English Education Journal
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Students' Perception towards English Camp in Kampung Inggris Pare on Improving Their Speaking Skill
Full text linkSpeaking is the most critical of the four skills and requires the student's full attention and concentration. This research aims to determine students' perception of English Camp on EFL undergraduate USK students' speaking skills. This research was conducted using qualitative research methods. This study included seven undergradute students from Universitas Syiah Kuala. Interviews were used to collect research data. In collecting the data, the interviewees were selected by using purposive sampling. The seven chosen participants enrolled in the Kampung Inggris Pare (An English Camp Program in Pare). The results showed that Kampung Inggris Pare improved students' speaking skills. These improvements include mastering adequate vocabulary, improving pronunciation and fluency in speech, improving grammar and comprehension ability, and establishing self-confidence. These components work together to help students enhance their speaking skills to confront the numerous problems they face when speaking. The result of this research shows that English camp plays an essential role in improving students' speaking skills, such as the introduction of new vocabulary and improvement of pronunciation, fluency in speech, increase in self-confidence, improvement of comprehension skills, and grammar improvement. Thus, their performance on campus is improving, as well as their fluency in speaking skills in daily life
Discourse Analysis of Ideologies behind Television Commercials of Cold Drink Brands in Pakistan
No full textTelevision commercials (TVCs) play a significant role in advertising due to their extensive reach and effectiveness in capturing audience attention. This research aims to examine the ideologies and persuasive techniques employed in TVCs for cold drinks, specifically focusing on the commercials of Pepsi and Mountain Dew in Pakistan. The study utilizes a comprehensive methodology including discourse analysis of images and hidden messages within the selected commercials. Fairclough's three-dimensional framework is applied, encompassing the analysis of text production, audience interpretation, and the social conditions surrounding these processes. The linguistic features, such as voiceover, visuals, and multimodality, are explored in detail. The findings reveal that both Pepsi and Mountain Dew commercials strategically employ techniques and themes to appeal their target audiences. Pepsi's "Why Not Meri Jaan?" campaign targets cricket enthusiasts, promotes the emotional connection of sharing moments while watching matches. Mountain Dew, on the other hand, targets adventurous male youth, emphasizing fearless extreme sports. These advertisements construct and reinforce social values to cultivate a devoted consumer base and encourage widespread consumerism. The research sheds light on the persuasive power of TVCs and their ability to shape consumer behavior through the portrayal of desirable social qualities associated with the consumption of carbonated drinks
The Causing Aspects of Johannes Betzler's Obsessive Love in Caging Skies (2004)
Full text linkThis article is entitled The Causing Aspects of Johannes Betzlers Obsessive Love in Caging Skies (2004). It is a fiction novel written by Christine Leunens that tells a story of Johannes Betzler and Elsa Kor. As an avid Hitler believer, Johannes was furious when he found that his parents hid a Jewish girl named Elsa Kor behind a false wall in their house. However, his initial anger slowly turned into interest, love, and then obsession. In order to reveal the aspects that caused Johannes Betzlers obsessive love for Elsa Kor, this article used a qualitative descriptive method to analyse the data. This study obtained the data from the narrations and conversations between Johannes and his parents especially his father in Caging Skies (2004). Using family communication pattern theory by McLeod and Chaffee (1972; 1973) and attachment theory by John Bowlby and Mary Ainsworth (1957; 1966), this study has found two aspects that caused Johannes Betzlers obsessive love for Elsa. Those two aspects are his communication pattern and attachment style with his parents
The Development of A Web Blog for Learning English Grammar
Full text linkThis research aimed to develop the appropriate weblog for learning English grammar of the twelfth-grade students at SMAN 4 Palopo. Furthermore, the researcher applied Research and Development (RD) method under the ADDIE model by Reiser and Mollanda in 1967. It comprises five phases: Analysis, Design, Development, Implementation, and Evaluation. This research was located at SMAN 4 Palopo. The subjects in the research were the twelfth-grade students at SMAN 4 Palopo, and 42 students became respondents for the development tryout. This research used several instruments to collect data, i.e., need analysis questionnaires, experts judgment questionnaires, and students perception questionnaires. The technique of data analysis was a quantitative descriptive analysis technique. This research shows that the developed basic English grammar material through blog learning for the twelfth-grade students at SMAN 4 Palopo was appropriate. The value from the experts validation showed that the material expert was 4.33, the language expert was 4.80, and the media/IT expert was 3.44. Thus, the overall mean score for product validity was 4.52 under the excellent category. The result of the questionnaire on students perception obtained 4.23 in the excellent category
