MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
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Pengaruh Harga dan Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan Restoran Chicken Geprek Ken Dedes
Get PDFChicken Geprek Ken Dedes Restaurant is one of the small businesses in the midst of increasingly tight culinary MSME competition in Bogor. This restaurant needs to continuously increase customer satisfaction and loyalty to sustain business continuity. This study aimed to analyze customer characteristics, the effect of price and product quality on customer satisfaction and loyalty, the effect of customer satisfaction on customer loyalty, and the effect of customer satisfaction as a mediating variable. The sample of this research was 78 customers who were determined using a non-probability sampling method called voluntary sampling. Research data were analyzed using descriptive analysis and SEM-PLS methods. The results showed that price and product quality have positive and significant effect on customer satisfaction, but not significant on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty and has a full mediating effect
Analisis Persepsi Konsumen Pada Produk Pisang Goreng Madu Di Coffee Shop: Studi Kasus Yoms Kopi & Gorengan Serpong
Get PDFThis study aims to analyze consumer perceptions of honey fried banana products at Yoms Kopi & Gorengan Serpong. Perception analysis in this study was formed from the dimensions of the five senses, experience and individual knowledge. This research is a descriptive quantitative research using the Statistical Program for Social Science software. This study uses one variable (univariate). The object in this research is consumer perception. Sampling in this study used the Non Probability Sampling technique with the sampling method namely Purposive Sampling. Data analysis in this study included validity tests, reliability tests, and descriptive analysis. Based on the analysis of the data that has been obtained, the dimension of consumer perception that is most felt by customers on honey fried banana products at Yoms Kopi & Gorengan Serpong is the sensory dimension because the overall mean score obtained has the highest value compared to other consumer perception dimensions (4.41) and overall mean score on the dimensions of the five senses which means that all consumers/customers of Yoms Kopi & Gorengan Serpong strongly agree about feeling a different sensation when consuming Yoms honey fried bananas; Liked the Yoms honey fried banana product from the first time I consumed it; and Liked the taste of Yoms honey fried banan
Transformasi Digital Dalam Rangka Mendukung Penerapan Sistem Jaminan Halal Berdasarkan Pernyataan Pelaku Usaha (Studi Kasus Di IKM Es Krim XYZ)
Get PDFIn order to increase the competitiveness of small and medium industries, it is necessary to increase the capacity of IKM in all business value chains. The government has imposed mandatory halal certificates for products in the region as a form of guarantee for halal products. For this reason, in order to encourage the competitiveness of IKM by penetrating the market through halal product guarantee certification, it is necessary to identify the conformity of the production of IKM XYZ with the Halal Product Assurance System for Micro, Small, and Medium Entreprises (MSMEs) based on the Circular Letter of the Head of the Halal Product Assurance Organizing Agency Number B-5952/BD.II./P.II.I.2/HM.00/09/2021. The following case study research was carried out using the method of identifying the initial conditions of IKM XYZ through interviews, then conducting an assessment of the Decree of the Head of the Halal Product Guarantee Agency Number 33 of 2022. Based on the identification results, it was determined that improvement was needed on the halal traceability aspect which had an impact on the inspection of the arrival of materials; transportation and distribution of materials and products; and Product launch/sales. In line with the Making Indonesia 4.0 policy that digital transformation is carried out in order to meet sustainability standards, the findings of improving the halal process are carried out by adopting digitalization. For this reason, digitization is carried out in digital bookkeeping activities to meet the criteria for halal guarantees in the form of a cloud-based data center. Based on the discussion conducted, it was concluded that the application of database technology based on number processing and cloud storage can provide answers to the findings of identification of halal product guarantees
Pemetaan Kapabilitas Kantor Wilayah Bank Syariah Indonesia Region Jakarta (Periode 2020 - 2022)
Get PDFThe banking industry is required to accelerate the implementation of digital banking in order to be able to compete in order to provide services that are easier and faster and in accordance with customer needs. banking is one of the important pillars as an intermediary for the community to build small medium and micro industries and the role of banking is very important in building the country\u27s economy in the digital era. Small and Medium Industry players must start transforming to digitalization, by changing transactions that were previously traditional into digital financial transactions. The purpose of this research is in DKI Jakarta. This study aims to identify the resources and capabilities of the Bank Syariah Indonesia (BSI) Jakarta region which have the potential to become a sustainable competitive advantage. This study uses primary and secondary data. Primary data was obtained from distributing questionnaires to respondents and interviewing experts (upper and middle management of BSI Jakarta area) using in-depth interviews. Secondary data obtained from literature studies. Based on the results of the discussion that has been described, it can be concluded that there are as many as 30 variables in the resources and capabilities of the BSI Jakarta region that have the potential to become a competitive advantage. The results of the VRIO analysis show that there are 14 variables in the resources and capabilities of the BSI Jakarta region which have a sustainable competitive advantage. Apart from that, good human resource services should be maintained and their capabilities improved so that they can educate the Small and Medium Industries in using the digital banking system contained in BSI in the Jakarta region which is the backbone for growth both in terms of assets, third party funds and financing for BSI. BSI Jakarta region needs to have an operational strategy in order to be able to carry out the main strategy that is the focus of BSI, one of which is strengthening capacity and capability and developing Small and Medium Industries. The business strategy for the BSI Jakarta region in supporting BSI strategy can be formulated from the resources and capabilities of BSI
Strategi Peningkatan Daya Saing Usaha Kecil Menengah Melalui Peningkatan Mutu Sekolah Menengah Kejuruan
Get PDFSuperior human resources is one of the long-term plans built by the government to reach Indonesia\u27s gold in 2045. The quality of human resources is strongly influenced by improving the quality of education, especially vocational education. There are at least two main challenges to improving human Resources quality, namely low labor education and skills owned by Indonesian workers that are not yet aligned with the industry. Therefore, vocational education needs to be returned to its dignity, especially at the vocational level. This study seeks to identify problems, build conceptual models and establish development strategies to solve problems. The method used with the soft system methodology, which was developed into seven stages of improvement to produce a concrete strategy based on the comparison between the real world and the conceptual model. The results of this study are the steps offered to develop VHS towards a better way to strengthen the mental of VHS students, provide full-service support to VHS graduates, strengthen school institutions, and improve the quality of school human resources. The four major points will be implemented through 16 sub-strategies, namely planting character education and industrial work culture for students, rebranding vocational schools, improving foreign language skills and digital literacy for students, providing quality internships and industry-based certification for students, building supply demand mapping, tracer study studies, strengthening BKK and job matching services, student support for entrepreneurship, alignment of vocational school ecosystems, strengthening the role of LSP P1, encouraging Tefa to be BLUD, cooperation to build an industrial class, training and development of school human resources and updating of educational teaching materials 4.0
Faktor-Faktor Dalam Literasi Keuangan Yang Berpengaruh Terhadap Keputusan Investasi Emas Pelaku UMKM Di PT Bank Syariah Indonesia Tbk
Get PDFFinancial literacy plays a very important role in encouraging the accessibility of financial products and services provided by formal financial institutions. Several studies on financial literacy state that financial education will affect the level of financial literacy and a person\u27s behavior in managing their finances. An adequate level of financial literacy is one of the keys to getting access to capital and better welfare. MSME actors must have the adequate financial literacy to participate in the financial sector and have access to financial services such as saving, buying insurance premiums, investing, obtaining credit, and others. Therefore, in an increasingly advanced era, basic financial knowledge and adequate skills are needed to manage economic and financial resources effectively as well as reliable risk management to achieve better welfare. Inadequate financial literacy can result in low access to financial institutions and hinder the achievement of welfare. The aim of the research is to identify the factors in financial literacy, to analyze the factors in financial literacy that influence the investment decisions of MSME actors, and to recommend alternative strategies to increase MSME literacy. This study uses primary and secondary data derived from filling out questionnaires by respondents and the opinions of experts through interviews. Based on multiple linear regression analysis, the financial literacy factors, namely Age (X1) and Gender (X2), each partially have no effect on the decision-making of MSME gold investment in Indonesian Sharia Banks, while Education (X3), and Income (X4) each partially has a significant effect on the gold investment decision of MSME actors in Indonesian Sharia Banks. The results of the SWOT and AHP analysis showed that the priority strategy in increasing financial literacy is creating promotional media about the benefits of investing in gold for MSME actors
Pengaruh Kompensasi, Motivasi, dan Loyalitas Kerja Terhadap Kinerja Karyawan Restoran Gurih 7 Bogor Pada Masa Pandemi Covid-19
Get PDFThis study aims to determine the effect of compensation, motivation, and work loyalty on the performance of employees at Gurih 7 Restaurant Bogor. Data collection through questionnaires and data analysis techniques used in this study is a quantitative method with the help of the SPSS 22.0 program. The rating system used in this study is a Likert scale. This study uses multiple linear regression analysis. The population in this study were all restaurant employees, totaling 34 people. The sampling technique in this study used the slovin formula. The results of the study concluded that compensation has no positive and significant effect on employee performance. Motivation has no positive and significant effect on employee performance. Work loyalty has a positive and significant effect on employee performance
Pengaruh Penerapan Strategi Solusi Bisnis Financial Ecosystem Untuk Nasabah Segmen Institusi Terhadap Pendapatan Bisnis (Studi Kasus PT Bank Negara Indonesia)
Get PDFThe business strategy develops according to the company\u27s current developments. One of the strategies used in the banking business to be competitive is the differentiation strategy. Various developments in the current situation have led to changes in the need for banking. BNI continues to carry out different and innovative strategies to meet the needs of its customers. BNI through the Institutional Banking Division always implements a financial ecosystem business solution strategy for institutional segment customers. This business strategy can also increase banking business revenue. The financial ecosystem business solution strategy requires a more in-depth study to measure the effect of this strategy in generating optimal business income. This research was conducted using statistical analysis, namely the PLS Structural Equation Model (SEM). The results of the study show that the strategic solutions for the business financial ecosystem carried out have a significant positive effect on business income. This will directly or indirectly affect BNI\u27s business revenue
Peran Total Quality Management Terhadap Cacat Produk (Studi Kasus pada klaster IKM Fabrikasi Logam di Kabupaten Bogor)
Get PDFSmall and medium entreprises (SMEs) are the largest contributors to state revenue in Indonesia, but in factthe product quality of metal fabrication SMEs has a negative trend. This is because the products of metal fabricated SMEs have a significant level of defects. the purpose of this study such as ; (1) to analyze the level of defect, (2) to analyze the application of Total Quality Management (TQM) (3) to analyze the factors which significanly reduce the defect. The metal fabrication SMEs cluster located in Gunungsari, Pasirmukti and Tarikolot, the three villages are located in Citeureup sub-district, Bogor regency. This study used 109 respondent and processed multiple linear regression. TQM has significantly impact to reduce product defect.This SMEs needs to consistently apply TQM, so that product defects can be reduce
Pengaruh Optimalisasi Pengelolaan Transaksi Finansial Terhadap Pencapaian Penerimaan Pendapatan Yang Dimediasi oleh Fee Based Income Brilink
Get PDFIn recent years, the banking industry has experienced major challenges, namely unstable interest income. Banks need to consider alternative income outside of interest income. If the bank wants to maintain its profit level, the sources of income other than income from loan interest must be intensified through fee-based income. This study aims to determine the number of agents, CASA, jawara juragan agents, and BEP agents affecting BRILink financial transactions, financial transactions affecting BRILink fee-based income, and the implications of income receipts affected by BRILink fee-based income. This study uses secondary data with CASA variables, number of agents, jawara juragan agents, BEP agents, financial transactions, fee-based income (FBI), and income receipts. Data were analyzed using Structural Equation Modeling (SEM), which was processed through Smart PLS 4.0. The results showed that from the CASA variables, the number of agents, jawara juragan agents, and the BEP agents, only the number of agents significantly influenced BRILink financial transactions. BRILink\u27s financial transactions significantly affect BRILink\u27s fee-based income. BRILink\u27s fee-based income has a significant influence on income receipts.