The Indonesian Journal of Business Administration
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How to remain competitive in the trucking business: case of pt lookman bersaudara sukses
No full textAbstract—PT Lookman Bersaudara Sukses (LBS) is an Indonesian trucking company. In the trucking business, LBS serves full container load and less-than-container load services. LBS was established in Jakarta in 1978 and started its business as a trader of imported fruit. In 1988, a decade after its establishment, the company decided to shift its focus to be a trucking company, after the two Lookman brothers concluded that fruit business in Indonesia was not as promising as before. In 2014, the company changed its name from Lookman Brothers to PT Lookman Bersaudara Sukses. The service coverage of LBS is focused in Java, transporting customers’ products from Greater Jakarta area to East Java area, vice versa, and some areas of West and Central Java. In the recent years, the road transportation service companies, especially trucking companies, have grown significantly. Moreover, these trucking companies serve quite similar services from one to another, which are full container load and less-than-container load services. Unfortunately, customers of the trucking companies only pay attention on the on time and safe delivery, the customers don’t really care about any service differentiation that was given by the trucking companies, like tracking system and GPS implementation that is applied by LBS. Furthermore, the growing number of trucking companies, range from big to small companies, eventually lead to the price war since the companies make efforts to maintain their current customers and acquire new customers. In order to remain competitive in Indonesian trucking business and to bring LBS to be sustained in the future, LBS needs to develop and implement appropriate generic strategy and competitive advantages as well as improve the existing business model canvas. This final project began with external and internal analysis of the company. The external analysis is conducted using PESTEL Framework, Porter’s Five-Forces Model, and Competitor Analysis. PESTEL Framework analysis shows that trucking business still has business opportunities in Indonesia. Porter’s Five-Forces Model explains the competition within the industry and shows how intense the rivalry among competitors in the business. Competitor Analysis describes the comparison between LBS and its competitors. Furthermore, the internal analysis consists of Resource-Based View and Business Model Canvas. Resource-Based View shows the competitive advantages of LBS and Business Model Canvas illustrate the comprehensive nine business building blocks of LBS. Customer-based research, using questionnaires and interviews, was conducted to know further customers’ opinion and assumption on LBS current business strategy and model, the competitive advantages LBS customers need to be provided, the appropriate generic strategy to be implemented in the trucking business, and the improvement on LBS existing business model. After analyzing the result of the research and knowing that LBS needs to improve its existing business strategy, the final project is continued to formulate a set of solutions to find ways for LBS to remain competitive in the trucking business. The business solutions are composed of the appropriate generic strategy, appropriate competitive advantages, proposed business model canvas improvement, and related diversification to be applied by LBS. Moreover, the implementation plan is also prepared in order to achieve LBS above-average performance. By achieving above-average performance, LBS will remain competitive in the trucking business in Indonesia. Keywords: trucking business, generic strategy, competitive advantage, business model canva
Disruptive business model development of telkomsel m2m through cross-industry innovation
No full textAbstract - The main challenge for mobile telecom operators is how to innovate their products and services to get sustainability growth. With revenue of legacy voice and SMS tend to decline and increasing demand for broadband data services. Telecom operators must develop the right products based on broadband technology to keep growth and compete. Telkomsel as the largest mobile operator in Indonesia is undertaking a business transformation. Developing solutions Machine to Machine (M2M) is one of the masterpiece programs. Telkomsel M2M business is designed to trigger the growth of the digital ecosystem in Indonesia which further strengthen the foundation of digital service Telkomsel. By using the framework of research in the form of external environment analysis (PEST, Porter’s five forces), internal environment analysis (Value Chain and VRIO), then continued in the form of business strategy. Further, create Cross-industry innovation to create business models. Telkomsel M2M Business model will be developed based on business models canvas. Development of the business model is also expected to boost the company's earnings significantly, especially as a new generator in digital business.                                               Keywords: Business Model, Telecommunication, M2
Operational staretgy to manage mature oil and gas fields in maninjau production sharing contract with new fiscal regime
No full textAbstract: Indonesian manufacturing industry has developing significantly. The increase in consumption is one of the factors that contribute to this phenomenon. This condition directly impact to the packaging industry that supports them. The packaging industry are expected to grow from 101,232 million units in 2016 to 130,325 million units in 2021, registering a CAGR of 5.2%. PT. Mutiara Jaya Prahasta is one of the players in the packaging industry that offered b2b products across Indonesia. Currently, there is an indication that the production process is inefficient. Furthermore, the company is in transition phase. The site are moving from old building to a new one. Because of this condition, implementing some analysis of the production process is necessary in order to know which alternative for the company to make the production process more efficient especially after moving to a new site. Then the research is conducted through qualitative research by using interview to collect data and information needed. Furthermore, an analysis is implemented by doing in depth observation to the current production layout. Fishbone Diagram will support to seek root causes in the production process. Which comes from people, equipment, and layout. Simulation by Tecnomatix Software is conducted to see the current layout performance, and the result shows that the current layout performance is not efficient. In order to combat the issue, another simulation need to be done to give alternate options for production layout to increase its efficiency. Another solution to combat the problem that comes from people and equipment is by implementation of Total Productive Maintenance (TPM) Approach. Keywords: Operation Management, Fishbone Diagram, Efficiency, TPM, Tecnomatix Software
Exploring wicked problems of coal price fluctuations on indonesia's economic sector: a system thinking approch
No full textAbstract . Substances related to coal mining management have always been a sensitive issue for stakeholders. Including when the issue of domestic coal pricing, it again became wicked problems for the government. This means that the steps governments have and will take to address this issue have the potential to bring both positive and negative effects together for all concerned. Coal prices become important to be managed properly, considering that coal is still one of the energy sources used in power plants, which in fact the community needs its utilization. Therefore, it is important to know the variables that are affected by coal price fluctuations. Causal diagram, with its feedback system, can be one of the tools to find solutions for future regulation designing on the price of coal. From the result of interrelation analysis of the variables modeled in the causal loop diagram, it can be concluded that the fluctuation of coal price has direct impact on coal royalty and coal mining investment, and an indirect impact on state revenue. As for the electricity subsidy, as long as there is government intervention in certain policy form, the effect of coal price fluctuation is not very significant. However, GDP obviously gives effect to national electricity consumption. Causes of potential problems in the future due to coal price fluctuations are the decline in coal prices (as well as coal production) causing two potential problems: the decrease in state revenues and investment in the coal mining subsector. Some actions, both preventive and contingent, are detailed in a potential problem analysis method popularized by Kepner-Tregoe, which includes government appeals to coal mining companies to optimize stripping ratios and heavy equipment reconditions, incentives for production contributions, eliminating export duties, as well as policies on the use of shared facilities.Keywords: coal price, systems thinking, wicked problem, electricity subsidy, coal royalty, causal loop diagram, potential problem analysi
Strategies and Feasibility Studies of Cattle Fattening Business
No full textThe purpose of this study was to find out the feasibility and the benefit of beef cattle fattening by Fresh Farm, Bandung Regency. As the business will begin to be developed, requiring sizable capital. The capital can be obtained either from banks or investors. Of course, both of which require a study of the feasibility of the business to be developed by the Fresh Farm. In this study the feasibility Fresh Farm analyzed, starting from the outside environment analysis, Porter's five forces and financial feasibility. Financially, the business Fresh Farm is considered feasible, amounting to Rp2,359,552,333 positive NPV, IRR 44.66%, Net B/C 2.19, Payback Period 1.8, and ROI 50%. Implementation of business with the application of the principles of good management, it is proposed in the research results. Keywords: crowdfunding, cattle fattening, agriculture, business strateg
Proposed Business Strategy for "Mie Ayung" in Order to Sustain in Competitive Market
No full textAbstract. Mie Ayung is a noodle shop that was founded by Hendra Paulus in 2005. Mie Ayung is focusing on serving Bangka authentic chicken noodle that taste delicious and affordable for office workers and new small family. Mie Ayung serve homemade product, it’s specialty such as: chicken noodle, pempek (fried fish cake), and Tahu-Kok (fish meat ball, and tofu meat ball). Although the company surviving more than a decade, Mie Ayung having a hard time in today’s competitive environment where the company is struggling to growing with rapidly changing new trend and reading customer preferences. This past year economy and political condition in Indonesia, especially Jakarta, makes the company replanned for opening new outlets due to bad economic conditions which is resulting in fear of not being able to make enough sales to cover the business. Also, the trend of hybrid Instant noodle that currently blooming in Jakarta, has become a challenge for Mie Ayung, the sales and enthusiasm for traditional noodle shop has been decreasing. To solve these problems, the methodological approach will be used by mixing mixing method of integrating quantitative and qualitative data. In-depth structured interviews will be used to completing qualitative data, while quantitative data will be accumulated from questionnaire; which, using SWOT matrix, TWOS matrix, and the Porter’s three generic strategies, the best strategy for Mie Ayung can be tailored to sustain the business in competitive environment and define different strategy, where the company will emphasize the uniqueness in terms of time, customers, location, and customer relationships in the new business model canvas. In the proposed business plan for Mie Ayung, the company can solve the problem by looking for new approached. Adding more customers by open up and adding its customer segments. As well as give better dining experiences and creates more comfortable space for the customers. The rapid current of trends changing can be challenging, however Mie Ayung can also ride the current and having fun. Mie Ayung can start going online, creating websites and involved in app based food ordering regime; therefore, Mie Ayung can both increasing sales and get exposure to broader audiences.Keywords: Business model canvas, noodles food, Porter’s three generic strategies, restaurant, sustainable competitive advantage, SWOT analysis, TOWS analysis
New Business Strategy to Get More SMEs as Customers: Case of PT. XL AXIATA Tbk
No full textAbstract. This research will analyze a business case of PT. XL Axiata Tbk. (XL), a mobile telecommunication operator, with specific focus on penetration market of the SMEs to get more new subscribers. Therefore, the objective of writing the paper is to identify how XL could possibly increase new subscribers of SMEs through business strategy formulation and new business model generation for XL in order to achieve sustainable competitive advantage. In order to achieve the research objectives, the data has been collected from literature study and conducted interview session with 37 SMEs. With that data, conduct further analysis using environment analysis, strategy formulation, business model and implementations plans. Based on analysis of data that has been collected, some key points that capture that the actor of SME is in millennial age which more adaptable possibility with new technology and product that offered. Digitalization should be an alternative to offer to them, such platform with integrated system to the digital media, third party system (delivery, packaging), cloud system that can be used to record any transaction, stock list. And the interested thing that the SME need capital loan which can be provided by XL. Keywords: business strategy, business formulation, small medium enterprise, focus strategy
Improvement on PT Freeport Indonesia (PTFI) Performance Management System
No full textAbstract. Performance management is a driver for organizational excellence. The success of any organization relies upon the performance of the employees, therefore employees’ performance is an important consideration for businesses. The objectives of this research are to identify the challenges or barriers that facing in the implementation of performance management in PTFI, and in conjunction with that to provide the improvement recommendation. It is important to evaluate performance management practices in PTFI, to ensure performance management in PTFI is able to drives employee behavior to align with organizational goals. This research using qualitative descriptive research method. According to the results of this study, the implementation of performance management in PTFI is considered not effective, the targets set by the Company in terms of mine production and safety aspect are difficult to achieve, in addition the Company's internal work climate is not conducive. Here are problems that cause performance management at PTFI is not effective: there is no linkage between Company goals and individual goals, issues on supervisor capabilities, and performance management practices that lead to perceived injustice. To overcome the existing problems, the proposed business solution in this study is as follows: the implementation of the balanced scorecard as a measure of company performance that can translate corporate strategy, vision, and mission to the level of execution, trainings to improve supervisory skills, improvement on feedback process, and improvement on rating scale.Keyword: performance, performance management, balanced scorecard, strategy, key performance indicator, organization
Strategic Marketing Plan for OY! Indonesia
No full textAbstract. In this digital era, smartphone and mobile application are inseparable parts of human life. With the wider internet accessibility and large population, Indonesia provides the mobile application industry with a very big market. Embracing this opportunity, Jesayas and Jan established OY! in 2016. OY! name is derived from the way Indonesians greet and call others. As a new player, OY! Indonesia is aiming to increase its users’ base and total payment transaction. It offers differentiation for its users by providing payment feature in its chatting room. However, as the players in the industry are significantly increasing, the competition is also getting tougher. Thus, this research is aiming to establish marketing strategy to achieve the goals. The first step is understanding OY!’s current marketing strategies—which consist of segmentation, targeting, positioning, and marketing mix; current customer path; and expected customer path. The following part will gain understanding about external and internal factors affecting OY!’s business. The last part will elaborate proposed marketing strategy and the implementation plan to achieve the expected customer path. The research done has resulted in the strategies to improve OY!’s customer path. The initiatives, which are grouped according to its marketing mix, are already mapped out in the Gantt chart. The implementation of the suggested initiatives will involve all OY!’s employees. This way, OY! is hoped to continuously develop its people, improve internal processes that affect users’ experience and satisfaction, increase performance in every customer touch point, and eventually increase its users’ base and total payment transaction. Keywords: BAR, brand awareness, customer path, marketing metrics, mobile application, PAR, strategic marketing pla
Formulating business strategy using strategy diamond, case study : rumah makan bu haji cibubur
No full textAbstract - Rumah Makan Bu Haji Cibubur is a traditional restaurant that has been established in Cibubur since 1995. Its consistency on providing authentic traditional taste food with quick serving service has made it this far. This restaurant was having first mover advantage on providing customized soto betawi. Today, food industry in Cibubur has growth rapidly. This interesting growth of food industry had become a challenging market as there are increased of number competitors (direct and subtitutes) as well. In order to grow, compete, and sustain in this challenging market, Rumah Makan Bu Haji Cibubur needs to find its competitive advantage through optimizing its asset. Internal and external environment analysis is done to formulate business strategy using strategy diamond. Strategy diamond is a framework comprising five facets for understanding the content of a strategy (arena, vehicle, differentiator, staging, and economic logic). In proposed arena, maintaining major cluster of customers are important, but targeting new potential market is an opportunity to expand the market. By enhancing current differentiators, this restaurant could create a bigger value that will help to boost sales of goods and services as well as increase in profit. Implementation plan is done in staging in order to keep the development alligned. Pricing over value analysis is done to support economic logic. The conclusion of this research are focussing on its internal development. Through optimizing assets and infrastructure, Rumah Makan Bu Haji Cibubur will strengthened its internal management to prepare for a bigger challenge in the future. The recommendations  involves various internal development from conducting research, sales promotion, enhancing products and services as well as creating joint venture to support delivery services. All the proposed business strategy and recommendation will still hold its ‘authentic’ image. Keywords : Business Strategy, Strategy Diamond, AHP, Traditional Restaurant