Jurnal Ilmiah Komunikasi Makna
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ANALISIS PEMBERITAAN TENTANG UNISSULA DI MEDIA CETAK (ANALISIS ISI PEMBERITAAN HARIAN SUARA MERDEKA DAN JAWA POS)
Full text linkFor an educational institution, the news media is an integral part of efforts to establish a pretentious image at the position of the institution in the public eye. Sultan Agung Islamic University (UNISSULA) as universities are concerned to get a positive image of the news media. The involvement of the press in the formation of the real image of an institution involves the contestation of interest from a variety of interests. In this context, the press examined the extent of professionalism in maintaining the independence and impartial coverage of one of the colleges. Broadly speaking there are two forces that could affect the independence of the press so directly and not the attitude of the press will be impartial in reporting. The fi rst comes from the internal strength of the press itself that journalists and news managers in the form of misuse of the press for its own pragmatic interests. Both come from the external power (capital, country, culture, communalism) who uses the press to their own interests. By looking at these conditionsinteresting to observe how the attitude of the media in reporting about UNISSULA? Suara Merdeka daily electoral reasons and because Jawa Pos as national media they read the millions of people and potentially affect public attitudes. This type of research is analytical descriptive research that aims to describe and analyze a phenomenon. The method used in this research is method of quantitative content analysis. The results showed that the obtained results for Suara Merdeka CR value of 90% and 100%Jawa Pos. That amount exceeds the value requirement, is 80%. This condition indicates that the measuring instruments used reliable and meet the rule requirements. Agreement between the two koder show that the news about UNISSULA in both media is positive. News about Jawa Pos UNISSULA in media numbers are still lacking, even in February, September and October there was no news about UNISSULA in Jawa Pos. News of UNISSULA in both media are mostly news about the organization of activities and UNISSULA and be straight news. News that are analyzed and the results of in-depth reportage reporter has not been found
KOMODIFIKASI KEMISKINAN OLEH MEDIA TELEVISI
Full text linkThe presence of his television special mass media in Indonesia has become an important part in the social life of our society. Television with a wide range of events that the screening had been able to attract viewers. Television not only as a product of the technology per se, but has been transformed into an instrument that enables the widespread distribution of values. We brought in, and often consider the reality of the media as a reality that happens in real life as it represents, as well as reality show. When a reality show with the theme of poverty worked and produced by a production house and television stations, then there is the practice of commodification of poverty. Media have economic interests behind the phenomenon of the proliferation of poverty-themed reality show. How can poverty be a lucrative commodity for the television media industry. Intelligently production house had transformed the lives of people living with poverty being a part of their business, so that anything can be turned into a commodity worth watching alias experience for the commodification and commercialized.Poverty used as a commodity exaggerated or manipulated, added to certain engineering that plot became more melancholy and dramatic so as to public attention. The goal is to get a high rating from the television audience. High rating is commonly embedded in the program, so that the production can keep costs as low as possible and gain as high. The reason for producing program-themed reality show poverty no matter how great the program is able to attract advertisers to advertise their products on the sidelines of the event display. So the production house income benefit greatly from these ads. Thus, we know how a poverty commercialized for the benefit of the television media industr
KONSTRUKSI PEMBERITAAN MEDIA TENTANG NEGARA ISLAM INDONESIA (ANALISIS FRAMING REPUBLIKA DAN KOMPAS)
Full text linkCase NII has the reach and appeal to the national and even international scale. The linkage between the interests of the state and the maker of the NII efforts being herded magnitude diverse opinions, ideas in display media pack. For media cases of kidnapping, brainwashing, and the efforts undertaken NII maker is not seen as an objective event only, but rather how it was constructed to be more meaningful to show attitude, bias or vested interest is behind the media. The media is assumed to not only bring back the reality of the news before the reader, but also include some assessment of the facts which are constructed in packaging certain attitude. The various interests in the fight in constructing the news media will cause the perspective of looking at an issue different from each other. To view the preferences of the attitude of the media framing analysis is used to highlight the problems the media strategy used to highlight and emphasize a particular fact in an event he preached
HEGEMONI MASKULINITAS DALAM IKLAN MINUMAN BERENERGI (ANALISIS SEMIOTIKA TVC EXTRA JOSS DAN KUKU BIMA ENER-G)
Full text linkCompetition from products energy drinks encourages higher ad creativity. One is the energy drink product advertisements in the form of sachets. As sales of products that rely on the formation of the image of manliness or courage of men, energy drinks advertisements using various tagging system that puts the dominant masculinity. Through readings using semiotic analysis, look how masculine markers appear in two television commercials advertising the observed Extra Joss and Kuku Bima Ener-G with different ways. Even in television commercials Extra Joss, masculinity is placed on the highest dominance and eliminate altogether femininity. While the ad Kuku Bima Ener-G, tagging practices instead put femininity as subordinate of the masculine through hegemony. Marking a built in advertising myths naturalized hegemonic masculinity that does not appear as the cultural, but rather as a natural thing. As a result of the hegemonic masculinity get a strengthening and preservation through ideology. Opening the consciousness that the ad tagging system built from the myth would put that such ideologies as a result patriaki culture that does not have the essence so it can be destroyed