JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW
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THE IMPACT OF COMPENSATION, TRANSFORMATIONAL LEADERSHIP, AND EMPLOYEE SATISFACTION TOWARD EMPLOYEE PERFORMANCE
Get PDFEmployee performance in the banking industry is decisive to compete globally. Compensation, transformational leadership, and employee satisfaction are important factors to improve employee performance. This study aims to examine benefits, transformational leadership, and employee satisfaction and its effect on the performance of employees of PT. Bank Negara Indonesia (Persero) Tbk Metro Branch Office, Lampung. The data collection method uses a questionnaire distributed to all employees of 54 people. The analytical tool used is multiple linear regression. This study presents that all data is valid and reliable and meets the classical regression assumptions. The results of the study explained that compensation, transformational leadership, and employee satisfaction have positive and partially positive effects on employee performance
MARKET ORIENTASION EFFECT ON THE PERFORMANCE OF THE PRODUCT PROCESSED FISH MARKETING SMEs IN JAMBI
Get PDFThe address of this research is to analyze the effect of market orientation toward. the performance of Micro, Small and Medium entreprises in the field of Fish processing Products in Jambi City, either simultaniously or partially. The sample of this research are represented by 45 MSME’s. This study utilized linear regression analysis. Data of this research was tabulated from respondent responsiveness. The results of this study prove that simultaneously the performance of Micro, Small and Medium entreprises is significant influenced by the market orientation. Furthermore, partially the results show that the customer orientation and competitor orientation have a significant effect toward the performance of MSME. On the other hand, the coordination of inter-function has not significant effect partially toward the performance of MSME. The study suggests for the entrepreneur of Micro, Small and Medium entreprises to improve the function of their internal coordination and give a wider delegation to their employers to do their ta
THE RELATIONSHIP OF DESTINATION IMAGE, QUALITY OF TOURIST PRODUCT ATTRIBUTES, WORD OF MOUTH, ELECTRONIC WORD OF MOUTH (E-WOM) ON VISITING DECISIONS
Get PDFThis study aims to determine the effect of destination images, quality attributes of tourism products, word of mouth, electronic word of mouth (e-WOM) on the decision to visit Bukik Chi Nangkiak tourist destination, Solok Regency, West Sumatra Province. This type of research is an explanatory time horizon, with a quantitative approach. The sampling technique is purposive sampling with the criteria of respondents who have visited a tourist destination once and are 17 years old. The number of samples used in the study was 130 respondents. Data were analyzed using SPSS (Statistical Product and Service Solutions). The results revealed that the image of the destination, the quality of the attributes of tourism products, electronic word of mouth (e-wom) did not significantly influence the visiting decision. Likewise, the electronic word of mouth (e-wom) variable is not significant. Only the Word of Mouth variable has a significant effect on the decision to visit. This is an interesting finding because at present wom communication is no longer considered effective because the intensity of meetings between individuals is decreasing but the results of the study show a significant effect. Based on the results of the study it can be recommended that to improve the decision to visit a tourist destination an optimization of the use of communication technology is carried out. Through e-wom promotion activities such as Instagram, Facebook, Twitter, Whats App. This indicates that technological advances play a major role in promoting tourist destinations
THE INFLUENCE OF TECHNOLOGICAL TRAINING ON ENTREPRENEURSHIP AND THE SUCCESS OF MICRO, SMALL AND MIDDLE BUSINESS TENANT OF BUSINESS AND TECHNOLOGY INCUBATOR (BTI) JAMBI UNIVERSITY
Get PDFThe aim of this research is to know and analyze Whether the entrepreneurship and technological training that had already Gave by the business and technology incubator (BTI) of Jambi University Reviews their meet purpose is to Increase the success of micro, small and middle business. This micro, small and middle business that uses as a sample of this research was the one that already Becomes members of the BTI of Edinburgh University, they were called outwall tenant and the number of this sample is 28, a businessman/woman. This research uses a fishbone diagram to describe the research from the beginning to the end, using reliability and validity test to every question and to analyze the influence of variables researcher uses the multiple regression using SPSS statistical method. The result shown that all the sub-variables of Training (Reaction, Learning, Behavior, Result) had simultaneously influence the success of micro, small and middle business of BTI outwall tenants about 91.8% and only 8.2% influenced by other factors that is not include in this research, in the other hand, partially the sub-variables that give the most influenced Reaction was with the percentage of 87.3%
IS IMPULSE BUYING COULD BE MANAGED: LESSON FROM ALFAMART INDONESIA?
Get PDFImpulse buying is mportant to be managed particularly on retail competitive marketing practice. The research purpose is to analyze the influence of store atmosphere, sales promotion on impulse buying where positive emotion is treated as mediation factor. To establish that purpose, survey is conducted where the unit analysis is Alfamart’s customer. Sample is chosen in quota way as many as 100 customers. The analytical method used is Partial Least Square (PLS). The results showed that store atmosphere has an effect on positive emotion, sales promotion influence positive emotion, and positive emotion influence impulse buying. Store atmosphere and sales promotion also indirectly affect impulse buying where the mediation factor is positive emotion. In practice, sales promotion is well conducted by the employee which created employee-customer relation and emotion as well. Hence, in order to sustain impulse buying practice, store atmosphere should be managed in an interesting way as well as sales promotion. Sales promotion however has important role, where the role of the employee is not only manage transaction, but encouraging consumer to buy more through their own emotion. In doing so, employee should be encouraged, pushed to manage sales promotion in order to sustain impulse buying. Hence future research relate with the role of technology and employee as the basis of retailer to build competitiveness over their competitors.  
IMPLEMENTATION OF THE CORPORATE SOCIAL RESPONSIBILITY PROGRAM: SHOPEE FOR THE BAMBOO COMMUNITY OF PRINGGODANI
Get PDFThis study aims to determine the extent of the benefits of implementing CSR programs provided by companies to the public. Specifically, this research was carried out on the implementation of CSR programs carried out by Shopee, Shopee for the Country, for the community, in this case, the Pringgodani community as the recipient of assistance. This village is widely known for bamboo crafts made by craftsmen in the village. This study use three methods of data collection, namely: interview method, observation, and documentation to maintain data validity and reliability. The results of this study note that CSR programs carried out by Shopee, Shopee for the Country to the Pringgodani Community include: UMKM (Community) education and training assistance in workshop building, capital assistance in the form of purchasing production machinery, assistance with product promotion and marketing partners online. The success of the Shopee CSR program to improve and develop the Community's potential has provided positive results and impacts even though it has not been fully optimized. This is because there are still some obstacles in addition to the existence of several supporting factors. It can be concluded that the current needs of the Community are the existence of education and ongoing assistance to craftsmen in producing quality products and running businesses that are ready to compete. Suggestions, CSR programs should be delivered directly to the recipient community without intermediaries, so that the program implementation can be carried out directly by the community
PATIENTS VISITING INTENTION: A PERSPECTIVE OF INTERNAL AND SOCIAL MEDIA MARKETING IN KAMBANG JAMBI HOSPITAL
Get PDFIn the digital era, the use of the internet is a necessity. The role of social media should be utilized as well as a means of cheap promotion for hospitals. This quantitative study aims to examine the effect of internal marketing on social media, the effect of internal marketing on the interest of patient visits, and the effect of social media on the interest of patient visit Kambang Hospital in Jambi. The respondents involved in this study were all employees in Kambang Hospital, totaling 251 people. Moreover, the questionnaire was distributed by utilizing the google doc application so that the data was immediately tabulated. Additionally, the results of the study were tested using the Smart PLS 2.0 application. As 181 (72%) respondents responded the questionnaires on 13 indicators of internal marketing (IM) variable, 4 indicators of social media (SM) variable and 4 indicators of patient visit interest (PTI) variable. In brief, the results of the study proved that; 1) there was the significant effect of IM on the Constitutional Court, 2) there was the significant effect of IM on SM, 3) there was the significant effect of SM on the Constitutional Court, and 4) there was indirect effect of IM on PTI through SM by using significant Sobel test calculations. This indicated that internal marketing can affect the interest of patient visits through the use of social media
THE IMPLEMENTATION OF GREEN ACCOUNTING AND ITS IMPLICATION ON FINANCIAL REPORTING QUALITY IN INDONESIA
Get PDFThe aim of this study is to analyze whether the implementation of green accounting affecting the financial reporting quality of listed Indonesian manufacturing companies. Earnings sustainability and value relevance are used to represent financial reporting quality from accounting and market aspects. The sample consists of 101 manufacturing companies that listed in Indonesia Stock Exchange determined by using purposive sampling technique and analyzed by using multiple linear regression method. The empirical results indicate that the implementation of green accounting has an effect on earnings sustainability but has no effect on value relevance of accounting information. This study contributes to provide insight how the capital market assesses the implementation of green accounting based on the financial reporting quality. It also expected to improve the company's environmental performance, since it is likely provides implication on the effectiveness of green industry policies
THE CORRELATION BETWEEN CUSTOMERS’ SATISFACTION AND BRAND LOYALTY TOWARD IM3
Get PDFA high number of customer turnover rate and strict competition between cellular provider services companies make companies compete each other due to create loyal customer. One of the companies is IM3. The escalation of complaints on customer dissatisfaction make them start to switch to other cellular provider. Hence, this study aims to know the description of customer’s satisfaction, customer’s loyalty and the correlation between customer’s satisfaction and loyalty toward IM3. This study uses non-experimental design using correlational methodology. The result showed that there is significant relationship on high correlation value and customer’s satisfaction in which giving a more than a half of the total value of brand loyalty. The satisfaction aspect of IM3 customer which has the most correlation with brand loyalty is the aspect of price and feature. Most of the customer feel the performance of IM3 is tend to be matched with the expectation. Therefore, there is positive relationship between customer’s satisfaction and loyalty
ANALYSIS OF PREFERENCES AND CONSUMER BEHAVIOR OF BATIK JAMBI
Get PDFThe purpose of this study is to (1) find out how consumer preferences affect the pattern of attribute batik Jambi based on the importance and benefits of the resulting products (2). Analyze how consumer preferences of batik Jambi in relation to consumer purchasing behavior. The attribute represents the elements of a product that is considered important by consumers and serves as the basis of decision-making. Activities in order to search for and examine attributes at the level of joy and the selection of the best products so that the end product is getting an actual value more than what was expected and desired continuously in this research 5 by order of the attribute that has the value of the relative importance of the largest among other color batiks, batik type of prices and the types of batik. This research population is consumers batik Jambi. Sample units are 100 people representing various respondents among groups of people. Further data will be processed and analyzed by means of a combination approach with the method of conjoint analysis with SPSS 24