Jurnal Administrasi Bisnis
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Peran Internet Dalam Saluran Komunikasi Pemasaran Produk UMKM
No full textTeknologi internet telah membuat sebuah gerbang baru dalam lanskap bisnis di zaman ini. Thomas L. Friedman mengungkapkan bahwa dunia pada saat ini seakan- akan adalah seperti bidang datar, dimana semua orang di dunia dapat berkomunikasi dan berbisnis tanpa terhalang oleh jarak ataupun waktu (The World is Flat, 2005). Bisnis dapat dengan mudah Go International dengan biaya yang sangat murah, dengan hanya membuat sebuah situs web ataupun hanya menggunakan media sosial. Penelitian ini dilakukan dengan menggunakan metode kualitatif, dengan cara observasi dan wawancara mendalam. Objek penelitian adalah beberapa merek lokal Indonesia yang telah sukses mengadaptasi penjualan via online. Sekitar 60% kon- sumen aktif mereka adalah kelas menengah yang tinggal di daerah perkotaan seperti Bandung, Jakarta, Surabaya, Makasar, Medan, Bali. Sekitar 70% Pengusaha kreatif mengatakan bahwa online channel akan menjadi platform komunikasi utama dalam pemasaran, dikarenakan kemudahan, dan kemampuan untuk perbandingan dengan produk-produk lain dalam waktu yang singkat.
Eksekusi Strategi di Tingkat Individu
No full textFormulasi strategi belum dapat memberikan pengaruh yang signifikan untuk men- jamin keberlangsungan perusahaan, terlebih lagi terhadap pencapain tujuan perusa- haan. Strategi yang telah disusun pada tahap formulasi, harus dilaksanakan sampai kepada tingkat operasional perusahaan. Bentuk eksekusi strategi ni dapat diwujudkan dengan penurunan sasaran strategis, indikator kinerja utama beserta targetnya pada setiap jabatan dalam perusahaan. Proses ini memerlukan uraian jabatan dari setiap pemegang jabatan, penyelarasan antara uraian jabatan dengan sasaran strategis dan indikator kinerja utama. Metode untuk melakukan proses ini tergantung kepada karakteristik dari masing-masing indikator kinerja utama. Terdapat dua metode yang dapat dilakukan, yaitu pendekatan jumlah dan pendekatan rata-rata. Hasil akhir dari proses ini adalah individual scorecard. Interpretasi para pengambil keputusan di perusahaan akan menentukan optimalisasi dari penggunaan indivdual scorecard dalam eksekusi strategi.
Pedoman Penulisan JAB + back cover
No full textCeBiS is the Center for Business Studies, was established by Department ofBusiness Administration, Faculty of Social and Political Science, Catholic Universityof Parahyangan.The Mission of the center is to contribute actively in business knowledgedevelopment through empirical research and theoretical studies. The main areaof research and studies are focused either in functional or sectoral businesses.Functional businesses include knowledge in financial and accountancy, human resources,organizational behavior, marketing, operational, leadership, communication,and entrepreneur. Meanwhile, sectoral businesses include in area services, retail,international business, and other business sector in general.The Center organizes some activities such as regularly discussion of the invitedspeaker, seminar and national conference in business topics, training and consultation.The Center also conducts research in theoretical or empirical in businessissues. And the Center published a biannual national scientific journal in BusinessAdministration, which is ”Jurnal Administrasi Bisnis”.The Center also maintain business databases, which hold some data in widerange of business sector, functional area, and particular aspect of business. Thedatabases also include technical report and working paper
Peran Praktisi Dalam Pengembangan Teori dan Proses Pembelajaran Untuk Sekolah Bisnis
No full textThe decreasing number of intakes and quality of the students, and crisis identityhave jeopardise the survival of business schools. There must be a breakthrough toovercome these hard situation. One of the solution is theories-in-use approach, whichis needed to develop the appropriate theory. The writer also suggests to recruit practitionersas the faculty members. This will encourage original theories developmentwhich is appropriate for third world countries like Indonesia. The other solutionis to send the existing lecturers to join the consulting and encourage them to havethe knowledge of practice world. By doing these, hopefully better condition will beachieved.Keywords: theories-in use, general theory, original theories developmen
Kolaborasi Sebagai Strategi Bisnis Masa Depan
No full textRelations among organization have changed from independent to interdependent. Tomanage a relation between organization or corporation, suggest to implementationconcept of collaboration and coo-petition, as the condition of the world : changingrapidly, dynamics and interdependent.Keywords: Business strategy, collaboration and coo-petitio
Perubahan Pola Belanja Masyarakat : Sebuah kajian di lingkungan masyarakat perkotaan
No full textEverything is changing in this world. Including a buying pattern of the consumer,caused by one or other reasons. This article is focused on the changing of consumerselection for the shopping of their everyday needs in the urban area. The article discussedon factor that caused of shifting from the traditional market into a modernmarket. This based on research which were conducted in four different city duringseven weeks observations. The research was done through interview and focusgroups discussion, and found that the shift into a modern market were caused byfactors of location, price, promotion, facility provided. Meanwhile, some will stay intraditional market, because of some factors such as bargaining process, interpersonalrelationship, and variation of the product. Further research is needed to find a form ofcooperation among actors in the market and develop a positive image for both side.On the other hand, also need an involvement from the Government in socialization,implementation and evaluation of the regulation.Keywords: Consumer behavior, retail, modern marke
Peran Knowledge Management Dalam Meningkatkan Kinerja Perguruan Tinggi
No full textAs the information technology become one of the production factors in human life,knowledge is the important factor for the organization. Toffler, Drucker, Nonaka andsome others say that with the knowledge firm or organization can win the competitionin this post millennium era.Higher Education Institution (HEI) as an organization can also use knowledgeas a management tools. Moreover, it can be one of the engine that can help them toachieve the goals such as improve the performance of HEI to support the studentsand community.In this paper, author argue that the implementation of Knowledge Managementin HEI will be improve the performance of HEI in doing ”Tridharma PerguruanTinggi”. However, the implementation is not only refer to the use of some informationtechnology tools, but also with the creation of learning organization.Keywords: Knowledge, performance improvement,learning organizatio
Aplikasi metode regresi logistik biner sebagai model keberhasilan belajar
No full textSuccess or fail in a study at university can be affected by some factors. Entry selectionprocess can be an initial stage in success prediction, up to graduation. Have theentry selection examination detected this appropriately ? Or have other evaluationmechanism within their study set early warning ? These are a focus question in thisarticle.According to academic data of year 1998 through 2006, found that entry selectionexamination give a prediction of success proportion of student finishing theirstudy. Meanwhile their second semester grade point academic gave a significant indicationof the success and failure. And also found that second semester grade pointacademic had a significant contribution for their achievement in first stage evaluationresult at fourth semester.Keywords: logistic regression, correlation analysi
Mediation effect of trust on the relationship between perception of organization politics and commitment
No full textThis paper is the extension study of the relationship between perception of organiza-tion politics (POP), and commitment. This study investigates how trust explained therelation between these relationships. Mediation effect of trust was used to explainhow this perception was related to commitment. Moderation effect was used forfurther explanation on investigation the complexities of these relationships.The result showed that the model was adequacy fit. PoP has negative correlationwith commitment. Trust has fully mediated the relationship between PoP and com-mitment. In order to the moderation, the result showed that employee who has higherof trust was seen stronger POP-Commitment relationship than those who has lowerones.Implication of the findings for organizations and suggestions for future researchare discussed.Keywords: perception of organizational politics, perception of equity, trust, Com-mitmen
Pendidikan Bisnis di Jurusan Administrasi Bisnis dan Sekolah Bisnis
No full textBusiness education is the enterprise of education at the study and research of the fieldof business, usually in university education. It is oriented toward preparing studentsfor the practice of an occupation in business or business related fields. Businesseducation usually thought in a business school, is a university level institution thatconfers degrees in Business Administration. It teaches topics such as accounting,finance, marketing, human resource management, organizational behavior. In Indonesia,Business Administration is a department or a study program of a faculty suchas Department of Business Adminitration, Faculty of Social and Political Sciences,Parahyangan Catholic University. Business school includes school of business, businessadministration and management. They use combination of theory, case studymethod, simulation and practice