JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW
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The INFLUENCE OF EXO AS A BRAND AMBASSADOR AND ADVERTISING ON IMPULSE BUYING ON SCARLETT WHITENING PRODUCTS WITH FEAR OF MISSING OUT (FOMO) AS AN INTERVENING VARIABLE
No full textPenelitian ini bertujuan untuk mengetahui pengaruh secara parsial brand ambassador dan iklan terhadap impulse buying serta memahami peran Fomo sebagai variabel yang memediasi hubungan tersebut. Populasi dalam penelitian ini adalah penggemar exo di seluruh Indonesia, dengan menggunakan teknik purposive sampling untuk pengambilan sampel, dan jumlah responden yang dijadikan sampel sebanyak 100 orang. Penelitian ini bersifat kuantitatif, data yang digunakan dalam penelitian ini diperoleh melalui metode kuesioner. Metode analisis data penelitian ini adalah analisis statistik deskriptif dengan menggunakan alat analisis Structural Equation Modeling-Partial Least Square (SEM-PLS) pada aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa Brand ambassador berpengaruh positif dan signifikan terhadap Fomo, Iklan berpengaruh positif dan signifikan terhadap Fomo, Brand ambassador berpengaruh positif dan signifikan terhadap impulse buying, Iklan berpengaruh positif dan signifikan terhadap impulse buying, Fomo berpengaruh positif dan signifikan terhadap impulse buying. Brand ambassador berpengaruh positif dan signifikan terhadap impulse buying melalui Fomo, Iklan berpengaruh positif dan signifikan terhadap impulse buying melalui Fomo
The INFLUENCE OF E-WALLET USAGE IN TRIGGERING IMPULSE BUYING (A Comparative Study Between Gen X And Gen Z Consumers In Bandung)
No full textThis study investigates the influence of e-wallet usage in triggering impulse buying behavior in Generation X and Generation Z consumers in Bandung. Through a comparison of the two generational, the research aims to identify the key drivers that enhance impulsive purchasing tendencies facilitated by digital wallets. Data was collected through surveys, and statistical analysis was performed to validate the hypothesis that e-wallet features such as usability and compatibility significantly affect impulse buying. The findings highlight key differences between Gen X and Gen Z in their use of e-wallets and their resultant impact on consumer purchasing behaviors.Penelitian ini menginvestigasi pengaruh penggunaan e-wallet dalam memicu perilaku pembelian impulsif pada konsumen Generasi X dan Generasi Z di Bandung. Melalui perbandingan kedua generasi tersebut, penelitian ini bertujuan untuk mengidentifikasi faktor-faktor utama yang meningkatkan kecenderungan pembelian impulsif yang difasilitasi oleh dompet digital. Data dikumpulkan melalui survei, dan analisis statistik dilakukan untuk memvalidasi hipotesis bahwa fitur-fitur e-wallet seperti kegunaan dan kompatibilitas secara signifikan mempengaruhi pembelian impulsif. Temuan penelitian ini menyoroti perbedaan utama antara Generasi X dan Generasi Z dalam penggunaan e-wallet dan dampaknya terhadap perilaku pembelian konsumen.Kata kunci: E-Wallet, Impulse Buying, Generasi X, Generasi
The IMPACT OF RATIONAL, EMOTIONAL, AND SPIRITUAL MOTIVES ON GEN Z'S SKINCARE PURCHASING DECISIONS IN JAMBI CITY
No full textThis study aims to analyze the influence of rational, emotional, and spiritual motives on skincare purchasing decisions among Generation Z in Jambi City. A quantitative approach was employed, with a total of 99 respondents selected through a purposive sampling technique. Data were collected using an online questionnaire distributed via Google Forms. The collected data were then processed using SPSS version 21, utilizing multiple linear regression analysis. The findings indicate that rational motives have a positive and significant impact on purchasing decisions. Additionally, emotional and spiritual motives also significantly influence skincare purchasing decisions. Furthermore, the simultaneous test results confirm that rational, emotional, and spiritual motives collectively have a significant effect on the skincare purchasing decisions of Generation Z in Jambi City
The EFFECT OF SUPPORTIVE WORK ENVIRONMENT ON EMPLOYEE RETENTION WITH ORGANIZATIONAL COMMITMENT AS A MEDIATING VARIABLE AT BHAYANGKARA JAMBI HOSPITAL
No full textThe main aim of the study was to empirically investigate organizational commitment in mediating the relationship between work environment support and employee retention. The questionnaire was distributed to 72 respondents who were honorary employees of Bhayangkara Jambi Hospital. The questionnaire consisted of several statement items received from previous studies to obtain responses using quantitative methodology. Statistical analysis and hypothesis testing used PLS-SEM with SmartPLS 4.0 software. The findings of the study explain that work environment support has a positive and significant effect on employee retention. In addition, organizational commitment is able to mediate the relationship between work environment support and employee retention. This study presents implications for human resource practices so that agencies continue to develop mechanisms by providing work environment support to increase employee organizational commitment, which in turn will increase employee retention. This study contributes to the existing literature on the relationship between work environment support and employee retention.Tujuan utama penelitian ini adalah untuk menyelidiki secara empiris peran komitmen organisasional dalam memediasi hubungan antara lingkungan kerja suportif dan retensi karyawan. Kuesioner disebarkan kepada 72 responden yang merupakan karyawan honorer Rumah Sakit Bhayangkara Jambi. Kuesioner terdiri dari dari beberapa item pernyataan yang diadopsi dari penelitian sebelumnya untuk mendapatkan respons menggunakan metodologi kuantitatif. Analisis statistik dan uji hipotesis menggunakan PLS-SEM dengan perangkat lunak SmartPLS 4.0. Temuan penelitian menjelaskan bahwa lingkungan kerja suportif berpengaruh positif dan signifikan terhadap retensi karyawan. Selain itu, komitmen organisasional mampu memediasi hubungan antara lingkungan kerja suportif dan retensi karyawan. Penelitian ini menyajikan implikasi praktik sumber daya manusia agar instansi terus mengembangkan mekanisme dengan memberikan lingkungan kerja suportif guna meningkatkan komitmen organisasional karyawan yang pada gilirannya akan meningkatkan retensi karyawan. Penelitian ini memberikan kontribusi terhadap literatur yang ada tentang hubungan antara lingkungan kerja suportif dan retensi karyawan
TOWARDS A BETTER UNDERSTANDING OF THE FACTORS OF ENTREPRENEURIAL FAILURE: AN EXPLORATORY STUDY OF ENTREPRENEURS IN THE SFAX REGION OF TUNISIA
No full textEntrepreneurial failure remains a complex, multi-dimensional subject of study that continues to generate academic debate, due to the lack of consensus on its definition and implications. While some researchers associate it with cessation of activity or economic failure, others see it as a learning and resilience process for the entrepreneur. This diversity of interpretations has led to the emergence of different approaches to better understand this phenomenon. This study explores the factors behind entrepreneurial failure in Tunisian SMEs, specifically in the Sfax region. The main objective is to identify the internal and external causes leading to the failure of new SMEs, focusing on the role of the entrepreneur, available resources and the contextual environment. Using an exploratory qualitative approach, 20 entrepreneurs were interviewed to gather data on their experiences, challenges and obstacles encountered. The results reveal that the failure of Tunisian SMEs results from the complex interaction of several factors. The main factors identified include a lack of managerial skills, difficulties in accessing finance, cumbersome administrative bureaucracy, as well as a lack of institutional support. Although entrepreneurial motivation and commitment are important, they are often insufficient in the face of structural and contextual obstacles to SME development. This study sheds light on the limitations of public support policies and suggests ways of improving the sustainability of Tunisian SMEs
ASSESSING THE IMPACT OF CONTENT MARKETING, INFLUENCER MARKETING, AND ELECTRONIC WORD OF MOUTH ON SUBSIDIZED HOUSING PURCHASE DECISIONS: THE MODERATING EFFECT OF E-WOM
No full textThis study aims to examine the influence of Content Marketing, Influencer Marketing, and Electronic Word of Mouth (e-WOM) on purchase decisions for subsidized housing, as well as to evaluate the moderating role of e-WOM in the relationship between digital marketing strategies and consumer purchasing decisions. The research was conducted at PT. Digdaya Cipta Harjita, involving 190 respondents who had purchased subsidized housing in Jambi City and Muaro Jambi Regency. Employing a quantitative approach with Partial Least Square-Structural Equation Modeling (PLS-SEM), the results indicated that Content Marketing (β = 0.125; T = 2.117; p = 0.036), Influencer Marketing (β = 0.261; T = 3.195; p = 0.002), and e-WOM (β = 0.254; T = 3.012; p = 0.003) have a positive and significant impact on purchase decisions. Furthermore, e-WOM demonstrates a significant negative moderating effect on the relationship between Content Marketing and purchase decisions (β = –0.153; T = 2.314; p = 0.022), and a positive moderating effect on the relationship between Influencer Marketing and purchase decisions (β = 0.161; T = 2.067; p = 0.040). The model's R-square value of 0.267 indicates that the proposed variables explain 26.7% of the variance in purchasing decisions. These findings suggest that the effectiveness of digital marketing strategies in promoting subsidized housing is influenced not only by the quality of content and social influence but also by consumer perceptions shaped through digital word-of-mouth interactions, highlighting the critical role of online reputation management in enhancing marketing outcomes
The INFLUENCE OF SERVICE QUALITY AND OPPORTUNISM ON PATIENT LOYALTY MEDIATED BY TRUST
No full textThe research looked at the effect of service quality and opportunism on patient loyalty mediated by trust. Sampling was done by probability sampling. The number of samples drawn is 443 from 2 hospitals in Jakarta and Karawaci, Indonesia. The results show that service quality influences customer loyalty directly and indirectly through mediating customer trust, while opportunism either directly or indirectly mediated customer trust does not affect customer loyalty. The study contributed to the theory by confirming a shorter path of service quality – trust – loyalty in healthcare service
UNPACKING TOURIST SATISFACTION IN HOTELS: A MULTI-DIMENSIONAL ANALYSIS BASED ON HOTEL TYPE, LOCATION, AND ONLINE REVIEW PLATFORMS
No full textThis study explores the complex and multidimensional factors that influence tourist satisfaction in the hospitality industry, focusing specifically on the roles played by hotel type, geographic location, and online review platforms. Employing a systematic literature review (SLR) approach, the research analyzes 30 peer-reviewed journal articles published between 2018 and 2024, drawing insights from diverse disciplines including marketing, tourism studies, consumer behavior, data analytics, and digital technology. The findings highlight several key determinants of tourist satisfaction, such as service quality, perceived experiential value, levels of technological innovation, and the effectiveness of personalized marketing efforts. Additionally, variations in guest satisfaction are observed based on hotel classification (luxury, mid-range, or budget), physical location (urban centers, suburban areas, or popular tourist destinations), and the online platforms through which customer feedback is expressed (e.g., TripAdvisor, Google Reviews). This study offers a comprehensive synthesis of recent academic literature and provides practical recommendations for hotel managers to design more contextualized, data-informed strategies that elevate the guest experience and drive long-term loyalty
ISLAMIC ACCOUNTING KNOWLEDGE: FRAMEWORK AND FUTURE RESEARCH
No full textThis paper aims to provide a comprehensive framework for understanding Islamic accounting knowledge and to outline future research directions in this field. Islamic accounting is a specialized area that integrates financial reporting with Islamic ethical principles, emphasizing transparency, fairness, and social responsibility. This study reviews existing literature to identify key components of Islamic accounting knowledge and proposes a structured framework to guide future research. The paper concludes with recommendations for future research, highlighting areas that require further exploration to enhance the development and application of Islamic accounting practices. This paper employs bibliometric analysis to examine past and contemporary research topics, selecting and appraising contributions while analysing and consolidating data. A methodical approach has been utilised to identify, assess, and incorporate pertinent Islamic accounting knowledge literature studies. After screening and analysing 126 selected documents with the VOS viewer, it is evident that among a thousand keywords, three stand out in terms of frequency and link strength. The research highlights the considerable academic interest in themes such as "Islamic," accounting," and "knowledge," underscoring their importance. The findings of this paper help bridge the gap in Islamic accounting knowledge by linking Western accounting methods with religious values. The theoretical significance of this paper lies in establishing a correlation among three key research domains: Islamic, Accounting, and Knowledge. The outcomes reflect fairness, justice, and transparency. This integration can potentially create Islamic accounting, a specialized field that integrates financial reporting with Islamic ethical principles, emphasizing transparency, fairness, and social responsibility based on Islamic principles.
 
The INFLUENCE OF GAMIFICATION ON BRAND LOYALTY : A STUDY OF A DIGITAL BANK IN INDONESIA WITH CUSTOMER ENGAGEMENT AS MEDIATION
No full textThis research examines how gamification affects brand loyalty, emphasizing the mediating function of customer engagement within the context of a digital banking application. Utilizing data from 323 respondents and employing Partial Least Squares Structural Equation Modeling (PLS-SEM), the study demonstrates that gamification positively influences both customer engagement and brand loyalty. Additionally, customer engagement serves as a partial mediator, indicating that users who are engaged cognitively, emotionally, and behaviorally tend to exhibit stronger brand loyalty. These findings underscore the strategic importance of gamification in enhancing engagement and cultivating lasting customer relationships in the digital banking sector