MIX: JURNAL ILMIAH MANAJEMEN
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The Influence of Green Marketing and Brand Awareness on Purchase Intention Through Brand Image as a Mediation Variable
Full text linkMarketing using the concept of green marketing should create positive emotions so that consumers can influence product evaluation. Objectives: The problems of the study are: Does green marketing influence brand image? Does green marketing influence buying interest through brand image as a mediation variable? Does brand awareness influence buying interest? Does brand awareness influence brand image? Does brand awareness influence purchasing attention through the perception of a brand as a mediation variable? Does brand image influence buying interest? Meanwhile, the objectives of the study are to find out the influence of green marketing on buying interest, the influence of green marketing on brand image, the influence of green marketing on buying interest through brand image as a mediation variable, the brand awareness's impact on consumers' purchase intentions, the impact of brand awareness on brand image, the influence of buying interest through brand image as a mediation variable, and the influence of brand image on buying interest.Methodology: This research is part of exploration research. Participants in the research are unknown; the quantity of samples used in this research is 110. The analysis tool used is PLS.Finding: green marketing does not influence buying interests; green marketing does not influence brand image; brand image does not moderate the impact of green advertising on buying interests; brand awareness influences buying interests; brand awareness influences brand image; brand image does not mediate the impact of brand recognition on purchasing interests; and trademark image influences purchasing interests. Conclusion: Based on the findings from the conclusions of this study, these are some suggestions that can be used as research recommendations: this research focuses on the variables green marketing, brand awareness, brand image, and buying interest, so other variables such as brand trust, social media marketing, perceived quality, price, and customer satisfaction are needed to find out the buying interest; Future studies are anticipated to increase the sample size, expand the research object, and add relevant topics; future research is expected to process data with different analysis tools
Passenger Loyalty and Satisfaction: Empirical Evidence at the South Sumatra LRT Station in Indonesia
Full text linkDuring its operation, Light Rail Transit in the Province of South Sumatera had not become the main choice of transportation for people in Palembang and its surroundings. Objectives: This research aimed to analyze the direct and indirect influences of operational performance and service quality on passenger loyalty mediated by Light Rail Transit passenger satisfaction.Methodology: This research took the sample of all employees of the Station and passengers of Light Rail Transit Palembang as many as 100 people. The method of data analysis used in this research was the Path Analysis method.Finding: The research found that operational performance and service quality had positive and significant direct and indirect influences on passenger satisfaction and passenger loyalty, also passenger satisfaction had a positive and significant influence on passenger loyalty.Conclusion: Maintaining passenger loyalty needs an improvement in operational performance and service quality to achieve passenger satisfaction through the improvement of inter-division coordination and training. The improvement of operational performance and support from service quality will enhance passenger trust which, in turn, will increase the loyalty of LRT passengers
The Analysis of Technology Acceptance Model (TAM) on Culinary MSMEs Marketplace in Garut Regency
Full text linkObjectives: The Objectives of this research are to examine the influence of perceived ease of use on perceived usefulness, the influence of perceived ease of use and perceived usefulness on behavioral intentions, the influence of behavioral intentions on usage behavior, the influence of subjective norms, and output quality. Demonstration Results of Perceptions of Usefulness and the Influence of Perceptions of Enjoyment on the Ease of Use of GoFood Marketplace among Culinary MSME Entrepreneurs in Garut Regency.Methodology: This research uses a quantitative approach and a survey method, which involves distributing a questionnaire to GoFood partner MSMEs in the Garut Regency. The collected data will then be analyzed using AMOS 27 software. The study focuses on Culinary MSMEs partnered with GoFood, or "merchants." A total of 275 respondents were sampled using a probability sampling technique called simple random sampling. The data collected in the research was taken from MSME actors who have used the Go Food Application platform in the Garut Regency.Finding: The results of this study indicate that (1) Perceived ease of use has an effect on perceived usefulness, (2) Perceived ease of use has no effect on behavioral intention, (3) Perceived usefulness has an effect on behavioral intention, (4) Behavioral intention has an effect on use behavior, (5) Subjective norms affect perceived usefulness, (6) Job relevance has an effect on perceived usefulness, (7) Output Quality has no effect on perceived usefulness, (8) Result of Demonstration has no effect on perceived usefulness, and (9) Perceived Enjoyment has an effect on perceived ease of use. This explains that technology is strategic in increasing understanding of adopting technology which has an impact on business performance.Conclusion: Based on the study results, MSMEs in the Garut district have adopted the use and utilization of application features on GoFood in their business processes
The Role of Customer Value as Intervening in Repurchase Decisions: The Case of Skincare Indonesia
Full text linkObjectives: Companies can more easily communicate product information by using digital marketing. Indonesian manufacturers of skincare products use digital marketing to advertise and promote their goods to a larger target audience. The objective of this study is to assess the potential mediating role of customer value in the relationship between digital marketing, product quality, brand perception, and the decision-making process of repurchasing products. Methodology: A quantitative research approach using purposive sampling of 210 research respondents from the population of Indonesian skin care product consumers based in Surabaya. Analysis was carried out using structural equation models, with Warp PLS 5.0 software.Finding: The results demonstrate that customer value does not mediate the relationship between digital marketing and repurchase decisions. The influence of brand perception and product quality on decisions to repurchase goods is mediated by customer value. Research findings also indicate that in comparison to digital marketing, factors such as product quality and brand image have a favorable impact on customer value. Conclusion: It is important to assess and improve how skin care products are marketed and promoted online. Brand perception, product quality, and customer value can increase customer repeat purchases. These findings have implications for the skin care business and highlight the need to prioritize factors that contribute to customer value to drive sales and increase customer repurchase decisions
The Impact of E-Business Technologies and Social Media Marketing on Indonesian SMEs Sustainability
Full text linkObjectives: As a result of the COVID-19 pandemic, many MSMEs in Indonesia have experienced losses and some have even gone bankrupt. To try to keep their business running, MSMEs must carry out digital transformation, including by selling their merchandise via the internet, using social media such as Instagram and Facebook, as well as online markets including Tokopedia, Shopee, Bukalapak, Blibli, and Lazada. By using the internet for business, it is necessary to know the role of e-business technology and social media marketing. Therefore, this research examines how perceived usefulness, perceived ease of use, and digital transformation influence the sustainability of SMEs through e-business technology and social media marketing.Methodology: This research uses quantitative methods with a type of causal research. The population in this study were members of the CUP Bestari UKM community, numbering around 600 SMEs. To determine the sample size, the convenience sampling method was used, the sampling process was from the population closest and easiest to reach for researchers, taken from members of the CUP Bestari SMEs participating in the November 2021 bazaar at the Periuk District Hall, Tangerang City, totaling 108 samples. Primary data collection was carried out using a questionnaire by sending a Google Forms link to members of the UKM CUP Bestari community via WhatsApp. Then the data was analyzed using partial square rent structural equation modeling techniques. Finding: As a result, perceived usefulness and perceived ease of use have a significant influence on e-business technology. Perceived ease of use significantly affects social media marketing, perceived usefulness does not affect social media marketing. In addition, e-business technology significantly influences SMEs' sustainability, and e-business technology also influences SMEs' sustainability. Perceived usefulness and perceived ease of use influence SME sustainability both through e-business technology and through social media marketing. Meanwhile, digital transformation does not influence social media marketing both direct and indirect through social media marketing as a mediator.Conclusion: SME sustainability is influenced by factors of perceived usefulness, and perceived ease of use with e-business technology, and social media marketing as mediating variables. Another factor, namely digital transformation does not influence social media marketing both directly and indirectly through social media marketing as a mediator. In future research, it is recommended to use digital transformation as a variable that moderates the achievement of SME sustainability
Enhancing the Organizational Innovation: The Role of HRM Practices and Transformational Leadership in SMEs
Full text linkObjective: The objective of this research is to reveal the relationship between Human Resource Management (HRM) practices and organizational innovation, mediated by Collective Organizational Engagement and moderated by Transformational Leadership, in the context of small and medium enterprises (SMEs) in Kendari City.Methodology: This study employs a quantitative methodology using Structural Equation Modeling, specifically Partial Least Squares (SEM PLS). The data is cross-sectional, collected at a single point in time through the distribution of questionnaires. The study involves a total of 260 SMEs located in Kendari City.Findings: The study indicates that effective HRM practices foster organizational innovation by creating a supportive work environment. HRM enhances collective employee engagement, contributing to innovation through active participation in idea development. Transformational leadership strengthens this relationship by motivating employees to excel.Conclusion: Efficient HRM practices promote organizational innovation by creating a supportive work environment and enhancing employee engagement. Transformational leadership further accelerates innovation by motivating employees. Integrating effective HRM with transformational leadership creates a conducive environment for sustainable innovation within the organization
The Effect of Liquidity, Liquid Assets, and Non-Performing Loans on Financial Performance with Cost Efficiency As A Moderation Variable Banking Listed on The Indonesia Stock Exchange
Full text linkObjectives: This investigation aimed to ascertain the influence of Liquidity, Capital Adequacy, and Non-Performing Loans on Financial Performance while considering the moderating role of Cost Efficiency. Methodology: This study utilizes secondary data collected through purposive sampling. 100 samples were selected based on specific criteria over 5 time periods using the EViews testing tool. The data was analyzed using Panel Data Regression with Moderating Regression Analysis. Finding: Liquidity and capital adequacy positively impact financial performance, while non-performing loans have no significant effect. Cost efficiency strengthens the positive effects of liquidity and capital adequacy but not of non-performing loans.Conclusion: Enhancing financial performance is crucial for any organization, and liquidity and capital adequacy play a vital role in achieving this goal. These factors have been proven to have a favorable impact on the overall financial health of a company. Conversely, non-performing loans appear to have a negligible impact on financial performance. However, cost efficiency can further strengthen the positive effects of liquidity and capital adequacy, but it does not have the same impact on non-performing loans. Hence, focusing on maintaining high levels of liquidity and capital adequacy, along with improving cost efficiency, can greatly contribute to enhancing financial performance
Can self-leadership enhance the impact of motivation on entrepreneurial performance?
Full text linkObjectives: The research is to investigate how self-leadership mediates the impact of motivation on entrepreneurial performance.Methodology: The study uses a quantitative descriptive approach with Structural Equation Modeling (SEM) through Smart-PLS to evaluate the effects of self-leadership, and motivation on the entrepreneurial performance of 125 entrepreneurs at one of the traditional markets in west Jakarta. Data were collected using a saturated sample technique, with questionnaires distributed to all entrepreneurs to obtain information. The analysis was conducted to assess the relationships among the variables and their influence on entrepreneurial performance.Finding: The empirical research findings indicate that self-leadership significantly mediates the impact of motivation on entrepreneurial performance.Conclusion: This study provides a unique framework for entrepreneurship to develop evidence-based practices that foster more productive and supportive entrepreneurs. It suggests that self-leadership is crucial for translating entrepreneurial motivation into effective actions and outcomes. The study contributes to the existing body of knowledge on human resource management in entrepreneurship by offering a framework that links motivational and self-leadership to enhance entrepreneurial performance
Determinants of Capital Structure and their Effect on Firm Value: Evidence on Food and Beverage Companies in Indonesia
Full text linkObjectives: In this study, capital structure is used as an intermediary variable to examine how liquidity, profitability, and company size affect firm value. This study is anticipated to serve as a resource for future research as well as help businesses and investors make a variety of decisions.Methodology: This study uses secondary data and is quantitative. These facts were gathered via documentation methods. All of the firms in the food and beverage sectors that are listed on the IDX 2020–2021 make up the study's population. Purposive sampling was used to collect samples from 158 observations.Finding: According to the study's findings, liquidity, profitability, firm size, and capital structure had an impact on share value while only partially having an impact on capital structure. The outcomes of the path analysis demonstrate that while profitability has an impact on share value mediated by capital structure, liquidity, and company size do not have an impact on share value.Conclusion: Future researchers are urged by the findings of this study to include other variables, including external variables like inflation, interest rates, and taxes which may have an impact on business valu
The Effect of Activity, Liquidity, Profitability, And Solvency on Stock Prices and Implications on Firm Value: Pharmaceutical Industry Sub-Sector Companies
Full text linkObjectives: This research aims to conduct a descriptive and verificative analysis of the condition of Activity Ratio, Liquidity, Profitability, Solvency, and Stock Price in the pharmaceutical industry on the Indonesia Stock Exchange from 2009 to 2020. Additionally, the study aims to identify and analyze the extent to which Activity Ratio, Liquidity, Profitability, and Solvency influence Stock Price and its implications on Firm Value. Quantitative data will be used to gather the necessary information for analyzing the relationships between these variables.Methodology: This study utilized a sample of 7 companies selected through purposive sampling, which involves choosing samples based on specific criteria. The data used for analysis is secondary data obtained from the annual reports available on the official website of the Indonesia Stock Exchange (IDX). The data analysis methods employed in this study include panel data regression analysis, multiple linear regression analysis, hypothesis testing, and determination coefficient analysis.Finding: The findings of the study revealed that when considered collectively, the Activity Ratio, Liquidity, Profitability, and Solvency variables had a significant impact on the Stock Price, as indicated by a coefficient of determination (R2) of 69.92%. Individually, the Activity Ratio exhibited a negative and significant influence on the stock price, while profitability demonstrated a positive and significant effect on the stock price. On the other hand, liquidity and solvency were found to have no significant effect on the stock price. Additionally, the study identified a significant relationship between Stock Price and Firm Value The results show that the company's activity (Activity Ratio), liquidity (Liquidity), profitability (Profitability), and solvency (Solvency) have a significant impact on stock prices. Companies with high activity levels, good liquidity, high profitability, and strong solvency tend to have higher share prices. This research provides an understanding of the factors that influence stock prices and can assist investors, financial analysts, and companies in making investment decisionsConclusion: The conclusions of this study are Activities measured by TATO, Liquidity measured by CAR, Profitability measured by ROA in pharmaceutical industry sub-sector companies for the 2009-2020 period tend to decrease, while Solvency measured by DAR and Firm Value in pharmaceutical industry sub-sector companies for the 2009-2020 period tends to increase,