasi keluarga seperti mind, self, dan society berdasarkan hasil temuan yang ada di lapangan. Hasil penelitian menunjukkan bahwa konversi agama di Desa Tambak Jaya berlangsung bertahap dan dipengaruhi kombinasi antara faktor internal dan eksternal. Faktor internal berupa faktor psikologis yaitu pencarian makna spiritual, krisis identitas, dan lemahnya pendidikan agama. Faktor teologis dan doktrin yaitu daya tarik ajaran ii iii baru dan ketersediaan literatur dakwah yang mendukung, serta faktor relasional melalui pernikahan campuran, ikatan emosional, pengaruh tokoh agama dan jaringan sosial yang menjadi faktor eksternal konversi. Ketegangan keluarga pasca-konversi dapat dilalui melalui strategi harmonisasi yang diterapkan dengan komunikasi terbuka antaranggota keluarga, toleransi praktik keagamaan, peran mediator tokoh adat dan agama, serta dukungan lembaga lokal dan kebijakan desa. Proses ini menghasilkan transformasi religius yang bukan sekadar perubahan formal identitas tetapi juga rekonstruksi nilai, praktik, dan hubungan sosial dalam keluarga. Sehingga dapat disimpulkan bahwa harmonisasi dan transformasi religius merupakan proses dinamis yang membutuhkan keterbukaan, kesabaran, serta dukungan lingkungan sosial dan pemerintah desa agar keluarga tetap utuh dan mampu menata ulang identitas keagamaannya secara harmonis. Kata Kunci: Konversi Agama., Harmonisasi, Transformasi Religius. ABSTRACT This research is motivated by the phenomenon of religious conversion cases in Tambak Jaya Village, West Lampung Regency, which not only changes individual identities but also affects family relationships, religious practices, and social structures in both cultural and community contexts. Therefore, it is necessary to instill and practice values of tolerance among all elements of societyincluding local authorities, government, religious leaders, institutions, and community organizationsto maintain harmony in Tambak Jaya Village. This condition raises research questions: what are the factors behind religious conversion within families in Tambak Jaya Village, and how do these families maintain religious harmony and transformation? The purpose of this study is to identify the factors causing religious conversion and to analyze how families sustain religious harmony and transformation. The research employs a qualitative descriptive method aimed at obtaining an in-depth understanding of the internal family dynamics and social processes occurring in the field. Data were collected through interviews, observations, and documentation. These combined techniques function as a data triangulation strategy to ensure the validity of the findings. Informants were selected using purposive sampling, consisting of six participants who met the established criteria. Data analysis was conducted through an interactive qualitative model involving data collection, reduction, presentation, and conclusion drawing, based on George Herbert Mead’s theory of socialization and further developed by Herbert Blumer’s symbolic interactionism. This framework explores how religious meanings are negotiated within family relations through the concepts of mind, self, and society, grounded in the field findings. The results indicate that religious conversion in Tambak Jaya Village occurs gradually and is influenced by both internal and external factors. Internal factors include psychological aspects such as the search for spiritual meaning, identity crisis, and weak religious education. Theological and doctrinal factors involve the appeal of new teachings and the availability of supporting religious literature. Meanwhile, external relational factors include mixed marriages, emotional bonds, iv v the influence of religious figures, and social networks. Post-conversion family tensions are managed through harmonization strategies such as open communication among family members, tolerance in religious practices, the mediating role of traditional and religious leaders, and support from local institutions and village policies. This process leads to religious transformation, not merely as a formal change of identity but as a reconstruction of values, practices, and social relationships within the family. In conclusion, religious harmony and transformation represent a dynamic process that requires openness, patience, and support from the social environment and village governance to ensure family unity and the harmonious reconfiguration of religious identity. Keywords: Religious Conversion, Harmonization, Religious Transformation

    PENGARUH RELATIONSHIP QUALITY DAN SERVICE QUALITY TERHADAP LOYALITAS NASABAH (Studi Pada Bank Syariah Indonesia KCP Sribhawono )

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    ABSTRAK Skripsi yang berjudul “Pengaruh Service Quality Dan Relationship Quality Terhadap Loyalitas Nasabah” ini membahas tentang bagaimana pengaruh service quality dan relationship quality terhadap loyalitas nasabah di BSI KCP Sribawono. Metode yang digunakan dalam penelitian ini adalah dengan pendekatan kuantitatif asosiatif melalui kuesioner dengan menggunakan skala likert. Teknik pengambilan sampel dalam penelitian ini adalah insidential random sampling dengan menggunakan rumus Isaac dan Michael. Pengumpulan data dilakukan dengan penyebaran kuesioner dengan sampel sebanyak 100 responden dari 4.350 nasabah di BSI KCP Sribhawono. Untuk menganalisis menggunakan suatu alat analisis yakni SPSS V. 25.0. Metode analisis menggunakan uji validitas dan reliabilitas, uji asumsi klasik, uji regresi linier berganda dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa secara parsial variabel service quality berpengaruh positif dengan nilai signifikan 0.000 < 0.05 dan nilai koefisien pengaruh terhadap loyalitas sebesar 0.093, sedangankan variabel relationship quality juga secara parsial berpengaruh positif dansignifikan sebab nilai signifikan dari koefisien regresi 0.000 < 0.05 dan koefisien pengaruh sebesar 0.269. Service Quality dan Relationship Quality secara simultan berpengaruh secara signifikan terhadap Loyalitas nasabah BSI KCP Sribhawono sebab nilai koefisiensi statistik uji F sebesar 59.424 yang lebih besar dari nilai pembanding F tabel sebesar 3.09 dan nilai pengaruh sebesar 41,8% sedangkan sisanya dipengaruhi oleh variabel lain diluar model yang tidak dibahas pada penelitian ini. Dari hasil penelitian ini diharapkan pihak BSI KCP Sribhaowno agar lebih meningkatkan kualitas pelayanan dan dalam menjalin hubungan baik dengan nasabah dapat dirasakan sesuai dengan harapan dan keinginan nasabah. ABSTRACT This thesis, entitled “The Influence of Service Quality and Relationship Quality on Customer Loyalty”, aims to examine the effect of service quality and relationship quality on customer loyalty at BSI KCP Sribawono. This study employed a quantitative associative approach using a questionnaire instrument with a Likert scale. The sampling technique used was incidental random sampling, calculated using the Isaac and Michael formula. The research sample consisted of 100 respondents drawn from a population of 4,350 customers of BSI KCP Sribawono. Data were collected through questionnaires and analyzed using SPSS version 25.0. The analytical methods applied included validity and reliability tests, classical assumption tests, multiple linear regression analysis, and hypothesis testing. The results revealed that, partially, the service quality variable had a positive and significant effect on customer loyalty with a significance value of 0.000 < 0.05 and a coefficient of 0.093. The relationship quality variable also had a positive and significant effect, with a significance value of 0.000 < 0.05 and a coefficient of 0.269. Simultaneously, both variables significantly influenced customer loyalty, as indicated by an F-statistic value of 59.424, which is greater than the F-table value of 3.09, with a contribution of 41.8%, while the remaining percentage was influenced by other variables outside the research model. Based on these findings, it is recommended that BSI KCP Sribawono continuously improve its service quality and strengthen relationships with customers to meet their expectations and needs, thereby maintaining and enhancing customer loyalty

    TINJAUAN SIYĀSAH TANFĪŻIYYAH TERHADAP IMPLEMENTASI PASAL 18 AYAT (2) PERATURAN DAERAH PROVINSI LAMPUNG NOMOR 12 TAHUN 2024 TENTANG PENYELENGGARAAN LALU LINTAS DAN ANGKUTAN JALAN (Studi di Dinas Pekerjaan Umum Kota Bandar Lampung)

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    ABSTRAK Pasal 18 Ayat (2) Peraturan Daerah Provinsi Lampung Nomor 12 Tahun 2024 Tentang Penyelenggaraan Lalu Lintas Dan Angkutan Jalan terkait pemeliharaan dan perbaikan jalan di Kota Bandar Lampung. Namun, walaupun telah terdapat ketentuan yang mengatur hal tersebut, kenyataannya penulis masih melihat di beberapa titik ruas jalan Kota Bandar Lampung yang masih rusak dan bergelombang terkhusus di Jalan Pulau Singkep, Sukabumi, Kota Bandar Lampung. Rumusan masalah pada penelitian ini yaitu (1) Bagaimana Implementasi Pasal 18 Ayat (2) Peraturan Daerah Provinsi Lampung Nomor 12 Tahun 2024 Tentang Penyelenggaraan Lalu Lintas Dan Angkutan Jalan di Dinas Pekerjaan Umum Kota Bandar Lampung?, (2) Bagaimana Tinjaun Siyāsah Tanfīżiyyah Terhadap Implementasi Pasal 18 ayat (2) Peraturan Daerah Provinsi Lampung Nomor 12 Tahun 2024 Tentang Penyelenggaraan Lalu Lintas Dan Angkutan Jalan di Dinas Pekerjaan Umum Kota Bandar Lampung? Adapun teori yang digunakan pada penelitian ini yaitu teori Siyāsah Tanfīżiyyah, Peraturan Daerah Provinsi Lampung Nomor 12 Tahun 2024 Tentang Penyelenggaraan Lalu Lintas dan Angkutan Jalan. Jenis penelitian yang digunakan ialah jenis penelitian lapangan (field research) dengan sifat penelitian Deskriptif Analisis. Terdapat dua sumber data dalam penelitian ini yaitu : sumber data primer adalah informasi yang didapat dari Sekretaris Dinas Pekerjaan Umum Kota Bandar Lampung, Kepala Bidang dan Staff Bina Marga Dinas Pekerjaan Umum Kota Bandar Lampung. Teknik pengumpulan data dilakukan dengan metode wawancara, observasi dan dokumentasi. Hasil penelitian ini ialah: (Pertama) Implementasi Pasal 18 Ayat (2) Peraturan Daerah Provinsi Lampung Nomor 12 Tahun 2024 Tentang Penyelenggaraan Lalu Lintas Dan Angkutan Jalan di Jalan Kota Bandar Lampung dalam pemeliharaan dan perbaikan jalan sudah terlaksana namun belum optimal, karena di Kota Bandar Lampung belum mempunyai fasilitas sendiri untuk perbaikan jalan yaitu AMP (Asphalt Mixing Plant) dan Batching Plant. (Kedua) Tinjauan Siyāsah Tanfīżiyyah Terhadap Implementasi Pasal 18 Ayat (2) Peraturan Daerah Provinsi Lampung Nomor 12 Tahun 2024 Tentang Penyelenggaraan Lalu Lintas Dan Angkutan Jalan di Kota Bandar Lampung sudah sesuai dengan prinsip tanggung jawab, prinsip amanah, prinsip musyawarah, dan prinsip menerima dan mempergunakan hak milik yang di Anugerahkan Tuhan. Namun belum sesuai dengan prinsip keadilan yang merata karena masih banyak terdapat di beberapa titik ruas jalan yang rusak di Kota Bandar Lampung. ABSTRACT Article 18 Paragraph (2) of Lampung Provincial Regulation Number 12 of 2024 concerning the Implementation of Traffic and Road Transportation relates to the maintenance and repair of roads in Bandar Lampung City. However, even though there are provisions governing this, in reality the author still sees several points on Bandar Lampung City roads that are still damaged and bumpy, especially on Jalan Pulau Singkep, Sukabumi, Bandar Lampung City. The formulation of the problem in this study is (1) How is the Implementation of Article 18 Paragraph (2) of Lampung Provincial Regulation Number 12 of 2024 concerning the Implementation of Traffic and Road Transportation in the Public Works Department of Bandar Lampung City?, (2) How is the Siyāsah Tanfīżiyyah Review of the Implementation of Article 18 Paragraph (2) of Lampung Provincial Regulation Number 12 of 2024 concerning the Implementation of Traffic and Road Transportation in the Public Works Department of Bandar Lampung City? The theory used in this study is the Siyāsah Tanfīżiyyah theory, Lampung Provincial Regulation Number 12 of 2024 concerning the Implementation of Traffic and Road Transportation. The type of research used is field research with a descriptive analytical nature. There are two data sources in this study, namely: the primary data source is information obtained from the Secretary of the Bandar Lampung City Public Works Department, the Head of the Division and the Bina Marga Staff of the Bandar Lampung City Public Works Department. Data collection techniques are carried out using interview, observation and documentation methods. The results of this study are: (1) The implementation of Article 18 Paragraph (2) of Lampung Provincial Regulation Number 12 of 2024 concerning the Implementation of Traffic and Road Transportation on Bandar Lampung City Roads in road maintenance and repair has been carried out but is not optimal, because Bandar Lampung City does not yet have its own facilities for road repair, namely AMP (Asphalt Mixing Plant) and Batching Plant. (2) The review of the Siyāsah Tanfidziyyah regarding the implementation of Article 18 Paragraph (2) of Lampung Provincial Regulation Number 12 of 2024 concerning the Implementation of Traffic and Road Transportation in Bandar Lampung City is in accordance with the principles of responsibility, trustworthiness, deliberation, and the principle of accepting and using property rights bestowed by God. However, it does not yet comply with the principle of equitable justice because there are still many damaged road sections in Bandar Lampung City

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