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The Importance of Hip Hop Events and their Impact on Event Management in Dubai
Get PDFBackground – Events and concerts give participants a chance to display their talents or showcase a new idea, perspective or invention. Dubai has established itself as one of the major destinations for events, specifically in the genre of Hip Hop. Hip Hop has become a worldwide cultural phenomenon and has impacted Dubai’s large international young community. The world market is becoming increasingly saturated and differentiation has become essential.Purpose – An assessment needs to be conducted on the usage of marketing and event management tools in major hip hop events and their effectiveness in providing economic benefit.Design/methodology/approach – This research study will utilize both primary and secondary data sources, mainly primary, in the form of interviews with industry professionals and experts in Dubai’s event field, to obtain an accurate perspective.Findings – Understanding the importance of hip hop and its economic impact will help to open up a new perspective to current research streams in the field. The research will focus on three key areas through analyzing Dubai’s hip hop events significance:- The city’s ability to differentiate itself through hip hop events.- The ability to attract major artists and audience from the region.- The benefits for the event management sector. Research limitations – At this stage, there is limited secondary data on this topic as Hip Hop events are specifically occurring in select cities with the infrastructural, audience, and economic provisions.Originality/value – Development of surrounding businesses, employment opportunities, culture awareness and crowd attraction are potential outcomes which can be expected from the above presented events in Dubai. The study aims at supporting a successful initiation and execution of hip-hop events which will give Dubai an economic edge against its competitors in this growing sector. Keywords: Culture, Dubai, Events, Event Management, Hip-Ho
HALAL MARKETING AND FINANCIAL PERFORMANCE: STUDY IN COSMETIC COMPANIES IN INDONESIA
Get PDFThis study aims to prove the empirically relationship between halal marketing (halal labelling and hijabista celebrity endorsement) with financial performance. The independent variable is halal labeling and hijabista celebrity endorse, while the dependent variable is financial performance. This research was conducted in Indonesia, spread across five cities such as: Jakarta, Lampung, Bali, West Sulawesi, and Aceh with samples of PT. Paragon Technology and Innovation and PT. Sari Ayu., Tbk. Survey methods and 51 questionnaires used in this research. The result shows that halal labelling has no effect on financial performance, while hijabista celebrity endorse has an effect on financial performance.Keywords: halal labeling, hijabista celebrity endorse, and financial performanc
The Effects of Hosting Events on Destination Branding: Dubai Expo 2020
Get PDFBackground - This paper evaluates the effects of events on the destination brand of Dubai as it prepares to host the Expo 2020. Destination branding assists in understanding the city’s strong “assets” and their impact on the upcoming Expo.Purpose – The purpose of the study is to understand how large events impact development of a city’s brand. Based on the results, conclusions can be made on whether the efforts for the Expo will have a lasting impact on Dubai’s destination brand.Methodology – The methodology acquires information about the effects of hosting events on Dubai’s destination brand through the analysis of the Expo 2020. Primary research, primarily in-depth interviews, bring perspective from industry professionals about destination branding, event management, and their economic implications. The Tourism Area Life Cycle (TALC) and other comparative models are utilized to understand correlations and applications to the Expo 2020.Findings – The paper considers the preliminary efforts of Dubai indicating the increased opportunities in the city and excitement in the global community. The results highlight that the successful initiation of Expo 2020 would display Dubai’s capability of hosting events, differentiating it from other cities, and presenting a positive outlook for the economy. Areas that will experience growth include Dubai as a major event venue, a major tourist destination, and an economic hub in the region.Research limitations – This study has been conducted before the official commencement of the Expo 2020 and therefore it gives a “before the event” perspective only. It could be improved by assessing the visitor interest and attitudes after the event and making cause and effect models to develop comprehensive conclusions about the impact.Originality/value – There are limited studies on this topic as World Expos are major events occurring in select cities with economic and infrastructural capabilities. The current research on the impact of events mainly focuses on sports or festivals. Expo 2020 has great importance to Dubai due to its economic and destination brand implications, confirming the uniqueness of the research. Based on the results, future studies can assess large-scale events around the world, present accurate information on the impacts of expos, and enrich destination branding studies.Keywords: Dubai, Destination Branding, Events, Expo 2020, World Exp
Teacher Leadership: Charismatic Characteristics of Sri Lankan School Teachers
Get PDFThis study identifies a number of charismatic leadership characteristics of school teachers in Sri Lanka. Since charisma is an instrumental asset in any work context, leaders’ charismatic characteristics can make extraordinary effects on follower toward mission accomplishment. In the teaching-learning context, teachers are viewed as great leaders that make magnificent transformations in the students. A teacher becomes the leader in the classroom as well and they are playing a significant role to build a culture of learning in the classroom that, finally everyone benefits. Therefore charismatic leadership characteristics in teachers as leaders can make the teaching-learning process more and more effective. This study followed a qualitative research approach, collecting data from interviewing twenty school teachers. It was reported that most of the school teachers are leaders with charismatic characteristics such as mission formulation for the students, unconditioned commitment towards the students’ accomplishments, trust on the students, taking personal risk in directing students, demonstration of unusual behaviors and emotional arousal through attractive communication. The implication of this study is imperative for teacher training and performance appraisals.Keywords: Teacher leadership, charismatic leadership, teaching-learning process, school teacher
The Role of Online Promotion and Its Effect on Destination Loyalty
Get PDFThis study aims to analyze the influence of online promotion on destination loyalty directly or indirectly through destination awareness and tourist satisfaction. This study also examined the influence of destination awareness on tourist satisfaction. A sample of 250 domestic tourists was recruited as respondents using purposive sampling method. Data were collected with survey design and analyzed using hierarchical regression model. The results show both destination awareness and tourist satisfaction are important variables that should be considered by marketers to capture the opportunity of tourists visit. It is found that information from online promotion will trigger awareness and increase tourist satisfactionKeywords: online promotion, destination awareness, tourist satisfaction, destination loyalt
Strategy Competitive Advantages through Marketing Performance
Get PDFThis study aims to describe efforts to create competitive advantages through marketing performance based on product innovation and promotion on SMEs weaving Troso in Jepara district. The research method used is multiple linear regression analysis 2 stages with sampling technique using purposive sampling. The results showed that product innovation as measured by three indicators covering product line, new product, and artificial product have a positive and significant influence on marketing performance. Promotions measured by six indicators covering advertising, personal selling, sales promotion and publicity have proven to have a positive and significant impact on marketing performance. Marketing performance measured by three indicators that include profit targets, customer growth, and sales turnover have a positive and significant impact on competitive advantage.Keywords: competitive advantage, marketing performance, product innovation, promotio
Analysis of Strategic Factors Affecting the Success of Small Enterprises in South Sulawesi
Get PDFThe purpose of the present study is to analyse the effect of managerial competence, information access on cost, benefit differentiation of small business products. This research is done in five district in South Sulawesi— Makassar, Maros, Bantaeng, Bulukumba and Tanah Toraja. The populations of this study are owners and managers of food and beverage business, wood and rattan furniture, convection and apparel. The sample was chosen purposively for 170 responders. Survey and questionnaire were used in data collection. Then the data were analysed descriptively and structural equation model with AMOS (Analysis of moment structural) program.The results of the study show that the success of small-scale enterprises is directly influenced by strategic factors, namely managerial competence, information access, and product differentiation. The factors of negative cost advantage but significant influence the success of the business because customers prefer the uniqueness. If small entrepreneurs in South Sulawesi want to succeed, then it should pay attention to the factor of product differentiation superiority because the influence is big enough and significant to the success of small business. This identifies that small business products should be more unique in terms of more value than a cheaper price.Keywords: Manager's Competence, Access to Information, Cost Advantage, Advantage of Deferment, Business Success
Culinary Experience Towards Behavioral Of Domestic Tourists in Solo and Bandung, Indonesia
No full textSolo and Bandung are two of the five major gastronomic destinations in Indonesia that are chosen by the Ministry of Tourism and Creative Economy . This research aimed to evaluate the effects of culinary experience quality towards behavioral intention through culinary experience satisfaction and destination experience satisfaction. A questionnaire involving 200 domestic tourists was completed and analyzed by using PLS path modelling. The findings indicate that culinary experience quality significantly influences culinary experience satisfaction, however it will not significantly influence the satisfaction from destination experience. Moreover, it is also found that culinary experience satisfaction in Solo and Bandung does not have a significant effect on destination experience satisfaction. In addition, destination experience satisfaction has a positive and significant impact on domestic tourist’s behavioral intention, while, culinary experience satisfaction does not significantly influence their behavioral intention.Keywords: Culinary Experience Quality, Culinary experience satisfaction, Destination experience satisfaction, Tourist’s Behavioral intention
DETERMINANT CAPITAL STRUCTURE OF BANKING COMPANY IN INDONESIA
Get PDFThis study aims to reveal the factors that affect the capital structure of banking companies in Indonesia. The study of capital structure has been widely documented in Indonesia, but in some previous literature always take out banking companies because of its unique characteristics. Therefore, this research is expected to increase scientific knowledge about the determinant factor of capital structure. The analysis technique used in this research is linear regression with dependent variable: asset turnover, liquidity, collateral, company growth, risk, profitability and company size. The capital structure is proxied by debt to assets ratio with the separation between long term debt, short term debt and total debt. The result of the analysis shows that the determinant factor analyzed can influence the bank capital structure significantly
MICROFINANCE INSTITUTIONS’ SUPPORT AND GROWTH OF SMALL AND MEDIUM ENTERPRISES
Get PDFThis paper investigates the relationship between microfinance institutions’ (MFIs’) support and growth of small and medium size enterprises (SMEs) in Nimule, South Sudan. We use descriptive analysis, Pearson’s linear correlation coefficient (PLCC) analysis, and ordinary least square regression analysis to evaluate the responses obtained through questionnaires and interviews. The estimates of descriptive analysis show that majority of the respondents were females (53.7%); majority (33.7%) of the respondents had secondary education; and that the majority of respondents (46.3 %) have between 6-8 years experience. Results of the quantitative analysis using PLCC revealed that positive linear relationship exists between loan provision, savings account provision, managerial skills provision and growth of SMEs in Nimule, South Sudan. Similarly, results of the regression analysis indicate that loan provision, savings account provision, and managerial skills provision have positive and significant effect on SMEs growth in Nimule. These findings indicate, amongst others, that MFIs support contributes significantly to growth of SMEs in Nimule, South Sudan. The study recommends, among others, that MFIs should adopt Microfinance-group model as well as increase provision of non-financial services, such as managerial skills trainings, for SMEs.Keywords: microfinance institutions, SMEs growth, correlation, South Sudan