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Faktor-Faktor Yang Memengaruhi Aliran Perdagangan Produk Pertanian Antar Negara ASEAN
Full text linkSektor pertanian memiliki peranan penting bagi pembangunan perekonomian nasional, terutama negara yang berada di kawasan ASEAN dengan iklim yang sangat cocok untuk kegiatan pertanian. Perdagangan produk pertanian antarnegara ASEAN dari segi ekspor mengalami peningkatan secara bertahap, namun ekspor keluar kawasan sangat besar. Rasio ekspor yang lebih rendah di kawasan ASEAN dapat disebabkan oleh produk pertanian ASEAN yang sangat kompetitif, tetapi hal ini tidak dapat meningkatkan rasio impor antarnegara. Kondisi ini menjelaskan bahwa belum optimalnya pemanfaatan peluang dalam kegiatan perdagangan di kawasan ASEAN. Tujuan penelitian adalah mengetahui faktor-faktor yang memengaruhi aliran perdagangan produk pertanian antarnegara ASEAN. Data yang digunakan peneliti adalah data sekunder di sektor pertanian periode 2013 sampai 2022 dengan variabel GDP masing-masing negara di ASEAN, GDP per kapita, populasi, jarak ekonomi, dan nilai tukar. Data diolah dengan pendekatan model gravity. Hasil penelitian menunjukkan bahwa bahwa variabel independen yang berpengaruh positif dan dan signifikan adalah populasi negara asal, populasi negara mitra, GDP per kapita negara asal dan GDP per kapita negara mitra, sementara jarak ekonomi memberikan pengaruh negatif terhadap model aliran perdagangan produk pertanian antarnegara ASEAN. Untuk mendukung aliran perdagangan produk pertanian, perlu dikakukan pembangunan infrastruktur pelabuhan pada masing-masing negara di kawasan ASEAN dengan cara meningkatkan kapasitas pelabuhan, pengembangan pelabuhan, serta sarana dan prasarana yang mendukung efisiensi keberlangsungan proses ekpor dan impor produk pertanian. Peningkatan kualitas produk pertanian perlu dilakukan agar sesuai dengan standar negara tujuan ekspor dan mampu bersaing.The agricultural sector has an important role for national economic development, especially countries in the ASEAN region with a climate that is very suitable for agricultural activities. Trade in agricultural products between ASEAN countries in terms of exports has gradually increased, but exports out of the region are very large. The lower export ratio in the ASEAN region can be due to ASEAN\u27s highly competitive agricultural products, but this cannot increase the import ratio between countries. This condition explains that the utilization of opportunities in trade activities in the ASEAN region has not been optimal. The purpose of the study is to determine the factors that influence the flow of trade in agricultural products between ASEAN countries. The data used by researchers are secondary data in the agricultural sector for the period 2013 to 2022 with variables of GDP of each country in ASEAN, GDP per capita, population, economic distance, and exchange rate. The data is processed with a gravity model approach. The results showed that the independent variables that had a positive and significant effect were the population of the country of origin, population of the partner country, GDP per capita of the country of origin and GDP per capita of the partner country, while economic distance had a negative influence on the model of trade flow of agricultural products between ASEAN countries. To support the flow of trade in agricultural products, it is necessary to rigid port infrastructure development in each country in the ASEAN region by increasing port capacity, port development, and facilities and infrastructure that support the efficiency of the export process and import of agricultural products. Improving the quality of agricultural products needs to be done to be in accordance with the standards of export destination countries and able to compete
Determinan Yang Memengaruhi Pemilihan Saluran Pemasaran Kopi Robusta Di Kabupaten Malang
Full text linkABSTRACT
The demand for coffee in Malang Regency by determining the quantity of commodities is very dependent on the marketing subsystem. Robusta coffee marketing channels in Malang Regency include marketing institutions, namely small traders, sub-district collectors and large traders. Coffee marketing is dominated by small traders. This research aims to analyze the determinants that influence the choice of marketing channels for Robusta coffee in Malang Regency. The location of this research was carried out in two villages, namely Srimulyo Village and Sukodono Village, Kec. Dampit, Kab. Poor. The respondents in this research were Robusta coffee farmers in two villages in a total of 60 respondents. Marketing agency respondents were then determined using snowball sampling techniques. Snowball sampling method by collecting data based on information from previous respondents based on existing marketing patterns in Malang Regency. This research uses multinomial logit analysis by determining efficient marketing channels as a reference variable. Based on the results of marketing channel analysis, it was found that there are 5 marketing channel patterns. Marketing channel 1 consists of 27 farmers and the largest channel choice is 45%, while the results of the marketing efficiency analysis show that channel 5, namely direct farmers to wholesalers, is the most efficient. Marketing channel 5 consists of 11 farmers with a percentage of 18.3%. The results of the research show that 3 variables influence the choice of marketing channels, namely production volume, farming experience, and education level. Suggestions from research for extension workers and local governments need to assist farmers regarding financing and coffee market information so that marketing channel choices are more varied.The demand for coffee in Malang Regency by determining the quantity of commodities is very dependent on the marketing subsystem. Robusta coffee marketing channels in Malang Regency include marketing institutions, namely small traders, sub-district collectors and large traders. Coffee marketing is dominated by small traders. This research aims to analyze the determinants that influence the choice of marketing channels for Robusta coffee in Malang Regency. The location of this research was carried out in two villages, namely Srimulyo Village and Sukodono Village, Kec. Dampit, Kab. Poor. The respondents in this research were Robusta coffee farmers in two villages in a total of 60 respondents. Marketing agency respondents were then determined using snowball sampling techniques. Snowball sampling method by collecting data based on information from previous respondents based on existing marketing patterns in Malang Regency. This research uses multinomial logit analysis by determining efficient marketing channels as a reference variable. Based on the results of marketing channel analysis, it was found that there are 5 marketing channel patterns. Marketing channel 1 consists of 27 farmers and the largest channel choice is 45%, while the results of the marketing efficiency analysis show that channel 5, namely direct farmers to wholesalers, is the most efficient. Marketing channel 5 consists of 11 farmers with a percentage of 18.3%. The results of the research show that 3 variables influence the choice of marketing channels, namely production volume, farming experience, and education level. Suggestions from research for extension workers and local governments need to assist farmers regarding financing and coffee market information so that marketing channel choices are more varied
Efisiensi Pemasaran Karet Di Kabupaten Ogan Ilir Sumatera Selatan
Full text linkABSTRACT
The rubber commodity in Ogan Ilir Regency plays an important role in increasing family income, but currently the income of rubber farmers is still relatively low because farmers are still traditional in their marketing, causing the prices received by farmers to be low. The aim of this research is to determine the existing rubber marketing channels in Ogan Ilir. Sampling was carried out randomly. 75 samples were used in this research, with a population of rubber farmers, namely 236 farmers in Tanjung Batu District and 254 in Payaraman District. Locations were chosen purposively based on the same considerations, namely the subdistricts and villages that produce the largest rubber production. Data collection uses cross-section data. Rubber marketing efficiency is analyzed using marketing margin, farmer\u27s share, profit to cost ratio and the Data Envelopment Analysis (DEA) model. The research results show that rubber farmers in Ogan Ilir Regency use three marketing channel patterns. The most efficient marketing channel is marketing channel 1, namely (1) farmer-UPPB-factory and marketing channel 2 is an inefficient channel
Keywords : marketing channel efficiency; rubber; UPPB.The rubber commodity in Ogan Ilir Regency plays an important role in increasing family income, but currently, the income of rubber farmers is still relatively low because farmers are still traditional in their marketing, causing the prices received by farmers to be low. The objectives of this study are to 1) Identify the functions of rubber marketing institutions in Ogan Ilir Regency, 2) Analyze the efficiency of rubber marketing in Ogan Ilir Regency.. Sampling was carried out randomly. 75 samples were used in this research, with a population of rubber farmers, namely 236 farmers in Tanjung Batu District and 254 in Payaraman District. Locations were chosen purposively based on the same considerations: the subdistricts and villages that produce the largest rubber production. Data collection uses cross-section data. Rubber marketing efficiency is analyzed using marketing margin, farmer\u27s share, profit to cost ratio and the Data Envelopment Analysis (DEA) model. The research results show that rubber farmers in Ogan Ilir Regency use three marketing channel patterns. Based on the analysis of rubber marketing efficiency, it is recommended that rubber farmers in Ogan Ilir Regency use marketing channel 1, namely farmers-UPPB-factories and marketing channel 3, namely farmers-wholesalers-factories
Metode Dan Media Pada Penyuluhan Teknologi Budidaya Padi Sistem Tanam Jajar Legowo 4:1
Full text linkThe application of technology by farmers is one of the keys to success in increasing crop productivity. Farmers\u27 decisions in adopting this technology are largely determined by the involvement of agricultural extension services regarding the methods and media they use. Carrying out duties as a source of motivation, educator, driver, organizer, communication trainer and counselor for farmers, extension services can influence targets including the use of extension methods and media to communicate and collaborate with farmers to increase farmers\u27 knowledge regarding the jajar legowo 4:1 planting system . The purpose of this study is to examine the most effective extension methods and extension media applied by agricultural extension services and to examine the connection between the effectiveness of extension methods and extension media on the implementation of the Jajar Legowo 4:1 planting method. This research examines the Mamminasata Farmers Group using a case study approach, where this method is a form of research that can be carried out both quantitatively and qualitatively. Quantitative descriptive methods are used to measure the effectiveness of agricultural extension methods and media. Spearman rank analysis was used to measure the correlation and connection between the effectiveness of extension methods and media and the implementation of the Jajar Legowo 4:1 planting system. The research results found that the most effective method used in agricultural extension to maintain or increase rice production is the demonstration plot method and the most effective media is oral media. The results of the Spearman rank analysis find that actual correlation among the implementation of the Jajar Legowo 4:1 planting method cultivation technology and the effectiveness of extension methods and media
PENGELOLAAN COLD STORAGE IKAN DALAM PERSPEKTIF EKONOMI KELEMBAGAAN BARU
No full textCold storage yang dibangun Kementerian Kelautan dan Perikanan (KKP) di berbagai daerah sebagai salah satu implementasi kebijakan Sistem Logistik Ikan Nasional (SLIN) yang bertujuan untuk menjaga ketersediaan ikan untuk bahan baku industri dan konsumsi dalam negeri. Cold storage 1.000 ton didirikan untuk menjadi role model sarana buffer stock milik pemerintah di Wilayah Jakarta namun dalam implementasinya masih mengalami kendala karena pemanfaatannya belum optimal dan belum menarik minat pelaku perikanan dalam cakupan yang lebih luas. Tujuan penelitian adalah mengkaji sistem kelembagaan yang diterapkan dalam pengelolaan cold storage 1.000 ton dari perspektif bisnis. Penelitian menggunakan metode studi kasus di cold storage pemerintah yaitu cold storage berkapasitas 1.000 ton yang terletak di Muara Baru, Jakarta Utara. Analisis kelembagaan pengelolaan cold storage dilakukan secara kualitatif deskriptif dengan pendekatan teori Ekonomi Kelembagaan Baru. Output analisis yang diharapkan berupa penilaian terhadap kelembagaan yang berjalan apakah telah sesuai dengan prinsip-prinsip ekonomi kelembagaan baru dan teori yang mendukung lainnya. Hasil penelitian menunjukkan bahwa kelembagaan cold storage 1.000 ton masih membutuhkan peningkatan pengelolaan. Aspek yang paling berkontribusi terhadap kurangnya kinerja bisnis di cold storage tersebut adalah property right dan flexibility and adaptability. Implikasi yang dapat diberikan adalah perbaikan kelembagaan melalui 1) pengembangan model bisnis yang lebih customize dengan kebutuhan pengguna, 2) pembentukan badan atau lembaga yang lebih otoritatif dalam layanan publik, 3) penyelarasan insentif dan membangun kerja sama dengan cakupan pengguna yang lebih luas, 4) penerapan standar prosedur yang diimbangi komitmen kepatuhan dari stakeholders dan kontrol yang kuat, 5) peningkatan kecepatan dan fleksibilitas layanan serta 6) penetapan harga yang kompetitif.Fish cold storage was built by the Ministry of Maritime Affairs and Fisheries in various regions as one of the implementations of the National Fish Logistics System policy, which aims to maintain the availability of fish for industrial raw materials and domestic consumption. The cold storage of 1,000 tons was established to become a role model for the government\u27s buffer stock facility in the Jakarta area. However, its implementation is still experiencing obstacles because its use is not optimal and has not attracted the interest of fisheries players in the broader scope. The research objective is to examine the institutional system implemented in managing cold storage of 1,000 tons from a business perspective. The research uses a case study method in government cold storages located in Muara Baru, North Jakarta. The institutional analysis of cold storage management was analyzed descriptively and qualitatively using the New Institutional Economic Theory approach. The research results show that the institution of cold storage of 1,000 tons still needs to improve its management. The aspects that contribute most to the lack of business performance in cold storage are property rights and, flexibility and adaptability. The implications that can be given are institutional improvements through 1) developing business models that are more tailored to user needs, 2) establishing bodies or institutions that are more authoritative in public services, 3) aligning incentives and building cooperation with a wider range of users, 4) implementation of standard procedures balanced with commitment to compliance from stakeholders and strong controls, 5) increased speed and flexibility of services and 6) competitive pricing
Analisis Kelayakan Finansial Usaha Ternak Kambing Etawa Senduro Di Kecamatan Senduro Kabupaten Lumajang
Full text linkIndonesia is known to have many types of livestock and natural resources, one of which is goats. Senduro District is one of the leading goat farming centers. Indicators of the success of the livestock business include the size of the financial aspect. Goat farming business needs to be equipped or accompanied by relevant data information for financial feasibility analysis. The purpose of this study was to analyze the feasibility of the goat farming business in Senduro to determine whether the business being run is profitable or not using NPV, IRR, and BEP assessment criteria because farmers tend to trade their livestock businesses without analyzing their business feasibility. The population in this study is Senduro etawa goat farmers totaling 12 breeders. This research uses financial service analysis methods with assessment criteria, namely BEP, IRR, NPV. The NPV results of the etawa Senduro goat farming business located in Lumajang Regency, especially in Kandang Tepus Village, show that the business is feasible to run, because it produces NPV of Rp 1,617,311,892 and more than 0. The IRR result of the goat farming business in Kandang Tepus Village, Senduro District is also said to be feasible because the IRR yield is 30.15%, this result exceeds the loan interest of 15%. BEP in the goat farming business in Senduro can be said to be feasible or profitable because the average BEP unit in this business is 54 heads and the revenue of this business is IDR 2,298,050,000.
Indonesia is known to have many types of livestock and natural resources, one of which is goats. Senduro District is one of the leading goat farming centers. Indicators of the success of the livestock business include the size of the financial aspect. Goat farming business needs to be equipped or accompanied by relevant data information for financial feasibility analysis. The purpose of this study was to analyze the feasibility of the goat farming business in Senduro to determine whether the business being run is profitable or not using NPV, IRR, and BEP assessment criteria because farmers tend to trade their livestock businesses without analyzing their business feasibility. The population in this study is Senduro etawa goat farmers totaling 12 breeders. This research uses financial service analysis methods with assessment criteria, namely BEP, IRR, NPV. The NPV results of the etawa Senduro goat farming business located in Lumajang Regency, especially in Kandang Tepus Village, show that the business is feasible to run, because it produces NPV of Rp 1,617,311,892 and more than 0. The IRR result of the goat farming business in Kandang Tepus Village, Senduro District is also said to be feasible because the IRR yield is 30.15%, this result exceeds the loan interest of 15%. BEP in the goat farming business in Senduro can be said to be feasible or profitable because the average BEP unit in this business is 54 heads and the revenue of this business is IDR 2,298,050,000
Faktor–Faktor Yang Memengaruhi Intensi Berwirausaha Pertanian Siswa SMK Agribisnis Di Kabupaten Cianjur
Full text linkCianjur Regency is one of the areas that relies on agriculture as a support for the economy and welfare of its people. In 2020, the number of poor people in the Cianjur Regency decreased, allegedly because of increasing financial prosperity. Simultaneously, the number of entrepreneurs in the Cianjur Regency has increased rapidly. This indicates that entrepreneurship is a contributing factor to the rising financial well-being of the residents in Cianjur Regency. The majority of the productive age group, 15-19 years old, currently studying at vocational high schools, represent crucial capital for advancing agriculture in the Cianjur Regency through entrepreneurship. The aim of this research is to analyze the factors that influence the agricultural entrepreneurship intentions of Agribusiness Vocational School students in the Cianjur Regency. The sample for this study was selected using purposive sampling. The analysis involved descriptive methods and the application of Partial Least Squares Structural Equation Modeling (PLS-SEM). The research results show that the factors that influence the agricultural entrepreneurship intentions of Agribusiness Vocational School students in the Cianjur Regency are attitudes towards behavior (ATB), subjective norms (SNS), and perceived behavioral control (PCB). This research suggests that collaboration between the government, schools, and universities is needed so that vocational school students can maintain and improve the factors that can influence entrepreneurial intentions.Cianjur Regency is one of the areas that relies on agriculture as a support for the economy and welfare of its people. In 2020, the number of poor people in Cianjur Regency decreased, allegedly due to increasing financial prosperity. Simultaneously, the number of entrepreneurs in Cianjur Regency has increased quite rapidly. This then suggests that one of the reasons for the increasing financial welfare of the people of Cianjur Regency is entrepreneurship. The majority of the population in the productive class aged 15-19 years who are currently studying at vocational high schools (SMK) are important capital for advancing agriculture in Cianjur Regency through entrepreneurship. The aim of this research is to analyze the factors that influence the agricultural entrepreneurship intentions of Agribusiness Vocational School students in Cianjur Regency. Determination of the sample in this study used proportionate stratified random sampling. The analytical method used is descriptive analysis and PLS-SEM analysis. The research results show that the factors that influence the agricultural entrepreneurship intentions of Agribusiness Vocational School students in Cianjur Regency are attitudes towards behavior, subjective norms and behavioral control. This research suggests that collaboration between the government, schools and universities is needed so that vocational school students maintain and improve the factors that can influence entrepreneurial intentions
Analisis Faktor-Faktor Yang Memengaruhi Keputusan Pembelian Pupuk Anorganik (Kasus : Desa Srimulyo Dan Sukodono, Kecamatan Dampit)
Full text linkInorganic fertilizers are currently still widely used and are the main choice for farmers because they can increase crop productivity. Companies need to pay attention to consumer orientation, which is related to how to find the target market, needs and convince consumers to make a purchase. This study aims to analyze the influence of brand image, price, review, ecology, and credibility on the decision to purchase inorganic fertilizers by coffee farmers. The locations taken are Srimulyo and Sukodono villages, Dampit District, considering that the village is the largest coffee-producing village in Malang. Purposive sampling was used for sampling as many as 35 coffee farmers with the provision of using and purchasing inorganic fertilizers. The data used in the study is primary data collected through surveys with observations, interviews, questionnaires and documentation. The research uses SEM (Structural Equation Modelling) data analysis with the PLS (Partial Least Square) approach, and conducts data analysis with the help of SmartPLS 4.0 software. The results of the analysis of respondent characteristics showed that most coffee farmers were dominated by men and the level of education of farmers varied from elementary to bachelor\u27s degree. Most of the respondents\u27 farming experience was from 1 to 50 years with a maximum land area of 2 ha. Testing the inner model obtained a determination coefficient (R-Square) of 60.1% brand image, price, reviews, ecology, and credibility were able to explain the influence on the decision to purchase inorganic fertilizers by farmers. The results of bootstrapping data showed that brand image and ecological had a significant negative effect and reviews had a significant positive effect on the decision to purchase inorganic fertilizers. Factors that do not affect the decision to buy inorganic fertilizers are price and credibility.Inorganic fertilizers are currently still widely used and are the main choice for farmers because they can increase crop productivity. Companies need to pay attention to consumer orientation, which is related to how to find the target market, needs and convince consumers to make a purchase. This study aims to analyze the influence of brand image, price, review, ecology, and credibility on the decision to purchase inorganic fertilizers by coffee farmers. The locations taken are Srimulyo and Sukodono villages, Dampit District, considering that the village is the largest coffee-producing village in Malang. Purposive sampling was used for sampling as many as 35 coffee farmers with the provision of using and purchasing inorganic fertilizers. The data used in the study is primary data collected through surveys with observations, interviews, questionnaires and documentation. The research uses SEM (Structural Equation Modelling) data analysis with the PLS (Partial Least Square) approach, and conducts data analysis with the help of SmartPLS 4.0 software. The results of the analysis of respondent characteristics showed that most coffee farmers were dominated by men and the level of education of farmers varied from elementary to bachelor\u27s degree. Most of the respondents\u27 farming experience was from 1 to 50 years with a maximum land area of 2 ha. Testing the inner model obtained a determination coefficient (R-Square) of 60.1% brand image, price, reviews, ecology, and credibility were able to explain the influence on the decision to purchase inorganic fertilizers by farmers. The results of bootstrapping data showed that brand image and ecological had a significant negative effect and reviews had a significant positive effect on the decision to purchase inorganic fertilizers. Factors that do not affect the decision to buy inorganic fertilizers are price and credibilit
Faktor–Faktor Yang Memengaruhi Kinerja Usaha Pelaku Usaha Tempe Kampung Rawa Jakarta Pusat
Full text linkEntrepreneurship is closely related to the development of Small and Medium Enterprises (SMEs), including SMEs processing soybeans into tempeh. Tempeh is a source of protein that is popular with people because it is cheap. However, it cannot be denied that fluctuations in the price of imported soybeans, limited capital and simple technology are still problems for tempe business players. This research aims to analyze the factors that influence the business performance of tempe entrepreneurs in Kampung Rawa, Central Jakarta. This research was analyzed descriptively and using SEM-PLS analysis using a purposive sampling technique and 40 respondents. The results of the analysis show that individual factors and environmental factors directly influence entrepreneurial behavior. Then, business performance is directly influenced by entrepreneurial behavior and environmental factors, and indirectly influenced by individual factors and environmental factors through entrepreneurial behavior. Based on the results of the study, tempe business actors can increase their motivation to produce tempeh, carry out brand innovation as a form of branding and innovate as healthy tempeh so that it becomes an advantage compared to other tempe productsEntrepreneurship is closely related to the development of Small and Medium Enterprises (SMEs), including SMEs processing soybeans into tempeh. Tempeh is a source of protein that is popular with people because it is cheap. However, it cannot be denied that fluctuations in the price of imported soybeans, limited capital and simple technology are still problems for tempe business players. This research aims to analyze the factors that influence the business performance of tempe entrepreneurs in Kampung Rawa, Central Jakarta. This research was analyzed descriptively and using SEM-PLS analysis using a purposive sampling technique and 40 respondents. The results of the analysis show that individual factors and environmental factors directly influence entrepreneurial behavior. Then, business performance is directly influenced by entrepreneurial behavior and environmental factors, and indirectly influenced by individual factors and environmental factors through entrepreneurial behavior. Based on the results of the study, tempe business actors can increase their motivation to produce tempeh, carry out brand innovation as a form of branding and innovate as healthy tempeh so that it becomes an advantage compared to other tempe products
Daya Saing Ekspor Lemak Kakao Indonesia Di Pasar Internasional
Full text linkPerdagangan internasional didefinisikan sebagai kegiatan transaksi perdagangan, yang dilakukan oleh warga suatu negara dan warga negara asing berdasarkan kesepakatan bersama. Kakao merupakan salah satu komoditas unggulan yang berperjuang untuk menurut ekspor. Ekspor kakao Indonesia terjadi perubahan komposisi, lemak kakao memberikan kontribusi ekspor terbesar jika dibandingkan dengan ekspor produk olahan kakao Indonesia lainnya. Peningkatan konsumsi kakao dunia akan menjadi peluang bagi Indonesia untuk meningkatkan ekspor lemak kakao. Penelitian ini bertujuan untuk: (1) Menganalisa daya saing ekspor lemak kakao Indonesia di pasar internasional berdasarkan keunggulan komparatif. (2) Menganalisa daya saing ekspor lemak kakao Indonesia di pasar internasional berdasarkan keunggulan kompetitif. Objek penelitian ini fokus pada posisi dan kemampuan daya saing ekspor lemak kakao Indonesia di pasar internasional dengan membandingkan negara-negara eksportir terbesar pada lemak kakao (HS 1804). Metode analisis digunakan dalam penelitian ini adalah Analisis RCA, Product Mapping, dan ECI. Hasil analisis RCA menunjukkan bahwa ekspor lemak kakao Indonesia memiliki keunggulan komparatif dan berdasarkan analisis Product Mapping ekspor lemak kakao Indonesia berada pada kelompok A yang artinya memiliki keunggulan komparatif dan spesialisasi ekspor. Hasil analisis ECI menunjukkan bahwa ekspor lemak kakao memiliki keunggulan kompetitif serta menunjukkan ekspor lemak kakao Indonesia mempunyai arah trend naik. Indonesia berpeluang menjadi negara utama dalam menguasai pasar lemak kakao di pasar internasional baik dari sisi keunggulan komparatif maupun kompetitif. Untuk itu, dalam meningkatkan daya saing diperlukan upaya peningkatan kualitas biji kakao sehingga akan berdampak kepada industri hilirnya salah satunya lemak kakao. Perlu juga analisis lanjutan mengenai faktor-faktor apa saja yang mempengaruhi ekspor lemak kakao Indonesia dan negara pesaingnya.International trade can be defined as trade transaction activities, carried out by citizens of a country and foreign nationals based on mutual agreement. Cocoa is one of the leading commodities struggling for export. Indonesian cocoa exports have changed in composition, cocoa butter contributes the largest export when compared to exports of other Indonesian processed cocoa products. The increasing world cocoa consumption will be an opportunity for Indonesia to increase cocoa butter exports. This study aims to: (1) Analyse the competitiveness of Indonesian cocoa butter exports in the international market based on comparative advantages. (2) Analyse the competitiveness of Indonesian cocoa butter exports in the international market based on competitive advantages. The object of this study focuses on the position and competitiveness of Indonesian cocoa butter exports in the international market by comparing the largest exporting countries on cocoa butter (HS 1804). The analysis methods used in this study were RCA, Product Mapping, and ECI The results of RCA analysis showed that Indonesian cocoa butter exports have comparative advantages and based on Product Mapping analysis, Indonesian cocoa butter exports are in group A, which means they have comparative advantages and export specialization. The results of the ECI analysis showed that cocoa butter exports have a competitive advantage and showed that Indonesia\u27s cocoa butter exports have an upward trend. Indonesia has the opportunity to become a major country in dominating the cocoa butter market in the international market both in terms of comparative and competitive advantages. For this reason, in increasing competitiveness, efforts are needed to improve the quality of cocoa beans so that it will have an impact on the downstream industry, one of which is cocoa butter. There is also a need for further analysis of what factors affect the export of cocoa butter in Indonesia and its competitors