MIX: JURNAL ILMIAH MANAJEMEN
Not a member yet
465 research outputs found
Sort by
Antecedents of Millennial Generation Consumptive Behavior: The Role of Financial Literacy as a Moderation
Full text linkObjectives: In order to create a model of the Millennial Generation's Consumptive Behavior Antecedents, this study will investigate the aspects that impact students' consumption behavior: The Moderating Function of Financial Literacy.Methodology: This study is fundamental in nature. Since 150 questionnaires were sent, it is anticipated that at least 30 students will return the questionnaire. Partial Least Square (PLS) using Smart PLS 3.0 software, or a variance-based structural equation test, is the analysis technique employed.Finding: Consumer behavior was not partially influenced by lifestyle, self-concept, or peer group, according to the study's findings. There was no moderating effect of financial literacy on the relationship between lifestyle and consumer behavior. Self-concept's influence on consumer behavior was not moderated by financial literacy. There was an impact of financial literacy on students' consumer behavior, and it did not mitigate the influence of peer groups on consumer behavior.Conclusion: This study found that the factors causing consumer behavior in students consist of internal factors including motivational factors and external factors including lifestyle factors, role models or reference groups, self-identification model factors, and family factors
Driving Financial Sustainability Through Organizational Consulting in the ESG Era: Insights from Indonesia
Full text linkObjective: This research investigates the role of organizational consulting in promoting financial sustainability by integrating Environmental, Social, and Governance (ESG) principles, with a particular focus on businesses in Indonesia. The study aims to explore how ESG integration can contribute to business growth and rural development in the context of emerging economies.Methodology: A qualitative research approach was employed, utilizing in-depth interviews with organizational consultants and corporate leaders to gather primary data. This was complemented by secondary data analysis from corporate reports and relevant academic literature, providing a comprehensive understanding of the subject.Findings: The findings reveal that ESG integration significantly enhances financial performance, operational efficiency, and investor confidence. Moreover, the adoption of ESG practices contributes to rural development by strengthening local economies and infrastructure. However, challenges such as limited resources, cultural resistance, and a lack of technical expertise impede the widespread adoption of ESG practices, particularly among SMEs. Organizational consulting plays a pivotal role in addressing these challenges through tailored strategies and capacity-building initiatives that support organizations in achieving their sustainability goals.Conclusion: This research underscores the importance of organizational consulting in overcoming barriers to ESG integration, particularly in emerging economies. It emphasizes the need for localized and collaborative approaches to optimize the financial, social, and environmental benefits of sustainability initiatives. The study advances the understanding of ESG integration and offers practical insights for businesses, policymakers, and stakeholders in aligning sustainability goals with financial and social objectives
Implementation of Integrated Digital Onboarding Strategy in the Ministry of Transportation for Organizational Alignment and Adaptation
Full text linkObjectives: The digital transformation in human resource management has led organizations to adopt digital onboarding as a strategy to accelerate new employee adaptation and enhance alignment with organizational values. This study aims to analyze the impact of digital onboarding on organizational value alignment and adaptation speed while examining the mediating role of organizational value alignment in this relationship.Methodology: This study employs Partial Least Squares - Structural Equation Modeling (PLS-SEM) to analyze data collected from new employees at the Ministry of Transportation.Finding: The results indicate that digital onboarding significantly influences organizational value alignment (β = 0.67, p < 0.001) and employee adaptation speed (β = 0.59, p < 0.001). Additionally, organizational value alignment mediates the relationship between digital onboarding and adaptation speed (β = 0.32, p < 0.001), emphasizing the importance of value internalization in the adaptation process.Conclusion: These findings confirm that effective digital onboarding enhances new employee integration and understanding of organizational values. Organizations should design more interactive and experience-based digital onboarding programs to maximize their impact on employee adaptation
Simultaneous Toll Road Public Infrastructure and its Transaction Volume in Non-Taxable State Revenue a Case Study at PT. Hutama Karya Persero
Full text linkObjectives: Toll roads are vital transportation infrastructure in improving connectivity between regions in Indonesia. Apart from being a means of transportation, toll roads also contribute to state revenue through non-tax state revenue (PNBP). However, there are still limitations in understanding the extent to which toll road length and traffic volume affect PNBP.Methodology: This research uses a quantitative approach with descriptive methods. The data used is time series data from 2013 to 2023 which includes toll road length, traffic volume, and PNBP managed by PT Hutama Karya (Persero). The analysis was carried out using linear regression to test the relationship between these variables.Finding: The results showed that there is a significant relationship between the length of toll roads and traffic volume to PNBP. The increase in toll road length and traffic volume simultaneously contributes to the increase in PNBP. In addition, toll road construction also has a positive impact on local economic growth and economic diversification of communities around toll roads.Conclusion: Toll roads not only serve as a means of transportation, but also a significant source of state revenue. Therefore, this study recommends strategies to improve the efficiency of toll road infrastructure management to optimize PNBP revenue and encourage broader economic growth
How Do Social Media Marketing and Brand Equity Drive Consumer Purchasing Decisions in the Food Industry?
Full text linkObjectives: To create a solid and well-liked brand in the minds of consumers, businesspeople use Social Media Marketing to convey their messages. However, few studies have examined the impact of social media marketing and brands on purchase decisions. Prior studies use brand trust as a mediator in the relationship between social media marketing and purchase decisions. Meanwhile, Brand Equity as a way to express brand image and brand awareness has not received much attention as a determining factor in the relationship between social media marketing and purchasing decisions. This study aims to examine the effectiveness of social media marketing activities in influencing purchase decisions of the food industry (fried chicken) and the role of brand equity as a mediator in the relationship. Methodology: This study adopted descriptive quantitative research methods. The population comprises customers who frequently buy fried chicken in Indonesia and are selected using nonprobability and purposive sampling techniques. Data were collected using an online survey of 301 respondents. The partial least squares structural equation model (PLS-SEM) was used to test the hypotheses.Findings: The findings indicate that social media marketing activities (entertainment, interaction, customization, trendiness, and e-WOM) have a positive and significant effect on brand equity. Brand equity, consisting of brand image and awareness, also positively and significantly affects purchase decisions. Moreover, the results suggest that brand equity positively and significantly mediates the effect of social media marketing activities on purchase decisions. Conclusion: This study contributes to the marketing literature by using social media marketing activity variables to examine their effects on brand equity and purchase decisions in the fried chicken context. According to the study's findings, brands that engage in social media marketing activities can improve consumer purchasing decisions in Indonesia’s food industry. The results of this study imply that fried chicken business owners increase the intensity of their content on social media to provide product information, tips and tricks, games or quizzes, and interactions with consumers to increase traffic, brand image, and brand awareness. Fried chicken business owners can also use social media to ask for feedback and reviews from customers who have purchased their branded products. Reviews and testimonials from previous customers influence the purchasing decisions of potential customers who buy the brand's products
The Influence of Green Marketing Strategy on Customer Loyalty with Mediation Role of Brand Image
Full text linkObjectives: The cosmetic industry has experienced significant growth, intensifying competition among beauty and personal care brands. As sustainability becomes a crucial business consideration, companies are increasingly adopting green marketing strategies to enhance their brand image and foster customer loyalty. This study examines the influence of green marketing strategies—specifically eco-labeling, sustainable packaging, green advertising, and corporate social responsibility (CSR)—on customer loyalty, with brand image serving as a mediating factor.Methodology: This study employs a quantitative approach, using survey data from 120 consumers of The Body Shop Indonesia in Jabodetabek areas. Structural equation modeling (SEM) is used to analyze the relationships between green marketing strategies, brand image, and customer loyalty.Finding: The results indicate that green marketing strategies positively influence customer loyalty, both directly and indirectly through brand image. Brand trust and perceived value play a significant role in mediating this relationship. Furthermore, authentic green marketing efforts contribute to stronger customer retention, whereas skepticism toward greenwashing diminishes brand credibility and loyalty.Practical implications of the findings provide actionable insights for brands aiming to enhance their sustainability-driven marketing efforts. Companies should focus on transparency, consistency, and consumer education to strengthen brand image and maintain long-term customer loyalty. Distinguishing authentic sustainability initiatives from greenwashing is critical in fostering trust and positive brand associations. This study contributes to the literature by providing an industry-specific analysis of the mediating role of brand image in green marketing, addressing research gaps in differentiating genuine sustainability efforts from misleading practices.Conclusion: Theoretical and practical implications underscore the importance of authenticity and transparency in green marketing communications to foster long-term customer relationships for sustainable brands
The Impact of Transformational Leadership on Organizational Performance in the Digital Government Era
No full textThe rapid advancement of digital government has reshaped organizational structures, decision-making processes, and leadership dynamics. This study explores the impact of transformational leadership on organizational performance in the digital government era using a qualitative research approach. Through in-depth interviews with government officials, policy analysts, and digital transformation experts, this research examines how transformational leadership traits such as vision, motivation, intellectual stimulation, and individualized consideration enhance performance, innovation, and adaptability in public institutions. Findings indicate that transformational leaders play a crucial role in fostering a culture of digital innovation, encouraging employee engagement, and driving effective change management. Leaders who exhibit proactive strategies and inspire a shared vision significantly contribute to improved public service delivery, cross-sector collaboration, and institutional resilience in navigating digital transformation challenges. Additionally, this study highlights the barriers to leadership effectiveness, including bureaucratic inertia, resistance to change, and skill gaps in digital competencies. The analysis underscores the importance of continuous leadership development programs and a supportive digital infrastructure to maximize the benefits of transformational leadership in the public sector. This study contributes to the discourse on public administration modernization by providing insights into leadership strategies that enhance government efficiency, agility, and citizen-centric service delivery. Future research should explore quantitative models to measure the correlation between transformational leadership and key performance indicators in digital governance
The Impact of Financial Literacy and Financial Inclusion towards the Saving Behavior of the Students
Full text linkObjectives: The purpose of this study was to assess and analyze the impact of Financial Literacy and Financial Inclusion on Saving Behavior using Self-Control as a moderator variable at the Department of Accounting, Faculty of Economics and Business, Private Islamic University in Medan City.Methodology: This study takes an associative method. This survey included 3747 students from the Department of Accounting, Faculty of Economics and Business, Private Islamic University in Medan City. The Slovin algorithm was used to sample 97 students from the Department of Accounting, Faculty of Economics and Business, Private Islamic University in Medan City. Data for this study were gathered through observation and questionnaires. This study's data processing processes used a quantitative approach with statistical analysis using the PLS (Partial Least Square) software tool.Findings: The findings of this study show that financial literacy and financial inclusion have a significant effect on saving behavior and that self-control does not moderate the effect of financial literacy and financial inclusion on saving behavior of Department of Accounting students, Faculty of Economics and Business, Private Islamic University in Medan City.Conclusion: This study examines how financial literacy and financial inclusion affect student saving behavior and self-control as a moderating variable. Students are the right generation to implement financial education because students are agents of change with the hope of bringing change in a better direction than before
The Impact of Internal and External LOC with Intrinsic Motivation as a Mediator on the MSME’s Business Performance in Indonesia
Full text linkObjectives: This research explores the impact of internal and external locus of control (LOC) and mediating role of intrinsic motivation on business performance’s MSME owners in Indonesia.Methodology: This study employs Structural Equation Modelling (SEM) for quantitative analysis. The sample includes 157 MSME owners in Indonesia, selected through convenience sampling.Finding: The findings reveal that internal LOC influences business performance, with intrinsic motivation enhancing this effect as a mediator. Conversely, external LOC does not impact business performance, and intrinsic motivation does not mediate its effect. This indicates that MSME owners with a strong internal LOC tend to achieve better business performance, especially when driven by intrinsic motivation.Conclusion: The originality of this study concludes the truth of the EEP Theory, which explains role of entrepreneurial motivation in relationship between the influence of LOC with business performance. Its empirical findings strengthen previous research, and provide a perspective that confirms that generally business owners have an intrinsic motivation orientation with high internal LOC, they see and have a strong belief that business success is something that is under their control and is reinforced by the motive to achieve success. In contrast, their external LOC is low and has no influence on their intrinsic motivation and business performance
Exploring Relationship Value through Second-Order Model and Importance-Performance Map
No full textObjectives: This research aims to examine the direct impact of relationship value (RV) on distributor satisfaction through a second-order analysis using structural equation modeling (SEM). The study focuses on understanding how various dimensions of RV contribute to enhancing satisfaction among distributors.Methodology: A cross-sectional survey was conducted, collecting data from 193 middle-class distributors. The analysis employs a second-order model to explore the relationships between RV dimensions and distributor satisfaction, while also utilizing Importance-Performance Map Analysis (IPMA) to identify key areas for improvement.Finding: The results confirm the direct influence of RV on distributor satisfaction. The second-order model effectively identifies several critical dimensions of RV that significantly enhance satisfaction. IPMA results highlight that strengthening distributor reliance on sellers by providing more valuable market insights can boost satisfaction. Additionally, RV supported by seller expertise and timely market entry can foster stronger relationships with principals.Conclusion: This study offers valuable insights for managers, recommending a focus on the most critical dimensions of RV to improve distributor satisfaction and overall performance. By enhancing support and expertise, companies can build more positive and lasting relationships with their distributors