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Muslim Women Representation in Hijab Shampoo Advertisements
Get PDFThis study entitled Muslim Women Representation in Hijab Shampoo Advertisements aims to reveal the representation of Muslim women in hijab shampoo advertisements focuses on the visual elements. The data are on the form of ten hijab shampoo advertisements, namely Wardah, Rejoice, Sunsilk, Emeron, Safi, Sariayu, Dove, Clear, Pantene and Lifebuoy which are taken from the website of each advertisement. The study applies a descriptive qualitative method and used a theory of three orders of signification proposed by Barthes (1987) to analyse the representation of Muslim women in the advertisements. The result of this research shows that Muslim women in hijab shampoo advertisements is represented as pure, beautiful, healthy, and modern. The representation constructed in the hijab shampoo advertisements is influenced by the use of fashion and its color, physical appearances, camera angle, and frame size. Keywords: Advertisement, Muslim women, Hijab, Shampoo
Second Language Acquisition in Cognitive Perspective: An Analysis of Mid-Pause of L2 Learners
No full textThis study examines the relationship between narrative structure (tight and loose), English proficiency (Intermediate and Higher Intermediate) and the distributions of mid-pause of English students at Indonesia University of Education. This study employs a quantitative approach. Data were collected from narrating performance of 40 participants from English students at Indonesia University of Education. The performances were transcribed and the mid-pauses produced were analyzed by using paired t-test and independent t-test. The data analysis was based on cognitive information processing perspective (Schmidt, 1990). There are two important findings in this study. First, the findings show that L2 learners produce more mid-pauses when performing a tight structured narrative. Second, it is found that the performance of Higher Intermediate group is not affected by narrative structure. The findings may be useful for teacher and language tester as a consideration in choosing narrative task features to optimize the performance of learners.Keywords: mid-pause, tight structured narrative, loose structured narrative, cognitive perspectiv
The Phenomenon of Slips of the Ear by English Education Department Students
Get PDFThe present study seeks to investigate the phenomenon of slips of the ear by English Education Department students. Data were taken from 10 students from different semester and have minimum 500 TOEFL score. Data were analyzed qualitatively supported by descriptive quantification and based on Bond’s (2005) slips of the ear theories. The findings show that the errors occur in lexical level and syntactical levels. The factors of the occurrences of slips of the ear can be because of the lack of lexical knowledge, the accent and dialect, the unfamiliarity with the words, or difficulties in segmenting utterances. The result of this study shows that the errors which occur most in all categories is in syntactical level, which is ill-formed utterances. Furthermore, this study supports the previous studies of slips of the ear proposed by Kusumarasdyati (2005) who states that when the listeners misperceive the utterances, they will add, omit, or substitute the utterances.Keywords: slips of the ear, music, lyrics, lexical, synta
Face Observance in Twitter Conversations
Get PDFThis research entitled Face Observance in Twitter Conversationsis aimed at investigating the politeness strategies used by the speakers in observing and non-observing their hearers’ face in Twitter conversations, the response given by the hearers, and the effects which may be resulted from (non) observance. This study employs a descriptive qualitative study. The data were taken from conversations made in Twitter.This study showed that the four types of politeness strategies proposed by Brown and Levinson (1987) namely, bald-on-record, positive politeness, negative politeness, and off-record are used by the speakers in observing and non-observing their hearers’ negative and positive face. The hearers’ response to the (non) observance done by the speakers by using different strategies may produce some effects to the conversation itself. The result shows that there are two kinds of effects resulted from (non) observance done by the speakers. The first effect is that the conversation goes well without any distraction while the second one is that the conversation is distracted or even stopped. It is suggested that positive politeness strategy seems to be the preferred choice taken by the participants in maintaining a conversation.Keywords: Face, Observance,Politeness, Face Threatening Acts, Politeness StrategiesKeywords: Face, Observance,Politeness, Face Threatening Acts, Politeness Strategie
A Semiotic Analysis: The Severity of Mount Merapi Eruption Portrayed on Kemal Jufri’s Photos as the 2nd Prize Stories Winner of World Press Photo
Get PDFThis Paper Entitled “A Semiotic Analysis: The Severity of Mount Merapi Eruption Portrayed on Kemal Jufri’s Photos as The 2nd Prize Stories Winner of World Press Photo”. It is aimed to uncover the meaning behind the photographs and to discover symbols, indexes and modes that appear in the photo stories. The study is qualitative which utilizes Eco’s (1994) Hermetic drift theory. The theory mainly focuses on the meaning of a symbol which not only has one meaning, but two or more meaning if the symbol is put in a different context. The main data are 12 photographs which were used in the photo stories taken from www.wordpressphoto.org. The studyrevealed the Juffri’s photo stories about the disaster of Mt. Merapi eruption. The photos portray the suffering of the people near Mt. Merapi, which directly got the worst effect of the disaster. The photo story also portrays collectiveness of Indonesian people to help the victims of the disasterKeywords: Semiotic, Symbolic analysis, index analysis, modes analysis, Photojournalism, Photo analysi
Power Relations between Parents and Children in The Novel My Life As A Stuntboy
No full textThe novel entitled My Life as a Stuntboy is one of adolescent novels that has several issues to explore. The issue of power relation becomes the main focus of the present research, which is aimed to answer the question of what meanings can be made from the portrayal of parent–child power relation. Power relation in the novel is seen through the conflicts that occur specifically between parents and their child as the main characters of this novel. The data were analyzed by using Dekovic, Gracia-Ruiz, Hernandez-Cabrera, Maiquez, and Rodrigo (2012) conflict resolutions: negotiation and dominance, and Foucault’s (2003/2006) theory of power that states the power which occurs in familial relations includes sovereignty and disciplinary power. The findings of the research revealed that the conflicts in the parent-child relationship are triggered by parents’ expectations toward their child. The conflicts involved the issues related to studying, Frank the monkey, and the child’s wish. Overall, these conflicts were caused by the parents’ demands for the child to be more responsible. The role of society is also found to have affected the parents’ expectations toward their child’s behavior and future. Therefore, based on the findings, it can be concluded that the meaning that can be made from the portrayal of parent–child relationship is that parents use their power to teach their child to be responsible citizen.Keywords: adolescent literature, conflicts, power relations, parent-child relatio
The Analysis of Generic Structures and Copy Elements in Online Shop Video Advertisements
Get PDFIn this era of advance information and technology, many e-commerce platforms are rising and competing to attract the prospect customers by creating unique and out of the box video advertisements. Among them are Bukalapak, JD.ID, Lazada, Shopee, and Tokopedia as the top five rising e-commerce platforms in Indonesia which place their video advertisements in YouTube. The objectives of this research are to identify the realization of the generic structure elements in the video advertisements of those five mentioned online shops and how copy elements are distributed in the generic structure of each video. Genre analysis under the theory of Systemic Functional Linguistics by M.A.K Halliday (1984) are utilized as the framework of the analysis to see the generic structure of each video advertisement, and copy elements theory proposed by Maslen (2009) are used to identify the copy elements. The needed data were mainly taken from each online shop's YouTube channel which were further transcribed and put into designed table. This study applies qualitative approach and employs simple descriptive statistics analysis to help mapping out the findings regarding the generic structure of the video advertisements and the copy elements distribution. Keywords: e-commerce, online shop, generic structure, copy element, Systemic Functional Linguistic
Profanity in Suicide Squad and Deadpool 2: A Study of Translation Techniques
Get PDFThis study aims to find out the translation techniques used by the translator to do the act of censorship in translating the subtitle in Suicide Squad and Deadpool 2 movies. This study also analyzes the translation shift in the subtitle and acceptability of the translation. This study employs a qualitative method of data collection and analysis informed by Pinker’s (2007) profanity classification according to its purpose, Molina and Albir’s (2002) concept of translation and Newmark’s (1988; 1981) concept of transposition and translation acceptability. The study found five types of profanity based on its purpose in 213 utterances spoken by the movie characters and 11 translation techniques applied to those utterances. Those five types of profanity include idiomatically, abusively, cathartically, descriptively, and emphatically in the two movies. The study also found four types of translation shifts (automatic, grammatical structure, natural grammatical, lexical gap) as a means of maintaining the meanings of the source language (SL). The meanings shift as a result of an act of translation censorship strategies. The study shows that transferring meaning into other languages such as in the process of subtitling translation could incur potential changes in meaning. Keywords: censorship, profanity, translation techniques, translation shift, translation acceptability.
A Journey to Maturity in A Walk To Remember by Nicholas Sparks
Get PDFThis study aims to examine the journey to maturity of the main character, Landon Carter, in A Walk to Remember by Nicholas Sparks, by analyzing the literary elements that construct it. Employing a textual analysis method, this study is framed within Allport’s (1961) theory of maturity, and to discuss the analysis, Bean and Moni’s (2003) theory of young adult literature is also employed. The findings show that Landon’s journey to maturity is depicted mostly through the use of one literary element, namely characterization peculiar to Reams’ (2015). Based on Allport’s (1961) general criteria of maturity, throughout the story, Landon shows six types of maturity: (1) extension of the sense of self, (2) warm relatedness of self to others, (3) emotional security, (4) realistic perception of skills, (5) self-insight, and (6) unifying philosophy of life, and three types of immaturity: (1) an ego-centric sense of self, (2) emotional insecurity, and (3) lack of self-insight. Based on the analysis, several moral values can be obtained by young adult readers with different perspectives from reading Landon’s journey to maturity, such as the importance of being mature and the struggles of attaining maturity. Keywords: journey, literary element, maturity, young adult literatur
“I Have Never Touched It”: Flouting and Violation of Maxims in a Court Testimony
Get PDFThe present study examines the flouting and violation of maxims in a defendant’s court testimony. It also investigates the possible reasons for flouting and violation of maxims committed by the defendant. As a descriptive qualitative study, the data of the present study are in the form of transcripts of a defendant’s full testimony in the session 26 regarding the court of Olivier café murder case. By employing Grice’s (1975) theory of Cooperative Principle, the findings show that the defendant flouts the maxims of quality, quantity, relation, and manner. It is also found that the defendant only violates the maxim of quality. This present study also discovers that the reason to why the defendant flouts the maxims is generally to build a public image that she is innocent. Furthermore, the defendant violates the maxim of quality because of the intention to get a lesser sentence in the court. The findings suggest that the defendant of the court tends to flout and violate the maxims in giving her testimony to yield hidden additional meanings and intentions in her utterances as well as to mislead her audiences. Keywords: Cooperative Principle, maxims, flouting, violation, court testimon