Jurnal Administrasi Bisnis
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Consumer Behavior, Attitude and Perception Toward Modern Trade Stores in Rural Vietnam
No full textModern trade stores have been very successful in Vietnamese retail industry, espe-cially in some big cities. However, the popularity of such stores is still lagging behindthe traditional stores. In regard with this issue, many studies have been done overtime, but very few have been focused on rural regions in emerging countries likeVietnam. Thus, this study aims at exploring the reasons why Vietnamese consumersin the remote area prefer to shop at traditional stores instead of modern stores. Fur-thermore, this study attempts to fill the gap between these two types of formats. Theresearch uses quantitative method with the aid of SPSS software to analyze the data.The results show that consumers in the remote areas are still not willing to quit theirtraditional shopping habits for a new choice of store based on the current situation.Therefore, it is not the right time for investors to expand their modern business intothe country’s rural areas.Keywords: Modern Trade Store, Traditional Store, Rural Vietnam, Retail Industry,Consumer Behavior, Store Attributes
Social Technologies : Medium Baru untuk Menciptakan Nilai dan Produktivitas bagi Organisasi
No full textSocial technologies become more important nowadays. Its not only as a one ofcommunication channel for the firm, but also as a medium to enhance the valueproposition and the productivity of the firm. We can say that Information Communi-cation and Technology was the driver of this phenomenon, especially when Web 2.0has use widely. As the development of social technologies - one of the medium issocial media marketing such as blog, facebook, twitter, etc - become a popular mediain consumer’s life, firm must also see this medium as a strategic tool. This is true,specifically from the result of the research of McKinsey Global Institute (2012) whichattempts to quantify the value of social technologies. The research find that socialtechnologies, when used within and across enterprises, have the potential to raise theproductivity of the high-skill knowledge workers that are critical to performance andgrowth in the 21st century by 20 to 25 percent (MGI, 2012).Keywords: Open innovation, new product development, social technology
Penerapan ISO 31000 dalam Pengelolaan Risiko Pada Bank Perkreditan Rakyat (Studi Kasus Bank Perkreditan Rakyat X)
No full textAbstractBank is a financial institution and a financial intermediary that accepts deposits andchannels those deposits into lending activities, either directly by loaning or indirectlythrough capital markets. A bank links together customers that have capital deficitsand customers with capital surpluses. There are several types of banks that grows inIndonesia, one of which is the People’s Credit Bank ( BPR). One of the biggest BPRin Indonesia is BPR X.In doing the intermediary function, banks are vulnerable to risk. Therefore, inorder to ensure banks in running its business, a proper risk management is required.Over the time, banks refer to BASEL as risk management reference and guidance butIn practice, managing those risks are not integrated with one another. On this casestudy, we will discuss on how to apply ISO 31000 in risk management on BPR X.The purpose of this ISO 31000 risk management study is to assist banks to integrateand manage all risks across the board and accordance to the principles of ISO31000 which to create and add more values to the company.AbstrakBank adalah lembaga keuangan yang usaha pokoknya adalah menghimpun danadan menyalurkan kembali dana tersebut ke masyarakat dalam bentuk kredit sertamemberikan jasa-jasa dalam lalu lintas pembayaran dan peredaran uang. Terdapatbeberapa jenis bank yang tumbuh di Indonesia, salah satunya adalah Bank Perkred-itan Rakyat (BPR). Salah satu BPR terbesar yang berdiri di Indonesia adalah BPRX.Dalam menjalankan fungsi intermediasi, bank rentan terhadap risiko. Oleh ka-rena itu agar bank lancar dalam menjalankan tugasnya, perlu dilakukan pengelolaanrisiko yang tepat. Selama ini bank menggunakan BASEL untuk mendukung pengelo-laan risiko. Pengelolaan risiko tidak dilakukan secara terintegrasi antara risiko yangsatu dengan yang lain. Maka dari itu pada penulisan studi kasus ini akan dibahasmengenai penerapan ISO 31000 dalam pengelolaan risiko pada BPR X. Tujuan dilakukaannya pengelolaan risiko perbankan berbasis ISO 31000 adalah agar pengelolaan risiko perbankan dapat dilakukan secara menyeluruh dalam perusahaan, dan sesuai dengan prinsip ISO 31000 yaitu mencipkatan dan menambah nilai bagi perusahaan.Keywords: Bank, risk, risk management, ISO 3100
Parahyangan Catholic University Relationship Management Pilot Project At FISIP-UNPAR
No full textConsidering that relations with the students is really important as one of the approachesto get its competitive advantages, a university must knows exactly eachof the students so the university’s staffs can interact, communicate and fulfill thestudents needs personally. In order to maximize the effort, the university must use itsstudents’ database supported with information technology to create customer knowledgecompetence. To make the adequate CRM function with risk management fromthe beginning to reduce the risks which can be came up, the university must havecustomer mapping, employee commitment and re-organization.Keywords: Customer Relationship Management, Knowledge Management, RiskManagemen
Demand Chain Management : Supply Chain Management + Orientasi Pasar
No full textIn 1980s and 1990s decades supply chain is a popular term implemented in manybusiness firms in the world because of its capability to increasing operational costefficiency which lead to cheaper product price. In that time it is widely believed thatlower product price will yield the higher return in companies’s profit, even in the longterm.As time goes by, it’s grandeur become clearly faded : in the long term com-panies facing more loss because supply chain do not have a market orientation,an orientation that can keep companies stay in market for a long time and higherprofit. As a consequences, in early 2000s there is another new term appeared : de-mand chain management. This term actually is a combination of supply chain andmarket orientation term. Zara, an small apparel company compared to world classfashion designer, gaining higher profit than world class fashion designer since it isimplementing demand chain management.Keywords: Supply Chain Management, efficiency, Demand Chain Management,affectivity, market orientation
What can be learned from a Knowledge-intensive System?
No full textThe paper aims at describing what can be learned from a Knowledge-intensive Sys-tem (KIS) by a manager of an Indonesian SME Garment Manufacturer (ISGM).For this purpose, we use the system LIA (Leading to Information Access). LIA isa system that (1) handles financial related transactions, (2) processes them accordingto Indonesian accounting standard procedures, and (3) gives the interpretation of theprocess results to the financial analysis. By learning from the interpretation of thecompany’s historical data, an owner’s understanding of critical financial factors ingarment industry may increase and let the company flourish.Keywords: Knowledge-intensive System, Financial Analysis, Learning Process,Indonesia SME Garment Manufacturers, Business Administratio
Analisis Pengaruh Ekuitas Merek Terhadap Keputusan Pembelian dan Kepuasan Konsumen Produk Teh Botol Sosro Kemasan Kotak
No full textAbstractThe purposes of this research are to know the effect of brand equity which consist ofbrand awareness and brand image toward purchasing decision in Teh Botol Sosrofor box packaging product category, to know the effect of purchasing decision towardconsumer satisfaction in Teh Botol Sosro for box packaging product category, andfinally to know the effect of brand equity toward consumer satisfaction in Teh BotolSosro for box packaging product category.Two hundreds responders have been selected by using purposive samplingmethod.under a certain condition which involve only responders who haveconsumed Teh Botol Sosro product in the last one year. Data was collected throughquestionaires and method for data analysis performed using structural equationmodeling with LISREL.The result showed the influence of brand equity to purchasing decision and customersatisfaction was pretty good. Beside of that Teh Botol Sosro purchasing decisionsinfluenced customer satisfaction too.AbstrakPenelitian ini bertujuan untuk mengetahui pengaruh ekuitas merek yang terdiridari brand awareness dan brand image terhadap keputusan pembelian produk TehBotol Sosro kemasan kotak, mengetahui pengaruh keputusan pembelian terhadapkepuasan konsumen produk Teh Botol Sosro kemasan kotak, dan mengetahui pen-garuh ekuitas merek terhadap kepuasan konsumen produk Teh Botol Sosro kemasankotak.Dua ratus Responden dilibatkan dalam penelitian yang dipilih menggunakanteknik purposive sampling dengan pertimbangan tertentu yaitu pernah mengkon-sumsi produk Teh Botol Sosro kemasan kotak dalam satu tahun terakhir. Pengum-pulan data dilakukan dengan menyebar kuesioner dan metode analisis data dilakukandengan Structural Equation Modelling menggunakan software LISREL.Hasil penelitian menunjukkan bahwa pengaruh ekuitas merek Teh Botol Sosroyang terdiri dari brand awareness dan brand image terhadap keutusan pembelian dankepuasan konsumen cukup baik. Begitu pula dengan hubungan keputusan pembelianTeh Botol Sosro terhadap kepuasan konsumen.Keywords: brand equity, purchasing decision, customer satisfactio
Perilaku Manusia Dalam Perspektif Psikologi Sosial
No full textAlthough social psychology is the discipline that has long existed (since Plato andAristotle), but officially, the discipline has become a new independent science in1908. Brief article below attempts to explain human behavior from different points ofview or perspective that is generally studied in social psychology. The perspectivesthat discussed in this article are the behavioral perspectives, cognitive perspectives,structural perspectives and interactionist perspectives. Through the study of variousviewpoints we were able to understand human behavior in a more comprehensive.Keywords: Organizational behaviour, human resources management, consumerbehaviou
Pengembangan Sumber Daya Manusia Dalam Usaha Kecil dan Menengah : Kajian Konseptual
No full textHuman resource development in small and medium scale enterprises (SMEs) isknown to have a role as important as large-scale enterprises in achieving competi-tive advantage. The purpose of this paper is to provide a brief overview of humanresources development in SMEs. Management and development of human resourcesin SMEs generally done informally, i.e. do not have written rules; recruitment processdone through employees’ word-of-mouth; selection process is done based on consid-eration of small business owners; training process is determined to SME owners; andmotivation in SMEs in terms of salary or wages are often considered smaller thanlarge enterprises.Keywords: Informal human resource, recruitment and selection in SME, trainingand development in SME, Motivation in SM
Beberapa Bentuk Hubungan Antara Franchisor (Pewaralaba) Dan Franchisee (Terwaralaba) Dalam Sistem Franchise (Waralaba)
No full textFranchise is increasingly becoming an option for people who want to become anentrepreneur. Someone who has the capital to pay royalty fees and meet the re-quirements specified by the franchisor thus he/she soon became a franchisee. He/shecan immediately run the business without necessary start a business from zero. Infranchise business, franchisee operation can not be separated from control by thefranchisor as the owner of the franchise because the franchisee is bound to what iswritten on an agreement that has been made by the franchisor. In addition to theformal relationship between franchisee and franchisor, there is also a non formalrelationship between franchisee and franchisor. It can not be avoided because thefranchise system included in the model of agency theory and the franchisee to besuccessful so the closer relationship between the franchisee and the franchisor mustbe achieved in the form of trust.Keywords: Franchise, franchisor, franchisee, relationship, busines