JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW
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The INFLUENCE OF GREEN MARKETING ON GREEN PURCHASE INTENTION MEDIATED BY ENVIRONMENTAL AWARENESS
Full text linkThis study aims to explain how Green Marketing influences Green Purchase Intention mediated by Environmental Awareness among Starbucks consumers in Jambi City. The sampling method used is Purposive Sampling with a total of 100 respondents. Primary data were obtained through a questionnaire using a Likert scale. The data analysis method employed Partial Least Square (PLS) with Smart PLS 4.0 software. The results showed that Green Marketing has a positive and significant effect on Environmental Awareness, and Environmental Awareness has a positive and significant effect on Green Purchase Intention. Green Marketing also has a positive and significant impact on Green Purchase Intention mediated by Environmental Awareness. Based on these findings, it is suggested that marketers implement Green Marketing strategies strengthened by enhancing consumer Environmental Awareness, as consumer attitudes and concerns about the environment can increase the intention to purchase environmentally friendly products.
Keyword: Green Marketing, Environmental Awarenss, Green Purchase Intention
Penelitian ini bertujuan menjelaskan bagaimana Green Marketing mempengaruhi Green Purchase Intention yang dimediasi oleh Environmental Awareness pada konsumen Starbucks di Kota Jambi. Metode pengambilan sampel menggunakan Purposive Sampling dengan jumlah responden sebanyak 100 orang. Data primer diperoleh melalui kuesioner dengan skala Likert. Metode analisis data menggunakan Partial Least Square (PLS) dengan software Smart PLS 4.0. Hasil penelitian menunjukkan bahwa Green Marketing berpengaruh positif dan signifikan terhadap Environmental Awareness, dan Environmental Awareness berpengaruh positif dan signifikan terhadap Green Purchase Intention. Green Marketing juga memiliki pengaruh positif signifikan terhadap Green Purchase Intention yang dimediasi oleh Environmental Awareness. Berdasarkan hasil penelitian ini, disarankan kepada para pemasar untuk menerapkan strategi Green Marketing yang diperkuat dengan peningkatan Environmental Awareness konsumen, karena sikap dan kepedulian konsumen terhadap lingkungan dapat meningkatkan niat beli produk ramah lingkungan.
Kata Kunci: Green Marketing, Environmental Awarenss, Green Purchase Intention.
The INFLUENCE OF BRAND IMAGE AND SERVICE QUALITY ON THE DECISION TO PURCHASE A HOUSE WITH MODERATING EFFECT OF LIFESTYLE: A CASE STUDY ON MORTGAGE LOANS AT BANK TABUNGAN NEGARA BRANCH OFFICE, KABUPATEN BUNGO
Full text linkThis study analyzes the influence of brand image, service quality, and lifestyle on the decision to finance home ownership loans (KPR) at Bank Tabungan Negara (BTN) in Kabupaten Bungo. Data were collected through questionnaires distributed to BTN customers who have taken out KPR. Data analysis was performed using multiple regression techniques. The results show that brand image and service quality have a positive and significant influence on KPR financing decisions. Additionally, lifestyle moderates the relationship between brand image and KPR financing decisions, as well as between service quality and KPR financing decisions. These findings highlight the importance of enhancing brand image and service quality and considering customer lifestyle in designing KPR products and services.
Pengaruh Literasi Keuangan dan Persepsi Kemudahan Penggunaan Terhadap Financial Technology (Studi kasus Usaha Mikro, Kecil di Kecamatan Rimbo Bujang, Kabupaten Tebo)
No full textMicro and Small Enterprises sector has a big influence on the economy of the people of Tebo district, especially Rimbo Bujang. However, in practice, the community structure and Micro and Small Enterprises actors in Rimbo Bujang still rarely use financial technology. According to the Indonesian Financial Services Authority (OJK), financial technology is an innovation in the financial services industry that utilizes advances in technology whose products are systems built to carry out specific transaction mechanisms. Users of financial technology continue to grow in Indonesia, but in general cash payments still dominate, including in the Tebo district, Rimbo Bujang, because some people do not recognize and master financial literacy, ease of use, and the usefulness of the technology provided. Based on this background, researchers are interested in carrying out research entitled The Influence of Financial Literacy and Perception of Ease of Use of Financial Technology with a case study of Micro and Small Enterprises in Rimbo Bujang District, Tebo Regency. The research approach used is descriptive and quantitative with the aim of analyzing the phenomenon of the influence of financial literacy and perceived ease of use on the use of financial technology in Micro and Small Enterprises. The results of this research are that there is no influence between financial literacy and the use of financial technology by micro and small business actors in Rimbo Bujang District, Tebo Regency. This is proven by the results obtained which show that the path coefficient has a negative sign 0,168, dan P-Vallues 0,161 > 0,05 daln nilai T-Statistic 0,991< 1,96 so it can be concluded that financial literacy has no effect on financial technology. So it can be stated that the hypothesis can be accepted and is rejected because the T-Statistic value is smaller than 1.96 (T-Table) and the P-Values are more than 0.05. This means that increasing awareness, knowledge, skills, attitudes and behavior of respondents regarding financial literacy without being accompanied by socialization in the use of financial technology will not affect the use of financial technology. However, there is a significant influence between the perception of ease of use of financial technology by micro and small business actors in Rimbo Bujang District, Tebo Regency. This is evidenced by the T-Statistic value of T-statistic 8,194> 1,96 (T-Table) daln nilali P-Vallue 0.000 < 0,05, which can be interpreted that the more a person's perception of ease of use is good enough, the more that person will improve their performance. use of existing financial technology. Likewise, low understanding of perceived ease of use will make someone hesitate to use something.Sektor usaha mikro, kecil memberikan pengaruh besar terhadap perekonomian masyarakat kabupaten Tebo, khususnya Rimbo Bujang. Akan tetapi dalam praktiknya struktur masyarakat dan para pelaku bisnis usaha mikro, kecil yang berada di Rimbo Bujang masih sangat jarang untuk menggunakan financial technology. Menurut Otoritas Jasa Keuangan Indonesia (OJK) financial technology merupakan inovasi yang ada pada industri jasa keuangan yang memanfaatkan kemajuan suatu teknologi yang produknya berupa sistem yang dibangun untuk menjalankan mekanisme transaksi yang spesifik. Pengguna financial technology terus semakin berkembang di Indonesia, namun secara umum pembayaran tunai masih mendominasi termasuk di wilayah kabupaten Tebo, Rimbo Bujang, sebab sebagian masyarakat belum mengenali serta menguasai literasi keuangan, kemudahan penggunaan, serta kegunaan teknologi yang diberikan. Berdasarkan latar belakang tersebut, peneliti tertarik untuk melaksanakan penelitian yang berjudul Pengaruh Literasi Keuangan dan Persepsi Kemudahan Penggunaan Terhadap Financial Technology dengan studi kasus Usaha Mikro Kecil di Kecamatan Rimbo Bujang, Kabupaten Tebo. Adapun pendekatan penelitian yang digunakan adalah deskriptif dan kuantitatif dengan tujuan menganalisis mengenai fenomena pengaruh literasi keuangan dan persepsi kemudahan penggunaan terhadap penggunaan financial technology pada Usaha Mikro, Kecil. Hasil dari penelitian ini yakni tidak adanya pengaruh antara literasi keuangan terhadap penggunaan financial technology oleh para pelaku usaha mikro, kecil di Kecamatan Rimbo Bujang, Kabupaten Tebo. Hal ini dibuktikan dengan didapatkannya hasil yang menujukan bahwa koefisien jalur bertanda negatif sebesar 0,168, dan P-Values 0,161 > 0,05 dan nilai T-Statistic 0,991< 1,96 sehingga dapat disimpulkan bahwa literasi keuangan tidak berpengaruh terhadap financial technology. Maka dapat dinyatakan bahwa hipotesis dapat diterima dan ditolak karena nilai T-Statistic lebih kecil dari 1,96 (T-Tabel) dan nilai dari P-Values lebih dari 0,05. Yang artinya semakin meningkatnya kesadaran, pengetahuan, keterampilan, sikap, dan perilaku responden tentang literasi keuangan tanpa diiringi dengan sebuah sosialisasi dalam penggunaan financial technology tidak akan mempengaruhi dari segi penggunaan financial technology. Namun terdapat pengaruh yang signifikan antara persepsi kemudahan penggunaan terhadap financial technology oleh para pelaku usaha mikro, kecil di Kecamatan Rimbo Bujang, Kabupaten Tebo. Hal ini dibuktikan dengan nilai dari T-Statistic 8,194> 1,96 (T-table) dan nilai P-value 0.000 < 0,05, yang mana dapat diartikan bahwa semakin persepsi kemudahan penggunaan dari seseorang cukup baik akan semakin meningkatkan seseorang tersebut dalam melakukan penggunaan financial technology yang ada. begitu pula sebaliknya dengan rendahnya pemahaman dari persepsi kemudahan penggunaan akan menjadikan seseorang untuk menggunakan sesuatu menjadi ragu-ragu
The INFLUENCE OF OCCUPATIONAL HEALTH AND SAFETY ON EMPLOYEE PERFORMANCE AT THE WESTIN JAKARTA HOTEL
Full text linkOccupational health and safety is an important factor that influences employee performance, especially in the hotel sector which has high risks related to interaction with guests and use of equipment. This research aims to examine the influence of K3 on employee performance at The Westin Hotel Jakarta. The method used is quantitative research with a simple regression approach. The research sample consisted of 40 employees selected by accidental sampling, with data collected using a questionnaire which was measured using a Likert scale. The results of partial hypothesis testing show that occupational health and safety have a significant effect on employee performance. This shows that good implementation of occupational health and safety can increase employee motivation, efficiency and work quality. Based on the research results, it is recommended that employees continue to participate in occupational health and safety training and actively provide input regarding its implementation. Hotel management is also advised to strengthen occupational health and safety policies through regular training, provision of personal protective equipment, and regular evaluations to ensure consistent implementation. With these steps, it is hoped that employee performance can improve so as to create a more productive and safe work environment
MARKETING MIX STRATEGY AND SWOT EVALUATION TO IMPROVE MARKETING PERFORMANCE AT MOMOCI DESSERT MSMES
Full text linkMomoci Dessert, a culinary UMKM, faces difficulties in maintaining and improving marketing performance amidst increasingly tight competition. The purpose of this study is to evaluate the marketing mix strategy (four Ps: product, price, place, and promotion) along with SWOT (Strengths, Weaknesses, Opportunities, and Threats) evaluation. The purpose of this analysis is to create a strategic plan that can improve marketing performance. This study was conducted descriptively qualitatively, and data were collected through observation, document analysis, and interviews. The results showed that Momoci Dessert's new flavor variations (strawberry, mango, and chocolate) and the use of social media as the main promotional tool succeeded in attracting customers. However, the SWOT analysis showed that promotions and threats from larger competitors were inconsistent. Increasing local snack trends can help expand market share. This study found that creative marketing mix strategies and proper SWOT analysis can help optimize the marketing performance of MSMEs. This study is also expected to provide practical insights for other MSMEs facing similar problems.UMKM kuliner Momoci Dessert menghadapi kendala dalam mempertahankan dan meningkatkan kinerja pemasaran di tengah persaingan yang semakin ketat. Tujuan dari penelitian ini adalah untuk mengevaluasi strategi bauran pemasaran (4P: product, price, place, dan promotion) beserta evaluasi SWOT (Strengths, Weaknesses, Opportunities, dan Threats). Tujuan dari analisis ini adalah untuk membuat rencana strategis yang dapat meningkatkan kinerja pemasaran. Penelitian ini dilakukan secara deskriptif kualitatif, dan pengumpulan data dilakukan melalui observasi, analisis dokumen, dan wawancara. Hasil penelitian menunjukkan bahwa variasi rasa baru Momoci Dessert (strawberry, mangga, dan coklat) serta penggunaan media sosial sebagai alat promosi utama berhasil menarik minat pelanggan. Namun, analisis SWOT menunjukkan bahwa promosi dan ancaman dari pesaing yang lebih besar tidak konsisten. Peningkatan tren camilan lokal dapat membantu memperluas pangsa pasar. Penelitian ini menemukan bahwa strategi bauran pemasaran yang kreatif dan analisis SWOT yang tepat dapat membantu mengoptimalkan kinerja pemasaran UMKM. Penelitian ini juga diharapkan dapat memberikan wawasan praktis bagi UMKM lain yang menghadapi masalah serupa
The RELATIONSHIP OF MINIMALIST LOGO REDESIGN AND GENERATION Z’S PURCHASE INTENTION: The MEDIATING ROLE OF BRAND AWARENESS AND BRAND PERCEPTION
Full text linkFor the past decade, minimalism re-emerged as the dominant art movement, influencing multiple aspects of daily life, and there had been an observable trend among brands to transition to more minimalist-looking logos. The study analyzed the relationship between the minimalist logo redesign of Burger King and purchase intention, as mediated by brand awareness and brand perception. A quantitative research method was followed, and a descriptive-correlational analysis was used. The researchers utilized Partial Least Squares Structural Equation Modeling (PLS-SEM). The study used convenience sampling, and based on the Cohen Statistical Power Analysis, 303 respondents were gathered for this study. The subject of this study was Generation Z, aged between 18 and 26 years old and residing in the National Capital Region, who should be keen and particular about visual elements and have constant exposure to brands. The results indicated that minimalist logo redesign significantly affects Generation Z’s brand awareness and brand perception. Furthermore, the findings showed that both mediating variables, brand awareness and brand perception, significantly affect purchase intention. With the trend of redesigning to minimalist logos, businesses, regardless of size, must assess their recognizability and memorability and evaluate their information accessibility. Brand managers can assist in raising awareness by exposing consumers to the redesigned logo in all of their brands’ marketing collateral. Furthermore, aligning the purpose and story behind the redesigned minimalist logo with the brand’s values can significantly improve the creation of positive brand perceptions
The INFLUENCE OF SPIRITUAL LEADERSHIP ON INDIVIDUAL PERFORMANCE: THE ROLE OF ORGANIZATIONAL CULTURE AS A MEDIATION
Full text linkThis research aims to examine and analyze the influence of spiritual leadership on teacher performance mediated by organizational culture. The sample in this study was 47 teachers at the Tanjung Pasir Al Awwabien Islamic Boarding School, Jambi City. Data collection was carried out using the questionnaire method. The approach used in this research is to use a quantitative descriptive approach with the Partial Least Square (PLS) method. Data collection in this research is primary data. The results of this study indicate that spiritual leadership has a positive and significant effect on individual performance in teachers, spiritual leadership has a positive and significant effect on organizational culture, organizational culture has a positive and significant effect on individual performance in teachers, spiritual leadership has a positive and significant effect on individual performance which is mediated by organizational culture variables.Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh kepemimpinan spiritual terhadap kinerja guru dimediasi oleh budaya organisasi. Sampel dalam penelitian ini adalah 47 guru di Ponpes Tanjung Pasir Al Awwabien Kota Jambi. Pengumpulan data dilakukan dengan menggunakan metode kuesioner. Pendekatan yang digunakan penelitian ini adalah menggunakan pendekatan deskriptif kuatitatif dengan metode Partial Least Square (PLS). Pengambilan data pada penelitian ini adalah data primer. Hasil penelitian ini menunjukkan bahwa kepemimpinan spiritual berpengaruh positif dan signifikan terhadap kinerja individu pada guru, kepemimpinan spiritual berpengaruh positif dan signifikan terhadap budaya organisasi, budaya organisasi berpengaruh positif dan signifikan terhadap kinerja individu pada guru, kepemimpinan spiritual berpengaruh positif dan signifikan terhadap kinerja individu yang dimediasi oleh variabel budaya organisas
DETECTION OF IMPROVED EMPLOYEE PERFORMANCE BY USING WORK DISCIPLINE MEDIATORS
Full text linkHigh employee performance can increase productivity, efficiency, and work quality. In addition, employees who perform well can also create a positive work environment, foster work enthusiasm, and increase customer satisfaction. The purpose of this study is to analyze the improvement of employee performance using work discipline mediation. This study was conducted on employees of a cleaning service and gardening company in West Jakarta, with a sample of 50 employees. The data analysis method in this study was quantitative, using the Partial Least Square (PLS) analysis tool. The results of the study showed that online attendance did not have a significant effect on employee performance. On the other hand, compensation had a positive and significant effect on employee performance. Furthermore, both online attendance and compensation were found to have a positive and significant effect on work discipline. What is interesting is that work discipline succeeded in becoming a mediator of the effect of online attendance on employee performance, but failed as a mediator of the effect of compensation on employee performance. These findings emphasize the importance of effective compensation management and the role of work discipline in facilitating the effect of online attendance on performance. Overall, the results of this study provide new insights for managers and Human Resources (HR) professionals in planning strategies to improve employee performance through compensation management and work discipline.
Penelitian: DETEKSI PENINGKATAN KINERJA KARYAWAN DENGAN MENGGUNAKAN MEDIATOR DISIPLIN KERJA.Hasil penelitian menunjukkan bahwa kehadiran online tidak memiliki pengaruh yang signifikan terhadap kinerja karyawan. Di sisi lain, kompensasi memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Lebih lanjut, kehadiran online dan kompensasi ditemukan memiliki pengaruh positif dan signifikan terhadap disiplin kerja. Yang menarik adalah bahwa disiplin kerja berhasil menjadi mediator pengaruh kehadiran online terhadap kinerja karyawan, tetapi gagal sebagai mediator pengaruh kompensasi terhadap kinerja karyawan. Temuan ini menekankan pentingnya manajemen kompensasi yang efektif dan peran disiplin kerja dalam memfasilitasi pengaruh kehadiran online terhadap kinerja. Secara keseluruhan, hasil penelitian ini memberikan wawasan baru bagi para manajer dan profesional Sumber Daya Manusia (SDM) dalam merencanakan strategi untuk meningkatkan kinerja karyawan melalui manajemen kompensasi dan disiplin kerja. Kata Kunci: Kinerja Karyawan, Disiplin Kerja, Kehadiran Online, Kompensas
Usulan Strategi Pemasaran Untuk Meningkatkan Brand Awareness Kedai Kita Aja
No full textKedai Kita Aja faces challenges in increasing brand awareness in the local market, particularly due to limited utilization of social media and a large number of competitors. These issues hinder business growth despite the café offering high-quality products, responsive service, and a comfortable atmosphere. This research proposes a more effective marketing strategy as an effort to attract more customers, enhance competitiveness, and increase brand awareness. The research methodology uses a mixed-method approach, with a questionnaire involving 82 respondents to quantitatively measure brand awareness, as well as qualitative analysis to explore the 4Ps (Product, Price, Place, Promotion) and SWOT analysis (Strengths, Weaknesses, Opportunities, Threats). The findings show that external factors, such as opportunities in social media and threats from competitors, as well as internal factors, such as product strengths and weaknesses in entertainment and financial management, influence the proposed strategy. By implementing this strategy, Kedai Kita Aja is expected to increase brand awareness, strengthen customer loyalty, and improve its competitive position.Kedai Kita Aja menghadapi tantangan dalam meningkatkan kesadaran merek di pasar lokal, terutama karena pemanfaatan media sosial yang terbatas dan banyaknya pesaing. Masalah ini menghambat pertumbuhan bisnis meskipun kedai ini menawarkan produk berkualitas tinggi, pelayanan responsif, dan suasana yang nyaman. Penelitian ini mengusulkan strategi pemasaran yang lebih efektif sebagai upaya untuk menarik lebih banyak pelanggan, meningkatkan daya saing, dan meningkatkan kesadaran merek. Metode penelitian yang digunakan adalah pendekatan campuran (mixed-method), dengan kuisioner yang melibatkan 82 responden untuk mengukur kesadaran merek secara kuantitatif, serta analisis kualitatif untuk menggali 4P (Produk, Harga, Tempat, Promosi) dan analisis SWOT (Kekuatan, Kelemahan, Peluang, Ancaman). Hasil penelitian menunjukkan bahwa faktor eksternal, seperti peluang di media sosial dan ancaman dari pesaing, serta faktor internal, seperti kekuatan produk dan kelemahan dalam hiburan dan pengelolaan keuangan, memengaruhi strategi yang diusulkan. Dengan menerapkan strategi ini, Kedai Kita Aja diharapkan dapat meningkatkan kesadaran merek, memperkuat loyalitas pelanggan, dan memperbaiki posisi kompetitifnya
The ROLE OF GREEN PRODUCT INNOVATION AS A MEDIATOR FOR GREEN CUSTOMER INTEGRATION ON ECONOMIC PERFORMANCE IN THE AGRO-FOOD AND BEVERAGE INDUSTRY IN JAMBI PROVINCE
Full text linkThis research aims to find out and explain how green customer integration on economic performance is mediated by green product innovation in agro-industry, both directly and indirectly. Background Problems: Green businesses refer to any business that adheres to environmental sustainability standards in its management, its efforts to use renewable resources, and its struggle to reduce the negative environmental impact of its actions in increasing its business income. Novelty: Green product innovation has an essential role in mediating the relationship between green customer integration and economic performance. Research Methods: This research is quantitative. The sampling method used was purposive sampling with a research instrument in the form of a questionnaire distributed to 240 respondents who were food and beverage agro-industry business actors in Jambi Province. Finding/Results: green customer integration has a direct effect on green product innovation and economic performance. Conclusion: These findings prove that Green Customer Integration determines economic performance. The better a company integrates environmentally friendly products with its consumers, it can increase environmentally friendly product innovation, which can influence economic performance or business profits