MIX: JURNAL ILMIAH MANAJEMEN
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Consumer Innovation, e-Trust, and e-Loyalty: Evidence from the e-Commerce Industry in Aceh, Indonesia
No full textObjectives: This study looks at how consumer innovativeness affects e-trust and e-loyalty in the e-commerce setting in Aceh, Indonesia. It also examines whether e-trust plays a role in connecting consumer innovativeness with e-loyalty.Methodology: The research uses a quantitative approach and applies the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method to test the hypotheses. Data was gathered from 200 e-commerce users in Banda Aceh and Lhokseumawe through non-probability incidental sampling. The analysis was done using SmartPLS software to look at both direct and indirect links between the key variables.Findings: The findings reveal that consumer innovativeness exerts a positive influence on both e-trust and e-loyalty. Furthermore, e-trust significantly enhances consumer loyalty and acts as a mediating variable between innovativeness and loyalty. These results suggest that higher levels of innovativeness foster greater consumer confidence in e-commerce platforms, which, when supported by reliability and ethical practices, contribute to sustained customer engagement and loyalty.Conclusion: Consumer innovativeness and e-trust emerge as critical drivers of e-loyalty in Aceh’s e-commerce environment. Innovation fosters trust, and trust, in turn, builds long-term loyalty. The study highlights that innovation strategies should be both technologically progressive and culturally aligned with local values such as honesty, reliability, and ethical conduct to ensure sustainable consumer relationships
Synergy of Charismatic Leadership and Employee Participation in Creating Innovation: Its Impact on Human Resource Effectiveness in the Tourism Sector (Study on Ciletuh-Palabuhanratu UNESCO Global Geopark (UGG) Amphitheater)
No full textObjective: This study aims to analyse the influence of charismatic Leadership and employee participation on human resource management (HRM) effectiveness, with Innovation as a mediating variable. This study was conducted at Amphitheater Ciletuh-Palabuhanratu, part of the UNESCO Global Geopark (UGG), which emphasises sustainable tourism management based on local values.Methodology: The research approach used quantitative methods with an explanatory design. The sample was taken using the total sampling technique, involving the entire population of 100 respondents. Data were collected through a 5-point Likert scale closed questionnaire and analysed using Structural Equation Modeling (SEM) techniques through SmartPLS software.Findings: The results show that charismatic Leadership and employee participation positively and significantly affect Innovation and HR effectiveness. Innovation was also shown to act as a mediating variable in the relationship between the two independent variables and HR effectiveness. The findings confirm that visionary Leadership and employee engagement are key in shaping an innovative and effective work culture.Conclusion: This research provides a practical contribution to formulating innovation-based HRM strategies in sustainable tourism destinations
Enhancing Employee Performance Through Communication and Transformational Leadership: A Mediation Study on Job Satisfaction at the East Java Province Plantation Service
No full textObjectives: This research seeks to examine the influence of communication, transformational leadership, and work satisfaction on staff performance in the East Java Provincial Plantation Service. Furthermore, it analyzes the correlation among communication, transformational leadership, and job satisfaction to comprehend their impact on workplace dynamics.Methodolog: A quantitative methodology was used, with data gathered via surveys administered to 117 workers, selected using a total sampling method. Path analysis was used to elucidate the links among the examined variables, facilitating a thorough comprehension of the direct and indirect influences of communication and leadership on work satisfaction and employee performance.Findings:The results indicate that communication and transformational leadership significantly influence employee performance. Job satisfaction is also positively correlated with performance, meaning that employees who experience higher job satisfaction tend to perform better. Additionally, communication and transformational leadership have a strong impact on job satisfaction, suggesting that effective communication and inspirational leadership styles enhance overall employee satisfaction.Conclusion:This study underscores the crucial role of communication and transformational leadership in improving both job satisfaction and employee performance. In government institutions like the East Java Provincial Plantation Service, fostering a culture of open communication and strong leadership can lead to a more motivated and productive workforce. The findings suggest that prioritizing these elements can enhance organizational effectiveness and contribute to institutional success
Structured Literature Analysis on Sustainability Report Disclosure in Public Sector Organizations
Full text linkObjectives: This study examines the adoption of sustainability reporting in Public Sector Organizations (PSOs), focusing on (1) stakeholder expectations, (2) implementation challenges, and (3) the impact on accountability and value creation. It also identifies existing gaps in sustainability reporting frameworks and provides strategic recommendations to enhance transparency and effectiveness in public sector sustainability disclosures.Methodology: A Structured Literature Review (SLR) was conducted on 97 articles from Scopus (1990–2024), selected using keywords such as "sustainability reporting," "public sector," "GRI framework," and "public sector organizations." Inclusion criteria ensured relevance to the public sector and methodological diversity. The articles were categorized by sustainability focus, country, research methods, and theoretical frameworks. This approach enabled the identification of research trends, key gaps, and best practices to support policy improvements in sustainability reporting.Findings: The review reveals that (1) research on sustainability reporting in PSOs is still limited and predominantly conducted in developed countries, (2) there is an increasing trend in sustainability reporting driven by demands for greater transparency and accountability, (3) major challenges include inconsistencies in reporting frameworks, varied stakeholder expectations, and difficulties integrating sustainability metrics, and (4) adoption is influenced by regulatory environments, political commitment, and resource availability. Although digital reporting tools are emerging, standardization and performance measurement issues remain unresolved.Conclusion: Despite progress, sustainability reporting in PSOs suffers from a lack of consistency, comparability, and stakeholder engagement. To improve credibility and effectiveness, harmonized standards, stronger regulatory oversight, and capacity-building initiatives are essential. Addressing these gaps will enhance accountability and foster long-term value creation in the public sector
Empowering Startup Company: Entrepreneurial Capacity as a Key Factor
Full text linkObjectives: The startup sector continues to evolve amidst rising competition. Entrepreneurial leadership and artificial intelligence (AI) literacy are recognized as key enablers for sustaining and enhancing competitiveness. This study aims to explore how these two elements, both individually and in combination, influence the competitiveness of startup firms, with entrepreneurial capacity considered as a potential mediating factor.Methodology: The study employed a structural equation modeling approach using Partial Least Squares (PLS-SEM), drawing data from employees of digital startups based in West Java. Reliability and validity of the measurement model were confirmed through comprehensive statistical testing. The analysis assessed both direct and indirect relationships among variables.Result : The findings demonstrate that AI literacy exerts a strong and statistically significant positive influence on entrepreneurial capacity, as well as directly on startup competitiveness. Entrepreneurial leadership also shows a meaningful positive contribution to both entrepreneurial capacity and startup competitiveness. Furthermore, entrepreneurial capacity itself plays a crucial role in strengthening a startup’s market position and adaptability. The analysis confirms that entrepreneurial capacity serves as a significant mediating variable in the relationship between both AI literacy and entrepreneurial leadership with startup competitiveness. The overall model exhibits a high level of explanatory power, suggesting that the proposed variables collectively account for the vast majority of variance in startup competitiveness.Conclusion: The results underscore the importance of fostering AI literacy and entrepreneurial leadership within startup environments, as their impact on competitiveness is not only direct but also reinforced through enhanced entrepreneurial capacity. These findings provide practical guidance for startup leaders seeking to develop strategic capabilities and sustain growth in increasingly dynamic and tech-driven markets
The Promotion Strategy for Virgin Coconut Oil Products in The Pangsan Ayu Group, Petang District, Badung District
Full text linkObjectives: Virgin Coconut Oil (VCO) is oil obtained from the processing of coconuts, this VCO has many benefits, especially for health and beauty. However, this product still faces obstacles in the marketing process. Digital marketing is one solution that can be offered to the Pangsan Ayu group. The purpose of this research is to determine the marketing system used and to determine the appropriate marketing method used by the Pangsan Ayu group.Methodology The research was conducted using a survey method through the use of questionnaires and in-depth interviews. The quantitative and qualitative data obtained were analyzed using statistical analysis with SPSS version 25 application. Primary data was obtained from questionnaires given to 96 respondents, consisting of 90 consumers, 4 producers (Pangsan Ayu group) and 2 representatives of the Pangsan Village government.Finding: The research results show that: The group has carried out the planning stage before carrying out the production process 83.3%. Apart from that, the group has also received training (33.3%) and is skilled in processing VCO (33.3%) and the group has divided work tasks (66.7%) in carrying out production.Conclusion: All consumers, 100% of the 90 people who were respondents, said they had used Pangsan Ayu VCO, had purchased it by order, so they recommended using VCO. Most of the 66.7% VCO oil is sold at IDR 35,000, this price is considered cheap at 34.4% and some say the price is moderate at 61.1%. VCO quality is good at 44.4%, attractive at 44.4% and the information conveyed on the packaging label is complete. Most of Pangsan Ayu's VCO products are 51.1% for beauty and 44.4% for health
The Effect of Green Motivation and Green Creativity on Performance: The Mediating Role of Green Innovation
Full text linkObjectives: The study's purpose is to examine the mediating role of green innovation on the influence of crucial green motivation and green creativity on product development performance in Traditional Herbal Medicine SMEs in Sukoharjo, Indonesia. In the context of increasing environmental awareness, green innovation is the key to creating friendly products that can maintain and improve the competitiveness of the SME industry.Methodology: This study obtained data by questionnaires distributed to 205 Traditional Herbal Medicine SMEs owners with continuous sampling techniques. Using Smart PLS 3.2.9 software, this study used the partial least square method and the bootstrapping test to conduct hypothesis testing of the variables in the research.Finding: The study's findings demonstrate that green drive and green creativity positively influence green innovation. Furthermore, green innovation has been demonstrated to modulate the impact of green motivation on product development performance. The study's results demonstrate that the green creativity variable does not significantly impact green motivation and green innovation is not established as a mediator between green creativity and product development performance.Conclusion: The study's findings indicate that organizations capable of integrating green innovation into their business strategy will be better equipped to confront future difficulties and contribute to environmental sustainability
Designing the Revisit Intention of the Tourism Model on Visiting the Borobudur Temple
Full text linkObjectives: The purpose of this study was to determine and analyze how the perception of the destination and the visitor experience affected tourists' satisfaction when they visited Central Java Province (Borobudur Temple); how these factors also affected tourists' intention to return to Central Java Province; and how tourist satisfaction affected tourists' intention to return to Central Java Province (Borobudur Temple).Methodology: Data was collected from tourists who visited Indonesia's Borobudur temple as the survey's target population. In this study, surveys were conducted during a two-month period from June to August 2021 using the convenience sampling methodology. Through the use of an online survey and questionnaire, data was gathered. The SPSS for Windows 26 application was utilized for the linear regression analysis step in the data analysis process. Validity tests, reliability tests, and coefficient of determination tests were the analysis methods applied.Finding: The perception of a destination has a significant impact on visitor satisfaction, visitor perception also has a significant impact on visitor revisit intention, visitor experience also has a significant impact on visitor satisfaction, and visitor experience also has a significant impact on visitor revisit intention.Conclusion: More tourists will visit Borobudur Temple, the most beautiful temple in the world if the location has a positive and attractive image. Also, the experience of tourists has a big impact on how happy they are after seeing Borobudur Temple. If visitors to Borobudur Temple have an extraordinary experience, their satisfaction with their visit will increase. In addition, the experience of visitors has a huge impact on their plans to return; more and more people will visit Borobudur Temple if their happiness with the experience is fulfilled
The Customer Satisfaction as an Antecedent of Purchase Decision in the Post Pandemic Era
Full text linkObjectives: People's consumption habits have changed because of the pandemic which has been ongoing for about a year. The government's execution of the PSBB strategy has had a significant negative impact on local economic activity, particularly the food industry. Regional food and souvenirs are among the most potential industries that may grow following the COVID-19 pandemic. people visit one of these places since it has its own distinctive qualities and to remember, people bring home some souvenirs. The goal of this study is to determine whether consumer satisfaction can affect buying choices following the Covid-19 epidemic. Methodology: The study's quantitative approach makes use of purposive sampling of 100 participants and structural equation modeling (SEM) analysis methods with SmartPLS 3.0 software.Finding: The findings of the study indicate that product quality, brand image, and sales promotion significantly impact purchasing decisions. This suggests that these factors play a crucial role in shaping consumer choices. Additionally, the study reveals that purchasing decisions significantly influence consumer satisfaction. The level of consumer satisfaction with a product positively correlates with the likelihood of choosing to buy Tebing Tinggi's souvenir items. These findings highlight the importance of consumer happiness in influencing buying decisions, particularly in the post-Covid-19 epidemic environment. Conclusion: This study demonstrates that consumer satisfaction can indeed affect buying choices following the Covid-19 epidemic. The results emphasize the significance of product quality, brand image, and sales promotion in shaping purchasing decisions. Moreover, the study underscores the importance of consumer satisfaction as a determinant of buying behavior. These findings have implications for businesses operating in the post-pandemic environment, highlighting the need to prioritize factors that contribute to consumer happiness in order to drive sales and improve overall customer satisfaction
Boosting Textile Industry Growth: Adversity Quotient Meets Entrepreneurial Orientation
Full text linkObjectives: The worldwide market presents substantial problems for the textile sector, especially for small and medium-sized businesses. This study explores how business performance in Java Islands SMEs' textile sectors is impacted by the Adversity Quotient (AQ) and Entrepreneurial Orientation (EO). This study focuses to determine how resilience and entrepreneurial behaviour affect organisational performance using a resource-based view.Methodology: Data were collected from 277 respondents across various SME textile firms through structured questionnaires. Structural equation modelling (SEM) was utilised to analyse the data to validate the suggested connections between AI, EO, and firm performance.Finding: The findings reveal that both AQ and EO significantly impact firm performance. Specifically, AQ boost the firm's capacity to navigate challenges and exploit opportunities, while EO fosters for competitive edge. The inestigation highlights that EO mediated partially the association among AQ along firm performance, suggesting that entrepreneurial behaviors amplify the significant effects of resilience on organizational outcomes.Conclusion: These results offer valuable insights for SME textile firms, figuring the valuable of cultivating high AQ and nurturing an entrepreneurial culture to improve performance. The study participates to the conceptual grasp of AQ and EO within the confine of emerging markets and provides practical recommendations for industry stakeholders to enhance their competitiv