Jurnal Administrasi Bisnis
Not a member yet
206 research outputs found
Sort by
Analisis Persepsi Pelanggan Atas Dimensi Kualitas Jasa Terhadap Kepuasan Pelanggan Dan Niat Beli Ulang
No full textThe aim of this research is to examine the impact of customers perception of the
service quality dimention to the customer satisfaction and to examine the impact
of customer satisfaction of WADWAXs service quality to the customer repurchase
intention. One hundred respondents are collected by purposive sampling method
with a criteria that is the customer have used auto salon polish service in WADWAX
in the period of January 2011 to August 2014 at least twice a year. A survey method
had been carried out by distributing questionnaire and data are analyzed by multiple
and simple regresi analyst by using SPSS 22.0 software. The result shows that
WADWAX service quality has strong effects to customer satisfication with tangible
and empathy are the most influencing factors. And the customer satisfication has
positive effects to the customer repurchase intention in WADWAX
Keywords: service quality, customer satisfaction, customer repurchase intentio
Business Plan Website Laughonthefloor.com
No full textThe rapid development of Information Technology turned out to open the
opportunity of E-Commerce. Nowadays, E-Commerce is one of the promising
business opportunities. By managing a blog, a blogger can earn a considerable
profit. This study aims to determine whether the business on the internet is worth to
run, how to design this kind of business, and how much the budget needed to run this
business. The business plan is applied to www.laughonthefloor.com by using
descriptive analysis method. The data gathered by using literature research and also
field research. Www.laughonthefloor.com is running E-Commerce that uses
advertising model. Where the main income comes from advertising costs.
Keywords: E-Commerce, business plan, web, blog, interne
Citra Perusahaan : Kebutuhan Perusahaan Dalam Menjalin Hubungan Dengan Para Stake Holder
No full textWithout any good quality communication with the community, especially with their
costumers, hence the company will face obstacles. These obstacles come up since
could be a negative impression into company either their institution or their product
or services. Therefore a need to govern a positive image with follows some steps. It
also needs to manage a good communication with their stakeholder, such as mass
media and non-government (community) organization which are concerned with
their product or activities. The core of this act is actually start from the costumer
or community and end to the costumer or community.
Keywords: Image, image communication, image creatio
Komitmen Organisasional dan Authentic Happiness: Studi Kasus Karyawan Pada Sebuah Organisasi Bisnis Retail di Kota Bandung
No full textThis research was initially exploring the relationship between the Authentic
Happiness-The Source of Happines and Organizational Commitment. The concept
of Authentic Happiness is derived from the Positive Psychology-Authentic Happiness
proposed by Seligman. Meanwhile the concept of organizational commitment is
taken from Meyer and Allens Organizational Commitment. The research questions
are twofolds. Firstly, whether three sources of happiness are correlated with three
dimensions of organizational commitment. Secondly, whether demographic factors
are accounted at explaining organizational commitment.
Fifty-four (54) employees of a leading retail company in Bandung were interviewed
and surveyed using online instrument, as many as 48 turned out with valid responds.
Collected data were processed and analyzed using simple statistics, such as
descriptive statistics, Pearson’s Product Moment and Alpha Cronbach to test data
validity and reliability. Meanwhile to do correlation test, crosstabs-chi square and
Pearsons Correlation was used.
The research reveals that the Source of Happiness has strong to mild positive
correlation with Organizational Commitment. This research also confirms the
existing findings that demographic characteristics i.e. gender and length of work has
a positive relationship with organizational commitment.
Keywords: organizational commitment, positive psychology, authentic happiness
Abstrak
Penelitian ini mencoba mengeksplorasi hubungan antara Sumber Kebahagiaan -
Authentic Happiness dan Komitmen Organisasional. Konsep Authentic Happiness
berasal dari positif psikologi yang diperkenalkan oleh Seligman. Sedangkan konsep
komitmen organisasional diambil dari Meyer dan Allen. Pertanyaan utama peneli-
tian ini ada dua, pertama apakah dari ketiga sumber kebahagiaan berkorelasi dengan
ketiga dimensi komitmen organisasional. Kedua, apakah faktor demografi responden
dapat menjelaskan komitmen organisasional karyawan.
Lima puluh empat karyawan dari sebuah perusahaan ritel terkemuka di Bandung
diwawancarai dan disurvey menggunakan alat kuesioner online dan kuesioner manual.
Sebanyak 48 responden merespon kuesioner dengan valid. Data dianalisa dan
diolah menggunakan statistik sederhana, seperti statistik deskristif, Pearson Product
Moment, Alpha Cronbach, Crosstabs-Chi Square, dan Pearson Correlation.
Hasil penelitian mengungkapkan bahwa sumber kebahagiaan memiliki korelasi dengan
komitmen organisasi karyawan. Dan ditegaskan dalam penelitian ini bahwa,
demografi karakteristik gender dan lama kerja memiliki hubungan positif dengan
komitmen organisasi.
Kata Kunci : komitmen organisasi, psikologi positif, authentic happines
Corporate Social Responsibility a Mitigation Strategy for Social Risk
No full textSocial Risk (SR) is a relatively new field in business management. However, social
impacts are visible and can lead to operational, legal, regulatory and financial risks.
Local incidents can be magnified locally and globally. Fully internalizing social risk
issues is an evolutionary process for many companies. A key issue is how to ensure
institutional commitment, consistency across the enterprise and in varied contexts,
and durability overtime with regard to social performance. This study considers CSR
as a tool companies can adopt to reduce SR and argues that if business managers
are known for their impressive performances by way of delivering profits from
operations within their operational environment to shareholders, they have also a
responsibility to contribute to the development of the local communities they operate
in; developments that would create positive impacts on the people and society and
thereby reduce youth restiveness and other vices seen as SR drivers. Therefore,
the paper concludes that the effective and efficient application of corporate social
responsibility by companies operating in a community would go a long way in
reducing the level of social risk drivers, improve infrastructural development and
sustainable peace in that community.
Keywords: Social Risk, Mitigation Strategy, Corporate Social Responsibilit
Model Prediksi Kegagalan Bank Pasca Merger Berdasarkan Nilai Rasio Keuangan
No full textBy merging banks with one another, the government hopes to improve the general
condition or quality of banks. However, after these mergers there are twenty banks
that have been liquidated, and only nineteen remain operation. The aim of this paper
is to construct a model in order to predict the failure of merged banks in Indonesia,
based on financial ratios.
The object of research consists of the financial ratios of either liquidated or
successful ones. The data are collected from a published financial reports of those
banks which have been audited and processed as financial ratios. These financial
ratios are analysed by way of logistic regression. The research hypothesis proposed
is that financial ratios can be turned into prediction models to establish the degree to
which mergers have failed in Indonesia.
The results show that the financial standard of performance of failed banks is
indeed inferior to that of successful ones The results from the statistical test also
indicate that the combination of RR and ROA financial ratios are the most significant
ones to pass the compatibility or ”proper and fitness” test to predict the extent of
failure of mergers between banks in Indonesia. The outcome of research may be
exploited by society at large, observers of the banking world, and Bank Indonesia by
way of an early warning system concerning the failure of mergers between banks in
Indonesia.
Keywords: Financial ratios, banking performance analysis, merge
Penanganan Korupsi Di Dunia Birokrat: Sebuah Perspektif Relatifisme Kultural yang Strukturalis
No full textThe problem of corruptions in Indonesia bureaucrats are not the new problems. Fromlong time ago, this conditions still a live and tend to be a culture. This article conductedto make the opinion about problem solving from the corruptions in Indonesiabureaucrats. The opinion and problem solving in this article are focused fromthe cultural relativism perspectives. They would always begun from the individualtransactional and make everybody in organization is somebody special.Keywords: Corruptions, Indonesia Bureaucrats, Cultural Relativism Perspective
Respon Nasabah Terhadap Product Positioning Tabungan Bank KALBAR
No full textCompetition in saving account product is a great effect on the number of customer.A greater product values offered then a greater number of customers who are usingthe services. Since positioning strategy describe a superior value, the positioning be-comes an important determining aspect for a customer in deciding to use the services.This study has an objectvie to evaluate customer perception on product positioningof saving account in Bank KALBAR. Survey was conducted to 50 respondent ofTASERNA saving account and 50 respondent in SIMPEDA saving account. Theresult showed that the SIMPEDA saving account is positioned as a saving accountwith a good attribute, such as an appropriate administration fee and service qual-ity. Meanwhile, the TASERNA saving account has a fair enough position in termof provision’s simplicity, administration fee, interest rate, prizes offered, withdrawallimitation, physical saving book, and ATM facility.Keywords: product value, positioning, positioning strateg
Peran Pajak Dalam Peningkatan Dunia Pendidikan
No full textEducation has an important role in improving human resources in Indonesia. Edu-cation also affect the full economic growth. Countries that have a population withhigh educational level will have this level of rapid economic growth. Indonesia, inthis case the government has an obligation to fund the development including thedevelopment of education. One of the sources of funds for development financing isfrom tax. Therefore, the government must act wisely in the use of funds has beenobtained from collecting taxes to finance education, so that the move visible roleeducation tax.Keywords: Education, tax, human resource
Model Adopsi E-Government Dalam Perspektif Sistem
No full textE-Government is actually an application of business concept in the public sectorwhose existence is now recognized many countries as being to their advantage inserving its citizens more efficiently and effectively. The main purpose of the paper isa review of E-Government as a system, which should be observed for E-Governmentadoption process more quickly and successfully. As a system, E-Government consistsof seven elements that are interdependent with one another, namely the government’scommitment, the characteristics of users, website design, cultural awareness, servicequality and clients satisfaction. Thus the successful adoption of E-Government isunlikely released from a good understanding of the seven elements.Keywords: E-Government adoption, system, elements of E-governmen