Jurnal Administrasi Bisnis
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GAMIFIKASI DAN KORELASINYA DENGAN MINAT MENGUNJUNGI ULANG PADA MARKETPLACE “X”
No full textHow people enjoy games, especially online games, is seen as an opportunity to attract visitors, in this case marketplace visitors. In contrast to offline stores where visitor traffic can be increased through various gimmicks, events, and so on. One of the efforts that the marketplace can make to increase visitor traffic is through the provision of online game services. The fun, addictive nature of the game has made market participants interested in incorporating game elements into a business that is not related to games. This became known as gamification. Marketplace X is one of the marketplaces that provides gamification game services. With repeated visitors accessing the gamification, it is hoped that the marketing efforts of Marketplace X will be exposed to users. This study intends to determine whether there is a relationship between gamification and the interest in revisiting the marketplace. This study uses quantitative research methods supported by SPSS data processing tools to test hypotheses. The data collection technique uses a purposive sampling technique in which the respondents are those who have played gamification in marketplace X and are domiciled in the city of Bandung. The results show that the gamification offered by Marketplace X is considered good by respondents and respondents have a high intention to revisit the marketplace in the future. In addition, there is a fairly strong correlation between gamification and re-visit intention. Therefore, Marketplace X needs to manage its gamification well to attract repeat visits, which is one way to marketing its products.
Keywords: gamification, online games, marketplace, re-visit intentio
ANALISIS VALUASI SAHAM BUMN MENGGUNAKAN METODE DIVIDEND DISCOUNTED MODEL DAN ECONOMIC VALUE ADDED
No full textThis research is aimed at analyzing the valuation of BUMN shares with the dividend discounted model and economic value added model. This study is also aimed to teach early or novice investors about financial statement analysis, which contains information about companies\u27 finances and companies\u27 actions in the following years. Financial statement analysis is not limited to the Price-to-Earnings Ratio (P/E Ratio) and Price-to-Book Value (PBV). There are various analyses that can be used, such as the dividend discounted model aiming to find the company\u27s intrinsic value and economic value added aiming to find economic value that will benefit investors. For this research, the researchers need 12 state-owned-enterprises (SOEs) to be used as samples and secondary data. The data used for this research are financial statements (2015-2019 period) and dividends per share (2015-2019 period). The data used were obtained before the event of CoVID-19. The results show that from the dividend discounted model and economic value added, 7 out of 12 SOEs are undervalued and have economic value for investors. Penelitian ini ditujukan untuk analisis valuasi saham BUMN dengan model dividend discounted model dan economic value added. Penelitian ini juga hendak mengajarkan investor pemula mengenai analisis laporan keuangan, yang berisi informasi mengenai keuangan perusahaan dan aksi perusahaan di tahun-tahun berikutnya. Analisis laporan keuangan tidak hanya menggunakan pendekatan Price to Earnings Ratio (P/E Ratio) dan Price to Book Value (PBV). Masih banyak analisis yang dapat digunakan, seperti dividend discounted model yang bertujuan untuk mencari nilai intrinsik perusahaan dan economic value added yang bertujuan untuk mencari nilai ekonomi yang akan menguntukan bagi investor. Untuk penelitian ini, peneliti membutuhkan 12 BUMN untuk digunakan sebagai sampel dan data sekunder. Data yang digunakan untuk penelitian yaitu laporan keuangan (periode 2015-2019) dan dividen per lembar saham (periode 2015-2019). Data yang digunakan merupakan data sebelum adanya CoVID-19. Hasil menunjukkan dari dividend discounted model dan economic value added bahwa 7 dari 12 BUMN adalah undervalued dan memiliki nilai ekonomi untuk investor
MENGENAL LEBIH DALAM APA ITU KAPABILITAS DINAMIK
No full textDynamic capability is an idea initiated by Teece in 1997 based on the result of discussions with his students in the MBA Program at Stanford and Berkeley. Dynamic capability has been discussed for more than 20 years but dynamic capability has not been a popular study until now. Dynamic capability articles written by several experts are usually presented in terms and languages that are difficult for readers to understand. Some experts even asked and criticized the concept of dynamic capabilitiy. Whatever, dynamic capability can be carried out by a companiy as a way to have a competitive advantage. Company must take three steps according to Teece (2009), namely, sense, seize opportunities, and reconfigure company knowledge, competencies, and resources
STUDI KELAYAKAN BISNIS ONLINE TRAVEL AGENT
No full textConventional travel agents have declining sales over the past few months. The decline is caused by the number of an online travel agent that has sprung up. Contrary to the decline in the sales of conventional travel agencies, online travel sales continue to increase to date. Although it is well known that the online travel business has the prospect of growing, but there are some things to consider before running a business.Before opening an online travel business, a business feasibility study needs to be done so that this new business can run well. Based on feasibility studies that have been done, it can be seen that the online travel business can be considered feasible. On the legal, technical, and management aspects, all needs can be met by the online travel business. There are emerging market opportunities in the market aspect and determined that its target market is the backpacker segment. In the financial aspect, the business is considered feasible in the optimistic and most likely scenario. In contrast, in the pessimistic scenario, it is not feasible because it does not meet the three criteria of assessment
PERBANDINGAN BUDAYA ORGANISASI BANK OCBC NISP SEBELUM DAN SESUDAH MENGALAMI AKUSISI
No full textThis research shows about organizational culture in the company. That it is known that each company has its own organizational culture, which includes beliefs, norms, and shared values that are characteristic of achieving common goals. But the organizational culture in the company can be changed, one of the factors is the acquisition that occurred within the company. Where this study produces a comparative analysis of organizational culture when NISP Bank has not yet been acquired and after acquisition became OCBC NISP Bank. With this comparative analysis, it can be seen the cultural shift that occurs within the company and the expectations of the culture desired by company employees, which aims to be able to get a suitable cultural picture so that it can increase the employee loyalty, productivity and movement towards for corporate goals.
Keywords: Organizational culture, Acquisition, Strateg
GREEN STRATEGY PERUSAHAAN PLASTIK DALAM MENGHADAPI TANTANGAN LINGKUNGAN DAN PEMERINTAH
No full textThe plastic industry is one of the growing industries because the plastic packaging industry plays an important role in the supply chain for strategic sectors such as food and beverages, pharmaceuticals, cosmetics, and electronics. However, the plastics industry also faces many challenges from government policies due to its regulation to reduce the use of plastic packaging. Indonesia is acknowledged as the second-largest contributor to plastic waste after China. This has led to big cities in Indonesia initiate policies to reduce and to ban plastic use. This certainly can be a problem for plastic companies. Therefore, the company should have a good strategy in dealing with that policy. In this study, the authors try to analyze strategies that are appropriate for PT DHI to be able to survive facing policies that put pressure on PT DHI. By conducting interviews, observations, and analyzing various internal and external factors and SWOT matrix analysis shows that PT. DHI besides running the existing products, PT. DHI has to start developing environmentally friendly plastic bag products and take the opportunity that there are 15% - 46% potential customers that will choose green product
RANCANGAN DECISION SUPPORT SYSTEMS UNTUK DIVISI PEMBELIAN PT. S
No full textABSTRACTIndonesian people have a variety of hobbies and activities. Today, a hobby that is being cultivated is one of the hobbies related to outdoor activities In carrying out hobbies and outdoor activities, supporting equipment is needed to carry out these activities. Because of this it creates an outdoor business opportunity, one of them is a tactical equipment business. PT. S is one company that sells tactical equipment. PT. S has problems in purchasing procedures, especially in making purchasing decisions. Therefore PT. S requires an information system that is a management control system. The system development process carried out publishes system analysis and system design.The research method used in this study is descriPT.ive analytical. Data analysis techniques use Laudon diagrams, five strength porters, SWOT analysis to analyze external and internal considerations. The Business Challenge Bundle is used to map needs related to the system design needed by PT. S.After determining the system analysis, the system design used by researcher is Business Process Modeling and Notation (BPMN), User Interface, and Decision Tree. Business Process Modeling and Notation (BPMN) to evaluate actual business processes and proposed business process. User interface to help users access information systems. Decision tree to explain the logic of thinking.To be able to make it easier to improve decision making, researcher create user interface findings to form the DSS Dashboard.Keywords : Management control system, Decision support system, information system, porter five forces, SWOT analysis, decision tree, BPM
RANCANGAN SISTEM CRM NOMNOM EATERY MENGGUNAKAN KERANGKA KERJA MIT 90’s
No full textMeningkatnya jumlah restoran di Bandung mengakibatkan adanya persaingan yang terjadi dalam hal pelayanan. Hal ini dapat dilihat dari peningkatan jumlah restoran sebanyak 645 restoran dari tahun 2012 ke 2014. NomNom Eatery pun ingin memberikan pelayanan terbaik sehingga dapat mempertahankan pelanggan. Mempertahankan pelanggan dapat berdampak pada peningkatan penjualan dengan pembelian kembali. Hal tersebut dapat dilakukan dengan cara membina hubungan baik dengan pelanggan.Penelitian ini menggunakan metode exploratori dengan pemilik Nomnom eatery. Kerangka kerja MIT 90’s digunakan untuk menganalisa perubahan dari tujuh elemen. BPMN akan menjelaskan tentang proses manajerial dan rancangan sistem CRM usulan yang terdiri dari 3 bagian yaitu identifikasi pelanggan, melacak pembelian sebelumnya, dan otomasi dalam pesanan.Hasil dari penelitan menemukan bahwa dibutuhkan sistem yang memberikan informasi tentang preferensi pelanggan, yang nantinya digunakan untuk menentukan klasifikasi anggota pelanggan. Berdasarkan umpan balik, pemilik memberikan respon positif terhadap rancangan sistem manajemen hubungan pelanggan, pemesanan pesanan, laporan inventaris, dan pembayaran pesanan, serta sistem ini bisa menjadi salah satu pilihan dalam meningkatkan kualitas pelayanan ke pelangan (bisa meningkatkan penjualan dengan pemesanan kembali).Kata Kunci : crm, kbs, mit 90’s framework, bpm
CUSTOMER ENGAGEMENT IMPACTS TOWARDS PURCHASE INTENTIONS IN THE ONLINE TRAVEL AGENT INDUSTRY
No full textThis study attempts to investigate the effect of customer engagement which represented through surveillance, social interaction, sharing information, attraction, and social influence on OTA‟s (Online Travel Agency) customer engagement in social media such as Facebook, Twitter, and Instagram about its connection to purchase intention. The importance of this research is to understand the customer engagement level necessary to satisfy the needs of social media users that can lead to purchase intentions. The questionnaires used convenience sampling with totals of 30 questions and 200 respondents within the scope of Java Island Indonesia. Partial Least Square was used to analyze the data and six hypotheses were tested with five independent variables which are surveillance, social interaction, sharing information, attraction, and social influence. One mediating variable which is customer engagement, and one dependent variable purchase intention. The findings of this research are showing that OTAs are better if they focus on social influence, social interaction, and sharing information to increase customer engagement and ultimately create the intention to purchase for customers
ANALISA PERAN MANAJEMEN STRES SEBAGAI MEDIASI PENGARUH STRES DAN KEPUASAN KERJA TERHADAP KINERJA
No full textTujuan dari penelitian ini adalah untuk menganalisa pengaruh stres dan kepuasan kerja karyawan terhadap kinerja yang dimediasi oleh manajemen stres di PT Bank X Region Jawa Barat.Penelitian ini menggunakan metode studi kasus dalam bentuk metode kuantitatif berupa penyebaran kuesioner dan triangulasi dengan carasemi-structured interview. Teknik analisis data menggunakan software SPSS dengan tingkat kepercayaan 90% dan pengujian model menggunakan Structural Equation Modelling (SEM) jenis PLS (Partial Least Square). Sampel yang digunakan dalam penelitian berjumlah 33 responden yang merupakan jumlah staff Relationship Funding Manager PT Bank X di Region Jawa BaratFunding Relationship Manager merupakan ujung tombak industri perbankan yang dalam jangka panjang memiliki jenjang karir cukup potensial untuk menjadi calon-calon pimpinan wilayah bahkan menjadi seorang grup head maupun jajaran direktur, seperti direktur retail banking. Atas pengalaman tersebut maka perusahaan seharusnya dapat melihat bahwa para karyawan muda yang mengisi jabatan Funding Relationship Manager dapat dipertahankan, dibina dan diberikan pelatihan sebaik mungkin dengan untuk dijadikan calon pemimpin perusahaan. Namun pada kenyataan di lapangan, perbankan mengalami peningkatan turnover yang terus menerus dan tak terkendali untuk posisi jabatan sales.Tingginya tingkat turnover karyawan di PT Bank X ditunjukkan dengan tingginya stres dan rendahnya kepuasan kerja yang dirasakan oleh para karyawan terutama di bagian Funding Relationship Manager.Hasil penelitian menunjukkan bahwa manajemen stres berperan signifikan dalam memoderasi pengaruh stres kerja dan kepuasan kerja terhadap kinerja di PT Bank X. Oleh karena itu, diperlukan peran Divisi Sumber Daya Manusia dan para pemimpin perusahaan untuk dapat merealisasikan peran manajemen stres dalam aktivitas sehari-hari untuk meningkatkan kinerja karyawan. Kata kunci: manajemen stres, kepuasan kerja, kinerj