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What are the elements of Internet advertisements to promote help-seeking behaviors of users who search suicide-related words？
Get PDFapplication/pdf本研究では自殺関連語を検索する者の援助要請行動を促しやすいインターネット広告の内容を検討した。広告は基本的内容に加えて、見出しに直接的メッセージ（相談してください）か共感的メッセージ（つらかったですね）のどちらかを含め、説明文に相談手段と支援者情報を組み合わせて8種類を作成した。6種類の自殺関連語を検索した結果として広告一つがランダムに表示されるようにGoogle広告を設定した。広告のリンク先ページからボタンをクリックすると電話相談窓口へ発信することができた。ボタンクリックの有無を従属変数、広告の要素を独立変数としたロジスティック回帰分析を行った結果、見出しは共感的メッセージよりも直接的メッセージの方が約1.6 倍、見出しが共感的メッセージの場合には相談手段を説明に含んだ方が約1.2 倍、ボタンクリックの割合が高くなった。すなわち、自殺の相談を促す広告には直接的メッセージと相談手段を含むことが望ましい。journal articl
Account Charts and Principle of Bank Bookkeeping Science Introduced by Lin Xie and Sen Meng
Get PDFapplication/pdfThis paper presents a study of the account charts and the principle of Bank Bookkeeping by Lin Xie and Sen Meng, which introduced double-entry bookkeeping and illustrated the application of the method to the banking industry. Lin Xie and Sen Meng wrote that book consulting some Japanese bank bookkeeping textbooks by Itsutaro Morikawa and others, working around the difficult principle of bank
bookkeeping science and the difference of Chinese character.研究ノートdepartmental bulletin pape
Function of Electronic Money in Cashless Payment : Based on the Viewpoint of Link between Service Innovation and Point Program
Get PDFapplication/pdfThe aim of this paper is to examine that promote the function of electronic money in cashless payment. The expansion of the payment market required the introduction of new technologies. This new technology is electronic money. Electronic money caused service innovation in the payment market. Especially for shortening settlement time and cash management costs in shopping. The advent of electronic money has changed the payment market and created payment innovation. Furthermore, the competitiveness of companies has increased through the linkage of electronic money and point programs. Electronic money has produced a reduction in cash management costs. The expansion of the electronic money market is not possible only by linking with the point program. In order to further expand the electronic money market, it is necessary to develop other services besides the point program. And this new service and existing service will be linked to create new functions in electronic money. These new functions will increase the convenience for users of electronic money. This will further expand the electronic money market.departmental bulletin pape
