MIX: JURNAL ILMIAH MANAJEMEN
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ANTESEDEN DAN KONSEKWENSI DARI CORPORATE IMAGE PADA USAHA KECIL MENENGAH / UKM
Full text linkAbstract: The purpose of this study was to analyze the effect of an integrated Service quality, corporate image of the Purchase intentions. Respondents were used as samples in this study were 200 consumers SME bike shop. Purposive sampling technique using sampling and methods of data analysis using SEM technique. The results found that (1) the positive effect of the Corporate Service quality image, Purchase intentions, (2) thepositive effect of corporate image on Purchase Intention, and (3) Corporate imagemerupakan mediator in the relationship between the Service qualitydengan Purchase intentions.Penelitian further recommended to add the variable of Corporate social Responsibility / CSR as a factor affecting Purchase intention.Keyword: Service Quality, Corporate Image, Purchase Intentions, Small andMedium Enterprises / SME‘s
PENGARUH KUALITAS PRODUK TABUNGAN DAN KUALITAS LAYANAN TERHADAP MINAT MENABUNG KEMBALI DI CIMB NIAGA (STUDI KASUS PT BANK CIMB NIAGA TBK BINTARO)
Full text linkAbstract: The purpose of this research was to determine the effect of product quality and service quality savings on interest savings back partially and simultaneously. The population in this study is that customers save at CIMB Niaga branch Bintaro, while the sample is 100 respondents. The sampling technique was purposive sampling. Type of data used is primary data correlation and multiple regression analysis.The results showed that the quality of the product has a positive effect on savings interest savingsback. Dominant factor affecting the interest saving back customers is the quality of the product.Keywords: Savings Product Quality, Service Quality, Savings Interest.
PENGARUH TINGKAT KESEHATAN BANK TERHADAP RETURN SAHAM DI BURSA EFEK INDONESIA (BEI)
Full text linkAbstract: This study aims to determine how the effect of CAMELS ratios consisting of Capital Adequacy Ratio, Return on Asset, Operating Expense to Operating Income, Earnings Per Share, and the Loan to Debt Ratio on stock returns banking companies listed in Indonesia Stock Exchang. The research method used is a ratio measurement consisting of the Capital Adequacy Ratio, Return on Asset, Operating Expense to Operating Income, Earnings Per Share, and the Loan to Debt Ratio and themeasurement of stock returns. After that tested the model by using the Fixed Effect Model to determine the effect of independent variables on the dependent variable. Results of this study indicate that a significant difference between the ratios of CAMELS on stock returns. Partially, there is a significant relationship between the Loan to Debt Ratio and stock return in the previous year on stock returns. The conclusion that can be given is the Loan to Debt Ratio and stock return in the previousyear can be used by investors as an analytical tool that helps in predicting stock returns.Keywords: CAMELS Ratio, Stock Retur
PENGARUH FAKTOR-FAKTOR FUNGSIONAL, PSIKOLOGI DAN KONTEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK E-COMMERCE WEBSITE GROUPON
Full text linkAbstract: This study aimsto identify and analyzethe influence offunctionalfactors, psychology, andcontenton product purchasing decisionsone-commerce websitegroupon. The independent variablein this study isthe functionalfactors, psychological factors, andthe factor content, product purchasing decisions whilee-commerce is the dependent variable. In this study, data were collected by questioner.This questioner were distributed to respondents who had made a purchaseof goods or services throught he website groupon. The Sample used purposive sampling metho. Where as for filling out the questionnaire tobe taken with accidental sampling. Fromthe result of data processing the functional factor variables affected to the purchase decisione-commerce productson the group on website, variable factor spsycholog not affected to purchase decision e-commerce productson the group on website and factor content factor affected topurchasedecision e-commerceproductson thegrouponwebsite. The conclusion of this study, to increase consumer purchases the company must make improvements to increase the quality ofthe web site functionality, usabilility and content so that consumers feel comfortable and safty buying in the group on website.Keywords: usability, interactivity, online trust, aestheticsweb, marketing mix, ecommerce.
THE DETERMINANTS OF ROA (RETURN ON ASSETS) OF FULL-FLEDGED ISLAMIC BANKS IN INDONESIA
Full text linkAbstract.The main objectives of this research is to examine the determinants of ROA (Return on Assets) of Full-fledged Islamic banks in Indonesia in the period of January 2008 – December 2011 using monthly-published report data of Central Bank (Bank Indonesia) with 3 full-fledged Islamic banks in Indonesia as the samples of the research. Panel Least Square is applied as the research method where those data had been tested with the classical assumption test, such as: normality, autocorrelation, multicollinearity and heteroscedasticity tests. However, the data could not fulfill the normality test, while the remaining assumption tests is fulfilled. The findings reveal that Financing to Deposit Ratio (FDR), Debt to Total Assets Ratio, Capital Adequacy Ratio (CAR), Size and Operational Efficiency Ratio (OER) have significant effect simultaneously towards ROA. Partially, FDR, DTAR, and CAR have positive effect and significant towards ROA, while size and OER have negative effect and significant towards ROA.Size is the highest coefficient among the determinant variables, while FDR is the weakest coefficient that effect ROA in the full-fledged Islamic banks in Indonesia.Keywords: return on assets , Financing to Deposit Ratio, Debt to Total Assets Ratio, Capital Adequacy Ratio, Size, Operational Efficiency Rati