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ANALISIS KEPUASAN DAN LOYALITAS KONSUMEN PRIMA FRESH MART (Pendekatan Service Quality)
Full text linkPrima Fresh Mart (PFM) is one of retails in the form of specialty store in Indonesia, which provides a wide variety of chicken product. This study about analyze the relation between atributes and PFM’s service quality and the relation between service quality with PFM’s customer satisfaction and loyalty; and formulate the managerial implication to impove the PFM’s customer satisfaction and loyalty. This study utilized Structural Equation Model (SEM) analysis to evaluate how significant and strong the relation between the existing variables. The result shows that tangible dimension is the most important variable that has the largest impact on customer satisfaction and loyality.PFM store’s atmosfer (X15) is the most important atribut to have the attention since it has the highest loading factor in tangible dimension. This means, X15 has the largest impact on customer satisfaction and loyalty. Products variance (X12) has the lowest loading factor since customer feels the products variance that PFM offers do not have much variance as other store offers. This caused X12 has the lowest impact on the customer satisfaction and loyality. On the other side, reliability dimension has the lowest loading factor which means the dimension needs to improve the atribut performance in order to increase the customer satisfaction
FAKTOR – FAKTOR YANG MEMPENGARUHI REALISASI DAN PENGEMBALIAN KREDIT USAHA RAKYAT
Full text linkKUR (Kredit Usaha Rakyat) is a credit allocated for micro, small and medium enterprise which has economic feasibility but not yet bankable. Since April 2008, KUR realization in BRI unit X suffer from significant decrease cause by high credit arrears. This research analyze the factors affecting KUR realization and repayment. The results indicate that firms turnover, income level, business type, amount of credit and collateral value have significant effect on KUR realization. Meanwhile factors affecting the KUR repayment are sex, education, repayment period and installment and credit rate
EFISIENSI TEKNIS DAN EKONOMIS USAHATANI PADI PANDAN WANGI (Kasus di Kecamatan Warung Kondang, Kabupaten Cianjur)
Full text linkThe development of rice agribusiness in Indonesia has a strategic position from the economic, social and political aspect. The availability of rice with an affordable price is the government concern through increasing production, productivity and quality. The development of aromatic rice of Pandan Wangi varieties has a big propect in filling the premium rice segment. The pandan wangi varieties is an indigenous varieties of Cianjur but is less favorable to farmers. This is caused by pandan wangi farming, using certified or non certified seed, is alocatively and economically inefficient, despite technically efficient. High Input price, especially seed, can not be supported by low output price. The government is needed to guarantee the availability of certified seed with lower price and controlled the price of unhulled rice and pandan wangi rice
ANALISIS DAYASAING DAN DAMPAK KEBIJAKAN PEMERINTAH TERHADAP KOMODITAS KAKAO PTPN VIII KEBUN CIKUMPAY AFDELING RAJAMANDALA BANDUNG
Full text linkCocoa is one of Indonesia\u27s export commodities that potential to be developed because the world\u27s cocoa consumption increases year by year. However, the national cocoa facing various problems, especially the quality is still low. PTPN VIII Cikumpay Afdeling Rajamandala is national plantation that produces cocoa with quality in national standards, so the objectives of this study are to analyze competitiveness of cocoa in PTPN VIII Cikumpay Rajamandala, to analyze government policy effect, to analyze the changing effect of productivity, price of cocoa, and exchange rates of rupiah against competitiveness of the cocoa. The methods of this research are Policy Analysis Matrix (PAM) and sensitivity analysis. The results suggest that cocoa from PTPN VIII Rajamandala have competitiveness because the value of Private Cost Ratio (0.92) and Domestic Resource Cost (0.95) less than one and the value of private and social benefits are positive. The value of NPCO (Nominal Protection Coefficient Output) indicates that government policy is support competitiveness of cocoa, but the value of NPCI (Nominal Protection Coefficient on Inputs) shows that government policy is not support competitiveness of cocoa. Sensitivity analysis indicates that productivity, the price of cocoa, and exchange rate of rupiah affect the competitiveness of cocoa in PTPN VIII Cikumpay Rajamandala. Therefore, to increase productivity and to anticipate price and currency fluctuations in world markets, there should be serious steps such as the role of the government by issuing policies that protect domestic producers so the Indonesian cocoa more competitive
MODEL USAHATANI TERPADU SAYURAN ORGANIK-HEWAN TERNAK (Studi Kasus: Gapoktan Pandan Wangi, Desa Karehkel, Kecamatan Leuwiliang, Kabupaten Bogor, Provinsi Jawa Barat)
Full text linkAgriculture sector in developing country, including Indonesia, faces many problems such as scarcity in productive agriculture land and continuous increase of demand for food. Karehkel Village - West Java plans to develop integrated farming system (IFS) to address this issues. The farming system at Karehkel Village integrates organic vegetables, livestock, and produces organic fertilizer and manure. The purpose of this research is to develop quantitative model of IFS at Desa Karehkel and to determine the economic benefit IFS. Using the Linear Programming model the optimal solution shows that the farm profit of IFS is higher than the Non-IFS. The maximum profit can be reached by integrating organic vegetables – waste vegetables – livestock – manure – organic fertilizer (Bokashi). The optimal solution also indicated that the whole organic fertilizer product should be sold to the market since the cost per unit of organic fertilizer was relatively high. Imposing the organic fertilizer as the input of organic vegetables farming reduced IFS total profit
ANALISIS DAYASAING KOMODITAS UNGGULAN PERIKANAN TANGKAP KABUPATEN SUKABUMI
Full text linkFisheries sector in Sukabumi can take potential role to act as the prime mover in developing the regional economy. However, its potency has not been optimized properly. It is expected that the low economic performance of fisheries sector are caused by the comparative advantage that was not fully transformed into competitive advantage. This study aims toidentify fisheries commodity that can be a superior comodity in Sukabumi and to analyze the competitiveness of superior fisheries commodity in Sukabumi. The analytical tools used in this research are Location Quotient (LQ) and Porter\u27s Diamond Theory. The results of study show that: (1) Kuwe, Tembang, Lisong, Cakalang, Albakora, Madidihang, Tuna Mata Besar, Layur, Kakap Putih, and Belanak have a comparative advantage in Sukabumi, and (2) superior fisheries commodity in Sukabumi do not have optimal competitiveness because there are constraints within each component of competitiveness. However, all these obstacles can be overcome with the role of government and the role of opportunities that support the advancement of fisheries sector