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The Representation of Women in Instant Seasoning Advertisements
Full text linkThis study entitled The Representation of Women in Instant Seasoning Advertisements. This study aims to investigate how women are represented in instant seasoning advertisements and reveal ideologies behind the representation. This study investigates the representation of women in five instant seasoning advertisements; ABC ‘Sambal Masak’ advertisement “Kayak Masakan Mami”, Royco ‘All in One’ advertisement “Ini Resepku”, Indofood ‘Bumbu Racik Tempe’ advertisement “Resep Kering Tempe”, Masako ‘Bumbu Kaldu Penyedap’ advertisement “Cuma Ubi”, and ‘Bango ‘Bumbu Ayam Goreng Bacem’ advertisement “Petani Ketumbar”. The advertisements were downloaded randomly from www.youtube.com. This study uses a descriptive qualitative method. Women in instant seasoning advertisements were investigated through the visual elements of the advertisements as follows; actresses (physical appearance, fashion, facial expression and emotion), setting and properties, frame size, camera angle, and color saturation. This study uses order of signification’s theory by Barthes (1957), reading images’ theory by Kress and Leuween (2006), and some theories of visual elements in television advertisement. The results show that women are mostly represented as brave, feminine, motherly, cheerful, independent, calm, optimistic, and modern women. The study also concludes that there are three ideologies in instant seasoning advertisements: femininity, modernism, and recreation.Keywords: Semiotics, Representation, Women, Advertisement
Alienation in Murakami’s Blind Willow, Sleeping Woman
Full text linkThis study explores alienation in Haruki Murakami’s Blind Willow, Sleeping Woman. It studies the aspects of alienation in three selected short stories from Blind Willow, Sleeping Woman: “A Folklore for My Generation: A Pre-History of Late-Stage Capitalism,” “Tony Takitani,” and “Firefly,” and how these aspects manifest in the lives of the people in the selected stories. To achieve the objectives, the study was conducted under postmodernist approach and employs Seeman’s theory on alienation known as Seeman’s Aspects of Alienation (1959) as the theoretical framework of the study. The findings divulge that there are four alienation aspects palpable in the selected short stories: powerlessness, meaninglessness, normlessness, and social isolation. They also disclose that the alienation aspects found manifest through four key points i.e. the unknown origins of alienation, the problem of choices overload, the fragmentation of life aspects, and disconnected relational self. Viewed from postmodern perspective, Murakami’s Blind Willow, Sleeping Woman can be interpreted as a representation of contemporary Japan as it portrays contemporary alienation issues, which are the effects of the breaking down of the Japanese traditional norms establishment, the grand narrative, in at least two occasions in Japanese history, Japan’s involvement and defeat in World War II and the student movement in the sixties.Keywords: Alienation, Postmodernism, Blind Willow Sleeping Woma
Construction of Masculinity The Little Rascals (1994)
No full textMasculinity in film is constructed differently, mirroring its construction in the real life. The purpose of the study is to examine the construction of masculinity in The Little Rascals (1994) directed by Penelope Spheeris. Using qualitative method, the study employs theory of masculinity (Connell, 2005), film theory (Heintz Stracey, 2006), and theory of characterization (Boggs Petrie, 2008). The findings show that masculinity in the film is constructed through dialogues and shots. There are two prominent types of masculinity, hegemonic masculinity which is upheld by the main characters Spanky and his gang and complicit masculinity which is upheld by Alfalfa. However, both Spanky and Alfalfa move from one type of masculinity to another; thus strengthening the argument that masculinity construction in the film is fluid.Keywords: Masculinity, construction, hegemonic masculinity, complicit masculinityKeywords: Masculinity, construction, hegemonic masculinity, complicit masculinit
An Analysis of Translating Strategies on Apprenticeship Students’ Translation Products in Pikiran Rakyat Newspaper Company
Full text linkThe research aims to discover the types of translation strategies which were found in apparenticeship students’ translation products and to assess the students’ English-Indonesian translation quality by asking five English students to rank the students’ translation products. This research employs the theory of translation strategy proposed by Vinay and Darbelnet (2000) and Sara Bani (2006). The criterias that are used to assess the apparenticeship students’ translation products are proposed by Barnwell (1980 as cited in Larson, 1984). Descriptive Qualitative study approach by Cresswell (2002), was used as the research design of the research. There are 172 selected phrases which were analyzed by the research. The result reveals that the most frequently used translation strategy is Calque (45.35%), then it was followed by Borrowing (29.65%), Adaptation (8.14%), Equivalence (6.40%), Substitution (4.66%), Generalization (2.33%), Transposition (1.74%), and Inclusion of Explanation (1.74%). The result also shows that (77.78%) of text was cut by the translators to eliminate the information that is too detail and unimportant, then to remove the information that had been covered by the previous sentences, and to cut the sensitive issue that may cause misconception to the readers. Most of participants thought that the translation products were good and understandable. However, the participants thought that the translation products are not natural since the translators used too much Calque translation strategy in translating the text.Keywords: translation strategies, translation quality, vinay and darbelnet (2000), Bani (2006
English Borrowing in Indonesian Language Spoken by Indonesian Teenagers in Junior High School
No full textThis study looks specifically at the borrowing words phenomenon among teenagers in one junior high school in Bandung. The borrowing words phenomenon being inverstigated in this study included the types of borrowing words, phonological process, the most dominant part of speech in borrowing words and some possible factors for borrowing to occur. The data were taken from 18 teenagers from three different grades. The seventh grade consists of six teenagers (11-12 years old), eighth grade consists of six teenagers (12-13 years old) and ninth grade consists of six teenagers (13-14 years old). The data were analyzed in a descriptive qualitative method by using the theories from Hoffer (2005), Campbell (1998), Field (2002) and Thomas (1993). The findings showed that the most frequent type of borrowing in all grades is loanword. In terms of phonological processes, the most frequent sound change occurs in the borrowing is Monophthongisation. With regard to parts of speech, noun appears as the dominant part of speech in the borrowing words. Four possible factors that cause borrowing words in teenagers are due to the frequency in using borrowing words, the number of speakers around the respondents, the habitual of expressing the English words and the low competence of the speakers. In conclusion, it seems apparent that borrowing words in this context udergo many phonological adaptations.Keywords: borrowing words, loanword, sound change, factors of borrowing word
Representation of Indonesia in the 2015 Southeast Asia’s Haze in the Guardian And the New York Times
No full textIn 2015 Indonesia was held responsible for an environmental problem caused by the haze resulting from forest fires that spread across several neighbouring countries. The present research aims to examine the representation of Indonesia in the Guardian and the New York Times regarding the 2015 Southeast Asia’s haze and to uncover ideology underlying such a representation. This study employs the qualitative method and the sociocognitive approach to Critical Discourse Analysis to conduct the semantic macrostructures analysis and interpret the results. The data used in the research include six articles from the Guardian and three articles from the New York Times. The results reveal that Indonesia is mostly represented negatively in both Western newspapers. The dominant ideology behind the representations in both newspapers is capitalism.Keyword: Representation, critical discourse analysis, news articles, Western newspapers, the 2015 Southeast Asia’s haz
An Analysis of Sociopathic Attributes of Sherlock Holmes In A Study in Scarlet
Full text linkSherlock Holmes is a prominent fictional character in detective fiction that has inspired many literary works. However, there are debates nowadays concerning whether or not Holmes is categorized as a sociopath, and the present study was done to find the answer. The present study aims to investigate the extent to which sociopathic characteristics are attributed to Sherlock Holmes in A Study in Scarlet (2013). The data used in the study comes mainly from the narration of Dr. Watson concerning the behaviors of Sherlock Holmes. The theories applied in the data analysis are Genette’s Focalization (1980), Minderop’s Characterization (2005), Hare’s Psychopathy Checklist-Revised (PCL-R) (1998), and Scarlet’s (2011) categorization of Hare’s PCL-R items. The study reveals that the sociopathic attributes are constructed through the assumption of Dr. Watson and Stamford. The findings also show that the score of Hare’s (1998) PCL-R of Holmes is eleven, which is lower than the minimum score of a sociopath (22-29) and higher than a normal person (0-6), thus he cannot be classified as both. For this reason, further studies concerning the topic are needed to identify the suitable category of Sherlock Holmes. Keywords: characterization, focalization, Hare’s psychopathy checklist-revised, Sherlock Holmes, sociopathic attribute
A Comparative Analysis of Unedited and Published Translation Works in The Pikiran Rakyat Newspaper
No full textThis descriptive qualitative study aims at discovering types of translation strategies and changes which occur in a student’s translation works. The data were obtained from a student’s 10 unedited translation works from English to Bahasa Indonesia and 10 published translation works in Bahasa Indonesia. The classification of translation strategies proposed by Vinay and Darbelnet (1958, as cited in Munday, 2001) and Bielsa and Bassnett (2009) is used as a tool for analyzing student’s translation works. The findings reveal 11 types of translating strategies found in student’s unedited translation works. They include borrowing, calque, literal translation, transposition, modulation, equivalence, adaptation, change of title, elimination, addition and summarizing. It reveals that the translator mostly used borrowing among other translation strategies in her unedited translation work from English to Bahasa Indonesia by using Vinay and Darbelnet’s translation strategies. Meanwhile, some changes also occur based on the need of publication and the news agency style.Keywords: translation, translation strategies, unedited and published work
An Analysis of Conversational Implicatures during the Debate Between 2012 Candidates of DKI Jakarta Governor
Full text linkThis study seeks to investigate the conversational implicatures during the debate between 2012 candidates of Jakarta Governor and to identify which maxims the candidates failed to observe, also to identify what implicatures that are attained from the violated maxims. Data were taken from DKI Jakarta governor candidates debate aired on Metro TV on August 18, 2012. Data relevant to implicatures were marked and numbered. The data were analyzed by classifying conversations with maxim violations. The results show that the governor candidates commit flouting towards Grice's (1975) maxims. The maxim the candidates violated the most was relevance maxim. Furthermore, the flouting occurs due to several factors comprising lack of knowledge, insufficient evidence, and avoidance answering questions in purpose. However, even though some violations were done, some of the candidates were able to use sentences or utterances in compliance with the cooperative principles since only half of the data that are violated.Keywords: Conversational Implicatures, Debate, Grice's Maxims, Maxims Floutin
Loneliness in Haruki Murakami’s After Dark (2007): A Focalization Analysis
Full text linkYoung adult literature provides varieties of themes and concepts of life for teenager to explore. After Dark by Haruki Murakami (2007) focuses on abstract concepts of loneliness. This study attempts to analyze how are the forms of loneliness depicted in the novel through the main character, Mari Asai, by scrutinizing the literary tool of focalization (Bal, 1985). Mijuskovic’s theory (2014) that distinguishes four forms of loneliness and three ways to overcome loneliness are also used in this study. Mari Asai’s loneliness is found to be a complex four forms of loneliness that she experiences throughout her life: aloneness, loneliness, isolation, and alienation. The forms are based on some sources and ways to overcome loneliness that she reveals and finds throughout the story. Mari’s loneliness is overcome when she is willing to have conversations with others, build relationships, and seek solitude within herself. From the focalization used in the novel, the loneliness is mostly shown through Character-Bound Focalization on the second level (CF2). CF2 is found to be the most useful type of focalization that helps to depict what the main character think and feel because of its detailed use. Mari Asai’s experience of loneliness shows how loneliness is a common and important thing for young people to progress into adulthood. Through the whole progress of the main character coping with her loneliness, the novel provides guidance for young adult to go through loneliness as a stage that may happen in life. Keywords: character, focalization, forms, loneliness, young adult literatur