JOURNAL OF BUSINESS STUDIES AND MANAGEMENT REVIEW
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pengaruh motivasi pelayanan publik terhadap kinerja pegawai dengan organizational citizenship behavior sebagai variabel intervening pada sinas tenaga kerja dan transmigrasi provinis jambi
No full textThis research aims to examine and analyze the influence of public service motivation onemployee performance through organizational citizenship behavior. Using quantitative methods,data collection techniques are used through observation, questionnaires and documentation.Hypothesis testing was carried out using the Structural Equation Model (SEM) technique withthe smartPLS program. The research results show that: 1) public service motivation has apositive and significant effect on employee performance, 2) public service motivation has apositive and significant effect on organizational citizenship behavior, 3) organizationalcitizenship behavior has a positive and significant effect on employee performance, 4) Publicservice motivation has a positive and significant effect on employee performance withorganizational citizenship behavior as an intervening variable.Keywords: Employee Performance, Public Service Motivation, Organizational CitizenshipBehaviorPenelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh motivasi pelayananpublik terhadap kinerja pegawai melalui organizational citizenship behavior. Denganmenggunakan metode kuantitatif, teknik pengambilan data yang digunakan melalui observasi,kuisioner dan dokumentasi. Pengujian hipotesis dilakukan menggunakan teknik StructuralEquation Model (SEM) dengan program smartPLS . Hasil penelitian menunjukkan bahwa : 1)motivasi pelayanan publik berpengaruh secara positif dan signifikan terhadap kinerja pegawai, 2)motivasi pelayanan publik berpengaruh secara positif dan signifikan terhadap organizationalcitizenship behavior, 3) organizational citizenship behavior berpengaruh secara positif dansignifikan terhadap kinerja pegawai, 4) motivasi pelayanan publik berpengaruh secara positif dansignifikan terhadap kinerja pegawai dengan organizational citizenship behavior sebagai variabelintervening.Kata kunci : Kinerja Pegawai, Motivasi Pelayanan Publik, Organizational Citizenship Behavio
The PRODUCT DIVERSITY, PRODUCT QUALITY AND PRODUCT BRAND ON PURCHASING DECISIONS WITH WORD OF MOUTH AS MODERATION: CASE STUDY OF MALLICA GLOW IN JAMBI
No full textThis research aims to analyze the influence of product diversity, product quality and product brand on purchasing decisions with word of mouth as a moderating variable for Mallica Glow products in Jambi City. This research uses a quantitative method with a Partial Least Square (PLS) approach.
Data was collected through a questionnaire distributed to Mallica Glow consumers in Jambi City. The research results show that product diversity, product quality, and product brand have a significant and positive effect on purchasing decisions. However, word of mouth does not have a significant effect on purchasing decisions and does not moderate the influence of product diversity, product quality and product brand on purchasing decisions.
Thus, companies are advised to continue to increase product diversity, product quality and product brands to increase consumer purchasing decisions, as well as continue to manage word of mouth effectively even though it is not a significant moderating factor.Penelitian ini bertujuan untuk menganalisis pengaruh keragaman produk, kualitas produk dan brand produk terhadap keputusan pembelian dengan variabel word of mouth sebagai variabel moderasi produk Mallica Glow di Kota Jambi. Penelitian ini menggunakan metode kuantitatif dengan pendekatan Partial Least Square (PLS).Data dikumpulkan melalui kuisioner yang dibagikan kepada konsumen Mallica Glow di Kota Jambi. Hasil penelitian menunjukkan bahwa keragaman produk, kualitas produk, dan merek produk berpengaruh signifikan dan positif terhadap keputusan pembelian. Namun, dari mulut ke mulut tidak berpengaruh signifikan terhadap keputusan pembelian dan tidak mengurangi pengaruh keragaman produk, kualitas produk, dan merek produk terhadap keputusan pembelian.Dengan demikian, perusahaan disarankan untuk terus meningkatkan keragaman produk, kualitas produk dan brand produk untuk meningkatkan keputusan pembelian konsumen, serta terus mengelola word of mouth secara efektif meskipun bukan merupakan faktor moderasi yang signifikan
A CRITICAL ANALYSIS OF CHIEF EXECUTIVE OFFICER SUCCESSION LITERATURE AND FUTURE RESEARCH AGENDA
Full text linkAbstract
This paper has two objectives. Firstly, it aims to examine prior research on CEO succession in order to establish a comprehensive framework, building upon the contributions of Berns & Klarner (2017) to the present. Secondly, it proposes a future research agenda concerning the board’s role in CEO succession procedures. Articles in ten leading journals listed in EBSCO, ScienceDirect, and Scopus databases were selected. Conceptual and relational analyses were taken to achieve the objectives of this paper. At last, this paper produces a comprehensive framework of CEO succession research built on and extended from the prior research. A future research agenda concerning CEO succession is also proposed.
The INTERSECTION OF SOCIAL MEDIA LEARNING AND ENTREPRENEURIAL ORIENTATION: EFFECTS ON ACADEMIC OUTCOMES FOR GEN Z HIGHER EDUCATION STUDENTS
Full text linkThis study examines the influence of social media learning and entrepreneurial orientation on the academic performance of Generation Z in higher education institutions. Conducted in Greater Jakarta from February to June 2023. It involved 216 gen Z participants. The research utilised Rasch Model Analysis and Chi-Square Analysis for data examination. The research results revealed that students proficient in entrepreneurial orientation and social media learning had better GPAs, although social media learning alone did not significantly impact academic performance. The study underscores the importance of combining entrepreneurial orientation with social media learning to enhance academic performance in Generation Z students. It highlights the need for further research, considering the limited geographical scope and the lack of data on specific educational social media platforms. This research contributes to understanding how to effectively use social media and entrepreneurial skills to improve academic outcomes in higher education settings
English
No full textThis study investigates the relationship between shopping lifestyle and impulsive buying, with sales promotion as a mediating variable, among active students at Jambi University. The research identifies shopping lifestyle as the independent variable, impulsive buying as the dependent variable, and sales promotion as the intervening variable. This study employs a quantitative research method and utilizes primary and secondary data sources. Primary data were collected through questionnaires, while secondary data were sourced from literature reviews, including books, journals, and previous studies. A purposive sampling technique was employed to select 100 respondents. Data analysis was conducted using SmartPLS 4.1.0.3, incorporating methods such as outer loading, validity testing, reliability testing, inner model assessment, and hypothesis testing via bootstrapping. The analysis revealed the following results: 1) shopping lifestyle significantly and positively influences impulsive buying, 2) shopping lifestyle significantly and positively influences sales promotion, 3) sales promotion significantly and positively influence impulsive buying, and 4) shopping lifestyle significantly and positively influences impulsive buying through sales promotion. Based on these findings, it is recommended that marketing managers and retailers on TikTok enhance their marketing and promotional strategies by offering trendy, high-quality products. Furthermore, sellers are encouraged to fully leverage the live-streaming feature to boost sales and engagement in the future
Bahasa Inggris
No full textThis research aims to determine environmental communication strategies for sustainable waste management through community empowerment. This research was conducted in Talang Lindung Village, Sungai Bungkal District, Sungai Penuh City. The research results showed that community empowerment in managing household waste and maintaining environmental cleanliness began to improve with mass communication and personal communication activities. Mass communication was carried out through FGDs and placing banners in several strategic places in Talang Lindung Village, while personal communication was carried out by providing door-to-door counseling and distributing brochures. To determine changes in knowledge, attitude and behavior of the community after mass and personal communication, evaluation and monitoring were carried out in collaboration with the Head of Talang Lindung Village. The results of this research show that changes in personal communication behavior are more influential than mass communication. From the results of evaluation and monitoring, it is known that mass communication can be used to increase knowledge, but behavior change is more influential if personal communication is used. With mass communication through FGDs and the installation of banners, people who previously did not know became aware that there are laws and regulations governing waste disposal. Penelitian ini bertujuan untuk mengetahui strategi komunikasi lingkungan penanggulangan sampah berkelanjutam melalui pemberdayaan Masyarakat. Penelitian ini dilakukan di Desa Talang Lindung Kecamatan Sungai Bungkal Kota Sungai Penuh. Hasil penelitian diperoleh bahwa Pemberdayaan masyarakat dalam pengelolaan sampah rumah tangga dan menjaga kebersihan lingkungan mulai membaik dengan adanya kegiatan komunikasi massa dan komunikasi personal. Komunikasi massa dilakukan melalui FGD serta memasang spanduk di beberapa tempat strategis di Desa Talang Lindung, sedangkan komunikasi personal dilaksanakan dengan memberikan penyuluhan secara door to door serta membagikan brosur. Untuk mengetahui perubahan knowledge, attitude dan behavior Masyarakat setelah dilakukan komunikasi massa dan personal, dilakukan evaluasi dan monitoring dengan bekerjasama dengan Kepala Desa Talang LIndung. Hasil dari penelitian ini menunjukkan bahwa perubahan perilaku komunikasi personal lebih berpengaruh dibandingkan dengan komunikasi massa. Dari hasil evaluasi dan monitoring diketahui bahwa untuk meningkatkan knowledge dapat digunakan komunikasi massa, namun perubahan perilaku lebih berpengaruh apabila digunakan komunikasi personal. Dengan adanya komunikasi massa melalui FGD dan pemasangan spanduk, masyarakat yang sebelumnya tidak tahu menjadi tahu bahwasanya terdapat peraturan perundang-undangan yang mengatur terkait pembuangan sampah. Penyuluhan secara door to door¸ masyarakat mulai menyadari pentingnya menjaga kebersihan dan mengelola sampah rumah tangga, salah satunya dengan membedakan sampah berdasarkan jenisnya. Sampah-sampah anorganik seperti plastik dapat di daur ulang dan menjadi barang yang bernilai guna. Sampah organik seperti sisa makanan dapat dijadikan pupuk kompos. Dengan memahami hal tersebut, maka kesadaran dan kepedulian Masyarakat dalamm pengelolaan sampah khususnya sampah rumah tangga di Desa Talang Lindung Kecamatan Sungai Bungkal Kota Sungai Penuh akan semakin membaik.
 
A DETERMINANTS OF GENERATION Z INTEREST IN APPLYING FOR PEER-TO-PEER LENDING CREDIT FACILITIES AT DIGITAL BANKS
No full textThis study aims to identify and analyze the factors influencing Generation Z's interest in applying for peer-to-peer (P2P) lending facilities at digital banks. In the rapidly advancing digital era, P2P lending has become an attractive alternative financing option for the younger generation, particularly Generation Z, who are known for their high adaptability to technology. The research employs a quantitative method with data collection conducted through a questionnaire distributed to 200 respondents from Generation Z. Data analysis is performed using multiple linear regression techniques to test the influence of independent variables on interest (dependent variable). The independent variables tested include financial literacy, perceived ease of use, perceived usefulness, and trust. The results indicate that financial literacy, perceived ease of use, perceived usefulness, and trust significantly influence Generation Z's interest in using P2P lending facilities. Perceived usefulness and trust were found to be the most dominant factors affecting Generation Z's decisions. It is recommended that digital banks and P2P lending providers enhance financial education and literacy, develop user-friendly applications, and ensure service transparency and security. Implementing effective marketing strategies through social media and collaborating with educational institutions are also crucial to attract Generation Z's interest.
Keywords: Generation Z, Peer-to-Peer Lending, Digital Banks, Interest, Financial Literacy, Perceived Usefulness, Trust.Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis faktor-faktor yang mempengaruhi minat Generasi Z dalam mengajukan fasilitas kredit peer-to-peer (P2P) lending pada bank digital. Dalam era digital yang semakin maju, P2P lending telah menjadi salah satu alternatif pembiayaan yang menarik bagi generasi muda, khususnya Generasi Z, yang dikenal dengan adaptabilitas tinggi terhadap teknologi.
Metode penelitian yang digunakan adalah metode kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 200 responden dari kalangan Generasi Z. Analisis data dilakukan menggunakan teknik regresi linear berganda untuk menguji pengaruh variabel independen terhadap minat (variabel dependen). Variabel independen yang diuji meliputi literasi keuangan, persepsi kemudahan penggunaan, persepsi manfaat, dan kepercayaan.
Hasil penelitian menunjukkan bahwa literasi keuangan, persepsi kemudahan penggunaan, persepsi manfaat, dan kepercayaan memiliki pengaruh signifikan terhadap minat Generasi Z dalam menggunakan fasilitas kredit P2P lending. Persepsi manfaat dan kepercayaan terbukti menjadi faktor yang paling dominan dalam mempengaruhi keputusan Generasi Z.
Berdasarkan temuan tersebut, disarankan agar bank digital dan penyedia layanan P2P lending meningkatkan edukasi dan literasi keuangan, mengembangkan aplikasi yang user-friendly, serta menjamin transparansi dan keamanan layanan. Implementasi strategi pemasaran yang efektif melalui media sosial dan kolaborasi dengan institusi pendidikan juga penting untuk menarik minat Generasi Z.
Penelitian ini memberikan kontribusi bagi pengembangan teori perilaku konsumen digital dan menawarkan wawasan praktis bagi penyedia layanan keuangan digital dalam merancang strategi yang lebih efektif untuk menarik Generasi Z.
Kata Kunci: Generasi Z, Kredit Peer-to-Peer Lending, Bank Digital, Minat, Literasi Keuangan, Persepsi Manfaat, Kepercayaan
SYNERGY OF STORE ATMOSPHERE AND BRAND IMAGE: ANALYSIS OF ITS INFLUENCE ON CONSUMER PURCHASING DECISIONS AT SOCIOLLA JAMBI CITY
Full text linkThe changing landscape of e-commerce businesses is the result of rapid technological advancements and changes in customer behavior. One of the largest beauty e-commerce businesses in Indonesia, PT Socio Bella, also known as Sociolla, is a platform that faces intense competition to develop and retain its online consumers to offline consumers in stores. This study aims to see how the influence of store atmosphere and brand image on consumer purchasing decisions partially and simultaneously. This study uses quantitative research methodology with an associative approach to see the effect of store atmosphere and brand image on purchasing decisions at Sociolla in Jambi City. The population used in this study were consumers who had made purchases or visited Sociolla in Jambi City while the sampling method used in the process was purposive sampling which involved a total of 100 respondents using the Lemeshow formula. The results showed that at Sociolla Jambi City, store atmosphere has a significant and positive influence on purchasing decisions and brand image has a significant and positive influence on purchasing decisions while both have a simultaneous effect on consumer purchasing decisions. So it can be concluded that these two factors go hand in hand with the emergence of consumer purchasing decisions at Sociolla Jambi City.
 
EXPLORING THE IMPACT OF CELEBRITY ENDORSEMENT AND BRAND AWARENESS ON CONSUMER BEHAVIOR: A CASE STUDY OF ES TEH INDONESIA IN KOTA BARU JAMBI
Full text linkThis For entrepreneurs, the internet is useful for promoting their business to consumers. The development of digital technology and the growth of the business world in the current era is increasingly heading towards a global direction which makes a company required to establish the right marketing strategy in order to win marketing and be able to compete competitively with competitors. The purpose of this study was to determine the effect of celebrity endorsement and brand awareness on purchasing decisions for Indonesian iced tea, Kota Baru Jambi branch. The population of this study were consumers of Indonesian iced tea, Kota Baru Jambi branch with a sample size of 100 respondents using the lameshow formula. The sampling technique used purposive sampling technique using several criteria. This study uses quantitative methods and the data source used is primary data and data collection using a questionnaire distributed via google form. While the scale in this study uses a Likert scale. The data processing method uses multiple linear regression analysis, determination coefficient, partial t test and simultaneous F test. The results showed that celebrity endorsement had a significant positive effect on purchasing decisions at the Indonesian iced tea branch of the new city of Jambi.Brand awareness has a significant positive effect on purchasing decisions at the Indonesian iced tea branch of the new city of Jambi. And simultaneously celebrity endorsement and brand awareness have an effect on purchasing decisions on Indonesian iced tea in the new city branch of Jambi
SYSTEMATIC LITERATURE REVIEW (SLR) : THE EFFECT OF CLAIMS EXPENSE AND UNDERWRITING ON INSURANCE COMPANY PROFITS
Full text linkThis study aims to map the effect of claim and underwriting expenses on insurance company profits. In a study using the Systematic Literature Review method, 16 articles out of 200 articles were found that fit the criteria, with search strings from 2018 to 2022. The results showed that (RQ1) the problems contained in various research journals, namely differences in results from previous studies on the cost of claims and underwriting on profits and the decline in insurance company profits. In research conducted by Puja Yana, Melvi Muchlian, Sari Arsita (2022), the amount of profit obtained is a sensitive matter for stakeholders. In research conducted by Dwi Ayu Fitrianty, et al (2022), the gaps that occurred in previous research, it was concluded that not all empirical events were in accordance with theory. Research question results (RQ2) The research method that is often used is quantitative methods, this method is very relevant because quantitative research views the "Facts / Truths" that are in the object of research out there, and researchers must be neutral whatever is found in the field and impartial. Furthermore, the results of the research question (RQ3) Every year there are journals that discuss the effect of claims and underwriting expenses on insurance company profits, even in 2022 most journals use quantitative methods with different publications