MIX: JURNAL ILMIAH MANAJEMEN
Not a member yet
465 research outputs found
Sort by
Strategy for Revisit Intention Saba Baduy Culture
Full text linkObjective: The purpose of this study was to examine the effect of Service Quality, Destination Image, and Local Wisdom on Revisiting Saba Baduy Culture with Electronic Word of Mouth as an intervening variable.Methodology: This research was conducted using primary data, namely by distributing questionnaires online via Google form and disseminating through social media, namely Instagram, Line, and WhatsApp. The sampling technique used was purposive sampling. The population in this study was 115 respondents who were visitors to Saba Baduy spread across the Jakarta, Bogor, Bekasi, and Tangerang areas. The data was processed using Partial Least Square (Smart-PLS) version 3.2.9.Finding: The Baduy people are very careful with their customs and protect the natural surroundings. As they are aware that they live with nature and coexist with nature. The original Baduy tribe consists of the Inner Baduy and Outer Baduy. The Baduy tribe still maintains traditions, and customs and is anti-modern in terms of clothing, lifestyle, and others.Conclusion: An interesting conclusion found that when stakeholders build adequate infrastructure, this becomes something that does not reflect the authenticity of Baduy culture itself. On the other hand, tourists who want to return to the Baduy Traditional Villages since they want to experience nature which is still beautiful and serene, see the unique culture and local wisdom which is still very traditional, and experience the lifestyle of the Baduy people without modernization as it is seen as unique and interesting
Servant Leadership and Organizational Culture on Organizational Citizenship Behavior: The Mediation Role of Job Satisfaction
Full text link Objectives: This study aims to examine the process of forming Organizational Citizenship Behavior (OCB) in employees. This study uses job satisfaction as a mediating variable to clarify the mechanism of the influence of servant leadership and organizational culture on Organizational Citizenship Behavior (OCB).Methodology: This study uses a causal type of research using a quantitative approach with a sample of 67 respondents who are employees of PT Pelabuhan Indonesia (Persero) Branch TPK Perawang Pekanbaru. To evaluate the seven hypotheses put out in this study, data was collected via interviews and a list of assertions, such as questionnaires and data analysis methods employing Partial Least Square (SmartPls).Findings: The results of this study indicate that servant leadership and organizational culture have a positive and significant effect on Job Satisfaction and Organizational Citizenship Behavior. Job satisfaction also plays a role in mediating the influence of servant leadership and organizational culture on Organizational Citizenship Behavior.Conclusion: This study examines how servant leadership and organizational culture influence employee job satisfaction and organizational citizenship behavior to achieve company goals. As a result, this condition is undoubtedly a source of concern for the company in terms of improving leadership and aligning all employees' perceptions of the organizational culture system that will be implemented in the company
The Effect of Artificial Intelligence and Gamification on Online Purchase Intention Mediated by Customer Experience: Study on Indonesian Marketplace Users
Full text linkObjectives: This study aims to analyze the effect of Artificial intelligence and gamification on online purchase intention, as well as the role of customer experience as a variable that mediates the effect of artificial intelligence and gamification on online purchase intention. The marketing approach in today's era tends to lean towards digital personalization using Artificial intelligence and gamification to improve customer engagement and experience. This is ongoing with the fast rate at which technology has been expanding. The development of artificial intelligence has increased consumer happiness even more, making it even more crucial in the contemporary environment. Also, Gamification has clearly been identified as a method of influencing consumer behavior. The use of game design elements in non-game contexts is known as gamification. Gamification and persuasive technologies have been used for business purposes and to influence customer behavior.Methodology: The method used in this study is a quantitative method using survey research with marketplace users in Indonesia as the object of the research. Data collection which was used is the cross-sectional method by distributing online questionnaires from Google Forms. The research sample was selected using the purposive sampling method in order to obtain 272 respondents from various users (Tokopedia, Shopee, Lazada, Blibli, and Bukalapak users). The data analysis that is used is the path analysis Structural Equation Model (SEM) by SmartPLS 3.0 software. The first stage in data analysis is to recapitulate data on the characteristics of the respondents. The next step is to measure the validity and reliability using discriminant validity, convergent validity, composite reliability, and Cronbach's alpha. Then, to test the inner model, a Goodness of Fit test was carried out through R-Square and significance testing by interpreting path analysis values, T-values, and P-Values.Finding: In this research conducted on marketplace users in Indonesia, it was found that Artificial Intelligence and Gamification are determinants of Customer Experience but these two variables cannot directly support Online Purchase Intention. Further findings indicate that Customer Experience can be an important determining factor for Online Purchase Intention. Customer experience can strengthen the online purchase intention among marketplace users.Conclusion: The result of this study shows that Artificial intelligence and gamification cannot affect online purchase intention directly but artificial intelligence and gamification can affect online purchase intention indirectly through customer experienc
Quality of Educational Services and Experiential Marketing on Student Satisfaction and Its Implications on Student Trust Evidence
Full text linkObjectives: This study aims to find out, examine, and obtain the results of an analysis of the quality of educational services, experiential marketing, student satisfaction, and student trust to determine the magnitude of the influence of the quality of educational services and experiential marketing on student satisfaction and its implications for trust. Methodology: The method used is descriptive and verification. Determining the sample size in the study used the Slovin formula where a sample of 378 respondents was obtained.Finding: The descriptive study found that the quality of educational services and experiential marketing was perceived as good, student satisfaction was perceived as satisfied, perceived trust was sufficient. Meanwhile, using SEM, the results show that there is an effect of the quality of educational services and experiential marketing on student satisfaction both partially and simultaneously, there is an effect of student satisfaction on student trust.Conclusion: The quality of educational services for students of the management study program accredited A at Private University in Bandung Metropolitan is perceived as good, this is based on the results of the average score of respondents' answers being in the good category
How Technology Information Advancement Mediates The Effect of Taxpayer Perception Toward Digitalization in Personal Tax Payer Filing
Full text linkTaxes are a source of state income as much as the use of which is intended to improve the welfare of the community through the development and improvement of public facilities. Tax revenue comes from contributions generated from the community and for the community as well, this is because the results of the tax revenue are used for general financing rather than all government financing, even one of the benchmarks for the success or failure of a country's economyObjectives: This study aims to examine the factors that influence the use of e-Filing for individual taxpayers by using information technology readiness as an intervening variable.Methodology: The analysis method used a structural equation modeling (SEM) which is processed by using Smart PLS.Finding: The study's results indicate the following: Satisfaction perception has a positive impact on e-Filing adoption, whereas Perceptions of convenience, security, and confidentiality do not influence e-Filing usage. Additionally, Satisfaction perception does not affect information technology readiness, whereas Perceptions of convenience, security, and confidentiality have a positive effect on technology readiness. Furthermore, Satisfaction perception, along with security and confidentiality, positively impacts e-Filing utilization when mediated by technology information readiness. However, the perception of convenience does not affect e-Filing usage when technology readiness serves as an intermediary factor.Conclusion: Information technology readiness exerts a substantial influence on e-Filing utilization, signifying that higher information technology readiness leads to increased e-Filing adoption by taxpayers
Determinants of Stock Return and Firm Value of Manufactures Listed at the Indonesian Stock Exchanges
Full text linkObjectives: This study aimed to examine the impact of ownership structure, fundamental factors, and technical analysis on stock returns, as well as the impact of these factors on firm value.Methodology: This research is an explanatory descriptive research with a quantitative approach where the study encompasses a population of 148 manufacturing companies listed on the Indonesia Stock Exchange. From this population, a purposive sample of 50 companies is selected for in-depth analysis.Finding: The findings indicated that the ownership structure did not have a substantial impact on stock returns, despite showing a positive trend. Similarly, fundamental factors were found to have a positive influence on stock returns but the effect was not statistically significant. In contrast, the utilization of analytical techniques was associated with a significant and positive impact on stock returns. Additionally, the study revealed that ownership structure, fundamental factors, analytical techniques, and stock returns collectively had a noteworthy and positive effect on firm value. Finally, the investigation demonstrated that ownership structure, fundamental factors, and technical analysis played a significant role in determining firm value through their impact on stock returns.Conclusion: Overall, the company's value can be significantly enhanced through stock returns by considering ownership structure, fundamental factors, and technical analysis in a positive manner
Increasing Competitive Advantage Through Creativity and Innovative Behavior: The Moderating Role of Digital Leadership
Full text link Objectives: This study aims to investigate the importance of strategy to increase competitive advantage which was studied from creativity, Innovative Work Behavior, and preceded by psychological empowerment through the mediating effects of the creativity, creative behavior, and moderation of digital leadershipMethodology: This study uses a quantitative approach where questionnaires are distributed to 254 SMEs in West Sumatra, Indonesia. The analysis technique used is path analysis using SEM-PLS.Finding: The results showed that psychological empowerment has a direct effect on creativity and innovative work behavior but has no effect on competitive advantage. Creativity affects innovative work behavior but does not affect competitive advantage. Innovative work behavior affects competitive advantage. Creativity mediates psychological empowerment for innovative work behavior but does not mediate competitive advantage, and innovative work behavior mediates psychological empowerment and creativity for competitive advantage. Digital leadership mediates creativity into innovative work behaviors and innovative work behaviors into competitive advantages but does not mediate psychological empowerment and creativity into competitive advantages.Conclusion: To compete in the current era, creativity is needed based on the wishes of the employees themselves so that it will be easy to shape the innovative behavior of employees. This innovative behavior will be the initiator of the development of SMEs. In addition, leaders should follow trends and technological developments and guide employees to improve their IT insight. Thus, it will accelerate the behavior change to be innovative and be able to win the competition in the current technological era
Financial Performance, Debt-to-Equity Ratio, Return on Assets, and Total Asset Turnover on Earnings Per Share and Stock Price as Moderator
Full text linkObjectives: This paper sought to undertake a comprehensive analysis aimed at investigating the influence arising from the various financial metrics, namely the Current Ratio, Debt-to-Equity Ratio, Return On Assets, and Total Assets Turnover on Earnings Per Share (EPS), and Stock Prices as the moderating variable. Methodology: This research employs a quantitative descriptive methodology by collecting financial reports of Food and Beverage companies listed on the Indonesia Stock Exchange (BEI). The measurement model and hypothesis testing are Descriptive Statistics with a Panel Data Regression Model Selection.Finding: The study found that the Current Ratio had no significant direct effect on Earnings Per Share (EPS), while the Debt to Equity Ratio, Return on Assets, and Total Assets Turnover all had varying degrees of negative influence on EPS via Stock Price. The combined impact of these metrics was statistically significant, emphasizing the importance of considering multiple factors when assessing financial performance.Conclusion: The use of predictive models to forecast stock performance based on these factors can offer significant benefits to both investors and company management. Moreover, this research can aid in the development of better financial metrics, more effective risk management, smarter investment strategies, and an interdisciplinary approach to understanding the complex relationships between financial factors and stock prices. All of this will provide more robust tools for evaluating company performance and making better investment decisions in the world of investments
The Effectiveness of Liquidity, Solvency, and Profitability Ratios against the Stock Returns of the Company
Full text linkObjectives: A company’s bottom line analysis is one of the essential factors that should be done by the shareholders when deciding to invest their shares in the company. It gives a clear view of whether shares will be bought, sold, or retained. This research aims to reveal the effectiveness of liquidity which is represented by current ratio (CR) solvency in the form of debt-to-equity ratio (DER) and profitability proxies by return on equity (ROE) towards Stock returns in service sector Industries.Methodology: The research population used consists of 76 service sector firms that are active in the property, real estate, and building construction sectors that are registered at the Indonesia Stock Exchange. The purposive method is used as the sampling technique with a total sample of 22 service companies. The data used in this study were gathered from financial reports during 2016-2020. Panel data regression is performed while the analysis technique is processed through E-views 9.Finding The results indicate the implementation of the fixed effect model has found that liquidity in this case is the current ratio and profitability which is represented by ROE showed that variables do not affect stock returns while solvency which is represented by debt-to-equity ratio has an impact on the stock returns. The current ratio does not affect the return on equity, while the debt-to-equity ratio has a negative effect on return on equity. The current ratio and debt-to-equity ratio mediated by return on equity do not affect stock returns.Conclusion: High liquidity indicates an increase in company performance but in this case, liquidity is still not considered as a determining factor for investors in investing because investors are more focused on the use of capital and debt
Influence of Financial Performance and Fair Price of Share on Investment Decisions with Good Corporate Governance as Moderating Variables in Companies in The Indonesia Stock Exchange
Full text link Objectives: The goal of this research is to research and determine the influence of financial performance and fair share price on investment decisions with competent management for a Real Estate and Construction Property firm listed on the Indonesia Stock Exchange from 2016 to 2020.Methodology: This study adopts a descriptive methodology of quantitative, the collection of financial statements of 51 companies that have been registered with the IDX. The measurement model and hypothesis testing are carried out using Views 9 software.Finding: The results showed that Return on Equity, Current Ratio, and Debt Equity Ratio had no effect, but Total Asset Turnover and Price Book Ratio influenced investment decisions.Conclusion: Investment decisions are not influenced by financial performance (ROE, CR, and DER), but they are influenced by other financial performance (TATO, and PBV). While good corporate governance does not moderate (weaken) the impact of a company's financial performance on investment decisions, it does moderate (strengthen) the impact of fair price shares (PBVs)