MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
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Pengaruh Experiential Marketing Terhadap Customer Satisfaction dan Repurchase Intention Pada Layanan Grabfood Selama Pandemi Covid-19
Get PDFThe Indonesian government has issued a policy of Enforcement of Community Activity Restrictions (PPKM) to overcome the problem of the pandemic. Ordering food online is the largest monthly consumer digital expenditure during the COVID-19 pandemic. Gross Merchandise Value (GMV) of food delivery services in Indonesia is US1.96 billion USD or 53% of Indonesia\u27s total GMV. The purpose of this study was to analyze the effect of experimental marketing on customer satisfaction and repurchase intention, as well as the effect of customer satisfaction on repurchase intention on Grabfood services during the Covid-19 pandemic. The purpose of this study is to analyze the effect of experimental marketing on customer satisfaction and repurchase intention, as well as the effect of customer satisfaction on repurchase intention on Grabfood services during the Covid-19 pandemic. In this study, the sampling technique used was non-probability sampling with aapproach judgmental sampling with a total sample of 190 samples. The data analysis technique used is descriptive analysis approach and SEM-PLS analysis. The results of this study indicate that experimental marketing has a positive and significant effect on customer satisfaction and repurchase intention and customer satisfaction has a positive and significant influence on repurchase intention on Grabfood services during the Covid-19 pandemic
Strategi Pengembangan Portofolio Pembiayaan Mikro di Bank Syariah Indonesia (Studi Kasus BSI Cabang Pembantu Bogor Dramaga Perwira)
Get PDFThe role of micro, small and medium business (UMKM) in the structure of the Indonesian economy is important and strategic. Conventional and sharia banking support the increase of UMKM through funding, as well as technical and non-technical assistance. The research was taken at Bank Syariah Indonesia (BSI) Bogor Dramaga Perwira Sub-Branch Office (KCP), under supervision of Regional V Jakarta 2 and Bogor Area, with a focus on microfinance. The research objectives were (1) to identify internal and external factors that influence the microfinance portofolio development, (2) to formulate an appropriate strategy to increase the growth of microfinance portofolio and (3) to recommend the development of UMKM according to the existing BSI microfinance scheme. This research based on data and information from PT BSI in the period of 2018-2022 which affect financing performance. Data analyzed using the Internal Factor Evaluation (IFE) and the External Factor Evaluation (EFE) matrix, followed by Strength-Weaknesses-Opportunities-Threats (SWOT) and Quantitative Strategic Planning (QSP) matrixes. The internal factors that become strengths are the pricing of low-cost financing with BSI Kredit Usaha Rakyat (KUR) products, easy requirements, Service Level Agreement (SLA) fast financing processes and sharia-compliant financing agreements. External factors that become opportunities are the large number of UMKM, the public\u27s interest to Islamic banking and many competing banks. Alternative strategies results of SWOT analysis followed by QSP matrix were building partnerships with the micro business community through micro cluster financing, maximizing online marketing and services, and innovating microfinance products
Marketing Mix Dalam Pemasaran Digital Brand Hijab Rayyah Dan Peran Brand Hijab Rayyah Dalam Industri Kreatif Sub-Sektor Fashion
Get PDFMicro, Small and Medium Enterprises (MSMEs) are privately owned or group businesses. Marketing Mix in digital marketing is used by MSMEs so that their products can be recognized by the public both nationally and globally. In digital marketing, people can see products that are marketed digitally. MSMEs actors use the marketing mix to focus marketing efforts. MSMEs Brand Hijab Rayyah in Sidoarjo is an individual business that sells hijab products and has an important role in the creative industry of the fashion sub-sector in Indonesia. This study aims to analyze the marketing mix in digital marketing and the role of the Rayyah Hijab Brand in the Creative Industry, the Fashion Sub-Sector. This study uses a descriptive qualitative method with the marketing mix theory, according to Kolter and Armstrong. Product, price, place, and promotion will be analyzed. The role of the Rayyah Hijab Brand in the Creative Industry, Fashion Sub-Sector. The results of this study are that the Rayyah Hijab Brand implements digital marketing by utilizing Instagram to promote its sales. The strategy used by MSMEs owners is to provide a place for promotion by arranging attractive photos, holding giveaways, making discounts on each product on certain days and offering endorsements to celebgrams. The Hijab Rayyah brand implements 4P (product-price-place-promotion) in its digital marketing mix. The Rayyah Hijab Brand MSMEs also support the development of the Fashion Sub-Sector Creative Industry
Kajian Pelatihan Digitalisasi Pada UMKM Binaan Melalui Program Teman Kreasi PT Smartfren Telecom. Tbk
Get PDFPT Smartfren Telecom, Tbk with its corporate social responsibility (CSR) program has established a forum called "Teman Kreasi". Teman Kreasi Smartfren has been running for seven years. This CSR program has a mission to develop a spirit of co-creation and social entrepreneurship for the younger generation, as well as to open opportunities for the growth of creative MSMEs in various areas. The Smartfren Community is located. and has reached 52 cities in Indonesia. Currently, there are 1,085 SMEs, whereas 70% of which are located in Java, Sumatra, Sulawesi, and Kalimantan.This research was conducted to examine the benefits experienced by the mentored SMEs, as well as to provide input for future activities. Generally, the research was conducted to evaluate the digitalization training provided by the Teman Kreasi program. The Strength, Weakness, Opportunities, Threats (SWOT) method, Analytic Hierarchy Process, and Training Need Assessment (TNA) approach were used to obtain strategic improvements and provide feedback for future training programs. The evaluation of the digital training activities of the mentored SMEs by Teman Kreasi Smartfren concluded that the training was very good and should be continued. Furthermore, there was a significant difference in the sales of the SMEs before and after receiving the training. The training led to an increase in sales and a shift from conventional sales to digital sales through marketplaces to expand sales coverage. Additionally, collaborating with influencers was found to be effective in providing direct promotion impact on social media users
Pengaruh Penerapan Warehousing Management System terhadap Kinerja Operasional Pergudangan Perusahaan Logistik XYZ
Get PDFPerusahaan perlu menerapkan alat kinerja manajemen yang tepat untuk memaksimalkan operasional pergudangan. Operasional gudang yang semakin kompleks akan menjadi rumit apabila dilakukan secara manual. Perusahaan terus ditekan untuk meningkatkan operasi pergudangan dalam aplikasi berbasis sistem, salah satunya menggunakan warehousing management system (WMS). Perusahaan logistik PT XYZ telah menggunakan sistem ini sebagai faktor pendukung kinerja operasional dalam perusahaan. Penggunaan warehousing management system perlu disesuaikan dengan tujuan dalam mencapai kinerja operasional pada perusahaan. Penelitian ini bertujuan untuk melihat bagaimana kualitas sistem, kualitas informasi, dan kualitas pelayanan pada penerapan warehousing management system berpengaruh terhadap kinerja operasional di perusahaan XYZ berdasarkan persepsi karyawan. Penelitian dilakukan di warehouse PT XYZ berlokasi di Cakung – Jakarta yang dimulai dari bulan Maret – Mei 2023 dengan responden sebanyak 80 karyawan pergudangan di perusahaan XYZ. Metode analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif melalui tabulasi silang SPSS dan SEM-PLS. Hasil penelitian menunjukkan kualitas sistem, kualitas informasi, dan kualitas pelayanan pelanggan dari penerapan warehousing management system berpengaruh signifikan positif terhadap kinerja operasional perusahaan
Pengembangan Usaha Jasa Pasokan dan Pemeliharaan Ban Alat Berat di PT Bukit Jaya Utama
Get PDFThe increasingly intense competition in the business world at this time has made business actors must have "weapons" to serve as an advantage in winning the competition. The ability of business people to meet consumer expectations is needed to win the competition, so a marketing strategy is needed that is able to attract interest and inspire people to buy the goods or services produced by the company. PT Bukit Jaya Utama is a company engaged in the supply and service of heavy equipment. Heavy equipment or large equipment are capital goods with a relatively high investment value, widely used as production tools, usually in public works and mining operations. The objectives of the study are (1) to identify the position of PT Bukit Jaya Utama based on internal and external factors, (2) to find out the study of the development strategy in PT Bukit Jaya Utama\u27s supply and spare parts service business, (3) to develop a development strategy for PT Bukit Jaya Utama. The location of this study was carried out at PT Bukit Jaya Utama, which is located at Vila Mutiara Lido Block D2 No. 32 (ROXY) Cigombong, Bogor 16740 West Java. The results of the Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) Matrix and Internal External (IE) Matrix analysis obtained values of 2.651 and 2.482 respectively. Based on the combination of EFE and IFE values, an IE matrix is obtained, with the middle cell position (Growth/Stable). The SWOT analysis (Strengths, Weakness, Opportunities and Threats) shows the following strategies: (a) increasing productivity, (b) improving service, (c) increasing the efficiency of procurement of raw materials, (d) increasing sales volume with marketing effectiveness, (e) maintaining and maintaining product quality, (f) increasing cooperation with suppliers, (g) improving production technology and product quality, and (h) improving distribution channels. Quantitative Strategic Planning Matrix (QSPM) analysis calculations produce three main strategies for PT Bukit Jaya Utama, namely (a) improving services, (b) improving production technology and product quality and (c) maintaining and maintaining the quality of the products produced
Strategi Penciptaan Nilai Pada Produk Mikro Bank Syariah Indonesia (Studi Kasus Bank Syariah Indonesia Kantor Wilayah Jakarta Tahun 2021-2022)
Get PDFBSI has a strong commitment to MSME to improve, grow and continue to develop. One form of BSI support for MSME is by distributing financing to the micro business segment. The aims of the research are (1) to formulate internal strengths and weaknesses, as well as external opportunities and threats, (2) to determine business strategies that can be implemented, and (3) to explain strategies that will be used to influence customer decisions in selecting micro products at BSI. Jakarta area. Determination of respondents by purposive sampling, with consideration of those who master the problem, totaling five people from BSI management, practitioners and academics. Data analysis with Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) and Strengths, Weaknesses, Opportunities and Threats (SWOT) matrices. and Quantitative Strategic Planning Matrix (QSPM) to determine strategic priorities. The results of the identification of internal strategy factors found that the main strength of BSI Jakarta regional office in distributing microfinance was an easy and fast financing process with a total score was 0.49. The main weakness that affects the microfinance distribution process at the BSI Jakarta regional office is the lack of Islamic banking literacy with a total score is 0.28. The large number of people who do not have an Islamic bank account is the main opportunity with a total score is 0.47. The main threat to BSI\u27s Jakarta regional office in distributing microfinance is the strong existence of conventional banks with a total score is 0.33. The positioning of the IE matrix strategy is based on the results of the total IFE values weighted on the x-axis and the total values of the EFE matrix on the y-axis. The total value of the IFE matrix is 3.01 and EFE matrix is 2.63. This value shows the position of BSI Jakarta regional office in the distribution of micro-financing located in cell IV, namely growth and development
Mekanisme Kemitraan dan Determinan Pemilihan Pola Kemitraan Usahaternak Ayam Broiler di Kabupaten Sukabumi, Provinsi Jawa Barat
Get PDFThe broiler industry is the livestock industry with the highest development compared to other livestock industries. The structure of the broiler industry, which is oligopoly in nature, causes the bargaining position of livestock companies, especially integrator companies, to be very large in determining input and output prices. In contrast with broiler breeders. Farmers face production risks, as well as input and output price risks. The partnership between livestock companies and breeders is one of the efforts to overcome the problems faced by breeders. The aims of this study were (1) to find out the mechanism of broiler farming partnerships, and (2) Analyze the determinants of selecting contract farming through the nucleus-plasma scheme (PIR) (PIR) or Makloon pattern. The research was located in Sukabumi Regency, which is a broiler production center in West Java Province. The research samples were PIR and Makloon breeders with 30 farmers each, who were PT. X (PIR pattern) and PT. Y (Macloon pattern). Data analysis using the Logit Model. The results of the study show that there are differences in the partnership mechanism between the PIR pattern and the Makloon pattern, especially the provision and cost of financing the main production facilities and operational costs, as well as the components of livestock business income. Livestock income and broiler chicken population are significant determinants in choosing a partnership pattern, but with different parameter signs, the PIR pattern is positive and the Makloon pattern is negative. This means that the higher the broiler livestock business income, the farmer tends to choose the PIR pattern, conversely if the livestock population is getting bigger, the breeder tends to choose the Makloon patter
Determinasi Kualitas Pelayanan Puskesmas, Kepercayaan, dan Kepuasan Pasien Terhadap Loyalitas Pasien Puskesmas Merdeka Bogor
Get PDFThis study aims to determine the effect of health center service quality and trust on patient loyalty through patient satisfaction. The type of research used is quantitative. The research scale used in this study is the Likert scale. The population in this study was the number of patients at the Merdeka Bogor Health Center in the last three years, totaling 114,753 patients. Data analysis techniques using SPSS 23.0 and path analysis. The results showed that the quality of puskesmas services had a positive and significant effect on patient satisfaction at the Merdeka Community Health Center, Bogor City. Patient trust has a positive and significant effect on patient satisfaction at Merdeka Community Health Center, Bogor City. The quality of puskesmas services has a positive and significant effect on patient loyalty at the Merdeka Health Center, Bogor City. Patient trust has a positive and significant effect on patient loyalty at Merdeka Community Health Center, Bogor City. Patient satisfaction has a positive and significant effect on patient loyalty at Merdeka Health Center, Bogor City. Health center service quality has a positive and significant effect on patient loyalty mediated by patient satisfaction at the Merdeka Health Center in Bogor City. Patient trust has a positive and significant effect on patient loyalty mediated by patient satisfaction at Merdeka Health Center, Bogor Cit
Strategi Pengembangan Paket Oleh-Oleh Olahan Salak di Kelompok Tani Ambudi Makmur 2
Get PDFAmbudi Makmur 2 Farmer Group is an agribusiness company in Bangkalan Regency whose main commodity is engaged in salak crops. Agribusiness activities in this company include on-farm activities and salak processing activities. The COVID-19 pandemic caused sales of processed salak products to decline and this condition had an impact on decreasing company revenue. This study aims to formulate a strategy to increase sales of processed salak products in the new normal period through sales in the form of processed salak souvenir packages. The target market for salak processed souvenir packages is not only Bangkalan tourists but also the general public around Bangkalan. The methods used are SWOT analysis, non-financial analysis, and financial analysis with respondents being business voters, employees, consumers and tourism officials. The strategy used by the Ambudi Makmur 2 Farmer Group for planning business development ideas in the new normal period is the S-T (Strength-Threats) strategy by developing souvenir packages processed by salak. Based on the results of non-financial analysis and financial analysis, the development of this salak processed souvenir package is feasible to run