The Indonesian Journal of Business Administration
The Indonesian Journal of Business AdministrationNot a member yet
829 research outputs found
Sort by
Proposed Business Strategy For Contemporary Rattan Furniture Company Case Study: Studi Hiji
No full textAbstract. Furniture industry is one of potential industries that continue to grow along with development of property industry in Indonesia. Every year, the domestic demand for furniture products has increased in line with growth of property business. In 2015, it is projected to raise 15 percent and will continue to increase. Furniture market development in Indonesia is also supported by rising incomes of middle class economy especially those who live in urban areas. It gives big opportunity for Indonesia furniture manufacturer to cover domestic needs rather than just for exporting market. Studio Hiji is a Jakarta–based design studio that creates contemporary rattan furniture. Studio Hiji furnitures are designed by Mr.Abie abdillah, a reputable furniture designer who is known as one of the best rattan designer from Indonesia. Studio Hiji products had won several award and had been exhibited in International exhibition. Since beginning of 2014, Studio Hiji starts selling their furniture product such as chair, benches, stool, and tables. 90 percent of Studio Hiji furniture sales were bought by domestic market and there also small sales from buyer that came from South East Asia Region. Unfortunately, Studio Hiji company revenue has not given significant profit to the company compared to operational and marketing expense. Studio Hiji faced issue of having difficulty to expand their team and to hire new employee because of limited funds they had in this start up phase. Therefore, Studio Hiji need to have more effective and efficient marketing strategy. Acquiring new costumer to increase their sales is very important for Studio Hiji to increase their growth and sustainability in this industry.  Based on the research, it was found that Studio Hiji has two types of customer profiles and why the issue could be experienced by this company because Studio Hiji did not have specific marketing strategies for its customer profiles which has different characteristic. Therefore, there were discrepancies between the target market and how companies apply the marketing techniques and promotion tools to reach the target market. This problem can be solved by analyzing both internal and external factors to identify opportunities and threats of the industry as well as the strengths and weaknesses of the company. Internal and external analysis results are used to make SWOT – TOWS matrix which later is summarized in EFAS, IFAS, and SFAS analysis. This analysis will determine what strategic factor gives most influence on Studio Hiji Company.  Based on research and finding, Studio Hiji need to maximize their marketing effort and focus on B2B marketing strategy. By focusing marketing effort for B2B market, Studio Hiji can increase their sales and sustainability in its first phase. The research also includes a survey that is conducted to view general opinion and point of view of potential business company which is really important for arranging next marketing strategies. Output of the research is business solution based on internal and external business situational analysis which is strengthen by improving marketing mix. At last, author will describe the implementation of the business solution that is shown with schedule activities. Keywords : Furniture Design Industry, Business Strategy. SWOT-TOWS analysis, EFAS, IFAS, and SFAS analysis, Improvement Marketing Mix
Proposed business strategy for pt.prama anugerah bahana in propoerty business
No full textAbstract - PT. Prama Anugerah Bahana is a company engaged in property developer, especially for residential. The company was established in 2015 and has handled a housing project namely Pesona Pabuaran. Currently working on the second project, namely Pesona Jatibening since 2017. Based on the report of the Residential Property Price Survey issued by Bank Indonesia, the growth in sales and housing prices in 2018 has decreased. This also happened to PT. Prama Anugerah Bahana because no single house has been sold after a year on the Pesona Jatibening project. The purpose of this study is to analyze the internal and external environment of property business, to determine the ideal business strategy for PT. Prama Anugerah Bahana, and to develop implementation plan of the new business strategy. Data obtained using qualitative methods by conducting interviews with property stakeholders. Furthermore, several tools are used to analyze the property industry environment. For external analysis used PESTLE analysis, Porter 's Five Forces, and Competitor Analysis. While for internal analysis using Value Chain, VRIO Analysis, Customer Persona, and Existing Business Model Canvas. The next is the formulation of business strategy using SWOT Analysis, Porter Generic Strategies and Diamond Framework Strategy analysis. After environmental analysis and strategy formulation, the business strategy turns into a low-cost focus. Because the condition of Pesona Jatibening does not have sufficient differentiation and competitive advantages around the location. The implementation plan of the business strategy carried out from a financial perspective is to reduce house prices and increasing the marketing fee. While in terms of marketing is to use marketing agents exclusively coupled with large incentives. Keywords: business strategy, property, pestle, porter's five forces, value chain, vrio, porter generic strategies, strategy diamond framework, low-cost focu
Initiating electronic cigarettes business in indonesia: value, prospects, and challenges
No full textAbstract - In a global scale, Personal Vaporizer industry is developing rapidly, especially in developed countries. The governments in those countries simply supporting the PV industries with not banned the circulation but still under supervision of local public health bureau. In Indonesia, Personal Vaporizer industry is still very young, and our government haven’t postured anything at all. Regarding the presence of the industry. One of many seller who’s trying to expand its business is VAPLE. Regardless its rapid growth, currently VAPLE is experiencing financial issues, due to decreasing amount of new customer. To alleviate the problem, currently VAPLE is attempting to find new investor to placed their money for VAPLE’s development and fix VAPLE’s financial issues. The outcome of the research through Financial and Business Valuation point of view, indicated that VAPLE have a good opportunity for investment to be flourished. This statement is supported by positive NPV and bigger value that the cost of capital, short payback period, outstanding Internal Rate of Return, and Profitability Index value higher than 1. In conclusion based on the indicators above, VAPLE is a promising business. The research generates a few recommendations to fix VAPLE’s financial issues. Seek for a new places to doing business is the top priority, while also simultaneously enter new online market place. Another recommendations is to restock new and fast moving items, and lastly is attending local and global vape exhibition to allow VAPLE’s cash flow back to normal. Keywords: Personal Vaporizer, Qualitative Method, Finance, Business Valuatio
Scenario planning of investment at pt. Pertamina refinery directorate
No full textAbstract - Currently energy consumption especially in Indonesia tends to increase from year to year, due to advances in technology and science, almost all aspects of life requires energy, such as for electricity generation, transport, commercial activities, industry and domestic purposes. The energy consumption tends to have a significant increase in the last 10 years, so the company must invest in order to increase production capacity so as to meet the consumer demand. Scenario planning analysis is used to develop strategies for a period of five years. Based on some influencing factors that identified from interview, two key uncertainties can be developed which are 'demand for fuel' and 'investment feasibility’. Both key uncertainties then plotted into four quadrants with the positive and negative extreme conditions to get the four scenarios, namely 'head down and recovered'; 'preparation for the future'; 'remain calm and move slowly' and 'growth ahead'. Of the four scenarios can be formulated three possible strategies to be applied by a company which are major investment, the selected investments and focus on operations. Major investment strategy focused on increasing production capacity in addition also to increased complexity and flexibility of existing facilities or build new refineries. The selected investment strategy is generally more focused on increasing the complexity and flexibility of the existing facilities. Focus on the operational strategy generally focused on operations rather than investment concerned with efficiency and product diversification. Implementation plan is needed to describe in more detail all strategies that already developed to be fitted to the entire scenario that may face by the company in the future.  Keyword: energy, scenario planning, investment, refinery, strategy
Business strategy formulation of eggshell party planner to face competitive environment
No full textAbstract. Eggshell Party Planner is a company operates in wedding decorations since 2013. The company is still growing however it faces (1) Many competitors are entering the same segment in the décor service industry, however, the market has limitation, Eggshell Party Planner in the near future will find difficulties, (2) Sales of Decoration service is around 95% of total sales. It means that Eggshell Party Planner still very weak in other product, (3) If Eggshell Party Planner just playing for wedding decoration, the increasing number of competitors and their innovation threaten the position of Eggshell Party Planner, (4) Vendors or partners who cooperate with Eggshell Party Planner began to steal the company’s market. They learn how Eggshell Party Planner work then practice using the same practices like Eggshell Party Planner do. They are also trying to imitate Eggshell Party Planner’s product. Steps taken to solves the problem are (1) Internal analysis (business models canvas, VRIO framework, Resource Based View), (2) external analysis (PEST analysis, industry analysis, competitor analysis), (3) SWOT, (4) The Strategy Diamond, (5) strategies to avoid imitation products, (6) strategy to conduct partnership. The method used in this research are quantitative and qualitative research. The Qualitative research were conducted interviews to 10 people who are preparing for the wedding, and the quantitative distributed to 106 respondents by Eggshell Party Planner’s customer in Jakarta and Central Java.The results of this final project are (1) Strategies to win the competition, Eggshell Party Planner using diamond strategy, With the limitations of the market Eggshell Party Planner will focus to customers, concern about the service, Time, creativity, portfolio, price. as the target of their segments, based on the SWOT analysis, (2) There are 5 Variables key success factors, based on the level of performance, (3) There are several steps to perform the activities of the most important. priorities derived from the benefits of the activity and also Eggshell Party Planner capability in terms of resources (4) Eggshell Party Planner estimate their sales in year 2. their sales will increase, from IDR 336.960.000 to IDR 374.400.000. This will increase to 10% and will continue to increase every year, (5) And vehicles that will be used by Eggshell Party Planner is an activity that is done on the staging, (6) The unique concept of graphic design, flexible prices, market niche, Innovation constantly, Strong Brand, service great. With this steps, Eggshell Party Planner will be able to avoid the imitation by partner or competitor, (7) Partnership strategy should be applying for Eggshell Party Planner is a cross-media promotion or strategic alliances for the win from competitors. Based on the result, Eggshell Party Planner is recommended to (1) Eggshell Party Planner should focus in the selecting market segment that concern about service, Time, creativity, portfolio, price. (2) Diamond Strategy is effective strategy to win the competition, (3) Eggshell Party Planner must have The unique concept of graphic design to avoid the imitation, and Eggshell Party Planner must add a graphic designer for continuing the innovation from company. (4) Eggshell Party Planner should be partner with vendors that support the industry of Eggshell Party Planner for the win from competitors. Keywords: Diamond Strategy, Wedding Decoration, Partnership Strategy, Business Model Canva
Digital Business Model Development for PT. Ascada Musik Indonesia
No full textAbstract - In the year of 2010, PT. Sutera Indomusik which has been establish since 1997 and many others local records label company is went bankrupt. The main reason of the bankruptcy is because the records company is focusing on selling physical records such as CD (compact disc) and cassettes while the piracy activity in Indonesia is still very high and seems uncontrolled. Two years later, Mr. Dicky as the owner of PT. Sutera Indomusik is establish the new company called PT. Ascada Musik with the main focus are to thrive in digital music businesses. Digital music are the terms used by music industry to define how the product is being sold on the market. If the music is sold by pay the CD or cassettes fee, then it is called physical and if the music is sold by paying download fee or subscribing fee or streaming fee then it is called digital. Since its establishment, Ascada Musik is successfully achieve its goal which is success on digital music businesses especially on Ring back tone (RBT) and full track download. For years, Ascada Music is mainly focus on RBT and full track download sales but as mention from IFPI (International Federation of Phonographic Industry) music reports, the revenue recorded from digital (RBT and full track) is going down every year. This trend is followed by another trend which is streaming technology because along with the decline of revenue by RBT and full track the revenue from streaming is increasing. So this is a phenomenon that happen in digital music industry and It is not align with the business strategy of Ascada Music since it is still focus on RBT and full track only. So the objective of this research are to analyze the internal and external factors of Ascada Music that influenced the company digital music business and to develop new strategies according to the current phenomena. The research methodology will be divided into three parts, first is to do the literature study to analyze the internal and external factor of the company using tools/platform then the second is building an interview protocol and selecting comprehensive stakeholder to be interviewed and collecting and analyzing the data from the interview. Last, based on the first and second step researcher compose a strategy suggestion for the company. Based on analysis, it is clear that the way people consume music is changing and Ascada Musik is not ready for that. This is influence the digital business of Ascada Musik because more of the customer is consuming music by streaming (audio and video) and leaving RBT and full track download which is the current focus of Ascada Musik. So Ascada Music should align its focus with the phenomena and develop new strategies to success. In the end, researcher has developed the recommendation business strategies and implementation plan for Ascada Musik. This implementation plan consists of three parts which is short term plan for plan under one-year time, medium term plan for plan between 1-3 years plan then the long-term plan for plan from 3 to 5 years. Hopefully the implementation plan can guide Ascada Musik to develop their digital business.Keywords: Digital Music, RBT, full track, streaming, business strateg
Examining the influence of leadership behavior and decision - making on employee performance in ninprofit organization case study at yayasan idh
No full textAbstract – Yayasan IDH is a small scale nonprofit organization who work and doing projects in Indonesia to tackle environmental issue related to agriculture commodities and estate crops. Yayasan IDH relatively is a new established entity which newly operated, with total 22 employees and in parallel also need to developed procedures and policies including human resource system, to achieve operational excellent. With the rapid employee growth in the last two years, Yayasan IDH will also need to strengthen its position as an organization including its human resource management. Using the modified Kouzes – Posner approach, leadership assessment at Yayasan IDH would like to capture the leadership and decision – making individual behavior and its influence on employee performance. The leadership assessment expected to address issue concerning leadership behavior and decision – making behavior and give recommendation to the discovered issue. Keywords: decision making, employee performance, human resource, leadership, nonprofit organizatio
The business model development through co-creation: a case study of Indonesian musician, mocca
No full textAbstract: This study presents the development of business model through co-creation for one of Indonesian musician case, Mocca. The purpose of this study is to solve its business model issue, focusing particularly on co-creation from musician perspective. This paper uses qualitative method and snowball sampling to interview the stakeholders of Mocca with semi structured questions. This paper finds that co-creation has sustained Mocca’s business model as musician, but Mocca needs to develop it in order to sustain and compete with many new players in the music industry. It concludes by identifying how Mocca conduct its co-creation and propose the potential business model and co-creation development strategies to solve its business issues. The proposed co-creation development in this paper includes potential engaging actors, potential value exchange, potential co-creation form, and co-creation flow recommendation.Keywords: business model, business model development, Indonesian musician, co-creation design framework, music industr
1 x 125 mw coal fired steam power plant economic analysis at pt krakatau daya listrik
No full textAbstract. This study aims to perform an economic feasibility analysis of the construction project of Coal Fired Steam Power Plant with 125 MW capacities to be performed by PT Krakatau Daya Listrik, a subsidiary company from PT Krakatau Steel This research will analyze whether an investment on the construction of Coal Fired Steam Power Plant with 125 MW capacity is financially feasible. The analysis is conducted by using Capital budgeting method through Discounted Cash Flow approach. Indicators measured are Net Present Value, Internal Rate of Return, Payback Period. In this approach also carried out the project sensitivity analysis. The construction project of a 1 x 125 MW Coal Fired Steam Power Plant is financially feasible by comparing financial feasibility parameters such as Net Present Value (NPV)> 0, Internal Rate of Return (IRR)> Cost of Capital and Payback Period less than maximum payback period that can be accepted. Based on the results of the analysis of these parameters, the construction project of Coal Fired Steam Power Plant 1 x 125 MW is feasible to be done financially with NPV value of MIDR 2,345,451, IRR 13.76% larger than WACC of 8.07% and Payback Period for 6 years 3 months. In relation to the results of financial analysis, the sensitivity analysis is used to determine the feasibility characteristics of the project on changes in investment value caused by the influence of economic variables and technical parameters. To conduct a deeper analysis, it is necessary to calculate the investment indicators by making changes (sensitivity analysis) to the key parameters that influence: EPC cost, coal price, loan interest rate, change in exchange rate and electricity tariff.Keywords: Capital Budgeting, Net Present Value, Internal Rate of Return, Payback Period, Sensitivity Analysis
Decision Making Processes Under Uncertainties: Evaluating Discounted Cash Flow (DCF) and Real Option Valution Methods in Producing Better Investment Decision for Gas Project Development
No full textAbstract. Oil & Gas Companies trying to manage shareholder values in a dynamic uncertain environments (Volatility of CAPEX, OPEX, Extractable reserves, Oil Gas Price, and External factors). Conventional valuation method on Capital Budgeting using Discounted Cash Flow (DCF) analysis as a base case (mindset of deterministic/ not changing futures) considered having a drawbacks in valuing projects under uncertainty. The gas project development is threatening not to be undertaken due to the raise the level of related tangible uncertainty factors (CAPEX, OPEX, Extractable reserves, Oil Gas Price, and other External factors) that not accommodated using base case of DCF analysis with constant discount rate. In another side, the project having vast multiplier effects that will empower the community in the area of the gas project. Another perspective of valuation method is needed to give another information for decision makers. Methodology-used in this final project is DCF analysis accommodating the uncertainty, using continuous DCF method with the calculation of Sensitivity analysis, the Scenario Analysis and the Monte Carlo Analysis. Real Options valuation will be calculate from Black, Scholes, and Merton formula of European financial options valuation, and using binomial lattice option methodology. Project valuation with DCF base analysis up to continuous method of Monte Carlo analysis, showing that the Net Present Value (NPV) is relatively have variance smaller of US$M 1267 toward to project valuation using Real Option. Project valuation using Real Options, may lead to unprofitable projects being undertaken. Project valuation using DCF analysis may lead to profitable project is not undertaken. Development of a hybrid, or methods that combine DCF and Real Options, may contribute in better decision making processes of project valuation under uncertainty.Key word: Uncertainty factor, Project Valuation, NPV, DCF, Real Options, Decision making proces