MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
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Strategi Operasional untuk Meningkatkan Pendapatan dan Nilai Tambah Usaha Dodol Buah di PD “X” Kabupaten Garut, Jawa Barat
Full text linkThe purpose of this study is to assess overall operational development strategies of PD\u27\u27X "in increasing incomes and value added fruit dodol. In particular, this study aims to: (1) study the income earned PD\u27\u27X "in one bulk manufacturing, (2) study the amount of added value from the PD\u27\u27X" and the amount of value-added contribution of business income, and distribution, (3) study the relationship between the use of production factors with the resulting production and (4) to formulate business development strategies fruit dodol. The results of the study showed that the income level of cash costs, the company earn the highest revenue from pineapple dodol types of Rp 33,698,406, - per year and for the level of income is the total cost of pineapple dodol Rp 26,193,775, - with a value of revenue/cost (R/C) ratio of 1.12. The ratio of value added amounted pineapple dodol 20.15% in exchange for business owners and 66.60% 33.40% labor, dodo sirsak 18.46% registration in exchange for 63.53% of business owners and labor 36.47 %, while the ratio of value added melons dodol and strawberries are of 20.64% in exchange for business owners and 67.38% 32.62% labor. The use of all raw materials in the production process as a whole has a positive effect. This shows that all factors significantly affect the production process. Based on the analysis of marketing strategies that have been done using internal-external (IE) matrix, the position dodol product development of fruit marketing in quadrant II in the box described as the area grow and build. Strategies that can be done by the company based on weighted strengths, weaknesses, opportunities and threats (SWOT) analysis, is as follows: (1) Maintaining a competitive product prices, (2) Opening distributor/new agents in strategic places, (3) Conducting an effective promotion and efficient, (4) Improve the performance marketing in analyzing market demand, (5) Develop and maintain product quality, (6) Expand and maintain market share was achieved, (7) Maintain the selling price in the market and (8) Improving distribution channel
Analisis Persepsi Konsumen terhadap Produk Minyak Sawit Merah Sebagai Minyak Kesehatan (Studi Kasus: Perumahan Ciomas Permai, Bogor)
Full text linkProduct of red palm oil is a new product which is still not marketed yet insufficient quantity so that it is not recognized by many people. Because of that, it needs promotion about the benefit and quality for the consumer. The approach in this research is market or selling the product of red palm oil to the respondent through direct marketing (door to door), and at the same time do the analysis of consumer’s perception to the product of red palm oil. In general the aim of this research is to know consumer’s perception in getting decision of buying and strategy alternative which can be done in marketing of red palm oil in Perumahan Ciomas Permai, Bogor. Location of this research is in Perumahan Ciomas Permai, Blok B Desa Ciapus Kecamatan Ciomas Kabupaten Bogor.The method of this research is case study with descriptive and quantitative analysis with multiple regression. The processing and data analysis were done with application of Microsoft Excel, which is shown in the form of tabulation and correlation matrix and analysis multiple regression linear with counting use computer program SPSS. The number of respondent were 35 people who represent middle household. Based on the research, through direct marketing and consumer’s analysis, it was found that there were four factors which influence the process of buying decision red palm oil namely price, color, content of nutrient and the packaging. The strategy of marketing which can be done for the product of red palm oil is maintain and improve the quality of red palm oil (the hygienic control, quality, purity, color and nutrient content), giving a discount in a certain sales, promotion by distributing brochure and leaflet, service of delivery and guarantee the continuity of red palm oil availability
Strategi Pemberian Fasilitas Kredit Modal Kerja kepada Pengusaha Industri Kecil Menengah Berorientasi Ekspor (Kasus di BNI Jakarta)
Full text linkIn the middle of 1997 Indonesia’s economic was destroyed by a long economy crisis which had influenced the US foreign currency (USD) against Rupiah (IDR). On the other side, Small and Medium Enterprises (SME) still survives and grows absorbing more than 35 million labors active in agriculture sectors. Up to this time, almost 60% of domestic earnings bruto comes from SME commerce and agriculture. SME is expected to expand, from what initially in the form of a small industry unit into a middle industry unit and hereinafter become a big industry unit. Along with the growth of entrepreneurs of SME, the number of absorbed labors also increased equal to 20% per year consisting of small industries 15,9% and middle industries 4,1%. The objective of this research is to analyze the characteristic and behavior of SME having effect on financial pattern, study constraints in giving working capital loan, determining financial pattern according to characteristics of SME, and also compile strategy for BNI in improving market compartment and facing competition in banking industry. Data analysis was done with methods of descriptive qualitative and analysis of strenghts, weaknesses, opportunities and threats (SWOT). According to the responses stated in the questionnaire by the clients of BNI, 84.5% expressed that working capital loan was proper to SME’s, 82,5% expressed easy access to bank and there was relationship between bank and SME’s important. Meanwhile 77,5% expressed constraints in distribution and application of working capital loan from BNI.According to the analysis of chi square with db = 14, and expected result frequency (fh), working capital loan was proper to UKM with highly significant effect with chi square = 26,72, and easy access to bank influenced the distribution of working capital loan to UKM with highly significant effect with chi square = 25,48. There were constraint in distribution of working capital loan which was also highly significant with chi square = 28,55. The results of total and internal strategic factor score and strategic factor score of external with total score of IFAS = 2,55 and EFAS = 2,30 by matrix of IE indicates that BNI resides in condition of growth or of stability. The result of SWOT analysis, showed that there were alternative strategies to improve BNI performances, including : opening more center of SMEs credit (SKC) in and outside Java, cooperation with local government and upgrading service
Strategi Lembaga Keuangan Mikro Syariah dalam Mengembangkan Usaha Mikro (Kasus LKMS BMT KUBE SEJAHTERA Unit 20, Sleman-Yogyakarta)
Full text linkThis research is done in Microfinance Institute (LKMS) Baitul Mal wat Tanwil (BMT) Kelompok Usaha Bersama (KUBE) Sejahtera unit 20 at Mlati subdistrict, Sleman Regency, Special District of Yogyakarta. The aim of this research is (1) identifying basic needs of micro enterprise, (2) identifying how far LKMS BMT towards the development of micro enterprise and (3) defining strategy needed in developing capacity of LKMS BMT and Micro Enterprise.
Methods taken in this reseach are collecting data and analysis method. Primary data are taken distributing questionnaire to 100 BMT customers, secondary data are taken from literatures, journals, bulletins, and seminar journals. Quantitative data analysis is done by analyzing the chi square, while the qualitative ones using Strengths, Weakness, Opportunities and Threats (SWOT).
From the result of this research it is obtained that BMT is giving chances by giving finance to the customers to make new enterprise. It is detected from the enterprises which are owned by the customers have brief period, that is less than 1 year (36%), 1 - 5 year (32%), over 5 year (32%). It is proved that they are interested to make new business along with the presence of BMT that offers fair and profitable profit sharing. From the aspect of total income before joining the BMT, is gained that their income in common is less than Rp. 200.000 (40%). After joining BMT the income in major raise between Rp. 200.000 - Rp. 2.999.999 (96%). This significant improvement shows that capital given by BMT is effectively used by the customers, and they are able to organized the capital well to make good profit.
Here, BMT role as assistant, BMT is guiding and directing, technically and the management of the enterprise. So than the members do not feel that they are fighting by themselves, but together with BMT.
From the analysis of internal and external strategic factor total score with IFAS total score = 2,9 and EFAS = 3,2, are gained IE matrix shown the growth condition, then implementation strategy is necessary; increasing capital credits for micro enterprise/industry, costs of customer’s saving such as administrative cost and interest cost should be eliminated, so that the customers are not oppressed by unnecessary cost, minimizing cost in costing process such as administration process, offering unique costing packages that is not offered by other costing package in other finance institution that has interesting profit sharing, choosing location closed to customers characterized by their enterprises, such as market place. There is BMT employee who is taking debitor deposits to the place of each debitor, if necessary. Advertorial is done by putting advertorial page in local paper. Testimony is gained through meeting with customers of the enterprise group. Sales force is necessary because not any customer is able to come, ask, and making transaction in the BMT office
Analisis Pengaruh Pemberian Kredit terhadap Kinerja Debitur Mikro: Kasus pada ULM ABC, PT Bank XYZ di Jakarta
Full text link One way to support an attempt to activate reel sectors of national economy is by empowering the roles of micro entrepreneurs. Such empowerment can be employed by providing guidance, direction, and assistance so that fundamental problems slowing down the growth of micro entrepreneur empowerment can be overcome. One of the basic problems generally faced by micro entrepreneurs is the problem of finance or source of financing.
The objectives of this study are to find out whether financing or credit provision from the Micro Service Unit (MSU) of ABC to micro entrepreneurs can improve the performance of micro entrepreneurs, and to identify the schemes of credit provision from the MSU of ABC to micro entrepreneurs and their problems in the field.
The methods used in this study were direct observation to the field and questionnaires distributed to 40 selected respondents of micro entrepreneurs who have been debtors of the MSU of ABC and of those 40 respondents, 34 were selected, especially those who got the facility to obtain productive credit. The data of the selected respondents were analyzed using SPSS 11.0 program to analyze the correlation and to find out the impact of credit provision on the performance of micro entrepreneurs. The type of data in this study was those of ratio and they were analyzed statistically using pair t-test or t-test with a significant level of 5%.
The results of the analysis show that on the significant level of 5%, the average result of Profit Margin (PM) after the credit provision increased significantly compared to that before the credit provision; there was no significant decline in the average Return on Asset (ROA) after the credit provision compated to that before the credit provision; there was a really significant increase on the average of Return on Equity (ROE) after the credit provision compared to that before the credit provision; the average of Asset after the credit provision increased quite significantly compared to that before the credit provision; and the average sales after the credit provison increased significantly compared to that before the credit provision. The results on the study on the schemes of credit provision as reflected on features of credit products of the MSU show that all the features of credit products of the MSU are aflopen in nature (with the maximum credit declining periodically based on the schedule) with the minimum duration of 1 (one) year. The results of the observation on the field show that the financing need of the micro entrepreneurs is transactional in nature or seasonal with the duration of between 1 and 6 months not having been accommodated in the product features of the MSU of ABC, PT. Bank XYZ
Dampak Penilaian Prestasi Kerja Terhadap Motivasi dan Produktivitas Karyawan Outsourcing PT Perdana Perkasa Elastindo
Full text link The role of consultant services of human resources is to assist people to find the right job in accordance to their skills, and emphasize on the shaping and caring of employees, and improving work productivity through membership in organizations. A worker’s position in a contract is the uncertainty in his work period, which means that if his contract expires, he should be ready to find another job. This causes less seriousness in his work when approaching the termination of his contract, and his motivation and productivity will decrease.
It has been found that based on their answers, the average respondents do not understand the functions and objectives of the performance assessment and its result. This indicates a lack of socialization on the company side concerning the execution of assessment. A scale of 0.00 – 0.25 or –0.25 – 0.00 on the Champion scale, categorized as no association, was found when searching for a correlation between the performance assessment and work motivation (to work hard, cooperate, and be responsible). This indicates that there is no clear correlation between those two at PT Perdana Perkasa Elastindo.
Some productivities do not have a clear effect on the performance assessment because the respondents have already been required to use all the skills they have at the company. The result of the Rank Spearmen correlation test shown in Table 15 indicates that correlation between the workers’ performance assessment and their maturity ranges between 0.26 and 0.50 or -0.50 and –(0.26), with a correlation of 0.411. This is due to the level of maturity of the workers, who already have understanding and responsibility, and are graduates of tertiary education.
Based on the result of this research, the company needs to perform a study concerning the factors influencing the workers’ motivation and productivity periodically, because this research is based only on the condition of the company at this moment, whereas changes can happen any time