MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah
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Strategi Kelayakan Penyaluran Kredit Pada Usaha Mikro dan Kecil Di Cirebon (Studi Kasus Bank Syariah Mandiri Cabang Cipto Cirebon Tahun 2018-2020)
Full text linkBank Syariah Mandiri (BSM) Cipto Cirebon Branch is one of the branches of BSM that focuses on microfinancing to micro and small enterprises (UMK) in Cirebon. The research objectives are (1) to analyze the feasibility of micro-financing in micro, small and medium enterprises (MSMEs) with the 5C principle; (2) to identify environmental factors that affect the feasibility of MSME financing; and (3) to Develop a form of micro-financing strategy for MSMEs. Primary data collection was carried out by direct interviews using questionnaires to experts who mastered the problems. Business feasibility analysis with the 5C principal approach. Strategy analysis with Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal-External (IE) and Strengths, Weaknesses, Opportunities and Threats (SWOT matrix) and Quantitative Strategic Planning Matrix (QSPM) to determine strategic priorities. The results of the financing feasibility analysis with the 5C principle show that the BSM Cipto Cirebon Branch has been implemented well, in accordance with the provisions that have been set. The results of the identification of internal strategy factors were obtained which became the main strength of the Cipto Cirebon Branch of BSM, namely a fairly easy requirement in applying for MSME loans. The main weakness is the lack of human capitals understanding of the product. Government support for microfinance is the main opportunity, while the main threat is the Covid-19 pandemic. Determination of the position of the IE matrix strategy, showing the position of BSM Cipto Cirebon Branch is located in cell V (guard and maintain). The appropriate strategy to be applied is market penetration and product development. Based on the SWOT matrix analysis, eight alternative strategies were identified to be considered, then with the QSP matrix, the strategies that should be prioritized for implementation were obtained, namely to innovate products according to the times and the needs of the community
Strategi Pengembangan UMKM Pangan Melalui Kegiatan Kunjungan Lapang PS Pengembangan Industri Kecil Menengah, Sekolah Pascasarjana IPB
Full text linkMicro-Small and Medium Enterprises (MSMEs) are one of business sector that has an important role for improving economy condition in Indonesia. One of the MSMEs that has the potential to competition and growth are food MSMEs. To create food MSMEs that able to compete and growth, they must be able to maintain the quality of various aspects by a development strategy. This research aims to create capacity and development strategy in food MSMEs based on company visit to three MSMEs in Bogor city. Solving the probem by descriptive approach and qualitative SWOT analysis. As a result, improvement for student at small medium industry (SMI) development, IPB poste graduate school can be carried and continuously to achieve the quality ad teaching and learning process, especially to combined theories and practices in the field to able to comprehend and analyze of food MSMEs s cases. From qualitative SWOT analysis could be implemented the development strategy of the food MSMEs in Bogor city as follow: (1) quality increase and variety of products to attract the consumers and maintain to; and (2) use of technology development and raw material existence to increase the production and market
Evaluasi Program Penyaluran Dana Zakat, Infaq dan Shadaqah Kepada Pelaku Usaha
Full text linkThe role of the Amil Zakat Institution (Laznas) Berdaya Sejahtera Mandiri (BSM) for the Ummah is to manage the ZIS funds (zakat, infaq, shadaqah) as well as possible and as safely as possible in the form of programs that are beneficial to the people and have sustainable benefit values. The aims of the research are (1) to analyze the program process for channeling ZIS funds to business actors; (2) Analyzing the performance and development of program beneficiary mustahik; and (3) Predicting the development of the ZIS fund distribution program to business actors in the future. The research location was carried out at the BSM Village Program located in three villages, namely Rejosari Village, Lampung, Kedarpan Village, Purbalingga; Jati Village, Trenggalek. The research time spans seven months, from January to July 2022. Data processing uses strengths, weaknesses, opportunities and threats (SWOT)-Balanced Scorecard (BSC). The validity test analysis of the four perspectives shows valid results. Reliability test analysis on the four BSC perspectives is reliable (reliable). The results of the analysis of financial ratios, seen from the ratio of liquidity, solvency and profitability show quite healthy results, namely the program for channeling ZIS funds to business actors is running well, can run their business, and has good performance. The results of the SWOT-BSC analysis provide alternative strategies that can be carried out in the future, namely (1) A financial perspective by strengthening literacy programs and building an integrated service system to increase public trust; (2) Perspective of members by strengthening GCG and HR capacity, as well as socializing work programs to prospective muzakki; (3) Internal business process perspective by increasing internal marketing to BSI customers and standardizing SOPs so that the program runs optimally; (4) The perspective of learning and growth by conducting intensive assistance, as well as creating programs that are in line with the BSI program. The results of the analysis using the QSP matrix show that the priority strategy that can be implemented is to provide intensive assistance so that program beneficiaries become bankabl
Strategi Pemasaran Online Untuk Meningkatkan Minat Beli Konsumen Produk Makanan Dan Minuman UMKM Di Kota Bogor
Full text linkOnline marketing has sparked consumers\u27 interest to make purchases to satisfy their various needs, including food and beverages. Several factors are believed to strongly influence consumers’ buying interest in online marketing, including: price, advertising and product quality and payment security. This study aims to provide suggestions and recommendations for online marketing strategies to MSMEs in the food and beverage sector to further increase consumer buying interest. The research is conducted by identifying consumer behavior and analyzing the influence of 4P marketing variables, i.e., price, sales promotion and product quality and payment security for consumers purchasing MSME food and beverage products online. Data collection was done through questionnaire and interviews with 106 food and beverage consumers and 40 MSMEs located in Bogor city, using purposive sampling. The analytical method used in this research is descriptive qualitative and quantitative analysis. The results of multiple linear regression analysis can be summarized as follows: First, product, price, promotion and payment security variables have a significant influence on the variable of consumer buying interest in food and beverages. Second, variables that influence online purchase interest include: promotions, products, and payment security, while prices do not really influence consumers’ purchase interest in online marketing. The results of Strength, Weakness, Opportunity & Threat (SWOT) of the most appropriate strategy that can be applied is S-O (Strength-Opportunity). The results of the Quantitative Strategic Planning Matrix (QSPM) analysis achieved the highest Total Attractive Score (TAS) score by innovating products based on consumer needs on the basis of consumer desires and also in accordance with people\u27s purchasing power
Pengaruh Sertifikasi Halal dan Bauran Pemasaran Terhadap Intensi Pembelian Konsumen Muslim Pada Produk Minuman Kopi Kekinian
Full text linkThis research aims to analyze the influence of the halal label on the intention to purchase contemporary coffee labeled halal in Indonesia and analyze the influence of the marketing mix (product, price, place, promotion) on the intention to purchase contemporary coffee labeled halal in Indonesia. . This research was conducted on consumers who were at least 20 years old, Muslim and had purchased and were interested in consuming contemporary coffee products that were halal certified. with a total of 110 respondents using purposive sampling. The aim of this research is to analyze the influence of halal labeling on interest in buying contemporary coffee labeled halal in Indonesia, analyze the influence of the marketing mix (product, price, place, promotion) on interest in buying contemporary coffee labeled halal in Indonesia and analyze what strategies can be implemented to increase Interest in contemporary halal certified coffee products. Data collection was carried out by filling out an online questionnaire. The statistical analysis used is the PLS Structural Equation Model (SEM). The results of this research show that the influence of the halal label has a positive and significant relationship with the intention to buy contemporary coffee and shows that the marketing mix consisting of product, place and promotion variables has a positive and significant relationship with the intention to purchase contemporary coffee, while the price variable has a negative effect. and negative. does not have a significant effect on interest in buying contemporary coffee. This is because the good quality of service, place and product means that consumers do not consider the current price of coffee
The Effect of Interaction and Website Environment Qualities Towards E-Loyalty: A Case Study of Online Hotel Booking in Indonesia and Thailand
Full text linkOnline hotel booking is a method of renting a place through the internet. Today, people are becoming users of online rental properties as a necessity and lifestyle. Indonesia and Thailand as tourist destinations indicates a large population that have potential for the online property rental business. This study will analyze the effect of interaction quality, website environment quality that have an impact on customer loyalty toward this product. In this study, data was collected by a questionnaire that has been given, the authors used Structural Equation Modeling - Partial Least Square (SmartPLS) for analysis method. This method is used to determine the number of online hotel booking users so that it will be seen how the effect of interaction quality and website environment quality has an impact on e-Loyalty. In both countries, the quality of interaction has a positive and significant effect on e-loyalty. The coefficient value of the interaction quality parameter in the Indonesian model has a value of 0.544. The results of the significance test showed that the website environment quality variable had a positive and significant effect in both countries with T-statistical test results > 1.96 and P-values less than 0.05. This study examines the direct relationship between the interaction quality and website environment quality variables on e-Loyalty. This research can be additional knowledge related to the determinants of loyalty found in online businesses. In addition, the research also provides a new picture of the online lodging service business in two countries, namely Indonesia and Thailan
Strategi Pengembangan Usaha Bandeng Duri Lunak Mandala Presto Berbasis Model Bisnis Kanvas Di Kabupaten Bogor
No full textMandala Presto is one of the milkfish processing businesses in Bogor Regency. The business started producing soft-boned milkfish without packaging in 2011. Collaborating with 35 street vendors, they sold soft-boned milkfish in traditional markets and through door-to-door sales. In 2018, the owner changed the business model to focus on hygienic vacuum-packaged soft-boned milkfish. The aims of this study were (1) to identify internal and external factors influencing the development of Mandala Presto\u27s soft-boned milkfish business, (2) to develop the implementation of Mandala Presto\u27s soft-boned milkfish business model canvas for its business strategy, and (3) to determine the prioritized strategy choices from the nine elements of the business model canvas to enhance the growth of Mandala Presto\u27s soft-boned milkfish business. The method used was the business model canvas to map the condition of Mandala Presto, followed by descriptive and quantitative analysis including the internal factor evaluation (IFE) matrix, external factor evaluation (EFE) matrix, internal-external (IE) matrix, strengths, weaknesses, opportunities, and threats (SWOT) matrix, and analytical hierarchy process (AHP) for business model improvement. The IFE calculation result is 3.32, and the EFE calculation result is 2.79, which are mapped in the IE matrix in cell IV, indicating that the business is in a growing and developing position. The priority strategy determination with AHP focuses on four elements of the business model canvas: key partners, key activities, channels, and key resources
Strategi Pengembangan Pada Produk Inovasi Biskuneo (Studi Kasus: Tenant Badan Riset Inovasi Nasional)
Full text linkBiskuneo is one of the innovative products resulting from research by the National Innovation Research Agency (BRIN) to find the right commercialization strategy based on market demand to support industry needs. The aims of this study were (1) to identify internal and external factors that influence the development strategy of Biskuneo innovation products and (2) to compile the application of the Biskuneo innovation product canvas business model to business development. The canvas business model method is used to map the condition of Biskuneo products, followed by a descriptive and quantitative analysis consisting of an internal factor evaluation matrix (IFE), an external factor evaluation matrix (EFE), an internal-external matrix (IE), a matrix of strengths, weaknesses, opportunities, and threats (SWOT). The IFE calculation result is 2.339 and the EFE calculation result is 2.580 which is mapped in the IE matrix in cell V, indicating that Biskuneo is in a position to grow and develop. Strategy determination in the SWOT matrix is in quadrant I (SO strategy), namely the product has great opportunities and strengths so that it can take advantage of existing opportunities. The recommended strategy is an aggressive/progressive strategy
Penentuan Kapasitas Produksi Supplier pada Rantai Pasok
Full text linkThis research aims to determine the production capacity of a supplier in order to anticipate the demand from manufacturers. Production capacity is a reference in maintaining the continuity of the relationship between manufacturers and suppliers in a supply chain, where manufacturers can provide information on varying demand quantities. This condition causes uncertainty in the supplier\u27s capacity, including unused facilities or excess load. Regarding this situation, it is important for the supplier to adjust its capacity to meet consumer needs, especially if the supplier is a small and medium enterprise (SME), which is generally controlled by the flow of demand from manufacturers. In this research, a control chart is utilized to determine the estimated production capacity limit. The variation in production capacity limits should be evaluated with a break-even point (BEP) approach to determine viable production capacity to meet the needs of manufacturers, which is influenced by volume and cost. The test results show that the control limit is able to anticipate variations in demand from manufacturers, with the upper and lower control limits that can be used as production references by SMEs to meet the needs of manufacturers. However, it is important to note that the selection of the control limit used as a production reference depends on the viable production area found in the BEP approach
Pengembangan Strategi dan Kelayakan Usaha pada Industri Farmasi lokal dalam Menghadapi Persaingan Usaha di PT Bouti Usabda Farma, Solo
Full text linkPharmaceutical industry in Indonesia has made progress and the development of a high around 12-13% in 2013. With high growth indirectly lead to intense competition among the entrepreneurs engaged in this field, especially in the area of Solo, Central Java. Solo City is not a big city like Jakarta, but the competition between the pharmaceutical industry that large, medium and small so large, both in terms of product to service. PT Bouti Usabda Farma is a company engaged in the pharmaceutical field for 21 years since 1992 and now has experienced new growth after the year 2009 the company experienced a split in the internal management. Now the company has only 4 pharmacies courses, where earlier there were 12 pharmacies owned. The purpose of this study is to analyze the problems experienced PT Bouti Usabda Farma, to identify the factors which become obstacles in the face of competition and finding ways for business development and feasibility PT Bouti Usabda Farma. Assessment methods used in this study using the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Strengths, Weaknesses, Opportunities and Threats (SWOT), Quantitative Strategic Planning Matrix (QSPM), Payback Period (PBP) and Break Event Point (BEP). Internal factors are the main problem lies in the lack of Human Resources (HR) power, while the external factors are the biggest threat is the number of similar companies. Farma PT Bouti Usabda lies in quadrant V position and medium flats. Alternative strategies that can be used is the utilization of marketing, technology and capital for business development plan. Judging from the financial side, the company is able to perform in a payback period of 4 years, so the company is worth to be developed