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Penggunaan Game Theory dalam Ilmu Sosial
No full textGame theory has actually been initiated by several mathematicians but game theory
began to receive widespread attention since the publication of a book entitled Theory
of Games and Economic Behavior, in 1944, which was written by a mathematician
John von Neumann and economists Oskar Morgenstern. Game theory continues
to evolve to this day and although it is still considered as part of economics but
game theory had been applied in various disciplines such as psychology, politics,
management, social sciences. So that people can understand it more easily, can be
used examples of simple games, among others, two-person zero-sum game, maximin
and minimax, ultimate game, linear programming. The game is simple to be useful
because most of the game invites players to use logic to achieve profits for himself.
Keywords: game theory, mathematics, payoff, matrix, saddle poin
Pendekatan Kuantitatif Dalam Studi Tata Letak Fasilitas Produksi
No full textOne of the efforts to ensure the company’s survival is to increase the efficiency of line
balancing in company. The goals of this research are to get a scenario of how the line
balancing in the company is done, observe the using of the line balancing method in
order to increase the efficiency.
This research used study case and descriptive analysis. The data collection was
done by direct observation and interview with production division. The research was
done at a manufacturing company that produces tapioca flour.
The result showed that the line balancing in company is 39.21%, it means that
the effective time the company used in line production is 39.21%. The efficiency of
line balancing has not been reached yet because of the total operation time in every
workstation has not balanced yet with cycle time, 0.0427 minutes. If the company
apply the line balancing method, it could increase the efficiency up to 98.01%. The
influencing factors of the line balancing are : the irregular supply of raw materials
which eventually accumulated at certain time and thus, causing the machines to have
an idle time.
Keywords: Line balancing analysis, facility layout, efficiency, idle tim
Analisis Efektivitas Metode Pelatihan Klasikal dan E-Learning
No full textAbstractThe purpose of this research are to know reaction of training participant,effectiveness, and efficiency of classical and e-learning training method. By usedthe comparison descriptive research method and the research object is PerformanceBased Budgeting Training Program organized by Budgeting and Treasury TrainingCenter in 2014. The evaluation for training program as obligatory phase to measureeffectiveness training program. The result show that reaction of training participantwith e-learning method higher than classical method. The participant argue thattime used for learn the materials in the e-learning method is more flexible. On theother hand, such reaction is not accompanied by satisfying result. This appearsthe second level evaluation where the e-learning method is considered lower thanclassical method in the level of effectiveness due to the misconducting of materialdelivery techniques in Framing RKA-KL material. Therefore, it is suggested thatimprovement for the issue is to be taken into consideration by applying audio-visualsimulation.Keywords: evaluation, training, reaction, effectiveness, e-learningAbstrakPenelitian ini bertujuan untuk mengetahui reaksi positif peserta diklat, efektivitas danefisiensi dari metode pelatihan klasikal (classroom) dan e-learning. Metode yang di-gunakan dalampenelitian ini adalah deskriptif dengan jenis komparatif dengan objekpenelitian Diklat Penyusunan Anggaran Berbasis Kinerja yang diselenggarakan diPusdiklat Anggaran dan Perbendaaharaan pada tahun 2014. Proses evaluasi suatudiklat adalah bagian yang tidak terpisahkan dari penyelenggaraan diklat itu sendiri.Evaluasi merupakan tahapan yang wajib dilakukan untuk mengukur sejauh manatingkat efektivitas dan efisiensi dari penyelenggaraan suatu programdiklat. Berdasar-kan evaluasi yang dilakukan, reaksi positif dari peserta diklat dengan metode diklate-learning lebih tinggi daripada peserta diklat dengan metode diklat klasikal (class-room). Hal ini dikarenakan peserta diklat berpendapat bahwa waktu yang digunakanuntuk mempelajari materi diklat dengan metode e-learning lebih fleksibel. Disisi lain,reaksi positif tersebut tidak diimbangi dengan hasil yang maksimal. Hal ini dapat dili-hat dari hasil evaluasi tahap kedua yang menunjukan bahwa metode diklat e-learning memiliki tingkat efektivitas yang lebih rendah apabila dibandingkan dengan metodediklat klasikal (classroom). Rendahnya tingkat efektivitas diklat dengan metode e-learning, dikarenakan adanya ketidaktepatan penggunaan teknik penyampaian materidalam materi Penyusunan RKA-K/L. Oleh karena itu, diperlukan perbaikan dalampenyampaian materi Penyusunan RKA-K/L dengan menggunakan simulasi secaraaudio visual.Kata kunci: evaluasi, pelatihan, reaksi, efektifitas, e-learnin
Mengapa Harus Iklan ?
No full textAdvertising is one of promotion tools besides sales promotion, public relations (PR),
personal selling and direct marketing. Advertising is still favourite for producers to
promote their product. Advertising is anywhere around us, especially in big city so we
always see advertising every day. Even advertising through village people including
mountain and forest areas by television channel. This article will try to discuss 5
main decisions in advertising. First is Mission: What are the advertising objectives?
Second, Money: How much can be spent Third, Message: What message should be
sent? Fourth, Media: What media should be used? Fifth, Measurement: How should
the results be evaluated?
Keywords: Advertising, promotion, message, budget, media, television, communicativ
A Growth Model For International Education In Developing Countries
No full textThis papers objective is to build a collaboration framework to marshal the
international cooperation among universities, not only within the same region in
developing countries but also with developed countries. The research is based on
selected case studies, which consists of top universities in Vietnam, Indonesia,
Australia, the Netherlands, and the worldwide universities network. The suggested
framework involves two core activities, which are teaching and learning, and
research. These are influenced by required resources, policy, and accreditation.
The key for successful collaboration lies in the relations between these elements;
therefore, the collaboration will not necessarily follow a continuum.
Keywords: collaboration in higher education, universit
Pengaruh Technology Acceptance Model Terhadap Pengambilan Keputusan Pembelian Pada Online Shop Grifabell
No full textAbstractThese days, technology are growing very fast, The use of technology has been widelyused in various sector. For example, in the fashion sector, also using technology asa medium to promote and to market the product. And with the increasing numberof Internet users, are expected to influence people’s behavior to make a purchasefrom conventional purchases to e-commerce.To realize a transaction or customerparticipation, it takes trust of each customer. In this study, the population is fromthe respondents who have ever made a purchase of shoes from Grifabell throughsocial media instagram. Data collection techniques used is through a survey using aquestionnaire, and questionnaires collected from a sample of 120 respondents whichhas been distributed through an Google Drive’s online questionnaire to Grifabell’scustomers throughout Indonesia. Before the data were analyzed, the authors testedthe validity and reliability of 30 samples using SPSS software.The research method used is multiple regression analysis and simple regression, Ftest, T test and determination coefficient. From these results, it can be concludedthat the indicators of variable technology acceptance model: the perceived qualityof e-shopping and attitude have a positive effect on the variable of trust, andthe indicators from confidence’s variables is experience, the quality of work, andintelligence which have a positive effect on the purchase decision variables.Keywords: Social Media, Technology Acceptance Model, Trust, PurchasingDecision, InstagramAbstrakPerkembangan teknologi saat ini sudah berkembang sangat pesat, pemanfaatanteknologi sudah banyak digunakan diberbagai bidang. Misalnya pada bidangfashion, yang memanfaatkan teknologi sebagai media untuk mempromosikan danmemasarkan produk. Dengan semakin banyaknya pengguna internet, diharapkandapat mempengaruhi prilaku masyarakat untuk melakukan pembelian, daripembelian secara konvensional ke e-commerce. Untuk mewujudkan transaksi ataupartisipasi pelanggan dibutuhkan kepercayaan dari tiap-tiap pelanggannya. Pada penelitian ini, populasinya adalah responden yang pernah melakukan pembeliansepatu Grifabell melalui media sosial instagram. Teknik pengumpulan data yangdigunakan adalah survei dengan menggunakan kuesioner, dan dari penyebarankuesioner terkumpul sampel sebanyak 120 responden yang telah disebarkan melaluikuesioner online Google Drive kepada pelanggan Grifabell di seluruh Indonesia.Sebelum dilakukan analisa data, penulis melakukan uji validitas dan reliabilitassebanyak 30 sampel dengan menggunakan software SPSS.2mm] Metode penelitian yang digunakan adalah analisis regresi berganda danregresi sederhana, uji f, uji t, dan koefisien determinasi. Dari hasil penelitian ini,dapat disimpulkan bahwa indikator-indikator dari variabel technology acceptancemodel yaitu perceived quality of e-shopping dan attitude berpengaruh positifterhadap variabel kepercayaan, dan indikator dari variabel kepercayaan yaitupengalaman (experienced), kualitas kerja (quality of work), dan kecerdasan(intelligence) berpengaruh positif terhadap variabel keputusan pembelian.Kata kunci: Social Media, Technology Acceptance Model, Trust, KeputusanPembelian, Instagra
Implementasi Manajemen Kinerja Di Perum PHT
No full textAbstractPerum PHT is a State Owned Enterprises which manages Production and ProtectedForests in Indonesia, especially in Java and Madura. The growing expectation on themodern enterprise management, Perum PHT has been implementing PerformanceManagement. The purpose of this study to determine the extent of implementation ofperformance management in Perum PHT. Data were collected through interviewsand participant observation.The results of research in the form of this descriptive study concluded that theimplementation of performance management in Perum PHT has some shortcomings,namely: Stages of management that is not fully implemented in accordance with, thefocus is still limited at this stage of the implementation of performance appraisal.Socialization of performance management is not optimal so that an understandingof employee Perum PHT on application performance management mash less.To be successful in implementing performance management needs the support oftop management as well as a good example by doing all phases of the performancemanagement process and to improve the understanding of employees at alllevels of the performance management process. With the implementation ofperformance management consistently, expected performance and contributionto the effectiveness of individual employees to achieve company goals can beplanned, monitored, measured and evaluated the process of achievement, as wellas performed corrective actions when performance problems occur so that thecompany’s goals can be achieved.Keywords: Performance management, Implementation,AbstrakPerum PHT merupakan Badan Usaha Milik Negara (BUMN) yang mengelolakawasan Hutan Produksi dan Hutan Lindung di Indonesia khususnya Pulau Jawa danMadura. Dengan semakin berkembangnya tuntutan dalam pengelolaan perusahaanmodern, Perum PHT telah menerapkan Manajemen Kinerja. Tujuan penelitian iniuntuk mengetahui sampai sejauh mana penerapan manajemen kinerja pada PerumPHT. Metode pengumpulan data melalui wawancara dan obeservasi partisipan. Hasil penelitian yang berbentuk studi deskriptif ini menyimpulkan bahwapenerapan manajemen kinerja di Perum PHT masih memiliki kekurangan yaitu:tahapan manajemen yang belum sepenuhnya dilaksanakan sesuai ketentuan, fokuspelaksanaan masih terbatas pada tahapan penilaian kinerja. Sosialisasi manajemenkinerja masih belum optimal sehingga pemahaman dari karyawan Perum PHTterhadap penerapan manajemen kinerja mash kurang.Untuk lebih berhasil dalam menerapkan manajemen kinerja perlu adanya dukungandari manajemen puncak serta contoh yang baik dengan melakukan seluruh tahapanproses manajemen kinerja serta meningkatkan pemahaman karyawan di seluruhlevel terhadap proses manajemen kinerja. Dengan diterapkannya manajemen kinerjasecara konsisten, diharapkan kinerja dan kontribusi individu karyawan terhadapefektivitas pencapaian tujuan perusahaan dapat direncanakan, dimonitor, diukurdan dievaluasi proses pencapaiannya, serta dilakukan tindakan-tindakan koreksibilamana terjadi permasalahan kinerja sehingga tujuan perusahaan dapat tercapai.Kata kunci: Manajemen Kinerja, Implementasi, Tahapa
Migrasi Kepada Penyedia Jasa Baru: Studi Intensi Berpindah Pelanggan Jasa Telepon Seluler
No full textA reasonably strong competitive atmosphere can now be felt among service provider
of telecommunication industry, especially GSM mobile phones. Therefore, it is no
doubt crucial for service provider of cell phone to possess profound understanding
on why one client stay with one provider or leave them to move to another.
The purposes of this research are to know whether there are any positive effects
of push and pull factors to the clients’ intention to migrate; and the negative effects of
mooring factors to people’s attitude to do so. Furthermore, this research also discusses
whether there are any negative effects of mooring factors to the relationship between
push effects and clients’ intention to migrate. Likewise the drawbacks of mooring
effects related to the pull effects and clients’ intention to migrate.
This research is conducted among 230 economic students of Economic Faculty
of University of Indonesia who have used GSM cell phone providers for at least six
months.
Most of the result obtained from this research supported the idea that there is a
negative effect of mooring factors to the intentions to migrate. On the other hand, the
data does not approve that there is a positive effect of push and pull factors to client’s
intention to migrate. Neither, in addition, do they support the notion that there is
a negative effect of mooring effects towards relationship between pull effects and
people’s intention to migrate. Later it is found that no significant negative effect of
mooring effects towards relationship between pull effects and intention to migrate is
found.
Keywords: switching intentions, push effects, pull effects, mooring effect
Usulan Business Continuity Plan untuk Memitigasi Risiko Supply Chain di PT. X
No full textPT X is a smartphone retail company that distributing and selling smartphone
from China and Hongkong to Indonesia. The length of their supply chain has a
big potential risk on getting crushed by incidents that can stop their business
process. The potential risk that will affect PT X is the risk of goods lost and broken
as distributed from China and Hongkong. The separated distribution method, use
of expeditions, and unpredictable weather could endangered those smartphone.
Business Continuity Plan proposal for PT X focused on their ability to mitigate risks
and incidents that might occur in their supply chain. Based on analysis, there are
three options that PT X can apply, its (1) suppliers backup, (2) critical resources
arrangement method, and (3) financial management systems. As the condition of PT
X at the moment, suppliers back up and critical arrangement method assessed as
their top implementable priority. Supported by AHP calculation, the two options
chosen by PT X are the best options. Based on accumulation of those three options,
option 1, Suppliers Back Up (43%) becomes their first priority with option 2 (35%)
option 3 (22%) on their next list.
Keywords: Business Continuity Plan, AHP, Risk Mitigatio
Pengaruh Kualitas Layanan Dan Kepuasaan Pelanggan Terhadap Loyalitas Pelanggan Di Koperasi Simpan Pinjam Rentha Jaya Purwakarta
No full textThis study aims to analyze service quality effect to customers satisfaction towards
customers loyalty at KSP Rentha Jaya, Purwakarta. In general the elements of
services quality will create satisfaction and loyalty to customers. Service quality
should be optimized and could meet customers expectation which deliver companys
satisfaction and loyalty to keep struggling on intense competition. This research is
a descriptive study that describes the effect of variables through hypothesis test.
The respondent of this research are existing customers of Koperasi Simpan Pinjam
Rentha Jaya during last 1-2 years. Number of respondents is 100 respondents
which applied with probabilistic sampling. The research is conducted by simple
regression analysis and multiple regression analysis supported by SPSS program.
The result of the study shows that purposed hypothesis entirely obtain contributions
as follows: 1) service quality has a positive effect towards satisfaction of KSP
Rentha Jaya Purwakarta customers with 29,1% contributions, 2) satisfaction
has a positive effect towards loyalty of KSP Rentha Jaya Purwakarta customers
with 58,2% contributions, while 41,8% is contributed by other unexamined variables.
Keywords: Service Quality, Customers Satisfaction, Customers Loyalty
Abstrak
Penelitian ini bertujuan untuk menganalisis pengaruh kualitas layanan dan
kepuasaan pelanggan terhadap loyalitas pelanggan di Koperasi Simpan Pinjam
Rentha Jaya, Purwakarta. Pada dasarnya unsur-unsur dari kualitas layanan akan
menciptakan kepuasan dan loyalitas bagi para pelanggan. Kualitas layanan haruslah
optimal dan diharapkan akan mampu memenuhi harapan pelanggan sehinggan
menciptakan kepuasaan dan loyalitas perusahaan untuk menjaga kelangsungan
hidup suatu perusaan ditengah persaingan yang ketat. Jenis penelitian ini adalah
penelitian deskriptif yaitu suatu penelitian yang menggambarkan adanya pengaruh
antara variabel melalui pengujian hipotesa. Responden penelitian adalah pelanggan
yang telah memakai jasa Koperasi Simpan Pinjam Rentha Jaya minimal 1-2 tahun
terakhir. Jumlah responden penelitian ditetapkan sebanyak 100 responden dengan
menggunakan teknik pengambilan sampel yaitu probabilistic sampling. Penelitian
ini menggunakan analisis regresi berganda dan regresi sederhana dengan bantuan
program SPSS. Hasil penelitian ini menunjukkan bahwa hipotesis yang diacukan
seluruhnya memperoleh dukungan yaitu 1) kualitas layanan berpengaruh positif
terhadap kepuasaan pelanggan KSP Rentha Jaya Purwakarta dengan kontribusi
yang diberikan sebesar 29,1%., 2) kepuasaan berpengaruh positif terhadap loyalitas
pelanggan KSP Rentha Jaya Purwakarta dengan kontribusi yang diberikan sebesar
58,2%, sedangkan 41,8% lainnya merupakan kontribusi dari variabel lain yang tidak
diteliti.
Kata kunci: Kualitas Layanan, Kepuasaan Pelanggan, Loyalitas Pelangga