Jurnal Ilmiah Komunikasi Makna
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Analysis of Instagram Social Media Management @livingintelkom in Forming Public Opinion on the Digistar Class Program
No full textDigistar Class is a free and flexible online class program organized by PT Telkom Indonesia (Persero) Tbk through the Living in Telkom community, aiming to improve digital skills (hard skills & soft skills) for students and fresh graduates. This study analyzes Instagram social media management @livingintelkom in shaping public opinion towards the Digistar Class Program. Based on the Circular Model of SOME theory and the public opinion theory of Leonard W. Doob, this study identifies that @livingintelkom accounts successfully increase participation and positive sentiment through the strategy of "Share, Optimize, Manage, and Engage." Proper social media management, including the management of comments and direct responses, as well as the use of relevant and engaging content, has proven to be effective in attracting subscribers and building positive public opinion. Active interaction and quick response to participant input are also key in maintaining a positive image of the program in the eyes of the public. The results of the study show that this strategy has succeeded in increasing the number of registrants and strengthening positive public opinion of the Digistar Class Program
The Impact of Rebranding on Indrive User Trust Among Students in Greater Bandung
Full text linkThis study aims to investigate the impact of the rebranding efforts undertaken by Indrive on customer trust, particularly among students in the Bandung Raya area. A total of 102 students, who are active users of the Indrive application, participated in this research by completing a questionnaire. A quantitative method was employed, with descriptive-verification analysis through Hypothesis Testing (T-test and F-test). The collected data indicates that the change in logo has a significant impact, with 71.96% of respondents showing a positive response to the rebranding. The primary findings of this study suggest that the rebranding of Indrive has a tangible influence on customer trust, especially among students in the Bandung Raya area. Data analysis reveals that 7.82% of the changes in customer trust can be directly attributed to the rebranding. The remaining 2.18% is attributed to other unrelated factors. These results indicate that the visual changes and brand messaging conveyed through the rebranding successfully affect customer perceptions and trust. Thus, this study confirms that the rebranding of Indrive has a significant impact on strengthening customer trust among students in the Bandung Raya area
Central Java Regional Police Cyber Public Relations Strategy in Improving the Institution's Image
Full text linkPublic Relations (PR) plays an important role in building an institution's image through strategic communication. In the Central Java Regional Police, Cyber Public Relations (CPR) is the main strategy in conveying information effectively to the public. CPR is used to educate the public about various police operations, such as traffic security during big days, to ensure transparency and openness of information. This study aims to analyze the Central Java Regional Police's CPR strategy in building a positive police image, improving communication with the public, and ensuring transparency of information in the digital era. CPR utilizes various digital platforms, such as Instagram, Facebook, Twitter, and the official Polda website, to establish more interactive and open communication. With a descriptive qualitative approach, this study found that CPR plays an important role in improving the police's image, strengthening relations with the public, and maintaining the institution's positive identity. This strategy allows the police to be more responsive to public aspirations and changes in digital trends. In the ever-evolving digital era, CPR is a strategic tool for the police to stay relevant, build public trust, and ensure more effective openness of information
Exposure To Presidential Candidate News In Online Media And The Knowledge Level Of Young Voters In The 2019 Indonesian Election
Full text linkYoung voters who have just entered the voting age do not yet have a broad political reach to determine where they should vote and online media is one of the tools to reach them. This study aims to determine the significant relationship between news exposure about presidential candidates in online media with the level of choice of young voters in the 2019 election. This study is a type of explanatory quantitative research using the positivism paradigm. Data collection was carried out using questionnaires distributed to 100 respondents in Semarang City using purposive sampling techniques. Data calculation in this study uses Spearman Rank correlation analysis using the IMB SPSS application as an aid to conduct several statistical data tests. The results of this study indicate that all calculated questionnaire items are declared valid because the calculated r> r table (0.195), and are also declared reliable with a value above 0.600. The Spearman Rank correlation analysis test shows that there is a significant relationship between the Level of Media Exposure (X1), the Level of Media Attention (X2) and the Level of Knowledge of young voters in the 2019 election. (Y) of 0.000<0.05. There is a strong relationship between the variable level of media exposure and the level of choice of beginners in the 2019 presidential election of 0.624 . There is a strong relationship between the variable level of media attention and the level of choice of beginners in the 2019 presidential election of 0.580 . Thus, it can be concluded that the level of media exposure and the level of media attention have a significant relationship with the level of knowledge of beginners in the 2019 election
Roland Barthes' Semiotic Analysis of Meme Content on the @Tokopedia Account on Tiktok
Full text linkThis study aims to analyze meme content on Tokopedia's TikTok account using Roland Barthes' semiotics approach. The background of this research is the use of social media by e-commerce companies to interact with consumers creatively and efficiently. The research problem is how meme content on Tokopedia's TikTok account conveys communication messages. This study employs a descriptive qualitative method focusing on a detailed and systematic depiction of phenomena. The analysis covers two levels of meaning in meme content: denotation and connotation, as well as a third system of signs, myth. The theoretical foundation used is Roland Barthes' semiotics, which explores literal meanings, deeper associations, and myths formed from these signs. The results show that Tokopedia uses visual and narrative symbols to strengthen its brand identity and convey messages related to efficiency and modernity. The myths created from Tokopedia's meme content reflect the brand as part of a dynamic and modern lifestyle, offering smart and enjoyable shopping solutions. The conclusion of this study highlights the importance of semiotic analysis in understanding how signs and symbols can be effectively used in digital marketing communication to build strong narratives and influence audience perceptions
Analysis of Communication Patterns in Facing the Gap Generation
Full text linkIn implementing communication within a company, intergenerational communication challenges often lead to differences in perspectives, actions, habits, and attitudes. The disparity in viewpoints between senior and junior employees can trigger conflicts. However, PT. PXX is a company that does not exhibit significant generational gaps compared to other companies. The generational gap (Gap Generation) has specific impacts within the company, such as seniors often feeling more knowledgeable than juniors, causing juniors to hesitate in expressing their opinions as they feel less involved. This study aims to understand the message construction formed by employees to avoid the Gap Generation, the use of communication media, and the role of leaders in addressing the Gap Generation. The research method used is qualitative with a case study approach. The study involves two internal employees of PT. PXX, one communication expert lecturer, and one supporting informant from the internal public relations of PT. PXX. The results of the study indicate that PT. PXX has a relaxed and flexible communication culture between superiors and subordinates, creating more informal and open interactions, allowing employees to feel comfortable expressing ideas, opinions, and concerns without fear of negative consequences
Bandung's Superior Branding Strategy for the 213th Anniversary of the City of Bandung on Instagram
Full text linkThe Bandung City Public Relations branding strategy is an important reference in disseminating information to make Bandung superior in the 213th Anniversary of the City of Bandung. Instagram has become an effective social media for Bandung City Public Relations in disseminating this information. The purpose of this research is to find out how Bandung's branding strategy excels at the 213th Anniversary of the City of Bandung on Instagram @humas_bandung. Researchers use methods through a qualitative approach by collecting data from interviews, observations and documentation. This research uses branding strategies, namely fact finding, planning, action and communication, and evaluation of activities. In the search for facts, Public Relations of the City of Bandung analyzed the data and facts of the 213th Anniversary of the City of Bandung and the application of the Bandung Superior tagline In making plans, Public Relations for the City of Bandung describes the data and facts in the agenda setting Bandung City Public Relations produces content and distributes it via Instagram; and Bandung City Public Relations evaluates each content to find out how far the Superior Bandung message has reached the public
Digital Branding of Bank BJB Cibinong in Building BJB DIGI Awareness via Instagram
Full text linkBank BJB is the largest Regional Development Bank (BPD) in Indonesia. According to Bisnis.com, in the third quarter of 2023, bank BJB has the largest assets with an asset value of IDR 179.31 trillion, beating 9 national banks. This research discusses Bank BJB Cibinong's Digital Branding strategy which increases BJB DIGI awareness through Instagram. Bank BJB, the largest development bank in Indonesia with 65 branches, has a branch in Cibinong, West Java with a population of 5,643,838 in 2023. The aim is to analyze the use of Instagram @bankbjbcibinong in building awareness of BJB DIGI. Using a qualitative case study, data was collected via interviews and observations, analyzed using Digital Branding and New Media theory. The results show that Bank BJB Cibinong implemented a three-stage digital branding strategy: building credibility, increasing visibility, and creating a unique identity through promotional content, collaboration, mini vlogs, and philanthropic actions, with the support of the creative team. In conclusion, Bank BJB Cibinong is effective in utilizing Digital Branding for promotion and education, strengthening BJB DIGI awareness, but needs to increase the use of Instagram features and customer engagement
Media Digitalization in Improving the Image of Local Wisdom Based Tourism Villages in the City of Semarang
Full text link The city of Semarang, as the capital of Central Java Province, has great tourism potential. There are various forms of tourism there, ranging from nature tourism to historical tourism, wildlife tourism, religious tourism, and others. Several tourist villages in the city of Semarang have been built, but their marketing is still not optimal. So the target number of tourist visits to the tourist village is still not as expected. In fact, various forms of tourist objects and villages can contribute to improving the economy of the surrounding community and Semarang City's locally generated revenue. To achieve this target, a digital-based tourism promotion strategy is needed. So here we will examine the urgency of media digitalization in order to improve the image of local wisdom-based tourist villages with a case study in the Kandri Tourism Village. This study uses a qualitative research method with a descriptive approach chosen to clearly explain the strategy for developing media digitalization to improve the image of local wisdom-based tourist villages in Semarang City. The data collection technique uses interviews and direct observation with informants in the Kandri Tourism Village. Then the research results showed that tourism based on local wisdom and the active role of the community were initiated by the Kandri Tourism Village Pokdarwis in packaging creative digital tourism promotions that could increase tourist visits. The right digital branding of Dewi Kandri is able to increase the positive image of the Kandri tourist village in the eyes of the public as a local wisdom-based tourist destination in Semarang City.
The Effect of the "Less Waste, More Coffee" Campaign towards Increasing Green Awareness of Indonesian Work Coffee Consumers
Full text linkThis research aims to determine the effect of the "Less Waste, More Coffee" campaign on increasing green awareness of Work Coffee Indonesia consumers. The population in this research is Indonesian Work Coffee consumers with specified criteria. The sampling method uses accidental sampling technique. Types of primary and secondary data using simple linear regression analysis techniques. The results of descriptive data research on the campaign variable (X) show a magnitude of 83.69% and the green awareness variable shows a magnitude of 79.42%, which means that both variables are rated high based on the position of the continuum line. In the t hypothesis test, it was found that each independent variable and dependent variable had an influence. So, the campaign was proven to have an effect on increasing green awareness with an overall significance level of 0.000 (0.000 < 0.05) and it was found that H0 was rejected and H1 was accepted. So the campaign has an effect on increasing green awareness of Work Coffee Indonesia consumers