JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW
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Pengaruh Inflasi, Suku Bunga, Nilai Tukar, Indeks Persepsi Korupsi, dan Keterbukaan Perdagangan terhadap Investasi Asing Langsung di 6 Negara ASEAN
No full textEvery country faced economic instability during the COVID-19 pandemic. Despite the economic instability, some discovered that the number of foreign direct investment inflows increases in most of ASEAN countries. This phenomenon makes investors hard to predict the level of foreign direct investment within the region. The purpose of this research is to understand which are the variables that may have impact on the inflows of foreign direct investment, specifically in ASEAN countries. Therefore, the research is conducted in 6 ASEAN countries that contribute the most to the overall foreign direct inflows in ASEAN from the year 2002 to 2021. This research uses a quantitative approach with panel data regression analysis. This research is tested in both Eviews 12. The result shows that inflation and interest rates don't affect foreign direct investment inflows significantly in the 6 ASEAN countries, whereas exchange rate, corruption perception index, and trade openness have a significant effect on foreign direct investment.Setiap negara menghadapi ketidakstabilan ekonomi selama pandemi COVID-19. Terlepas dari ketidakstabilan ekonomi, beberapa pihak menemukan bahwa jumlah arus masuk investasi asing langsung meningkat di sebagian besar negara ASEAN. Fenomena ini membuat para investor sulit untuk memprediksi tingkat investasi asing langsung di kawasan ini. Tujuan dari penelitian ini adalah untuk memahami variabel-variabel apa saja yang dapat mempengaruhi arus masuk investasi asing langsung, khususnya di negara-negara ASEAN. Oleh karena itu, penelitian ini dilakukan di 6 negara ASEAN yang memberikan kontribusi terbesar terhadap arus masuk investasi asing langsung secara keseluruhan di ASEAN dari tahun 2002 hingga 2021. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi data panel. Penelitian ini diuji dengan menggunakan software Eviews 12. Hasil penelitian menunjukkan bahwa inflasi dan suku bunga tidak berpengaruh signifikan terhadap arus masuk investasi asing langsung di 6 negara ASEAN, sedangkan nilai tukar, indeks persepsi korupsi, dan keterbukaan perdagangan berpengaruh signifikan terhadap investasi asing langsung
THE INFLUENCE OF ENVIRONMENTAL ENTREPRENEURSHIP LEVEL AND ENTREPRENEURIAL CHALLENGES ON THE INNOVATION OF WOMEN ENTREPRENEURS
Full text linkEntrepreneurship plays a pivotal role in a nation's economic development, and it is essential for women to participate and innovate in this sphere actively. This study seeks to investigate and delineate the following: (1) the correlation between the degree of entrepreneurship, entrepreneurial challenges, the entrepreneurial environment, and the innovation of female entrepreneurs; (2) the interplay between the level of entrepreneurship, entrepreneurial challenges, and the innovation of female entrepreneurs, with the entrepreneurial environment acting as a mediating factor; and (3) the framework of entrepreneurial innovation specific to female entrepreneurs. This research focuses on female entrepreneurs engaged in eco-friendly business practices in the Jambi Province, involving a sample of 200 respondents. A nonprobability sampling technique was employed to select participants. Data collection was carried out using a structured questionnaire. The gathered data was analysed using the Structural Equation Model (SEM/PLS) via the Smart PLS tool. The findings reveal significant links between the degree of entrepreneurship and the entrepreneurial environment, as well as between entrepreneurial challenges and both the entrepreneurial environment and eco-friendly entrepreneurial innovation. The primary goal is to develop an empirical model of eco-friendly entrepreneurial innovation, which can be utilised to promote environmental sustainability by integrating key factors identified in the current study. This research is anticipated to make a significant theoretical contribution to scholars in related fields
ECO-INNOVATIVE STRATEGIES: ENHANCING ENVIRONMENTAL AWARENESS AND SHAPING CONSUMER PREFERENCES THROUGH GREEN MARKETING
No full textThis study delves into the burgeoning field of green marketing and its pivotal role in shaping environmental awareness and influencing consumer preferences. Positioned within the realm of marketing management, this research sets the groundwork for developing hypotheses about the dynamics between green marketing and various dependent variables, aiming to guide future empirical investigations. Employing a qualitative descriptive approach, this research synthesizes insights from an extensive review of academic literature, utilizing resources such as Crossref, Google Scholar, and other esteemed academic platforms. The findings underscore two primary impacts of green marketing: (1) a significant influence on consumer environmental consciousness, and (2) a notable effect on consumer preferences. Beyond these key areas, the study identifies additional factors interplaying with green marketing. These include competitive advantage, environmental sustainability, brand image, Eco Labelling, and Eco Branding. These insights contribute to a more nuanced understanding of green marketing's multifaceted influence and highlight potential avenues for further research in the field.artikel ilmiah pengaruh Green Marketing terhadap: kesadaran lingkungan dan preferensi konsumen merupakan karya ilmiah yang bertujuan untuk membangun hipotesis penelitian terhadap pengaruh variabel-variabel yang akan digunakan dalam penelitian selanjutnya. Artikel ilmiah ini termasuk didalam bagian manajemen pemasaran. Metode penulisan karya ilmiah ini menggunakan metode deskriptif kualitatif dan penelitian kepustakaan yang bersumber pada aplikasi Crossref dan Google Scholar dan media akademik lainnya. Hasil dari karya ilmiah ini adalah : 1) Green Marketing berpengaruh terhadap kesadaran konsumen, 2) Green Marketing berpengaruh terhadap preferensi konsumen. Selain 2 variabel endogen yang dipengaruhi oleh variabel eksogen Green marketing, masih ada beberapa faktor lain, diantaranya variabel keunggulan bersaing, keberlanjutan lingkungan, brand image, Eco Labbelling dan Eco Brand
INTENTION TO BLOOD DONATION: AN EFFECT OF SOCIAL MEDIA
Full text linkIndonesian people are still reluctant to donate blood. Lack of information and low level of awareness are the causes of this phenomena. Social media has a role in delivering comprehensive information about blood donation. This study aimed at examining the effects of social media in influencing individuals to donate blood. The quality of argumentation, interactive, and social media features can increase the positive attitude to donate blood and to establish blood donation intention. Data collection used were online questionnaire of @sahabatdonordarah Instagram followers as many as 200 respondents. The result of hypothesis testing using the AMOS Structural Equation Modeling analysis showed that the quality of argumentation and interactive social media had an effect on the positive attitude of blood donors in forming blood donation intentions, but it was not for social media features. These results indicated that the quality of the argumentation and interactive social media had a strong role in increasing the positive attitude of donating blood which could influence the intention to donate blood
GROWTH ANALYSIS OF CHINESE LIQUOR LISTED COMPANIES BASED ON PRINCIPAL COMPONENT ANALYSIS
Full text linkOnline shopping has been increasingly popular in recent years due to the spread of the Internet, and the livestream sector has increased. Many traditional companies, such as Chinese liquor enterprises, tried to engage in livestreaming to keep pace with their new customers. The overall perceived value’s impact on user behavior has been examined in social commerce research, but the livestream context has received less attention. This study proposed and empirically tested a theoretical model, considering online word-of-mouth, and investigated the effect of consumer perceived value on livestream purchase intention of Chinese liquor. The findings demonstrate that online word-of-mouth serves as a mediator between the three dimensions of perceived value - functional, emotional, and social value - and livestream purchase intentions of Chinese liquor
THE INFLUENCE OF GOOD CORPORATE GOVERNANCE TOWARDS COMPANY VALUE WITH PROFITABILITY AS INTERVENING VARIABLE IN MANUFACTURING COMPANIES
Full text linkGood corporate governance and profitability are efforts to increase company value. The company was established to increase the company value to provide prosperity for the owners or shareholders. This study aims to determine the effect of corporate governance on company value with profitability as an intervening variable in manufacturing industries in manufacturing companies. The data research is taken from the financial reports of 19 selected companies on the Indonesia Stock Exchange for 2015-2020 using quantitative research. The independent variables are proxied by institutional ownership, audit committee, managerial ownership, independent Board of Commissioners, and Board of Director. Return on equity is a proxy of the profitability as an intervening variable and Tobin's q as a dependent variable. The method of data analysis used in this research is multiple linear regression analysis using statistical software. The data results show that the independent Board of commissioners and directors significantly influences ROE. The other three variables are not significant in predicting ROE. The audit committee and independent panel of commissioners do not affect the company's value.
On the other hand, company value is affected by institutional ownership, managerial ownership, and the Board of directors. Those five variables of good corporate governance and ROE simultaneously effectively predict company value with a 75.17% contribution. Profitability mediates the relation between good corporate governance and company value
FACTORS AFFECTING IMPLEMENTATION E-GOVERNMENT IN THE GOVERNMENT OF WEST SUMATRA PROVINCE (Study on West Sumatra Provincial Government Employees)
Full text linkThis study aims to determine the factors that influence the implementation of E-Government in the Government of West Sumatra Province. The number of samples taken as many as 100 respondents. Based on the results of the validity test, it can be seen that all statements used to measure the E-Government variable are declared valid, because each statement has a corrected item total correlation coefficient above 0.65. While the reliability test with internal consistency test has a composite reliability value that meets the criteria. Based on the test results, all variable indicator statements have met the criteria of validity and reliability. The results of hypothesis testing using SPSS for windows version 23.0 with t-test analysis or t-test indicate that the quality of Human Resources and Communication has a positive and significant effect on the implementation of E-Government in the government of West Sumatra Province. Meanwhile, Infrastructure and Leadership have no significant effect on the implementation of E-Government in the West Sumatra Provincial government
EFFORTS TO IMPROVE EMPLOYEE PERFORMANCE THROUGH COMPENSATION POLICY AND JOB DESIGN EFFECTIVENESS MEDIATED BY JOB SATISFACTION AT MANDIRI UTAMA FINANCE SERANG BRANCH
Full text linkThis study aims to determine the relationship between compensation policy variables and the effectiveness of job design in improving employee performance and job satisfaction in mediating compensation policies and the effectiveness of job design in improving employee performance. Building a model of business phenomena and research gaps in improving employee performance at the Serang Branch of Mandiri Utama Finance with a purposive sampling technique. Data analysis using the SEM-PLS method. The results of the study show 1) Steering policies have a positive and significant effect on job satisfaction, 2) Job design effectiveness has a positive and significant effect on job satisfaction, 3) compensation policies have a positive and insignificant effect on employee performance, 4) Job design effectiveness has a positive influence and significant to employee performance, 5) Job satisfaction has a positive and significant impact on employee performance. 6) Job satisfaction mediates the effect of compensation policy significantly on employee performance, 7) Job satisfaction mediates the effect of job design effectiveness significantly on employee performance
THE INFLUENCE OF BRAND IMAGE AND LIFESTYLE ON PURCHASING DECISIONS IPHONE IN JAMBI CITY
Full text linkThe purpose of this study is first to determine the effect of brand image on iPhone purchasing decisions. The second is to determine the effect of lifestyle on iPhone purchasing decisions. The third is to determine the effect of brand image and lifestyle on iPhone purchasing decisions. The first data analysis method used was the instrument test. Both are multiple linear regressions. The third uses hypothesis testing. The results of this study concluded that brand image and lifestyle influence iPhone purchasing decisions. Both brand image and lifestyle affect iPhone buying decisions. The three brand images and lifestyles simultaneously have a significant effect on iPhone purchasing decisions in Jambi City.Penelitian ini berjudul “Pengaruh Citra Merek Dan Gaya Hidup Terhadap Keputusan Pembelian IPHONE Di Kota Jambiâ€. Tujuan dari penelitian ini pertama untuk mengetahui pengaruh citra merek terhadap keputusan pembelian Iphone. Kedua untuk mengetahui pengaruh gaya hidup terhadap keputusan pembelian Iphone. Ketiga untuk mengetahui pengaruh citra merek dan gaya hidup terhadap keputusan pembelian Iphone.
Metode analisis data yang digunakan pertama uji instrument. Kedua regresi linier berganda. Ketiga menggunakan uji hipotesis.
Hasil dari penelitian ini menyimpulkan bahwa citra merek dan gaya hidup berpengaruh terhadap keputusan pembelian iphone. Kedua citra merek dan gaya hidup berpengaruh terhadap keputusan pembelian iphone. Ketiga Citra merek dan gaya hidup secara simultan berpengaruh signifikan terhadap keputusan pembelian iPhone di Kota Jambi. Hal ini dibuktikan dengan hasil uji F hitung sebesar (64,851) > (2,70) dengan tingkat signifikansi 0,05
THE EFFECTIVENESS OF DELIVERING INFORMATION AND SOCIAL MESSAGES THROUGH RADIO PROGRAMS DURING THE COVID-19 PANDEMIC
Full text linkThis study explores the effectiveness of social messages conveyed by broadcasters in radio broadcast programs in changing the mindset of the listener community in dealing with the corona pandemic period (Covid 19). The object of research in this study is the capture power and changes in social attitudes of the people who live in the Serang Regency, especially those who listen to the radio. At the same time, the radio research subject is the Local Public Broadcasting Institute (LPPL) Serang Regency, which is located in Serang. The research data comes from the results of observations and interviews conducted by researchers on exposure to the message content conveyed by the announcer. The method used in this research is a survey to see how the community as listeners catches the message conveyed by the broadcaster as a message communicator and whether the listener community can accept the message. Research data in the form of findings in the field and the results of interviews complement the study's results. Through this research, researchers hope to get information about the program's effectiveness in delivering messages, especially during the current corona epidemic. The study's results are expected to be a reference, especially those that examine the effectiveness of broadcast programs on radio, the exposure of messages conveyed by broadcasters through radio broadcast programs, and recommendations for selecting the right media for delivering information