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    Pengaruh Kredibilitas Pegawai dalam Komunikasi Interpersonal Terhadap Sikap Nasabah Pada Perusahaan

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    To communicate and create good relationship with its customers, a company’s employeesmust always make an effort to understand and serve the customers so they aresatisfy and loyal. In order to get effective interpersonal communication adequate withits customers, the employees must focus on confidence, immediacy, interaction management,expressiveness, and other orientation. The main purpose of the research,using association method, is to show the employees role as the communicator sothe customers can trust them. The result shows that the employees’ credibility oninterpersonal communication and customers’ attitude are quite good and there issignificant correlation between them.Keywords: Employee Credibility, Interpersonal Communication, Customer Attitud

    Pengaruh Customer Value Dan Customer Relationship Terhadap Customer Loyalty Di Exsa English Course Bandung

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    English has been known as the international language that will be needed to communicateworldwide. In the other hand, this language has been perceived as a difficultskill to learn. That will create a de-motivation condition upon several people to learnthis skill. In that condition, the English course service providers must carefully delivertheir programs to get people’s attention as well as their loyalty. In this case,the providers not only need to offer a good value of their programs but also a goodcustomer relationship. A research conducted in an English course institution that hasbeen established since 1971 discovered the effect of customer value and customerrelationship to their customer loyalty.Keywords: customer value, customer relationship, customer loyalt

    Peran Human Capital Dalam Meningkatkan Kinerja Perusahaan: Suatu Tinjauan Teoritis Dan Empiris

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    The present paper provides a review of the literature focusing the relationship betweenhuman capital and performance essentially at firm level. The exercise ofreviewing existing literature permitted to uncover three major neglected issues: 1)defining and measurement intellectual and human capital, 2) the analysis of humancapital - firm performance relationship; and 3) human resources management. Agrowing number of studies have attempted to show the link between human resourcesand firm performance.Keywords: human capital, human resources management, firm performanc

    Analisis Potensi Partnership sebagai Moda untuk meningkatkan Kapabilitas Inovasi dan Teknologi

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    Partnership becomes one of the main asset which used by the enterprise to achievea sustainable competitive advantage. Through the partnership, the enterprise can de-velop their capabilities which cannot be developed by their own. A strategic allianceand joint venture is a popular way used by the enterprises in developing their partner-ship. Some researcher also mentioned about merger and acquisition as another formof partnership but more permanent in nature.This article specifically aim to measure a potency of partnership as a vehicle inincreasing innovation capabilities and technology within an enterprise in their effortto set up competitiveness. In particular, it is identified that a prerequisite to achieveinnovation capability and technology enhancement were depend on an ability to gain,adopt, and transfer knowledge from the partner.Keywords: partnership, innovation capabilities, technological capabilities, knowl-edge managemen

    Pemanfaatan Internet Sebagai New Media Dalam Bidang Politik, Bisnis, Pendidikan Dan Sosial Budaya

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    New media is a term used to distinguish it with the old media. The lines betweennew media with old media is difficult to determine with certainty because it dependson someone’s perspective. The Internet can be considered as the beginning of thenew media era because the Internet is very different from the previous media. At thebeginning, the application on the Internet only Website and e-mail. After that camea variety of new applications or new media such as blogs, social networking sites,video sharing sites, online gaming, video conferencing and others. This article limitsthe utilization of the Internet in politics, business, education and sociocultural. Thereason is that these four areas has been utilizing almost all the new media on theInternet.Keywords: new media, internet, utilization, social networking sites, onlin

    Asas Keadilan dalam Transaksi Derivatif (Khusus yang Diperdagangkan dalam Bursa) Sebagai Objek Pengenaan Pajak Penghasilan

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    Basically derivative transactions carried out for the divertion of risks that may arise,either the exchange rate risk, interest rate and stock price fluctuations. Derivativetransactions is then evolved rapidly. This increase is due to many benefits and profitsderived from derivative transactions. The benefits in the form of tools for risk man-agement and price discovery, so appear protection (hedging) of assets. The profit isincreasing the income of the. transactors. In fact, derivative transactions more oftenused to make a profit from speculative activities, not for protection (hedging). Nowthe derivative transactions are set out in the Income Tax Act, is inserted into one of theobjects of Income Tax. Income Tax imposed by the final and by some businessmenconsidered to violate the principle of justice.Keywords: Tax, Benefit, Profit, Hedgin

    Budaya Organisasi dan Kepuasan Kerja Studi Kasus FISIP UNPAR

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    AbstractOrganizational culture as a share value and norm which is always integrated toorganization in directing the organization member ineractions to face internaland external challenges. Therefore it is an importand aspect of organization tounderstand and manage for making organization more efective to achiev their goals.Fisip UNPAR as an organization also develop its culture as it is regarded can facetheir challenges.The purpose of research is to descrive the type of cultural orientation of fisip unparfrom the cultural typology, Power culture, role culture, achievement culture andsupport culture as state by Harrison, in the reseacrh question what is the existingculture today and what is prefered by its members, Is there any gap between it, andis there a significance relationship between culture and job satisfaction.Research is conducted through case studies method, with data gathered byquessioner technique about the perception of organization members, based on somedimension or indicator cultural type which have develope by some author and datais analysed by mean, compare means, and correlation test.The result of research find that the existing currently culture from the high tothe low are that Role Culture Orientation with mean score 35,40, AchievementCulture Orientation 33,91, Support Culture Orientation, 30,60 and Power CultureOrientation 30,04. The prefered culture orientation are Achievement CultureOrientataion 41,51, Role Culture Orientation 34,51, Support Culture Orientation30,53. and Power Culture Orientation 23,20.Based on pairs samples test was conducted by SPSS program, find that there are asignificance different for achievement and power culture orientation currently withprefered.Level of job satisfaction which is measured by six dimension is that work itself,compenzation, co-worker, supervision, advancement and facility with the scale veryshigh, high, moderate, and low of job satisfaction is high.The relationship between culture orientation and job satisfaction with the hypotesisthe lower the gab beetween existing culture and prefered culture, the higher jobsatisfaction. Based on spearman correlation test there is no significance correlation.Based on the research findings that is the achievement culture is prefer moredominant and power culture not dominant and there is a significance gab betweenit. It is need to decrease the existing power culture and reinforce the existingachievement culture.AbstrakBudaya merupakan bagian yang tidak terpisahkan dari suatu organisasi sebagaisebuah unit sosial yang mempunyai tujuan, yang dalam interaksi anggotanyaakan membentuk nilai-nilai dan norma berperilaku yang dianggap dapat menyelesaikantantangan-tantangan organisasi untuk mencapai tujuannya. Demikian juga FisipUnpar sebagai sebuah organisasi akan membentuk type budaya tertentuPenelitian ini bertujuan untuk mendeskripsikan type budaya organisasi yangberkembang saat ini di Fisip unpar berdasarkan typologi budaya organisasi power,role, achiement, dan support culture sebagai salah satu klasikasi yang dikemukakanoleh para ahli, kemudian type budaya apa yang diharapkan anggota, apakah budayasaat ini berbeda dengan harapan anggota, kemudian apakah semakin kecil perbedaanantara budaya saat ini dengan harapan mempunyai hubungan dengan kepuasan kerja.Penelitian dilakukan melalui studi kasus dengan pengumpulan data melalui persepsipara anggota terhadap sejumlah dimensi atau indikator type budaya yang telahdikembangkan para ahli dengan tehnik kuessioner, yang hasilnya di analisis melaluiperhitungan rata, uji beda dan korelasi statistik.Hasil penelitian menunjukan orientasi budaya saat ini dengan urutan tertinggi kerendah adalah Orientasi Role Culture rata-rata 35,40, Orientasi Achievement Culture33,91, Orientasi Support culture, 30,60 dan orientasi power culture. 30,04. Kemudiantipe Orientasi budaya yang diharapkan berbeda dengan yang terjadi saat ini denganurutan Orientasi Achievement Culture rata-rata 41,51, Orientasi Role Culture 34,51,Orientasi Support Culture 30,53. Orientasi Power Culture 23,20.Selanjutnya analisis kuantitatif sejauh mana perbedaan antara budaya saat inidengan yang diharapkan cukup signifikance atau tidak, Berdasarkan analisis pairssamples test yang dilakukan melalui SPSS Versi 20 perbedaan yang cukup signifikanada pada orientasi Achievement culture, Power culture. Kemudian analisis perbedaanper elemen masing-masing budaya saat ini dengan harapan terdapat sejumlah elemenyang berbeda secara signifikan.Tingkat kepuasan kerja karyawan yang diukur melalui 6 dimensi yaitu pekerjaanyang dilakukan, sistim imbalan, hubungan dengan atasan, hubungan denganrekan kerja, pengembangan diri, dan sarana dan prasarana, dengan skala sangatmemuaskan, puas, cukup puas dan tidak puas termasuk dalam kategori memuaskan.Hubungan antara budaya dengan kepuasan kerja yaitu semakin kecil perbedaanantara orientasi budaya saat ini dengan orientasi budaya yang diharapkan semakin tinggi kepuasan kerja, dengan menggunakan uji korelasi spearman yang dihitungdengan program SPSS versi 20 tidak mempunyai hubungan yang berarti.Dari orientasi budaya yang diharapkan dimana achievement culture yang tertinggi,dan adanya perbedaan yang signifikan dimana yang terjadi saat ini lebih rendahdengan harapan, perlu dilakukan peningkatan. Dan Orientasi power culture dimanaterdapat perbedaan yang signifikan saat ini lebih tinggi dari harapan perlu dilakukanpengurangan.Keywords: organizational culture, value, norm, power culture, role culture,achievement culture, support culture

    Mengembangkan Koperasi Sebagai Pemberdaya Ekonomi Rakyat Indonesia

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    Cooperative in Indonesia is an mandated institution as mentioned in Undang-undangDasar 1945. After 65 years in its development, cooperatives in Indonesia is stillnot developing well. In other countries cooperatives proved to become successfulbusiness organizations. This paper aimed to describe and analyze the causes ofunderdevelopment of cooperatives in Indonesia.Keywords: Traditional market, cooperation, professionalism of cooperatio

    Formasi Strategi di Organisasi Profesional

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    Strategy formation within every organization has a unique characteristics. Profes-sional organizations are an organization that contains number of individuals with aspecific competency and capability. Also its have a structure with a team of expertrather than technostructure. This type of organization, all the member of the organi-zations are involved in formulating the strategy. Top leader has a role as coordinatorin formulating and executing the strategy.Keywords: strategy, strategy process and formation, professional organizatio

    Kekuasaan dan Taktik Mempengaruhi Orang Lain Dalam Organisasi

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    Power and Influence Tactics, always exist in any organization. To become an effectiveleader or manager, every leader needs to know both of them. This paper try to describethe meaning of power, sources of power, types of power, how to increase or decreasepower, coalition (power in group), and influence tactics usually used in an organiza-tion. The direction of influence tactics can be upward, lateral, or downward. Powercan be differentiated into soft and hard power. Using soft-power is more effectivethan hard-power. To become an effective leader, a wise leader would use soft-powerand avoid using hard-power.Keywords: power, influence tactics, effective leade

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