The Indonesian Journal of Business Administration
The Indonesian Journal of Business AdministrationNot a member yet
829 research outputs found
Sort by
PROPOSED MARKETING COMMUNICATION STRATEGY TO INCREASE PURCHASE INTENTION OF MANDALIKA TOUR DESTINATION IN ONLINE TRAVEL MARKETPLACE
No full textThe growth of tourism industry has been rapidly increased proven by the increased amount of foreign tourist visit to Indonesia. Indonesian government recently prepares ten new tourist destination area called “10 Bali Baru”, including Mandalika as one of the priority tourist destination. PT HolaHalo is a new start up in online travel marketplace allowing travel agents and potential customers to meet and have transaction on tour destination packages. PT HolaHalo actively communicates Mandalika promotional video in its digital platform. However, the purchase of Mandalika tour package is still very low; and consumers and travel agents still do not trust to online travel market platform of PT HolaHalo. Hence, the objective of this research, to investigate the extent to which promotional video of PT HolaHalo could influence consumer positive response toward Mandalika tour package; to investigate significant factors that influence consumer intention to purchase Mandalika tour package; to develop marketing communication strategy to increase purchase intention. The researcher uses mix method of quantitative survey and qualitative interview in collecting internal and external data of PT HolaHalo. The external analysis of PESTEL, Five Porter Forces, and competitor analysis generates findings of opportunities and threats from external environment. Consumer analysis generates findings of significant factors that influence purchase intention, i.e. promotional video, trust toward PT HolaHalo, attractiveness of Mandalika, and consumer emotions. The internal analysis of STP, RBV, VRIO, Marketing mix generates findings of strengths and weaknesses of PT HolaHalo. Then the root causes of low purchase intention are identified, i.e. online travel marketplace business model of PT HolaHalo is easy to imitate; travel agents’ distrust to PT HolaHalo, video promotion do not arouse consumer positive emotions; consumer do not aware of PT HolaHalo; consumer distrust to PT HolaHalo, and HolaHalo do not utilize the attractiveness of Mandalika. This study generates alternative business solutions by conduction TOWS Matrix and Porter Business Strategic analysis. Then, five business solution is chosen by considering root cause of problem. Specifically, this study creates marketing communication strategy that is able to increase the purchase intention of Mandalika tour destination.Keywords: Tourism, Mandalika, online travel marketplace, marketing communication strateg
EARNED VALUE ANALYSIS FOR AIRCRAFT MANUFACTURING PROJECTS
No full textIndonesian Aerospace is engaged in the manufacture and sale of Aircraft and Helicopters and Services. Timely, precise costing and project accuracy are the key success factors to be considered in aircraft manufacturing project to measure both efficiency and effectiveness in the use of resources in the aircraft manufacturing project.At this time, the problem of on-time delivery has been the main issue in the aircraft delivery at IAe, so it needs a more precise method and accurate which can measure the performance status to predict more accurate result of project in future. In variance method the project cost monitoring and control, display comparisons between planned cost and actual and each other is controlled separately (cost, schedule, and performance). The variance method potentially creates burdens in evaluating project’s progression and forecasting of both schedule and cost performance at completion. This research focuses on eliminating those issues through implementation of Earned Value Management (EVM) method as part of Project Management Body of Knowledge (PMBOK).In EVM method can combine three dimensions, which are scheduled, cost and work performance so that it can be estimated the cost and time to complete the project. The ultimate benefits will be improvement on cost efficiency and on-time delivery of the aircraft manufacturing. Keywords: Variance Method, EVM, Aircraft manufacturing projects, PMBOK, delayed on deliver
ANALYZING EMPLOYEE ENGAGEMENT TO IMPROVE EMPLOYEE PERFORMANCE AT BNI KC KUNINGAN DURING PARTIAL LOCKDOWN
No full textThe VUCA condition caused by the Covid-19 outbreak has significant impact on BNI’s business, including the increase in NPL (non-performing loans) and increasing use of e-money. BNI’s employees are required to work harder to be agile in a VUCA situation. Based on the results of employee performance appraisals in 2020, it is known that the performance of BNI KC Kuningan employees is not satisfactory. This research uses a mixed method, which consists of quantitative and qualitative data. First, researcher conducted a brief inteview to HR Department. Then, conduct a survey. The survey was conducted by distributing questionnaires to 41 samples of BNI KC Kuningan employees. Next, conduct in-depth interviews to confirm the survey results. According to the results of the initial interview, it was found that the cause of unsatisfactory employee performance was the lack of attachment between employees. Furthermore, a survey was conducted to measure the level of employee engagement. For further analysis, the four bottom score need to be improved, include communication between employees and management, recognition of employee performance, employee initiative, and employee effort at work. Then, conduct in-depth interviews to confirm the results of the survey and get the root cause of the problem.Keywords: Employee Engagement, Employee Performance, Communication, Reward and Recognition
IMPROVEMENT OF DRILLING AND COMPLETION MATERIAL WITHDRAWAL SYSTEM AT PT. CHEPACINDO THROUGH JUST IN TIME APPROVAL PROCESS
No full textRig operation is critical activity in upstream oil production. To support 24/7 operation the company operates 24-hour material Go Down and Warehouse. There is redundancy in operation of these two facilities. The cost of this redundancy is contributed from manpower, transportation, heavy equipment, and utility cost with total per year around 3.4 billion rupiah.To identify the existing process and connection between the factors, swim lane diagram was used, and then the root cause was investigated using current reality tree. It was found that the operation of D&C Go Down during office hours and the delay purchase approval have caused this redundancy.By evaluating the existing process the redundancy process can be eliminated by using just in time approval process. The combinations of alternatives were assessed and selected using the Kepner – Tregoe method. In the new procedure, D&C Go Down can be closed during office hour.Implementation of this new procedure will require new IT tools, delegation of Authority of purchase approver and socialization of new procedure to all stakeholders. With the implementation of selected solution, redundancy of D&C Go Down and Warehouse can be eliminated.Keywords: Rig operation, Rig material distribution, Material buffer storage, Just in Time Approva
IMPROVING EMPLOYEE SELF-DETERMINATION BY ANALYZING INDIVIDUAL DIFFERENCES
No full textEnglish Prestasi Learning Center or EPLC is one of the non-formal educational institutions engaged in English language courses that was founded in 2013. Since EPLC adopted the learning methods from Kampung Iggris, Pare, Kediri which had further developed rapidly so that they want to expand the business. In this research, the low dimension of self-interest in the ethical climate is related to differences in motivation of each individual working at EPLC and then becomes the basis for the authors to analyze more deeply by using the Theory of Basic Human Needs by Abraham Maslow (1954) and The Theory of Basic Values by Schwartz (2005). These two theories underlie individual differences which basically come from different backgrounds, visions and behaviors which are then supported by their own motivation to act. From the results of these individual differences interviews, information is obtained that individual differences that cause individuals in EPLC are less able to determine their own choices which then refers to the Theory of Self-Determination Proposed by Deci & Ryan (2008). These three theories are then put together and then compared to get information which dimensions need to be improved. From the root of the problem, the authors provide recommendations in this study namely, conduct training, conduct management planning, form human resource divisions, make key performance indicator, and apply performance appraisal at EPLC. With these recommendations, it is expected that EPLC can help improve motivation for employees, so that they can contribute more to the development of EPLC.Keywords: Ethical Climate, Self-Determination, Individual Differences, Self-Interest, EPL
PORTFOLIO OPTIMIZATION ON STOCKS LISTED IN LQ45 INDEX USING MARKOWITZ AND SINGLE INDEX METHOD
No full textThe pandemic's impact has hit the Indonesian capital market, which has experienced a deep correction in the last five years. Two models that are commonly used in portfolio calculation are the Markowitz method and the Single Index method. This study uses five years of monthly adjusted closed price data on the Indonesia Stock Exchange downloaded from yahoo finance from the stocks listed in the LQ45 index from December 2015 to December 2020. 15 selected stocks are included in the portfolio. The Markowitz model produces 15 portfolio simulations with one optimum portfolio: Portfolio 9 with a return of 26.52% annually and a standard deviation of 19.29%. The composition are 73.92% of BBCA; 14.05% of ANTM, and 12.03% of PTBA. The Single Index Method produces a portfolio with a return of 25.89% annually, with a standard deviation of 16.58%. The compositions are 61.79% of BBCA, 4.77% of BBRI; 8.61% of ANTM; 6.74% of INCO; 6.33% of ADRO, and 12.02% of PTB. Both models consistently produce results that sector that can still have the potential to provide benefits is the Finance and mining, for Bank, Metal and Mineral Mining, and Coal Mining industries.Keywords: Investment, Portfolio, Return, Risk, Markowitz Model, Single Inde
Impact of Covid-19 to Capital Structure of Indonesian Automotive and Component Industry Listed on Indonesian Stock Exchange (IDX)
No full textFor a company to maximize its value the company needs to find the capital structure, capital structure is a combination of debt and equity of a company. The automotive industry plays a significant role in Indonesia’s economy, but the COVID-19 pandemic managed to halt the progress of Indonesia’s economy and severely affecting the automotive industry. For the automotive industry to survive this situation there's a need to find the correlation of COVID-19 pandemic and the industry capital structure and how to maximize it.To find the optimal capital structure we use the Adjusting Present Value approach by Aswath Damodaran to find the optimal capital structure. By determining the impact of COVID-19 and the optimal capital structure we could use this result so the company in the automotive industry can adapt to a future crisis such as the COVID-19 pandemic. From comparing past data, we find out that COVID-19 didn’t affect the company’s capital structure, next we can use the 2020 data to find the optimal capital structure for each company, in which we found 7 companies are over-levered and 3 companies are under-levered.Keywords: COVID-19, Optimal Capital Structure, Adjusting Present Valu
ADOPTION OF SIX SIGMA – DMAIC METHODOLOGY TO OPTIMIZE SERVICE LEVEL at PT. ULTRA PRIMA CORRUGATOR
No full textIn the beginning of 2018, there is a new competitor that is quite strong competitor, it is a subsidiary of Sinarmas Group. PT. Ultra Prima Corrugator has to face this competition with their mission that 100% service level for customer. In this case Service Level is defined as fulfillment of delivery in one day. This company needs give a trust for customer by improving their current service level still reach average 65%There are three departments are involved in affecting in service level : PPIC, Production and Logistic Department. Therefore, the root causes of man power, environmental, methods, material, and machines should be concerned to improve Service Level of company by using six sigma – DMAIC Methodology. Solutions of each department will be implemented according to schedule which is developed. The solutions of PPIC Department based on each root causes are: Making S.O.P for mapping Roll Paper and S.O.P for Incoming Material, Making Schedule for coordination, Knowledge Sharing, Making system for Automatic Data Analyst. The solutions of Production Department are : Conducting Preventive Maintenance, Making S.O.P for Work reference, Making Standard Viscosity and pH. The solutions of Logistic Department are : Making S.O.P for Cubication Box Transport.Keywords : Logistic, PPIC, Production, Service Level, Six Sigma – DMAIC Methodolog
Development of Cost Book & Digital Dashboard to Improve Cost Monitoring in Drilling & Completions
No full textPT. Laniakea Indonesia is one of the key oil and gas company in supporting Indonesia’s rapid development. In conducting its operation, the Company shall comply to the Production Sharing Contract (PSC) terms including the cost recovery process that must be responsibly closed out to the Government. Therefore, managing contracts to support the operation becomes crucial to ensure efficient and continuous operation. One of the efforts by the Drilling & Completions team of PT. Laniakea Indonesia to manage its operation supporting contracts is to establish a cost monitoring system to ensure there is sufficient remaining value in the contract to have continuous operation. However, the effort faces a challenge with low accuracy of cost data submitted into the System of Record – SoR.Root cause analysis results on the aforementioned challenge are then analyzed using Kepner-Tregoe Approach (KT Approach) to facilitate the decision-making process. The Situational Appraisal facilitates prioritization of 3 (three) focuses or main concerns based on timing, trend, and impact. Problem Analysis is performed on the first focus, no standard method to monitor remaining contract value, and it confirms the cause is the lack of system or tool to accommodate unsubmitted invoice. Decision Analysis is performed on the second focus, no integrated tool for cost code, contract, compensation rate, and exchange rate. The tool’s purposes are classified into the MUSTs and the WANTs, which are then used as criteria in evaluating identified alternative solutions. From the 3 (three) identified alternative solutions, the Cost Book attained the highest overall score which makes it as the recommended solution. Potential Problem Analysis is then performed to the third focus, performance was not measured by cost accuracy. Likely causes for each potential problem were identified, which then related preventive and contingent actions are determined as precaution if the problem occurs in the future. The analysis concluded several actions that would require support from the Drilling & Completion leadership. Keywords: Kepner-Tregoe, decision making, contract value monitoring, digital dashboard, standardization, data automatio
The Influence of Psychosocial Factors in Organizational Performance: A Case Study at PT Informatika Utama
No full textPT Informatika Utama is an IT consulting company specialized in hospitals. In 2020, an organizational performance assessment performed by the human resource division showed that the profitability dimension was not achieved. Moreover, the employee job satisfaction also showed that 51% of the employees were unsatisfied. Organizational performance heavily relies upon the performance of individual employees (Adam, 1994). And according to Jehanzeb and Bashir (2013), to reach the company's goal and retain loyalty, employees should be satisfied. The organization and its employees are facing a big challenge to achieve their target: maintain the balance between available resources and the needs to fulfill the employee's health and well-being. The psychosocial approach is a science that identified the employee working condition whereas it is also one of the important aspects to building a positive working environment. Therefore, this study was conducted to help PT Informatika Utama increasing its organizational performance by identifying its employee psychosocial factor.To identify the most contributing factor for PT Informatika Utama's organizational performance, this study will perform a correlation and multiple regression analysis between psychosocial factors using an adaptation of the Copenhagen Psychosocial Questionnaire (COPSOQ III) and the Organizational Performance Questionnaire assessed by the experts in behavioral science and IT business. This study was using 71 employees of PT Informatika Utama as samples and was conducted using a purposive sampling technique. Based on the 26 dimensions of COPSOQ III, there is a strong relationship between psychosocial factors and organizational performance, namely job satisfaction (r = 0.805), organizational justice (r = 0.465), role clarity (r = 0.434), and possibility to develop (r = 0.236) are the biggest aspect that contribution to the company, while the dimensions of job satisfaction have the greatest and most positive influence on organizational performance. Keyword: COPSOQ, Psychosocial, Psychosocial Factor, Organizational Performanc