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Peran Gender, Pendapatan, dan Pendidikan Terhadap Loyalitas Konsumen Yang Berkunjung ke Mall
Full text linkThis  study  was  meant  to  explain  the  relation  between  relationship marketing,  consumer  trust, consumer commitment, and consumer loyalty moderated by gender, income, and education. The data were collected through surveys to consumers loyal to Malls. Based on the number of the sample, the tests of sample validity and reliability showed that the result  was  that  the sample  was  valid  and  reliable. The  data  analysis  was  carried  out  by using “Structural Equation Model†(SEM). The  findings  of  the  present  study shows  that:  (1)  there  is  a  positive  and  significant  relation between relationship  marketing  and   consumer  trust,  (2)  there  is  a  positive  and  no significant relation between relationship marketing and consumer commitment, (3) there is a positive and significant  relation  between  consumer  trust  and consumer  commitment,  (4)  there  is  a  positive and significant relation between consumer commitment and consumer loyalty, and (5) there is a positive and no significant relation between relationship marketing and consumer loyalty
Service Recovery Strategy And Customer Satisfaction: Evidence From Hotel Industry In Yogyakarta-Indonesia
Full text linkThis paper aims to discuss the findings from a study conducted concerning service recovery strategies and customer satisfaction among the hotels in Yogyakarta, Indonesia. The hospitality
industry in Yogyakarta is a booming one and competition in the hotel industry is indeed stiff. To
reduce the level of service failure in hotels as a result of unsatisfactory services, there is a need
to identify recovery strategies to rectify and better manage the situation.
The primary aim of this study is to analyze service recovery strategies and the impact of these
strategies which consist of compensation, speed of recovery, and apology on service recovery
satisfaction among hotel guests. A total of 113 respondents participated in this study comprising
hotel guests in Yogyakarta, Indonesia by way of answering a set of questionnaire.
Results from the regression analysis showed that compensation, speed of recovery, and apology
are all influencing factors in customer satisfaction either implemented partially or wholly. Furthermore, it is indicated that apology has the biggest impact on customer service satisfaction compared to the other recovery strategies
Pengaruh Komitmen Birokrasi dan Total Quality Management Terhadap Kualitas Pelayanan Ijin Usaha Industri (Suatu Usaha Meningkatkan Investor di Medan Sumatra Utara)
Full text linkThe fundamental problems in this research were the less of quality of industrial permit services: inefficient, ineffective, irresponsive, and unfair. The cost of services were expensive, inappropriate with standard and also length bureaucracy enchain which must pass by, so that require bureaucracy commitment and Total Quality Management. The purposes of this research were to study and analyse the influence of Bureaucracy Commitment Towards Total Quality Management, Bureaucracy Commitment Towards Quality of Industrial Permit  Service,  Total  Quality  Management  Towards  Quality  of Industrial  Permit  Service,  Bureaucracy Commitment and Total Quality Management jointly Towards Towards quality of Industrial Permit Service in Medan North Sumatera. Research method which is used in this research is survey. Sampling technique is proportional random sampling. Technique of data analyse used is path analysis. Before using path analysis, data must be change into interval scale by Method of successive interval. Test of validity instrument used by  correlation  of  Pearson  and  test  of  reliability  used  by Coefficient  of  Cronbach.  Data  are  used  in  this research are quantitative and qualitative. The Results of this research show that Bureaucracy Commitment has positive influence on Total Quality Management, Bureaucracy Commitment has positive influence on Quality of Industrial Permit Service, Total Quality Management has positive influence on Quality of Industrial Permit Service, Bureaucracy Commitment and Total Quality Management jointly have positive influence on Quality of Industrial Permit Service in Medan North Sumatera
Pengaruh Orientasi Pembelajaran, Kemampuan Produksi, dan Orientasi Pasar Terhadap Strategi Bisnis dan Kinerja Bisnis
Full text linkoai:ojs2.ojs.uajy.ac.id:article/34One indicator of company’s or business’s successfulness in the competition was the company or business must have competitive advantage that allowed the industrial company of foods and beverages yielding the superiority of production result than their competitors in the determining the strategy and business performance continually.  The population of this research was foods and  beverages  industry  especially  big  and  medium  industrial company,  which  have  multi-business  and  multi-products  in  the  East  Java area  that  consist  of  1286  industrial  companies of  foods  and  beverages according  to  the  Indonesian  Business  Field  Classification   (KLUI  15) years 2002.  The  data  analysis  technique  used  Structural  Equation  Modeling  = SEM)  with computer  help  used  AMOS  program  4.0  version.The  research result  indicated  that:  (1)  all  of independent variables have positive influence and significant toward the business strategy and the business performance; (2) simultaneously the influence of teaching orientation, production competence  and  market  orientation  toward  business  strategy and  business  performance  was proper as the created model.  The conclusion of this research was the research result generally indicated  the  existence of positive  influence  that  experienced  by  that  industrial  company  of foods and beverages both from test result partially or simultaneously. And that not all of partial or simultaneous influence toward business strategy and business performance has positive or negative result, but it still categorized as reasonable
Pengaruh Set Kesempatan Investasi Terhadap Hubungan Antara Kepemilikan Manajerial dan Aliran Kas Bebas dengan Tingkat Leverage Perusahaan
Full text linkAgency  theory  mentions  that  leverage  (debt)  is  one  of  mechanism  used  by shareholders  to minimize agency problem with manager. In this context, previous researchers show that leverage was influenced by free cash flow and insider ownership (managerial ownership). This research aims  to  examine  the determinants  of  leverage  in  a  research  model  and  treats investment opportunity  set  (IOS)  as  moderating  variable  that  will  influence the  relationship  between  free cash flow and managerial ownership with leverage. By using sample consist of 38 manufacturing companies, result from moderated Regression Analysis (MRA) statistically shows evidence that IOS  influences  the relationship  between  free  cash  flow  and  leverage.  This  result supported Tarjo’s research (2002)
Studi Pemahaman Aturan Etika dalam Kode Etik Akuntan: Simulasian Etika Pengauditan
Full text linkThis  paper  is  to  investigate  ability  of  accounting  student  about  code  of conduct  accounting ethics. The definition of ethics is the philosophical study of morality, and, accordingly, morality is clearly identified as the characteristic subject matter of ethic. We use ten scenarios concerning ethical dilemmas in auditing. Data was drawn from a sample of 78 accounting students enrolled in accounting seminar and auditing 2 of Atma Jaya Yogyakarta University. Data collection method is used by a personally questionnaires survey. Data were analysed by qualitative technique. The results show that accounting students have good ability to learn about ethical dilemmas in auditing. The implications of the study are to increasing content of ethic in accounting curricula
Pengaruh Budaya Organisasi, Modal Intelektual, dan Perilaku Inovatif Terhadap Kinerja Pemimpin Jurusan di Universitas Negeri Medan
Full text linkThe  objective  of  this  research  is  to  obtain  information  concerning  the  effect of  organizational culture,  intellectual  capital,  innovative  behavior,  on Department  chairman’s  performance.  The research  was  carried  out  in  2005 with  sample  of  40,  selected  randomly  and the data  has  been analyzed by path  analysis  after  all  variables  put  into  the  correlation  matrix.   The finding of  the research  shows  that  Department  chairman’s  performance  is  affected directly by Organizational culture, Intellectual capital, and Innovative behavior. Based on those findings it could be concluded that any changing or variation which occurred at Department chairman’s performance might have been effected by Organizational  culture,  Intellectual  capital,  and  Innovative  behavior. Therefore,  in  managing Department chairman’s performance, organizational culture, intellectual capital, and innovative behavior should be put into strategic planning of human resources development at Universitas Negeri  Medan,  however other  variables  are  necessary  to  be  taken  into  account  by  next  performance   research
Hubungan Partisipasi Penyusunan Standar, Keketatan Standar dan Insentif Berbasis Standar dengan Kinerja (Pengujian Hubungan Langsung dan Tidak Langsung)
Full text linkThis  research  aims  to  investigate  the  relationship  between  participative standard  setting, standard  tightness  and  standard-based  incentives  toward public  accountant  performance  and work-related stress. The research examined 16 Jakarta-based public accounting firms in 2007 involving  213  respondents––112  from  big-four  public  accounting  firms  and  101  from  non-big-four public accounting firms. The statistical method used to test the hypothesis is the Structural Equation Model (SEM). Empirical results from observing a big-four public accounting firm using a direct model examining five variables show that four variables have significant correlation, while an  indirect  model  examining  six variables  results  in  two  variables  have  significant  correlation. Moreover, an observation of a non-big-four public accounting firm using a direct model examining five  variables  show  that  four  variables  have  significant  correlation, while  examination  of  six variables using an indirect model found that five variables have significant correlation
Pengaruh Postpurchase Price Perception dan Postpurchase Performance Perceptions Terhadap Satisfaction
Full text linkUniversity  needs  the  trust  from  people  with  quality  assurance,  quality control,  and  quality improvement.  The  quality  assurance  and  quality improvement  can  be  doing  with  national accreditation.  They  need  evaluation about  customer  satisfaction,  from  their  perception  about price, etc.Using linear regression with SPSS serial 16 to measure and explain the result from this concept,  the  overall  impact  of  Postpurchase  Price  Perception  and Postpurchase  Performance Perception on satisfaction is positive. The implications of these findings for research, practice, and theory are discussed